{"id":232561,"date":"2024-08-06T11:58:27","date_gmt":"2024-08-06T09:58:27","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/sms-pre-zakaznicky-servis-priklady-a-osvedcene-postupy\/"},"modified":"2024-08-14T10:24:29","modified_gmt":"2024-08-14T08:24:29","slug":"sms-pre-zakaznicky-servis-priklady-a-osvedcene-postupy","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/sms-pre-zakaznicky-servis-priklady-a-osvedcene-postupy\/","title":{"rendered":"SMS pre z\u00e1kazn\u00edcky servis: Pr\u00edklady a osved\u010den\u00e9 postupy"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-black-color has-text-color\">SMS pre z\u00e1kazn\u00edcky servis: Pr\u00ednosy, osved\u010den\u00e9 postupy + 8 pr\u00edkladov<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/sk\/vyskusat-demo\/\" style=\"border-radius:3px\">KONTAKTUJTE PREDAJ<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/sk\/14-dnova-bezplatna-skusobna-verzia-cloudtalku\/\" style=\"border-radius:3px\">VYSK\u00da\u0160A\u0164 ZDARMA<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/blog-illustration.svg\" alt=\"\" class=\"wp-image-214595\"\/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">H\u013ead\u00e1te sp\u00f4sob, ako do svojej obchodnej komunik\u00e1cie za\u010dleni\u0165 p\u00f4sobiv\u00fa <a href=\"https:\/\/www.smscomparison.com\/sms-statistics\/\" target=\"_blank\" rel=\"noopener\">98% mieru otvorenia<\/a>?\nZv\u00e1\u017ete integr\u00e1ciu SMS pre slu\u017eby z\u00e1kazn\u00edkom. <\/p>\n\n\n\n<p>Pre\u010do?\nPreto\u017ee ke\u010f dostaneme textov\u00fa spr\u00e1vu, zvy\u010dajne sa zobraz\u00ed priamo na obrazovke n\u00e1\u0161ho telef\u00f3nu.\nNie je potrebn\u00e9 otv\u00e1ra\u0165 \u017eiadne aplik\u00e1cie.\nV\u010faka tomu je v\u00e4\u010d\u0161ia pravdepodobnos\u0165, \u017ee spr\u00e1vu uvid\u00edme a odpovieme na \u0148u.   <\/p>\n\n\n\n<p>Takto m\u00f4\u017eete zv\u00fd\u0161i\u0165 konverzie t\u00fdm, \u017ee vynalo\u017e\u00edte menej \u010dasu a pe\u0148az\u00ed, \u010d\u00edm zv\u00fd\u0161ite n\u00e1vratnos\u0165 invest\u00edci\u00ed.<\/p>\n\n\n\n<p>Ak teda viete, ako pou\u017e\u00edva\u0165 textov\u00e9 spr\u00e1vy vo svojej strat\u00e9gii, m\u00f4\u017eu by\u0165 siln\u00fdm n\u00e1strojom predaja.<\/p>\n\n\n\n<p>Zauj\u00edma v\u00e1s, ako ich \u010do najlep\u0161ie vyu\u017ei\u0165?\nPotom sa pristavte. <\/p>\n\n\n\n<p>V tomto \u010dl\u00e1nku sa budeme venova\u0165 v\u00fdhod\u00e1m a osved\u010den\u00fdm postupom SMS slu\u017eieb z\u00e1kazn\u00edkom.\nOkrem toho pre v\u00e1s m\u00e1me 8 \u0161abl\u00f3n textov\u00fdch spr\u00e1v, ktor\u00e9 m\u00f4\u017eete implementova\u0165 priamo do svojej marketingovej a komunika\u010dnej strat\u00e9gie. <\/p>\n\n\n\n<p><strong>K\u013e\u00fa\u010dov\u00e9 poznatky:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Integr\u00e1cia SMS do viackan\u00e1lov\u00e9ho z\u00e1kazn\u00edckeho servisu je nevyhnutn\u00e1 na r\u00fdchlu a efekt\u00edvnu komunik\u00e1ciu, zv\u00fd\u0161enie spokojnosti, preuk\u00e1zanie z\u00e1v\u00e4zku vo\u010di potreb\u00e1m z\u00e1kazn\u00edkov a podporu lojality.<\/li>\n\n\n\n<li>SMS pre z\u00e1kazn\u00edcku podporu pon\u00faka nieko\u013eko v\u00fdhod vr\u00e1tane n\u00e1kladovej efekt\u00edvnosti, lep\u0161ej dostupnosti a flexibilnej komunik\u00e1cie.  <\/li>\n\n\n\n<li>Ak chcete efekt\u00edvne vyu\u017e\u00edva\u0165 SMS pre slu\u017eby z\u00e1kazn\u00edkom, je potrebn\u00e9 zavies\u0165 nieko\u013eko osved\u010den\u00fdch postupov.\nNapr\u00edklad akt\u00edvna propag\u00e1cia slu\u017eby SMS na r\u00f4znych platform\u00e1ch a zasielanie personalizovan\u00fdch spr\u00e1v. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>\u010co je SMS pre z\u00e1kazn\u00edcky servis?<\/strong><\/h2>\n\n\n\n<p>Prostredn\u00edctvom SMS pre z\u00e1kazn\u00edcky servis m\u00f4\u017eete komunikova\u0165 so z\u00e1kazn\u00edkmi prostredn\u00edctvom textov\u00fdch spr\u00e1v, a to od ich prv\u00fdch ot\u00e1zok a\u017e po popredajn\u00fa podporu.