{"id":233031,"date":"2024-08-07T12:26:16","date_gmt":"2024-08-07T10:26:16","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/zakladne-informacie-o-sms-opt-in-pokyny-osvedcene-postupy-a-priklady\/"},"modified":"2024-11-06T16:51:33","modified_gmt":"2024-11-06T14:51:33","slug":"zakladne-informacie-o-sms-opt-in-pokyny-osvedcene-postupy-a-priklady","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/zakladne-informacie-o-sms-opt-in-pokyny-osvedcene-postupy-a-priklady\/","title":{"rendered":"Z\u00e1kladn\u00e9 inform\u00e1cie o SMS Opt-In: Pokyny, osved\u010den\u00e9 postupy a pr\u00edklady"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-black-color has-text-color\">Z\u00e1kladn\u00e9 inform\u00e1cie o SMS Opt-In: Pokyny, osved\u010den\u00e9 postupy a pr\u00edklady<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/sk\/vyskusat-demo\/\" style=\"border-radius:3px\">KONTAKTUJTE PREDAJ<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/sk\/14-dnova-bezplatna-skusobna-verzia-cloudtalku\/\" style=\"border-radius:3px\">ZA\u010cNITE VOLA\u0164<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/06\/blog-illustration-3.svg\" alt=\"\" class=\"wp-image-220620\"\/><\/figure><\/div>\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">Vedeli ste, \u017ee <a href=\"https:\/\/www.attentive.com\/2023-consumer-trends-report\" target=\"_blank\" rel=\"noopener\">63 %<\/a> spotrebite\u013eov vyu\u017e\u00edva SMS kampane zna\u010diek aspo\u0148 dvakr\u00e1t t\u00fd\u017edenne?<\/p>\n\n\n\n<p>T\u00e1to \u0161tatistika zd\u00f4raz\u0148uje obrovsk\u00fd potenci\u00e1l SMS marketingu ako siln\u00e9ho n\u00e1stroja na komunik\u00e1ciu so z\u00e1kazn\u00edkmi.\nJe v\u0161ak d\u00f4le\u017eit\u00e9 zabezpe\u010di\u0165, aby z\u00e1kazn\u00edci boli nad\u0161en\u00ed z prij\u00edmania t\u00fdchto textov\u00fdch spr\u00e1v. <\/p>\n\n\n\n<p>A pr\u00e1ve tu prich\u00e1dza na rad SMS opt-in.<\/p>\n\n\n\n<p>Pripojte sa k n\u00e1m a zozn\u00e1mte sa s v\u00fdhodami, regula\u010dn\u00fdmi usmerneniami, osved\u010den\u00fdmi postupmi a pr\u00edkladmi SMS opt-in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u013e\u00fa\u010dov\u00e9 poznatky:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Pri SMS opt-in z\u00e1kazn\u00edci v\u00fdslovne s\u00fahlasia so zasielan\u00edm reklamn\u00fdch alebo informa\u010dn\u00fdch textov\u00fdch spr\u00e1v od spolo\u010dnosti.<\/li>\n\n\n\n<li>V\u00fdber mo\u017enosti SMS opt-in v\u00e1m zabezpe\u010d\u00ed s\u00falad so z\u00e1konom, zv\u00fd\u0161i spokojnos\u0165 z\u00e1kazn\u00edkov a zabr\u00e1ni s\u0165a\u017enostiam na spam.<\/li>\n\n\n\n<li>Za\u010dlenenie postupov, ako je stanovenie jasn\u00fdch o\u010dak\u00e1van\u00ed, zavedenie dvojit\u00e9ho prihl\u00e1senia a personaliz\u00e1cia spr\u00e1v, m\u00f4\u017ee zv\u00fd\u0161i\u0165 \u00fa\u010dinnos\u0165 SMS marketingu a posilni\u0165 v\u00e4zby so z\u00e1kazn\u00edkmi.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u010co je SMS Opt-In?<\/strong><\/h2>\n\n\n\n<p>SMS opt-in znamen\u00e1, \u017ee z\u00e1kazn\u00edk s\u00fahlas\u00ed so zasielan\u00edm textov\u00fdch spr\u00e1v od konkr\u00e9tnej spolo\u010dnosti s reklamami alebo upozorneniami.\nV mnoh\u00fdch krajin\u00e1ch je povinn\u00e9 dodr\u017eiava\u0165 z\u00e1kony, ako je napr\u00edklad GDPR, preto\u017ee na zasielanie reklamy je potrebn\u00fd predch\u00e1dzaj\u00faci s\u00fahlas pou\u017e\u00edvate\u013ea. <\/p>\n\n\n\n<p>Prihl\u00e1senie na odber SMS je jednoduch\u00e9.\nZ\u00e1kazn\u00edci musia uvies\u0165 svoje telef\u00f3nne \u010d\u00edslo a potvrdi\u0165, \u017ee s\u00fahlasia so zasielan\u00edm spr\u00e1v. <\/p>\n\n\n\n<p>Opt-in SMS by bola napr\u00edklad:<\/p>\n\n\n\n<p>&#8222;[Business name] v\u00e1m chce posiela\u0165 z\u013eavy a marketingov\u00e9 akcie.\nAk chcete vyjadri\u0165 s\u00fahlas, odpovedzte \u00c1NO.