<\/p>\n\n\n\n<p>Komunik\u00e1cia medzi va\u0161\u00edm t\u00edmom a z\u00e1kazn\u00edkmi je v\u010faka nemu ove\u013ea r\u00fdchlej\u0161ia, preto\u017ee nevy\u017eaduje to\u013eko \u010dasu ako telefonovanie alebo posielanie e-mailov.<\/p>\n\n\n\n<p><strong>Na \u010do m\u00f4\u017eete pou\u017e\u00edva\u0165 SMS:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Potvrdenia objedn\u00e1vok: <\/strong>Ke\u010f si z\u00e1kazn\u00edk objedn\u00e1 online alebo telefonicky, m\u00f4\u017eete mu posla\u0165 textov\u00fa spr\u00e1vu s potvrden\u00edm \u00fadajov o objedn\u00e1vke (produkt, cena a o\u010dak\u00e1van\u00fd \u010das pr\u00edchodu).\nV\u010faka tomu bud\u00fa informovan\u00ed a zv\u00fd\u0161i sa va\u0161a d\u00f4veryhodnos\u0165. <\/li>\n\n\n\n<li><strong>Aktualiz\u00e1cie dod\u00e1vok:<\/strong> Informujte z\u00e1kazn\u00edkov o svojich dod\u00e1vkach pomocou textov v re\u00e1lnom \u010dase vr\u00e1tane inform\u00e1ci\u00ed o sledovan\u00ed a o tom, kedy ich m\u00f4\u017eu o\u010dak\u00e1va\u0165.\nPom\u00f4\u017ee im to pri pl\u00e1novan\u00ed a zn\u00ed\u017ei po\u010det ot\u00e1zok t\u00fdkaj\u00facich sa ich objedn\u00e1vky. <\/li>\n\n\n\n<li><strong>Pripomienky term\u00ednov:<\/strong> Odosielajte z\u00e1kazn\u00edkom textov\u00e9 spr\u00e1vy de\u0148 pred ich stretnut\u00edm.\nUve\u010fte d\u00e1tum, \u010das, miesto a \u010fal\u0161ie podrobnosti.\nZn\u00ed\u017ei to pravdepodobnos\u0165, \u017ee zabudn\u00fa, a uk\u00e1\u017ee, \u017ee v\u00e1m na nich z\u00e1le\u017e\u00ed.  <\/li>\n\n\n\n<li><strong>Propaga\u010dn\u00e9 akcie:<\/strong> Posielajte exkluz\u00edvne ponuky, z\u013eavy alebo kup\u00f3ny vern\u00fdm z\u00e1kazn\u00edkom alebo ned\u00e1vnym kupuj\u00facim.\nZ\u00e1kazn\u00edci sa tak bud\u00fa c\u00edti\u0165 v\u00fdnimo\u010dne a vy pred\u00e1te viac. <\/li>\n\n\n\n<li><strong>Podpora: <\/strong>Umo\u017enite z\u00e1kazn\u00edkom kontaktova\u0165 z\u00e1kazn\u00edcku podporu prostredn\u00edctvom SMS.\n\u013dahko tak z\u00edskaj\u00fa pomoc a zv\u00fd\u0161i sa \u0161anca, \u017ee v\u00e1s bud\u00fa kontaktova\u0165.\nSkracuje sa t\u00fdm aj \u010das \u010dakania a zvy\u0161uje sa miera vyrie\u0161enia probl\u00e9mu.  <\/li>\n\n\n\n<li><strong>Aktualiz\u00e1cie \u00fa\u010dtu a upozornenia: <\/strong>Odosielanie inform\u00e1ci\u00ed o d\u00f4le\u017eit\u00fdch zmen\u00e1ch v \u00fa\u010dte, ako s\u00fa aktualiz\u00e1cie predplatn\u00e9ho, potvrdenia platieb alebo bezpe\u010dnostn\u00e9 upozornenia.\nUdr\u017e\u00edte tak z\u00e1kazn\u00edkov v obraze a pom\u00f4\u017eete im r\u00fdchlo kona\u0165. <\/li>\n<\/ul>\n\n\n\n<p>Na konci tohto \u010dl\u00e1nku v\u00e1m uvedieme pr\u00edklady jednotliv\u00fdch pr\u00edpadov pou\u017eitia, ktor\u00e9 s\u00fa pripraven\u00e9 na kop\u00edrovanie a vkladanie.<\/p>\n\n\n\n<p><strong>Teraz v\u0161ak pokra\u010dujme s trochou te\u00f3rie.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pre\u010do s\u00fa SMS pre z\u00e1kazn\u00edcky servis d\u00f4le\u017eit\u00e9?<\/strong><\/h2>\n\n\n\n<p>Pou\u017e\u00edvanie mobiln\u00fdch zariaden\u00ed st\u00e1le rastie.\nOd roku 2016 vzr\u00e1stol po\u010det pou\u017e\u00edvate\u013eov smartf\u00f3nov na celom svete o <a href=\"https:\/\/www.zippia.com\/advice\/smartphone-usage-statistics\/\" target=\"_blank\" rel=\"noopener\">50 %<\/a>. <\/p>\n\n\n\n<p>A s mobiln\u00fdmi telef\u00f3nmi prich\u00e1dzaj\u00fa aj SMS.\nIntegr\u00e1cia textov\u00fdch spr\u00e1v do slu\u017eieb z\u00e1kazn\u00edkom u\u017e teda nie je len pr\u00edjemnou z\u00e1le\u017eitos\u0165ou.\nJe to nevyhnutnos\u0165.  <\/p>\n\n\n\n<p>Pre\u010do?  <\/p>\n\n\n\n<p>Tu s\u00fa 2 hlavn\u00e9 d\u00f4vody:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Spr\u00e1vy SMS s\u00fa ve\u013emi dostupn\u00fdm komunika\u010dn\u00fdm kan\u00e1lom<\/strong>, ktor\u00fd je dostupn\u00fd pre v\u0161etky typy mobiln\u00fdch zariaden\u00ed.