&#8220; <\/p>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel is-style-no-image\" style=\"background-color:#050e4c\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-76b3c71a269cc0feef88f647b15d6c64\">Vysk\u00fa\u0161ajte CloudTalk zadarmo na 14 dn\u00ed &#8211; nevy\u017eaduje sa kreditn\u00e1 karta<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link has-white-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/sk\/14-dnova-bezplatna-skusobna-verzia-cloudtalku\/\">Vysk\u00fa\u0161ajte teraz<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>\u010co je SMS Opt-Out?  <\/strong><\/h3>\n\n\n\n<p>Tak ako z\u00e1kazn\u00edci s\u00fahlasia so zasielan\u00edm <a href=\"https:\/\/test-staging.cloudtalk.io\/text-messages-sms\/\">textov\u00fdch spr\u00e1v<\/a>, maj\u00fa aj pr\u00e1vo poveda\u0165, \u017ee ich u\u017e nechc\u00fa.\nTomu sa hovor\u00ed opt-out. <\/p>\n\n\n\n<p>Odhl\u00e1senie teda znamen\u00e1, \u017ee z\u00e1kazn\u00edk prostredn\u00edctvom spr\u00e1vy potvrd\u00ed, \u017ee chce presta\u0165 dost\u00e1va\u0165 sms a upozornenia od spolo\u010dnosti prostredn\u00edctvom textov\u00fdch spr\u00e1v.\nJe nevyhnutn\u00e9 dodr\u017eiava\u0165 z\u00e1konn\u00e9 po\u017eiadavky, zachova\u0165 dobr\u00fd imid\u017e zna\u010dky a re\u0161pektova\u0165 to, \u010do z\u00e1kazn\u00edci chc\u00fa. <\/p>\n\n\n\n<p>Preto je d\u00f4le\u017eit\u00e9 informova\u0165 \u013eud\u00ed o tom, ako sa m\u00f4\u017eu odhl\u00e1si\u0165 z odosielania textov\u00fdch spr\u00e1v.\nM\u00f4\u017eete im jednoducho poveda\u0165, aby odpovedali slovami ako STOP, UNSUBSCRIBE, CANCEL alebo QUIT a prestali dost\u00e1va\u0165 tieto spr\u00e1vy. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pr\u00edklady SMS Opt-in<\/strong><\/h2>\n\n\n\n<p>M\u00e1te pocit, \u017ee ste sa zasekli pri tvorbe SMS opt-in?\nNemajte obavy, my v\u00e1m pom\u00f4\u017eeme.\nObjavte pr\u00edklad pre ka\u017ed\u00fd scen\u00e1r.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Propaga\u010dn\u00fd Opt-In<\/strong><\/h3>\n\n\n\n<p>Pou\u017eite ho na vytvorenie zoznamu z\u00e1kazn\u00edkov, ktor\u00ed maj\u00fa z\u00e1ujem dost\u00e1va\u0165 propaga\u010dn\u00e9 ponuky, z\u013eavy a exkluz\u00edvne ponuky.  <\/p>\n\n\n\n<p><strong>Pr\u00edklad:<\/strong> &#8222;Pripojte sa k n\u00e1\u0161mu VIP zoznamu! Nap\u00ed\u0161te SMS s textom &#8222;SAVEMORE&#8220; na \u010d\u00edslo 800123 a z\u00edskajte exkluz\u00edvny pr\u00edstup k z\u013eav\u00e1m a \u0161peci\u00e1lnym ponuk\u00e1m priamo do svojho telef\u00f3nu.&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Aktualiz\u00e1cie udalost\u00ed Opt-In<\/strong><\/h3>\n\n\n\n<p>To je ide\u00e1lne na informovanie \u00fa\u010dastn\u00edkov o nadch\u00e1dzaj\u00facich podujatiach, predaji vstupeniek, zmen\u00e1ch v rozvrhu a ak\u00fdchko\u013evek exkluz\u00edvnych v\u00fdhod\u00e1ch alebo ponuk\u00e1ch, ktor\u00e9 s nimi s\u00favisia.<\/p>\n\n\n\n<p><strong>Pr\u00edklad:<\/strong> &#8222;Zosta\u0148te v obraze! Ak chcete dost\u00e1va\u0165 aktu\u00e1lne inform\u00e1cie o nadch\u00e1dzaj\u00facich podujatiach, \u0161peci\u00e1lnych hos\u0165och a exkluz\u00edvnych ponuk\u00e1ch, po\u0161lite SMS s textom &#8222;EVENTS&#8220; na \u010d\u00edslo 555888.&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 Opt-In sp\u00e4tn\u00e1 v\u00e4zba od z\u00e1kazn\u00edkov<\/strong><\/h3>\n\n\n\n<p>Pomocou nej sa z\u00e1kazn\u00edkov p\u00fdtajte na ich sk\u00fasenosti s va\u0161\u00edm produktom alebo slu\u017ebou.\nJe to \u00fa\u010dinn\u00fd sp\u00f4sob, ako nadviaza\u0165 kontakt so z\u00e1kazn\u00edkmi, uk\u00e1za\u0165, \u017ee si cen\u00edte ich n\u00e1zory, a motivova\u0165 ich, aby poskytli svoje n\u00e1zory \u0161peci\u00e1lnou ponukou. <\/p>\n\n\n\n<p><strong>Pr\u00edklad: <\/strong>&#8222;Cen\u00edme si v\u00e1\u0161ho n\u00e1zoru! Nap\u00ed\u0161te SMS s textom &#8222;FEEDBACK&#8220; na \u010d\u00edslo 123456, aby ste sa podelili o svoje n\u00e1zory a z\u00edskali \u0161peci\u00e1lnu \u010fakovn\u00fa ponuku.&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 Pripomienky term\u00ednu Opt-In<\/strong><\/h3>\n\n\n\n<p>Tento SMS opt-in pom\u00e1ha zni\u017eova\u0165 po\u010det neuskuto\u010dnen\u00fdch n\u00e1v\u0161tev, zvy\u0161ova\u0165 spokojnos\u0165 z\u00e1kazn\u00edkov a zefekt\u00edv\u0148ova\u0165 procesy pl\u00e1novania sch\u00f4dzok.