\nV\u010faka tomu je komunik\u00e1cia so z\u00e1kazn\u00edkmi ove\u013ea jednoduch\u0161ia. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zabezpe\u010duj\u00fa priamu, r\u00fdchlu a efekt\u00edvnu komunik\u00e1ciu<\/strong>.\nTextov\u00e9 spr\u00e1vy \u0161etria \u010das z\u00e1kazn\u00edkov aj zamestnancov, preto\u017ee minimalizuj\u00fa potrebu telefon\u00e1tov a e-mailov.\nPreto zlep\u0161uj\u00fa z\u00e1kazn\u00edcku sk\u00fasenos\u0165.  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>V\u00fdhody SMS pre z\u00e1kazn\u00edcky servis<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/www.attentive.com\/2023-consumer-trends-report\" target=\"_blank\" rel=\"noopener\">91 %<\/a> spotrebite\u013eov na celom svete u\u017e vyu\u017eilo slu\u017ebu SMS alebo m\u00e1 o \u0148u z\u00e1ujem.<\/p>\n\n\n\n<p>\u010co ich rob\u00ed tak\u00fdmi atrakt\u00edvnymi?\nNieko\u013eko v\u00fdhod sme u\u017e spomenuli vy\u0161\u0161ie, ale je toho ove\u013ea viac, o \u010dom sa d\u00e1 diskutova\u0165. <\/p>\n\n\n\n<p>Vyzdvihnime najv\u00fdraznej\u0161ie v\u00fdhody:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 R\u00fdchlej\u0161ie rie\u0161enie dopytov<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/simpletexting.com\/blog\/2023-texting-and-sms-marketing-statistics\/\" target=\"_blank\" rel=\"noopener\">77 %<\/a> spotrebite\u013eov odpovie na textov\u00fa spr\u00e1vu do 10 min\u00fat, zatia\u013e \u010do na e-mail dok\u00e1\u017ee v rovnakom \u010dase odpoveda\u0165 len 28 % spotrebite\u013eov.<\/p>\n\n\n\n<p>Rovnako tak m\u00f4\u017eu agenti r\u00fdchlej\u0161ie reagova\u0165 na SMS ako na e-mail alebo telefon\u00e1t.<\/p>\n\n\n\n<p>Pre\u010do?\nJe to jednoduch\u00e9.\n\u013dudia m\u00f4\u017eu posla\u0165 ot\u00e1zku alebo odpove\u010f kdeko\u013evek sa nach\u00e1dzaj\u00fa, dokonca aj bez Wi-Fi.\nPre agentov je tie\u017e ve\u013emi jednoduch\u00e9 posla\u0165 spr\u00e1vu, ke\u010f vykon\u00e1vaj\u00fa in\u00e9 \u00falohy, najm\u00e4 ak maj\u00fa vhodn\u00e9 \u0161abl\u00f3ny.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Dajte z\u00e1kazn\u00edkom pocit, \u017ee si ich v\u00e1\u017eia  <\/strong><\/h3>\n\n\n\n<p>V\u010faka SMS sa z\u00e1kazn\u00edci c\u00edtia v\u00fdnimo\u010dne a tu je nieko\u013eko hlavn\u00fdch d\u00f4vodov, pre\u010do:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Mo\u017eno ich personalizova\u0165 pridan\u00edm mena z\u00e1kazn\u00edka, aby sa c\u00edtil ocenen\u00fd a uznan\u00fd.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prich\u00e1dzaj\u00fa r\u00fdchlo, \u010do dokazuje, \u017ee reagujete na ich potreby.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prostredn\u00edctvom SMS m\u00f4\u017eete posiela\u0165 \u0161peci\u00e1lne ponuky, aby sa c\u00edtili v\u00fdnimo\u010dne v\u010faka exkluz\u00edvnym z\u013eav\u00e1m alebo akci\u00e1m.  <\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3<\/strong> <strong>U\u0161etrite na n\u00e1kladoch<\/strong><\/h3>\n\n\n\n<p>Teraz prich\u00e1dza to najlep\u0161ie.\nTextov\u00e9 spr\u00e1vy v\u00e1m pom\u00f4\u017eu u\u0161etri\u0165 peniaze. <\/p>\n\n\n\n<p>Po prv\u00e9, b\u00fdvaj\u00fa lacnej\u0161ie ako in\u00e9 formy komunik\u00e1cie, napr\u00edklad telefonick\u00e9 hovory.\nPo druh\u00e9, m\u00f4\u017eete nastavi\u0165 automatick\u00e9 odpovede, \u010do m\u00f4\u017ee zn\u00ed\u017ei\u0165 potrebu \u013eudsk\u00fdch agentov a zn\u00ed\u017ei\u0165 n\u00e1klady na pracovn\u00fa silu. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4<\/strong> <strong>Ponuka slu\u017eieb 24\/7<\/strong><\/h3>\n\n\n\n<p>Z\u00e1kazn\u00edci v\u00e1m m\u00f4\u017eu posiela\u0165 spr\u00e1vy, kedyko\u013evek chc\u00fa a kdeko\u013evek sa nach\u00e1dzaj\u00fa, \u010do im d\u00e1va \u00fapln\u00fa kontrolu nad t\u00fdm, kedy v\u00e1s oslovia.\nTo znamen\u00e1, \u017ee v\u00e1s m\u00f4\u017eu zastihn\u00fa\u0165 24 hod\u00edn denne, 7 dn\u00ed v t\u00fd\u017edni. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5<\/strong> <strong>Urobte svoj t\u00edm \u0161\u0165astn\u00fdm a produkt\u00edvnym<\/strong><\/h3>\n\n\n\n<p>Pomoc prostredn\u00edctvom textov\u00fdch spr\u00e1v je pre agentov jednoduch\u0161ia a r\u00fdchlej\u0161ia.\nAko sme u\u017e spomenuli, na rozdiel od hovorov alebo stretnut\u00ed, SMS nenaru\u0161uj\u00fa ich pracovn\u00fd proces.\nV\u010faka tomu sa m\u00f4\u017eu s\u00fastredi\u0165 na d\u00f4le\u017eit\u00e9 \u00falohy a odpoveda\u0165 vtedy, ke\u010f im to najviac vyhovuje.  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>SMS pre z\u00e1kazn\u00edcky servis: Najlep\u0161ie postupy<\/strong><\/h2>\n\n\n\n<p>Teraz, ke\u010f u\u017e pozn\u00e1te v\u00fdhody pou\u017e\u00edvania SMS, je \u010das ich \u010do najlep\u0161ie vyu\u017ei\u0165.  <\/p>\n\n\n\n<p>Postupujte pod\u013ea t\u00fdchto tipov:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>#<\/strong><\/strong>1<strong> Propagujte ju<\/strong><\/h3>\n\n\n\n<p>Ak ju nebudete propagova\u0165, va\u0161i z\u00e1kazn\u00edci sa nedozvedia, \u017ee ju m\u00e1te.<strong> Propagujte svoju slu\u017ebu SMS na v\u0161etk\u00fdch platform\u00e1ch,<\/strong> ako s\u00fa va\u0161e webov\u00e9 str\u00e1nky, soci\u00e1lne m\u00e9di\u00e1, profil Google, e-mailov\u00e9 podpisy, informa\u010dn\u00e9 bulletiny a hlasov\u00e9 spr\u00e1vy.  <\/p>\n\n\n\n<p>Okrem toho vysvetlite v\u00fdhody komunik\u00e1cie prostredn\u00edctvom SMS a <strong>pon\u00faknite jednoduch\u00fd a bezpe\u010dn\u00fd sp\u00f4sob<\/strong> udelenia s\u00fahlasu.\nDodr\u017eiavanie predpisov je nevyhnutn\u00e9. <\/p>\n\n\n\n<p>Na z\u00edskanie s\u00fahlasu od z\u00e1kazn\u00edkov m\u00f4\u017eete zavies\u0165 syst\u00e9m skr\u00e1ten\u00fdch SMS spr\u00e1v.\nIde o to, \u017ee po\u017eiadate svojich z\u00e1kazn\u00edkov, aby poslali textov\u00fa spr\u00e1vu s k\u013e\u00fa\u010dov\u00fdm slovom do v\u00e1\u0161ho skr\u00e1ten\u00e9ho k\u00f3du. <\/p>\n\n\n\n<p>Napr\u00edklad m\u00f4\u017eete svojim z\u00e1kazn\u00edkom poveda\u0165, aby poslali textov\u00fa spr\u00e1vu so slovom &#8222;JOIN&#8220; na \u010d\u00edslo 55555.<\/p>\n\n\n\n<p>T\u00e1to met\u00f3da je \u00fa\u010dinn\u00e1, preto\u017ee je jednoduch\u00e1 a nevy\u017eaduje si ve\u013ek\u00e9 \u00fasilie zo strany z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>#<\/strong><\/strong>2<strong> Odosielanie spr\u00e1vnych spr\u00e1v<\/strong> v spr\u00e1vnom \u010dase<\/h3>\n\n\n\n<p>Pri SMS spr\u00e1vach pre slu\u017eby z\u00e1kazn\u00edkom je rozhoduj\u00face na\u010dasovanie a relevantnos\u0165.<\/p>\n\n\n\n<p>To znamen\u00e1, \u017ee mus\u00edte <strong>zdie\u013ea\u0165 inform\u00e1cie, ktor\u00e9 zodpovedaj\u00fa situ\u00e1cii z\u00e1kazn\u00edka, a posiela\u0165 ich vtedy, ke\u010f je najpravdepodobnej\u0161ie, \u017ee ich uvid\u00ed<\/strong>.  <\/p>\n\n\n\n<p>Predstavte si, \u017ee z\u00e1kazn\u00edk m\u00e1 probl\u00e9m so svojou online objedn\u00e1vkou.\nZdie\u013eanie relevantn\u00fdch inform\u00e1ci\u00ed, ako s\u00fa aktualiz\u00e1cie stavu objedn\u00e1vky alebo tipy na rie\u0161enie probl\u00e9mov, m\u00f4\u017ee v\u00fdrazne zlep\u0161i\u0165 ich sk\u00fasenosti. <\/p>\n\n\n\n<p>Okrem toho nezabudnite r\u00fdchlo odpoveda\u0165 na v\u0161etky prijat\u00e9 spr\u00e1vy, \u010d\u00edm preuk\u00e1\u017eete, \u017ee sa venujete skvel\u00fdm slu\u017eb\u00e1m.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>#<\/strong><\/strong>3<strong> Integr\u00e1cia SMS s ostatn\u00fdmi kan\u00e1lmi podpory<\/strong><\/h3>\n\n\n\n<p>Prepojen\u00edm SMS s ostatn\u00fdmi kan\u00e1lmi z\u00e1kazn\u00edckej podpory zabezpe\u010d\u00edte konzistentn\u00fa sk\u00fasenos\u0165 na v\u0161etk\u00fdch platform\u00e1ch.  <\/p>\n\n\n\n<p>Predstavte si napr\u00edklad, \u017ee v\u00e1m z\u00e1kazn\u00edk po\u0161le e-mail, ale potom po\u0161le aj textov\u00fa spr\u00e1vu, aby ste mohli r\u00fdchlej\u0161ie odpoveda\u0165.  <\/p>\n\n\n\n<p><strong>Ak integrujete textov\u00e9 spr\u00e1vy s ostatn\u00fdmi komunika\u010dn\u00fdmi kan\u00e1lmi, va\u0161i agenti uvidia, \u017ee z\u00e1kazn\u00edk poslal SMS aj e-mail<\/strong>.\nTakto m\u00f4\u017eu jednoducho odpoveda\u0165 prostredn\u00edctvom textovej spr\u00e1vy bez toho, aby museli vykon\u00e1va\u0165 pr\u00e1cu navy\u0161e. <\/p>\n\n\n\n<p>Niektor\u00e9 platformy, ako napr\u00edklad <a href=\"https:\/\/test-staging.cloudtalk.io\/zendesk-call-center-integration\/\">Zendesk<\/a> a <a href=\"https:\/\/test-staging.cloudtalk.io\/zendesk-call-center-integration\/\">Freshdesk<\/a>, umo\u017e\u0148uj\u00fa spravova\u0165 viacero komunika\u010dn\u00fdch kan\u00e1lov z jedn\u00e9ho rozhrania.\nNapr\u00edklad SMS, e-mail, \u017eiv\u00fd chat a soci\u00e1lne m\u00e9di\u00e1. <\/p>\n\n\n\n<p>Tu to v\u0161ak nekon\u010d\u00ed.\nImplement\u00e1cia viacvl\u00e1knov\u00fdch konverz\u00e1ci\u00ed m\u00f4\u017ee zv\u00fd\u0161i\u0165 mieru v\u00fdhier o 42 %. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-1024x576.png\" alt=\"\" class=\"wp-image-215460\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-1024x576.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-300x169.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-768x432.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-1536x864.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-2048x1152.png 2048w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-1920x1080.png 1920w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-1320x742.png 1320w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-760x428.png 760w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-424x239.png 424w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-200x113.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/4-88x50.png 88w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>#<\/strong><\/strong>4<strong> Prisp\u00f4sobte svoje spr\u00e1vy<\/strong><\/h3>\n\n\n\n<p>Prisp\u00f4sobenie SMS znamen\u00e1 prisp\u00f4sobi\u0165 ich preferenci\u00e1m, potreb\u00e1m a predch\u00e1dzaj\u00facim interakci\u00e1m ka\u017ed\u00e9ho z\u00e1kazn\u00edka.\nV\u010faka tomu sa z\u00e1kazn\u00edk bude c\u00edti\u0165 uzn\u00e1van\u00fd. <\/p>\n\n\n\n<p>Ak chcete \u00faplne prisp\u00f4sobi\u0165 svoje textov\u00e9 spr\u00e1vy, postupujte pod\u013ea na\u0161ich 3 krokov:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Zhroma\u017e\u010fujte inform\u00e1cie<\/strong> o svojich z\u00e1kazn\u00edkoch, napr\u00edklad o hist\u00f3rii ich n\u00e1kupov, preferenci\u00e1ch a predch\u00e1dzaj\u00facich interakci\u00e1ch s va\u0161\u00edm t\u00edmom.<\/li>\n\n\n\n<li><strong>Rozde\u013ete svojich z\u00e1kazn\u00edkov do r\u00f4znych segmentov<\/strong> na z\u00e1klade faktorov, ako je n\u00e1kupn\u00e9 spr\u00e1vanie, demografick\u00e9 \u00fadaje alebo preferencie.<\/li>\n\n\n\n<li><strong>Pou\u017eite zhroma\u017eden\u00e9 \u00fadaje na vytvorenie personalizovan\u00fdch spr\u00e1v, ktor\u00e9<\/strong> bud\u00fa ma\u0165 odozvu v ka\u017edom segmente.\nUve\u010fte meno z\u00e1kazn\u00edka, odkaz na predch\u00e1dzaj\u00face interakcie alebo n\u00e1kupy a pon\u00faknite relevantn\u00e9 odpor\u00fa\u010dania alebo rie\u0161enia. <\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5<\/strong> <strong>Automatiz\u00e1cia procesu<\/strong><\/h3>\n\n\n\n<p>\u013dudia sa v\u017edy p\u00fdtaj\u00fa na niektor\u00e9 ot\u00e1zky, napr\u00edklad &#8222;Ak\u00e9 s\u00fa va\u0161e otv\u00e1racie hodiny?&#8220; alebo &#8222;M\u00e1te tento v\u00fdrobok na sklade?&#8220;.\nNamiesto toho, aby ste zaka\u017ed\u00fdm ru\u010dne odpovedali na ka\u017ed\u00fa z t\u00fdchto ot\u00e1zok, m\u00f4\u017eete vytvori\u0165 textov\u00e9 \u0161abl\u00f3ny a automatizova\u0165 odpovede. <\/p>\n\n\n\n<p><strong>To <\/strong> zefekt\u00edvni va\u0161e pracovn\u00e9 procesy a skr\u00e1ti \u010das odozvy.