<\/p>\n\n\n\n<p><strong>Pr\u00edklad:<\/strong> &#8222;U\u017e nikdy nezme\u0161kajte stretnutie! Ak chcete dost\u00e1va\u0165 upozornenia na nadch\u00e1dzaj\u00face stretnutia s nami, po\u0161lite SMS s textom &#8222;REMINDME&#8220; na \u010d\u00edslo 789012.&#8220;<\/p>\n\n\n\n<div class=\"wp-block-group blog-related-posts\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\">Odpor\u00fa\u010dan\u00e9 \u010dl\u00e1nky<\/h6>\n\n\n\n<div class=\"wp-block-group side-text\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Odpor\u00fa\u010dan\u00e9 str\u00e1nky<\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/8-jednoduchych-sposobov-odosielania-textovych-sprav-z-pocitaca-do-mobilnych-telefonov\/\"><\/a><a href=\"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/8-jednoduchych-sposobov-odosielania-textovych-sprav-z-pocitaca-do-mobilnych-telefonov\/\">Textov\u00e9 spr\u00e1vy z po\u010d\u00edta\u010da do mobiln\u00fdch telef\u00f3nov<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/sms-pre-zakaznicky-servis-priklady-a-osvedcene-postupy\/\"><\/a><a href=\"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/sms-pre-zakaznicky-servis-priklady-a-osvedcene-postupy\/\">SMS pre z\u00e1kazn\u00edcky servis<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdhody a v\u00fdznam SMS Opt-in<\/strong><strong> <\/strong><\/h2>\n\n\n\n<p>SMS opt-in nie je \u017eiadna mali\u010dkos\u0165.\nJeho implement\u00e1cia je ve\u013emi d\u00f4le\u017eit\u00e1, ak sa chyst\u00e1te robi\u0165 SMS marketing.   <\/p>\n\n\n\n<p>Tu je d\u00f4vod, pre\u010do by ste to mali bra\u0165 v\u00e1\u017ene:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Zosta\u0148te v s\u00falade s predpismi<\/strong><\/h3>\n\n\n\n<p>Ako u\u017e bolo spomenut\u00e9, SMS opt-in zabezpe\u010duje s\u00falad so z\u00e1konmi, ako je z\u00e1kon o ochrane spotrebite\u013ea pri telefonovan\u00ed (TCPA) a z\u00e1kon CAN-SPAM.\nJeho neuvedenie m\u00f4\u017ee ma\u0165 za n\u00e1sledok finan\u010dn\u00e9 sankcie. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Zv\u00fd\u0161enie miery otvorenia a konverzie a\u017e do <\/strong><a href=\"https:\/\/www.smscomparison.com\/sms-statistics\/\" target=\"_blank\" rel=\"noopener\"><strong>98%<\/strong><\/a><strong> <\/strong><\/h3>\n\n\n\n<p>Vy\u017eiadan\u00edm s\u00fahlasu bud\u00fa do prieskumu zaraden\u00ed len t\u00ed, ktor\u00ed o to maj\u00fa skuto\u010dn\u00fd z\u00e1ujem.\nPreto bud\u00fa t\u00edto z\u00e1kazn\u00edci alebo potenci\u00e1lni z\u00e1kazn\u00edci kvalifikovanej\u0161\u00ed a je pravdepodobn\u00e9, \u017ee tieto spr\u00e1vy otvoria, odpovedia na ne a nak\u00fapia v nich.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#<\/strong><strong>3 Predch\u00e1dzanie s\u0165a\u017enostiam na spam<\/strong><\/h3>\n\n\n\n<p>Pribli\u017ene <a href=\"https:\/\/dsim.in\/blog\/key-statistics-for-sms-marketing\/\" target=\"_blank\" rel=\"noopener\">10 %<\/a> prijat\u00fdch marketingov\u00fdch SMS spr\u00e1v sa pova\u017euje za spam, zatia\u013e \u010do <a href=\"https:\/\/www.statista.com\/statistics\/420391\/spam-email-traffic-share\/\" target=\"_blank\" rel=\"noopener\">46,8 %<\/a> pripad\u00e1 na e-mailov\u00fd marketing.\nAk v\u0161ak \u013eudia dost\u00e1vaj\u00fa spr\u00e1vy, na ktor\u00e9 sa neprihl\u00e1sili, o\u010dak\u00e1vajte z\u00e1plavu spamov\u00fdch hl\u00e1sen\u00ed.\nTo je z\u00e1sah do reput\u00e1cie va\u0161ej zna\u010dky, ktor\u00fd si nem\u00f4\u017eete dovoli\u0165.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 Urobte svojich z\u00e1kazn\u00edkov \u0161\u0165astn\u00fdmi<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/info.sopranodesign.com\/the-power-of-mobile-communications\" target=\"_blank\" rel=\"noopener\">85 %<\/a> majite\u013eov smartf\u00f3nov uprednost\u0148uje spr\u00e1vy pred telefon\u00e1tmi alebo e-mailami.\nV\u00fdhody s\u00fa jasn\u00e9: ide o priamy, osobn\u00fd a praktick\u00fd komunika\u010dn\u00fd kan\u00e1l. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5 Vybudujte spo\u013eahlivos\u0165 a transparentnos\u0165<\/strong><\/h3>\n\n\n\n<p>Z\u00edskavanie opt-inov nie je len o dodr\u017eiavan\u00ed pravidiel, ale aj o budovan\u00ed d\u00f4very.\nKe\u010f budete o svojej hre SMS hovori\u0165 otvorene, z\u00e1kazn\u00edci bud\u00fa vedie\u0165, \u017ee ste k nim \u00faprimn\u00ed. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Typy SMS Opt-In<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Jednotliv\u00e9 prihl\u00e1senie<\/strong><\/h3>\n\n\n\n<p>Najbe\u017enej\u0161\u00ed a najr\u00fdchlej\u0161\u00ed sp\u00f4sob.\nZ\u00e1kazn\u00edk sa automaticky prid\u00e1 do v\u00e1\u0161ho zoznamu SMS vyplnen\u00edm formul\u00e1ra alebo odoslan\u00edm SMS.\nNevy\u017eaduje sa \u017eiadne \u010fal\u0161ie potvrdenie.    <\/p>\n\n\n\n<p><em>Napr\u00edklad pr\u00edpad, ktor\u00fd sme u\u017e videli: &#8222;[Business name] v\u00e1m chce posiela\u0165 z\u013eavy a marketingov\u00e9 akcie. Ak chcete vyjadri\u0165 s\u00fahlas, odpovedzte \u00c1NO.&#8220;  <\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Dvojit\u00e9 prihl\u00e1senie<\/strong><\/h3>\n\n\n\n<p>Zah\u0155\u0148a zaslanie textovej spr\u00e1vy z\u00e1kazn\u00edkovi, aby op\u00e4tovne potvrdil, \u010di sa chce pripoji\u0165 k v\u00e1\u0161mu zoznamu SMS.  <\/p>\n\n\n\n<p>M\u00f4\u017eete ich po\u017eiada\u0165, aby na spr\u00e1vu odpovedali k\u013e\u00fa\u010dov\u00fdm slovom, napr\u00edklad &#8222;CONFIRM&#8220;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 Soft Opt-in<\/strong><\/h3>\n\n\n\n<p>Je to menej ru\u0161iv\u00e1 mo\u017enos\u0165 z\u00edskania s\u00fahlasu od va\u0161ich z\u00e1kazn\u00edkov, preto\u017ee ste ich u\u017e kontaktovali prostredn\u00edctvom in\u00fdch komunika\u010dn\u00fdch kan\u00e1lov.  <\/p>\n\n\n\n<p>Be\u017en\u00fdm pr\u00edkladom je odoslanie e-mailu z\u00e1kazn\u00edkom, v ktorom sa uv\u00e1dza, \u017ee sa m\u00f4\u017eu prihl\u00e1si\u0165 do v\u00e1\u0161ho zoznamu SMS odpovedan\u00edm na tento e-mail.  <\/p>\n\n\n\n<p><em>Povedzte z\u00e1kazn\u00edkom, ktor\u00ed maj\u00fa z\u00e1ujem dost\u00e1va\u0165 textov\u00e9 spr\u00e1vy, aby odpovedali na e-mail so slovom &#8222;SUBSCRIBE&#8220;.<\/em><\/p>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel is-style-no-image\" style=\"background-color:#050e4c\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-ee15f729aa19ca2f71542e08a213f37a\">Ste pripraven\u00ed zmeni\u0165 svoju obchodn\u00fa komunik\u00e1ciu?<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link has-white-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/demo\/\">Pozrite si to na\u017eivo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Regula\u010dn\u00e9 usmernenia pre SMS Opt-In<\/strong><\/h2>\n\n\n\n<p>Pozrime sa na z\u00e1kony, ktor\u00e9 by ste mali zoh\u013eadni\u0165, aby ste <a href=\"https:\/\/test-staging.cloudtalk.io\/security\/\">zabezpe\u010dili ich dodr\u017eiavanie<\/a>.\nUpozor\u0148ujeme, \u017ee ide len o usmernenia.   <strong>Ak chcete pozna\u0165 z\u00e1kony, ktor\u00e9 sa vz\u0165ahuj\u00fa na va\u0161u konkr\u00e9tnu situ\u00e1ciu, je lep\u0161ie obr\u00e1ti\u0165 sa na pr\u00e1vnika.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TCPA<\/strong><\/h3>\n\n\n\n<p>V z\u00e1kone TCPA (Telephone Consumer Protection Act) sa uv\u00e1dza, \u017ee spolo\u010dnosti by nemali posiela\u0165 spr\u00e1vy z\u00e1kazn\u00edkom bez ich predch\u00e1dzaj\u00faceho v\u00fdslovn\u00e9ho p\u00edsomn\u00e9ho s\u00fahlasu, ale stanovuje aj \u010fal\u0161ie po\u017eiadavky na odmietnutie:<br\/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Va\u0161a spolo\u010dnos\u0165 sa mus\u00ed v t\u00fdchto textoch identifikova\u0165 a poskytn\u00fa\u0165 pokyny na odhl\u00e1senie.<\/li>\n\n\n\n<li>Spotrebitelia musia ma\u0165 mo\u017enos\u0165 jednoducho sa odhl\u00e1si\u0165.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GDPR<\/strong><\/h3>\n\n\n\n<p>GDPR (v\u0161eobecn\u00e9 nariadenie o ochrane \u00fadajov) sa vz\u0165ahuje na v\u0161etky krajiny, ktor\u00e9 chc\u00fa podnika\u0165 v Eur\u00f3pskej \u00fanii alebo pou\u017e\u00edva\u0165 osobn\u00e9 \u00fadaje jej ob\u010danov.\nStanovuje po\u017eiadavky na: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Z\u00edskanie s\u00fahlasu so zasielan\u00edm textov\u00fdch spr\u00e1v.<\/li>\n\n\n\n<li>promptn\u00e9 informovanie spotrebite\u013eov o naru\u0161en\u00ed bezpe\u010dnosti.