<\/p>\n\n\n\n<p>Okrem toho <strong>m\u00f4\u017eete nakonfigurova\u0165 <\/strong><a href=\"https:\/\/test-staging.cloudtalk.io\/workflow-automation\/\"><strong>automatizovan\u00e9 pracovn\u00e9 postupy<\/strong><\/a> na odosielanie prisp\u00f4soben\u00fdch spr\u00e1v v konkr\u00e9tnych situ\u00e1ci\u00e1ch.\nT\u00fdm sa zni\u017euje manu\u00e1lna pr\u00e1ca a zvy\u0161uje sa \u0161anca na zapojenie. <\/p>\n\n\n\n<p>Predstavte si, \u017ee m\u00e1te internetov\u00fd obchod a \u010dasto dost\u00e1vate ot\u00e1zky o dodac\u00edch lehot\u00e1ch a dostupnosti produktov.\nNamiesto toho, aby ste zaka\u017ed\u00fdm odpovedali ru\u010dne, mohli by ste zavies\u0165 automatick\u00e9 odpovede pomocou textov\u00fdch \u0161abl\u00f3n. <\/p>\n\n\n\n<p>Napr\u00edklad by ste mohli nastavi\u0165 automatick\u00fa spr\u00e1vu, ktor\u00e1 by odpovedala na ot\u00e1zky o \u010dase doru\u010denia takto:<\/p>\n\n\n\n<p>&#8222;Ahoj! \u010eakujeme za v\u00e1\u0161 z\u00e1ujem o na\u0161e produkty. Na\u0161a \u0161tandardn\u00e1 dodacia lehota je 3 &#8211; 5 pracovn\u00fdch dn\u00ed, ale pon\u00fakame aj mo\u017enosti expresnej prepravy pre r\u00fdchlej\u0161ie doru\u010denie. Viac inform\u00e1ci\u00ed o preprave n\u00e1jdete na na\u0161ej str\u00e1nke s \u010dasto kladen\u00fdmi ot\u00e1zkami.&#8220;<\/p>\n\n\n\n<p>A \u010fal\u0161ia automatick\u00e1 spr\u00e1va pre ot\u00e1zky t\u00fdkaj\u00face sa dostupnosti produktu:<\/p>\n\n\n\n<p>&#8222;Dobr\u00fd de\u0148! \u010eakujem, \u017ee ste sa ozvali. Ak chcete zisti\u0165 dostupnos\u0165 konkr\u00e9tneho v\u00fdrobku, nav\u0161t\u00edvte na\u0161u webov\u00fa str\u00e1nku a pou\u017eite funkciu vyh\u013ead\u00e1vania alebo si prezrite n\u00e1\u0161 katal\u00f3g. Ak potrebujete \u010fal\u0161iu pomoc, nev\u00e1hajte kontaktova\u0165 n\u00e1\u0161 t\u00edm slu\u017eieb z\u00e1kazn\u00edkom.&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>#<\/strong><\/strong>6 <strong>Nau\u010dte svoj t\u00edm spr\u00e1vne pou\u017e\u00edva\u0165 SMS<\/strong><\/h3>\n\n\n\n<p>Ak chcete poskytova\u0165 skuto\u010dne vynikaj\u00face <a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/10-proven-customer-service-strategies\/\">slu\u017eby z\u00e1kazn\u00edkom<\/a>, uistite sa, \u017ee v\u00e1\u0161 t\u00edm vie, ako spr\u00e1vne pou\u017e\u00edva\u0165 textov\u00fa platformu.<\/p>\n\n\n\n<p>Po prv\u00e9, va\u0161i zamestnanci musia vedie\u0165, ako hladko za\u010da\u0165 a vies\u0165 konverz\u00e1ciu.\nTo zah\u0155\u0148a r\u00fdchle reagovanie na spr\u00e1vy a udr\u017eiavanie priate\u013esk\u00e9ho a profesion\u00e1lneho t\u00f3nu. <\/p>\n\n\n\n<p>Po druh\u00e9, k\u013e\u00fa\u010dov\u00e9 je rie\u0161enie probl\u00e9mov.\nV\u00e1\u0161 t\u00edm by mal by\u0165 dobre vy\u0161kolen\u00fd, aby dok\u00e1zal porozumie\u0165 ot\u00e1zkam alebo probl\u00e9mom z\u00e1kazn\u00edkov a r\u00fdchlo a presne poskytova\u0165 \u00fa\u010dinn\u00e9 rie\u0161enia prostredn\u00edctvom textu. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#7<\/strong> <strong>Pou\u017e\u00edvajte SMS na op\u00e4tovn\u00e9 zapojenie pas\u00edvnych z\u00e1kazn\u00edkov <\/strong> <\/h3>\n\n\n\n<p>Odpoveda\u0165, ke\u010f n\u00e1m z\u00e1kazn\u00edk polo\u017e\u00ed ot\u00e1zku, je jednoduch\u00e9, ale oslovi\u0165 ho, ke\u010f neza\u010dal konverz\u00e1ciu, m\u00f4\u017ee by\u0165 ve\u013emi efekt\u00edvne.<\/p>\n\n\n\n<p>Ak sa napr\u00edklad pravideln\u00fd z\u00e1kazn\u00edk u\u017e dlh\u0161ie neobjavil, po\u0161lite mu textov\u00fa spr\u00e1vu so \u0161peci\u00e1lnou z\u013eavou len pre neho, aby ste sa s n\u00edm op\u00e4\u0165 spojili.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong><strong>#<\/strong><\/strong>8 <strong>Vyberte si spr\u00e1vnu platformu SMS<\/strong><\/h3>\n\n\n\n<p>Vyberte si platformu, ktor\u00e1 sa jednoducho pou\u017e\u00edva, r\u00fdchlo nastavuje a je zrozumite\u013en\u00e1.