<\/li>\n\n\n\n<li>Umo\u017eni\u0165 spotrebite\u013eom pr\u00edstup k ich osobn\u00fdm \u00fadajom a v pr\u00edpade potreby ich \u00faplne vymaza\u0165.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Z\u00e1kon CAN-SPAM z roku 2003<\/strong><\/h3>\n\n\n\n<p>Z\u00e1kon CAN-SPAM z roku 2003 sa zameriava predov\u0161etk\u00fdm na e-mail, ale obsahuje aj ustanovenia, ktor\u00e9 sa vz\u0165ahuj\u00fa na textov\u00e9 spr\u00e1vy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Uv\u00e1dza sa v \u0148om, \u017ee zasielanie nevy\u017eiadan\u00fdch textov\u00fdch spr\u00e1v na mobiln\u00e9 \u010d\u00edsla je zo strany spolo\u010dnost\u00ed nez\u00e1konn\u00e9.<\/li>\n\n\n\n<li>Ka\u017ed\u00e9 obchodn\u00e9 ozn\u00e1menie mus\u00ed by\u0165 pre pr\u00edjemcu \u013eahko identifikovate\u013en\u00e9.<\/li>\n\n\n\n<li>Spotrebitelia musia ma\u0165 tie\u017e mo\u017enos\u0165 odmietnu\u0165 prij\u00edmanie spr\u00e1v.<\/li>\n\n\n\n<li>Uv\u00e1dza sa v \u0148om tie\u017e, \u017ee spolo\u010dnostiam, ktor\u00e9 ignoruj\u00fa tieto z\u00e1kony a posielaj\u00fa nevy\u017eiadan\u00e9 textov\u00e9 spr\u00e1vy, m\u00f4\u017ee by\u0165 ulo\u017een\u00e1 pokuta a\u017e do v\u00fd\u0161ky 1 500 USD za ka\u017ed\u00e9 poru\u0161enie.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Priemyseln\u00e9 normy<\/strong><\/h3>\n\n\n\n<p>Mobiln\u00ed oper\u00e1tori a priemyseln\u00e9 skupiny, ako napr\u00edklad Zdru\u017eenie celul\u00e1rneho telekomunika\u010dn\u00e9ho priemyslu (CTIA), maj\u00fa usmernenia na prevenciu spamu a zabezpe\u010denie zodpovedn\u00e9ho odosielania spr\u00e1v.\nZameriavaj\u00fa sa na z\u00edskanie s\u00fahlasu pou\u017e\u00edvate\u013ea pred odoslan\u00edm reklamn\u00fdch spr\u00e1v, blokovanie nevy\u017eiadan\u00fdch spr\u00e1v a vykon\u00e1vanie opatren\u00ed na zn\u00ed\u017eenie vplyvu nevy\u017eiadan\u00fdch hovorov a spr\u00e1v. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Nariadenia \u0161pecifick\u00e9 pre jednotliv\u00e9 \u0161t\u00e1ty<\/strong><\/h3>\n\n\n\n<p>Napokon, niektor\u00e9 \u0161t\u00e1ty m\u00f4\u017eu ma\u0165 \u010fal\u0161ie z\u00e1kony t\u00fdkaj\u00face sa SMS marketingu.\nPreto je tie\u017e d\u00f4le\u017eit\u00e9 pozna\u0165 miestne z\u00e1kony, ak pou\u017e\u00edvate SMS opt-in. <\/p>\n\n\n\n<p>Napr\u00edklad pod\u013ea floridsk\u00e9ho z\u00e1kona o telemarketingu m\u00f4\u017eu by\u0165 osoby s bydliskom na Floride kontaktovan\u00e9 len od 8.00 do 20.00 hod.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6 osved\u010den\u00fdch postupov pre SMS Opt-In<\/strong><\/h2>\n\n\n\n<p>Postupujte pod\u013ea t\u00fdchto 6 k\u013e\u00fa\u010dov\u00fdch tipov, aby ste \u010do najlep\u0161ie vyu\u017eili v\u0161etky v\u00fdhody SMS opt-in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Nastavte jasn\u00e9 o\u010dak\u00e1vania<\/strong><\/h3>\n\n\n\n<p>Podobne ako pri e-mailovom marketingu musia z\u00e1kazn\u00edci vedie\u0165, \u010do m\u00f4\u017eu o\u010dak\u00e1va\u0165, ke\u010f sa pripoja do v\u00e1\u0161ho zoznamu SMS.\nUrobte to: <br\/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vysvetlite v\u00fdhody vstupu do v\u00e1\u0161ho zoznamu SMS s exkluz\u00edvnymi ponukami, d\u00f4vern\u00fdmi inform\u00e1ciami a aktualiz\u00e1ciami.<\/li>\n\n\n\n<li>Ur\u010dite, ako \u010dasto budete posiela\u0165 spr\u00e1vy.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Pou\u017e\u00edvajte dvojit\u00e9 prihl\u00e1senie<\/strong><\/h3>\n\n\n\n<p>Niekedy sa m\u00f4\u017ee sta\u0165, \u017ee pou\u017e\u00edvatelia dostan\u00fa spr\u00e1vy omylom alebo nerozumej\u00fa tomu, \u010do prij\u00edmaj\u00fa.\nDvojit\u00e9 prihl\u00e1senie pom\u00e1ha predch\u00e1dza\u0165 tak\u00fdmto situ\u00e1ci\u00e1m t\u00fdm, \u017ee vy\u017eaduje druh\u00e9 potvrdenie. <\/p>\n\n\n\n<p>Po prvom prihl\u00e1sen\u00ed po\u0161lite potvrdzuj\u00facu spr\u00e1vu s k\u013e\u00fa\u010dov\u00fdm slovom, aby ste overili s\u00fahlas a uistili sa, \u017ee \u010d\u00edslo je platn\u00e9.\nNapr\u00edklad &#8222;CONFIRM&#8220; alebo &#8222;ACCEPT&#8220;. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 Zahr\u0148te jasn\u00e9 pokyny na odhl\u00e1senie<\/strong><\/h3>\n\n\n\n<p>U\u017e sme vysvetlili, pre\u010do je odhl\u00e1senie d\u00f4le\u017eit\u00e9 a pre\u010do z\u00e1kazn\u00edci musia vedie\u0165, ako to urobi\u0165.\nAk to chcete urobi\u0165, pridajte tieto pokyny do uv\u00edtacej SMS a v\u0161etk\u00fdch spr\u00e1v, ktor\u00e9 posielate. <\/p>\n\n\n\n<p><strong>Pr\u00edklad v uv\u00edtacej spr\u00e1ve:<\/strong> &#8222;Vitajte v na\u0161ej komunite! Budete dost\u00e1va\u0165 exkluz\u00edvne inform\u00e1cie o na\u0161ich ponuk\u00e1ch a propaga\u010dn\u00fdch akci\u00e1ch. Ak sa chcete odhl\u00e1si\u0165 z odberu, odpovedzte slovom &#8222;STOP&#8220;. \u010eakujeme, \u017ee ste sa pridali!&#8220;<\/p>\n\n\n\n<p><strong>Pr\u00edklad v propaga\u010dnej spr\u00e1ve: &#8222;<\/strong>Dobr\u00fd de\u0148, [Customer Name]! Tento t\u00fd\u017ede\u0148 m\u00e1me \u0161peci\u00e1lnu ponuku len pre v\u00e1s: 30 % z\u013eavu na v\u00e1\u0161 \u010fal\u0161\u00ed n\u00e1kup.\nM\u00e1te z\u00e1ujem?\nOdpovedzte &#8222;\u00c1NO&#8220; pre viac inform\u00e1ci\u00ed.\nAk nechcete dost\u00e1va\u0165 \u010fal\u0161ie spr\u00e1vy, odpovedzte so &#8222;STOP&#8220;.&#8220;   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 Personalizova\u0165 spr\u00e1vy<\/strong><\/h3>\n\n\n\n<p>V\u010faka t\u00fdmto tipom sa va\u0161i z\u00e1kazn\u00edci bud\u00fa c\u00edti\u0165 ako VIP:<br\/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zahr\u0148te osobn\u00e9 \u00fadaje:<\/strong> To m\u00f4\u017ee zah\u0155\u0148a\u0165 meno z\u00e1kazn\u00edka alebo n\u00e1zov jeho spolo\u010dnosti, lokalitu alebo odkaz na predch\u00e1dzaj\u00face n\u00e1kupy.<\/li>\n\n\n\n<li><strong>Segment\u00e1cia zoznamu: <\/strong>zoznam m\u00f4\u017eete segmentova\u0165 napr\u00edklad pod\u013ea kateg\u00f3rie produktov, ktor\u00e9 z\u00e1kazn\u00edka zauj\u00edmaj\u00fa.\nTo znamen\u00e1, \u017ee t\u00fato \u0161peci\u00e1lnu ponuku t\u00fdkaj\u00facu sa danej kateg\u00f3rie dostan\u00fa len z\u00e1kazn\u00edci, ktor\u00ed prejavili z\u00e1ujem o dan\u00fa kateg\u00f3riu. <\/li>\n<\/ul>\n\n\n\n<p><strong>Pr\u00edklad s osobn\u00fdmi \u00fadajmi: &#8222;<\/strong>Dobr\u00fd de\u0148, [Customer Name]! Chcete dost\u00e1va\u0165 aktu\u00e1lne inform\u00e1cie o exkluz\u00edvnych akci\u00e1ch v bl\u00edzkosti [Customer Location]?\nOdpovedzte &#8222;\u00c1NO&#8220; a pridajte sa k n\u00e1\u0161mu VIP zoznamu a vyu\u017e\u00edvajte personalizovan\u00e9 ponuky vo va\u0161ej oblasti.&#8220; <\/p>\n\n\n\n<p><strong>Pr\u00edklad segment\u00e1cie:<\/strong> &#8222;Dobr\u00fd de\u0148, [Customer Name]! Chceme odmeni\u0165 va\u0161u vernos\u0165.\nPreto v\u00e1m tento v\u00edkend pon\u00fakame 20 % z\u013eavu na \u010fal\u0161\u00ed n\u00e1kup v sekcii [Customer&#8217;s Product Category of Interest].\nPri pokladni predlo\u017ete t\u00fato spr\u00e1vu.&#8220;  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5 Zahr\u0148te \u010fal\u0161ie mo\u017enosti kontaktu<\/strong><\/h3>\n\n\n\n<p>SMS marketing funguje najlep\u0161ie, ak je s\u00fa\u010das\u0165ou multikan\u00e1lovej marketingovej strat\u00e9gie.<\/p>\n\n\n\n<p>Ak teda m\u00e1te v spr\u00e1ve miesto, uve\u010fte v SMS aj in\u00e9 mo\u017enosti kontaktu (telef\u00f3n, e-mail) alebo ich odk\u00e1\u017ete na webov\u00fa str\u00e1nku, kde s\u00fa tieto mo\u017enosti k dispoz\u00edcii, preto\u017ee nie v\u0161etky probl\u00e9my sa daj\u00fa vyrie\u0161i\u0165 prostredn\u00edctvom SMS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#6 Bu\u010fte stru\u010dn\u00ed a mil\u00ed<\/strong><\/h3>\n\n\n\n<p>SMS m\u00e1 ve\u013emi obmedzen\u00fd po\u010det znakov (konkr\u00e9tne 160), preto je ve\u013emi d\u00f4le\u017eit\u00e9 by\u0165 stru\u010dn\u00fd a priamy.<\/p>\n\n\n\n<p>Ak napr\u00edklad posielate inform\u00e1cie o ponuke, najd\u00f4le\u017eitej\u0161ie by bolo spomen\u00fa\u0165 z\u013eavu alebo akciu a potom uvies\u0165 CTA na vstupnej str\u00e1nke alebo z\u013eavov\u00fd k\u00f3d, ktor\u00fd sa m\u00e1 uplatni\u0165.<\/p>\n\n\n\n<p><strong>Pr\u00edklad: <\/strong> [Customer Name] Nezme\u0161kajte na\u0161u exkluz\u00edvnu jarn\u00fa ponuku! Tento t\u00fd\u017ede\u0148 vyu\u017eite 25 % z\u013eavu na v\u0161etky produkty. Pou\u017eite k\u00f3d &#8222;SPRING25&#8220; \ud83c\udf37\ud83c\udf3f Viac inform\u00e1ci\u00ed n\u00e1jdete na webovej str\u00e1nke: [link].<\/p>\n\n\n\n<p>Niekedy m\u00f4\u017ee by\u0165 odoslanie jednej spr\u00e1vy nedostato\u010dn\u00e9 kv\u00f4li obmedzeniu po\u010dtu znakov.\nM\u00f4\u017eete posla\u0165 druh\u00fa spr\u00e1vu, ale pam\u00e4tajte, \u017ee by to nemala by\u0165 be\u017en\u00e1 prax. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Najprv s\u00fahlas, potom predaj<\/strong><\/h2>\n\n\n\n<p>V podstate je SMS opt-in nielen z\u00e1konnou po\u017eiadavkou, ale zvy\u0161uje aj po\u010det otvoren\u00fdch spr\u00e1v, zni\u017euje po\u010det s\u0165a\u017enost\u00ed na spam a udr\u017eiava spokojnos\u0165 z\u00e1kazn\u00edkov.  <\/p>\n\n\n\n<p>Dodr\u017eiavan\u00edm osved\u010den\u00fdch postupov, ako je jasn\u00e1 komunik\u00e1cia, personaliz\u00e1cia a s\u00falad s predpismi, m\u00f4\u017eete z marketingu SMS vy\u0165a\u017ei\u0165 maximum a z\u00e1rove\u0148 re\u0161pektova\u0165 preferencie svojich z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<p>Ste pripraven\u00ed za\u010da\u0165?\nPresk\u00famajte <a   href=\"\">funkcie slu\u017eby SMS CloudTalk,<\/a> ako s\u00fa automatick\u00e9 n\u00e1sledn\u00e9 SMS spr\u00e1vy, opakovane pou\u017eite\u013en\u00e9 \u0161abl\u00f3ny a funkcie MMS <a   href=\"\">,<\/a> aby ste zv\u00fd\u0161ili svoje marketingov\u00e9 \u00fasilie v oblasti textov\u00fdch spr\u00e1v. <\/p>\n<\/div><\/div>\n\n<div class=\"wp-block-cover ct-block-article-faq ct-virtual-numbers-page-rankmath-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-0 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-148766\" alt=\"\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/10\/blog-article-faq-cover-question-marks.svg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading ct-block-article-faq-header\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1662054682142\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Ako zv\u00fd\u0161i\u0165 po\u010det prihl\u00e1sen\u00ed cez SMS?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ak chcete zv\u00fd\u0161i\u0165 po\u010det prihl\u00e1sen\u00ed prostredn\u00edctvom SMS, zv\u00e1\u017ete tieto strat\u00e9gie:<br \/>&#8211; Po\u017eiadajte z\u00e1kazn\u00edkov, aby sa prihl\u00e1sili po\u010das r\u00f4znych interakci\u00ed, ako s\u00fa osobn\u00e9 stretnutia, hovory, e-maily, chaty alebo soci\u00e1lne m\u00e9di\u00e1.<br \/>&#8211; Optimalizujte prihlasovacie formul\u00e1re pre mobiln\u00e9 zariadenia, aby ste zv\u00fd\u0161ili pohodlie a pou\u017e\u00edvate\u013esk\u00fd z\u00e1\u017eitok.<br \/>&#8211; Zjednodu\u0161te prihlasovanie prostredn\u00edctvom webov\u00fdch tla\u010didiel pomocou jednokrokov\u00fdch procesov, aby ste zv\u00fd\u0161ili mieru odberu.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1718813819051\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Ak\u00fd jazyk by som mal pou\u017ei\u0165 pre SMS opt-in?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Pri tvorbe SMS spr\u00e1vy s mo\u017enos\u0165ou prihl\u00e1senia sa je ve\u013emi d\u00f4le\u017eit\u00e9 pou\u017e\u00edva\u0165 \u0161pecifick\u00fd jazyk, aby sa zabezpe\u010dil s\u00falad a \u00fa\u010dinnos\u0165.<br \/>\nTu s\u00fa k\u013e\u00fa\u010dov\u00e9 komponenty, ktor\u00e9 je potrebn\u00e9 zahrn\u00fa\u0165: <br \/>&#8211;<br \/>\n<strong>Business Name:<\/strong> Clearly state your business name to identify the sender, e.g., &#8222;I agree to receive texts from   [Your Business Name].&#8220;<br \/>&#8211;<br \/>\n<strong>SMS Disclaimers:<\/strong> Include message and data rates disclaimer, e.g., &#8222;Message and data rates may apply.&#8220; <br \/>&#8211;<br \/>\n<strong>Opt-Out Information:<\/strong> Provide clear instructions, e.g., &#8222;Text STOP to unsubscribe.&#8220;<br \/>&#8211; <strong>Customer Help Information:<\/strong> Include support details, e.g., &#8222;Text HELP for assistance.&#8220;<br \/>&#8211; <strong>Terms and Privacy Policies:<\/strong> Link to your company&#8217;s policies for transparency and carrier approval. <br \/>&#8211;<br \/>\n<strong>Use Case:<\/strong> State what subscribers will receive, e.g., &#8222;Emergency alert text messages.