<\/p>\n\n\n\n<p>Napr\u00edklad <a href=\"https:\/\/test-staging.cloudtalk.io\/text-messages-sms\/\">odosielanie spr\u00e1v prostredn\u00edctvom slu\u017eby CloudTalk<\/a> je ve\u013emi pohodln\u00e9 a u\u0161etr\u00ed v\u00e1m ve\u013ea \u010dasu.\nM\u00f4\u017eete si vytvori\u0165 \u00faplne nov\u00fa alebo si vybra\u0165 zo zoznamu \u0161abl\u00f3n. <\/p>\n\n\n\n<p>Navy\u0161e, ak m\u00e1te z\u00e1kazn\u00edkov po celom svete, m\u00f4\u017eete posiela\u0165 textov\u00e9 spr\u00e1vy glob\u00e1lne bez \u010fal\u0161\u00edch n\u00e1kladov.  <\/p>\n\n\n\n<div class=\"wp-block-group blog-testimonial\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h6 class=\"wp-block-heading\">\u010co dosiahla spolo\u010dnos\u0165 Nokia centraliz\u00e1ciou \u00fadajov a SMS z\u00e1kazn\u00edkov pomocou slu\u017eby Cloudtalk?<\/h6>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>30 %<\/strong> n\u00e1rast \u00faspe\u0161nosti pri odchode<\/li>\n\n\n\n<li><strong>10%<\/strong> zv\u00fd\u0161enie produktivity agentov<\/li>\n\n\n\n<li class=\"down\"><strong>25 %<\/strong> zn\u00ed\u017eenie po\u010dtu straten\u00fdch potenci\u00e1lnych z\u00e1kazn\u00edkov<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/05\/blog-testimonia-nokia.png\" alt=\"\" class=\"wp-image-195525\"\/><\/figure>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>8 pr\u00edkladov SMS pre z\u00e1kazn\u00edcky servis<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Potvrdenie objedn\u00e1vky<\/strong><\/h3>\n\n\n\n<p>&#8222;Ahoj [Customer], tvoja objedn\u00e1vka \u010d.[Order Number] bola prijat\u00e1!\n\u010eakujeme, \u017ee ste u n\u00e1s nak\u00fapili.   <\/p>\n\n\n\n<p>Zak\u00fapili ste:  [List of Items]<\/p>\n\n\n\n<p>Celkov\u00e9 n\u00e1klady: $[The Amount].  <\/p>\n\n\n\n<p>O\u010dak\u00e1van\u00e9 dodanie: [Estimated Delivery Date].  <\/p>\n\n\n\n<p>Ak m\u00e1te ak\u00e9ko\u013evek ot\u00e1zky, nev\u00e1hajte odpoveda\u0165 na t\u00fato spr\u00e1vu.&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Pripomienka term\u00ednu<\/strong><\/h3>\n\n\n\n<p>&#8222;Ahoj [Customer], tu je pripomienka, \u017ee ste si u n\u00e1s na zajtra napl\u00e1novali stretnutie na [Time].\nNezabudnite si, pros\u00edm, prinies\u0165 [Any Required Items].\nU\u017e sa nevieme do\u010dka\u0165, kedy v\u00e1s uvid\u00edme!&#8220;  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 \u017diadosti o sp\u00e4tn\u00fa v\u00e4zbu<\/strong><\/h3>\n\n\n\n<p>&#8222;Ahoj [Customer], radi by sme si vypo\u010duli va\u0161e ned\u00e1vne sk\u00fasenosti s nami!\nVenujte pros\u00edm chv\u00ed\u013eu vyplneniu n\u00e1\u0161ho kr\u00e1tkeho dotazn\u00edka: [Survey Link].\nVa\u0161a sp\u00e4tn\u00e1 v\u00e4zba n\u00e1m pom\u00e1ha zlep\u0161ova\u0165 sa.   \u010eakujem!&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 Aktualiz\u00e1cie dod\u00e1vok<\/strong><\/h3>\n\n\n\n<p>&#8222;Ahoj [Customer], tvoja objedn\u00e1vka \u010d.[Order Number] bola odoslan\u00e1!\nSledujte svoju z\u00e1sielku tu: [Tracking Link]. <\/p>\n\n\n\n<p>Predpokladan\u00fd \u010das dodania: [Estimated Delivery Time].<\/p>\n\n\n\n<p>Ak potrebujete \u010fal\u0161iu pomoc, nev\u00e1hajte n\u00e1s kontaktova\u0165 na adrese [Contact Information]&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5 Propaga\u010dn\u00e9 ponuky<\/strong><\/h3>\n\n\n\n<p>&#8222;Ahoj [Customer], radi by sme sa v\u00e1m po\u010fakovali za to, \u017ee ste na\u0161\u00edm vern\u00fdm z\u00e1kazn\u00edkom!\nU\u017eite si 20 % z\u013eavu na v\u00e1\u0161 \u010fal\u0161\u00ed n\u00e1kup!\nSta\u010d\u00ed pri pokladni pou\u017ei\u0165 k\u00f3dTHANKYOU20.  <\/p>\n\n\n\n<p>Nakupujte teraz: [Website Link].<\/p>\n\n\n\n<p>Plat\u00ed do [Expiry Date].&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#6 Pomoc z\u00e1kazn\u00edckej podpory<\/strong><\/h3>\n\n\n\n<p>&#8222;Ahoj [Customer], v\u0161imli sme si, \u017ee ste n\u00e1s oslovili.