&#8220; <br \/>&#8211;<br \/>\n<strong>Message Frequency:<\/strong> Inform subscribers about message frequency, e.g., &#8222;Up to five texts about your order.&#8220; <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1718813866880\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>\u010co s\u00fa SMS spr\u00e1vy OTP?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>OTP SMS alebo SMS s jednorazov\u00fdm heslom je bezpe\u010dn\u00e1 met\u00f3da overovania, ktor\u00e1 zah\u0155\u0148a odoslanie jedine\u010dn\u00e9ho alfanumerick\u00e9ho alebo \u010d\u00edseln\u00e9ho k\u00f3du na mobiln\u00e9 \u010d\u00edslo.<br \/>\nToto heslo sl\u00fa\u017ei ako dodato\u010dn\u00e1 \u00farove\u0148 zabezpe\u010denia na overenie identity pou\u017e\u00edvate\u013ea pri prihlasovan\u00ed online alebo potvrdzovan\u00ed akcie.<br \/>\nNapr\u00edklad v\u00e1\u0161 overovac\u00ed k\u00f3d je 123456.<br \/>\nTento k\u00f3d nikomu neposkytujte.<br \/>\n\u010eakujeme!    <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1718813893206\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Ako zv\u00fd\u0161i\u0165 po\u010det prihl\u00e1sen\u00fdch SMS?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ak chcete zv\u00fd\u0161i\u0165 po\u010det prihl\u00e1sen\u00fdch pou\u017e\u00edvate\u013eov SMS, m\u00f4\u017eete pou\u017ei\u0165 nieko\u013eko \u00fa\u010dinn\u00fdch strat\u00e9gi\u00ed:<br \/>&#8211; Propagujte svoj zoznam prihl\u00e1sen\u00fdch pou\u017e\u00edvate\u013eov SMS prostredn\u00edctvom r\u00f4znych kan\u00e1lov, ako s\u00fa predajne, webov\u00e9 str\u00e1nky, soci\u00e1lne m\u00e9di\u00e1, slu\u017eba Google My Business a e-mailov\u00fd <a href=\"https:\/\/www.getponyexpress.com\/post\/5-ways-to-increase-sms-opt-in-rates\" target=\"_blank\" rel=\"noopener\">marketing1<\/a>.<br \/>&#8211; Poskytnite z\u00e1kazn\u00edkom okam\u017eit\u00e9 odmeny za registr\u00e1ciu, napr\u00edklad z\u013eavy, propaga\u010dn\u00e9 akcie alebo <a href=\"https:\/\/www.sinch.com\/blog\/sms-opt-in\/\" target=\"_blank\" rel=\"noopener\">dar\u010deky<\/a> zadarmo24.<br \/>&#8211; Posielajte personalizovan\u00e9 a relevantn\u00e9 spr\u00e1vy spr\u00e1vnemu publiku, aby ste si udr\u017eali vysok\u00fa <a href=\"https:\/\/www.getponyexpress.com\/post\/5-ways-to-increase-sms-opt-in-rates\" target=\"_blank\" rel=\"noopener\">mieru<\/a> opt-in1.<br \/>&#8211; Pred\u00e1vajte v\u00fdhody svojho zoznamu SMS nielen prostredn\u00edctvom e-mailu, ale aj na soci\u00e1lnych sie\u0165ach, v predajniach a na in\u00fdch fyzick\u00fdch a digit\u00e1lnych <a href=\"https:\/\/www.sinch.com\/blog\/sms-opt-in\/\" target=\"_blank\" rel=\"noopener\">platform\u00e1ch4<\/a>.<br \/>&#8211; P\u00e1kov\u00fd efekt<br \/>\ninterakcie so<a href=\"https:\/\/www.cloudtalk.io\/blog\/sms-customer-service\/\" target=\"_blank\" rel=\"noopener\">z\u00e1kazn\u00edkmi<\/a>, aby ste ich vyzvali, aby sa prihl\u00e1sili do v\u00e1\u0161ho SMS zoznamu, a pon\u00fakli im \u0161peci\u00e1lne z\u013eavy alebo bonusy ako po\u010fakovanie za ich vernos\u0165. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vedeli ste, \u017ee 63 % spotrebite\u013eov vyu\u017e\u00edva SMS kampane zna\u010diek aspo\u0148 dvakr\u00e1t t\u00fd\u017edenne? T\u00e1to \u0161tatistika zd\u00f4raz\u0148uje obrovsk\u00fd potenci\u00e1l SMS marketingu&#8230;<\/p>\n","protected":false},"author":130,"featured_media":220629,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-233031","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts\/233031","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/comments?post=233031"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts\/233031\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/media\/220629"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/media?parent=233031"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/categories?post=233031"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/tags?post=233031"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}