\nAko v\u00e1m m\u00f4\u017eeme pom\u00f4c\u0165?\nOdpovedzte na svoju ot\u00e1zku a my sa v\u00e1m \u010do najsk\u00f4r ozveme.&#8220;  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aktualiz\u00e1cie a upozornenia na \u00fa\u010dty #7<\/strong><\/h3>\n\n\n\n<p>&#8222;Ahoj [Customer], radi by sme sa v\u00e1m po\u010fakovali za to, \u017ee ste na\u0161\u00edm vern\u00fdm z\u00e1kazn\u00edkom!\nU\u017eite si 20 % z\u013eavu na v\u00e1\u0161 \u010fal\u0161\u00ed n\u00e1kup!\nSta\u010d\u00ed pri pokladni pou\u017ei\u0165 k\u00f3dTHANKYOU20.  <\/p>\n\n\n\n<p>Nakupujte teraz: [Website Link].<\/p>\n\n\n\n<p>Plat\u00ed do [Expiry Date].&#8220;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#8 Pozv\u00e1nky na podujatia<\/strong><\/h3>\n\n\n\n<p>&#8222;Ahoj [Customer], radi by sme \u0165a pozvali na exkluz\u00edvne podujatie k uvedeniu n\u00e1\u0161ho produktu na trh, ktor\u00e9 sa uskuto\u010dn\u00ed bud\u00faci t\u00fd\u017ede\u0148!\nPridajte sa k n\u00e1m, aby ste sa prv\u00fdkr\u00e1t pozreli na na\u0161u najnov\u0161iu kolekciu a vyu\u017eili \u0161peci\u00e1lne z\u013eavy pre \u00fa\u010dastn\u00edkov.\nRSVP teraz, aby ste si zabezpe\u010dili svoje miesto: [RSVP Link]!&#8220;  <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ako za\u010da\u0165 pou\u017e\u00edva\u0165 SMS pre z\u00e1kazn\u00edcky servis?<\/strong><\/h2>\n\n\n\n<p>Je to celkom jednoduch\u00e9.\nSta\u010d\u00ed postupova\u0165 pod\u013ea t\u00fdchto 2 krokov: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Skontrolujte po\u017eiadavky na nastavenie<\/strong>: uistite sa, \u017ee m\u00e1te \u010d\u00edslo s podporou SMS.<\/li>\n\n\n\n<li><strong>Upravte tok hovorov<\/strong>: Tradi\u010dne ste museli prid\u00e1va\u0165 spr\u00e1vy ku ka\u017ed\u00e9mu hovoru ru\u010dne.\nTeraz ich syst\u00e9m dok\u00e1\u017ee posiela\u0165 s\u00e1m.\nJe to jednoduch\u00e9 urobi\u0165 z ovl\u00e1dacieho panela CloudTalk.\nPo ka\u017edom d\u00f4le\u017eitom hovore m\u00f4\u017eete napr\u00edklad automaticky odosla\u0165 n\u00e1sledn\u00fa spr\u00e1vu.   <\/li>\n<\/ol>\n\n\n\n<p>Ste pripraven\u00ed zavies\u0165 agilnej\u0161iu a efekt\u00edvnej\u0161iu komunik\u00e1ciu a zv\u00fd\u0161i\u0165 spokojnos\u0165 z\u00e1kazn\u00edkov?\nZ\u00edskajte viac inform\u00e1ci\u00ed o SMS od CloudTalk pre slu\u017eby z\u00e1kazn\u00edkom.   <\/p>\n\n\n\n<p>Kliknite na tla\u010didlo ni\u017e\u0161ie.<\/p>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel is-style-no-image\" style=\"background-color:#050e4c\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-297310e6037ff8c0b5fb8e4f219edc1f\">Odosielanie personalizovan\u00fdch a cenovo dostupn\u00fdch spr\u00e1v<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link has-white-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/text-messages-sms\/\">Dozvedie\u0165 sa viac<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>H\u013ead\u00e1te sp\u00f4sob, ako do svojej obchodnej komunik\u00e1cie za\u010dleni\u0165 p\u00f4sobiv\u00fa 98% mieru otvorenia? Zv\u00e1\u017ete integr\u00e1ciu SMS pre slu\u017eby z\u00e1kazn\u00edkom. Pre\u010do? Preto\u017ee&#8230;<\/p>\n","protected":false},"author":130,"featured_media":214604,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[776],"tags":[],"class_list":["post-232561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zakaznicky-servis"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts\/232561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/comments?post=232561"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts\/232561\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/media\/214604"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/media?parent=232561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/categories?post=232561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/tags?post=232561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}