{"id":232103,"date":"2024-08-01T13:57:48","date_gmt":"2024-08-01T11:57:48","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/funguje-cold-calling-pre-b2b-firmy-aj-v-roku-2024\/"},"modified":"2024-10-18T18:48:34","modified_gmt":"2024-10-18T16:48:34","slug":"funguje-cold-calling-pre-b2b-firmy-aj-v-roku-2024","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/funguje-cold-calling-pre-b2b-firmy-aj-v-roku-2024\/","title":{"rendered":"Funguje cold calling pre B2B firmy aj v roku 2026?"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-black-color has-text-color\">Funguje B2B Cold Calling na 2025?\n19 k\u013e\u00fa\u010dov\u00fdch tipov <\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/sk\/vyskusat-demo\/\" style=\"border-radius:3px\">KONTAKTUJTE PREDAJ<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/sk\/14-dnova-bezplatna-skusobna-verzia-cloudtalku\/\" style=\"border-radius:3px\">VYSK\u00da\u0160A\u0164 ZDARMA<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024-1024x576.png\" alt=\"\" class=\"wp-image-203194\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024-1024x576.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024-300x169.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024-768x432.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024-1536x864.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024-1320x742.png 1320w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024-760x428.png 760w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024-424x239.png 424w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024-200x113.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024-88x50.png 88w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Rev-Up-The-Engines-Of-Your-RevOps-With-The-Best-VoIP-Combo-On-The-Market-2024.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-medium-font-size\">V \u010dase, ke\u010f prech\u00e1dzame cez str\u00e1nku 2025, si B2B telefonovanie za studena nielen\u017ee udr\u017eiava svoju poz\u00edciu, ale naopak prekvit\u00e1.\nSpojenie osved\u010den\u00fdch met\u00f3d s nov\u00fdmi strat\u00e9giami otv\u00e1ra podnikom, ktor\u00e9 t\u00fa\u017eia roz\u0161\u00edri\u0165 svoju klientelu a podpori\u0165 rast, mno\u017estvo mo\u017enost\u00ed. <\/p>\n\n\n\n<p>Ale bez spr\u00e1vneho s\u00faboru zru\u010dnost\u00ed sa v\u00e1m nepodar\u00ed dosta\u0165 k t\u00fdm, ktor\u00ed rozhoduj\u00fa, \u010do potrebujete.<\/p>\n\n\n\n<p>If you truly want to make an impact with your <a   href=\"https:\/\/test-staging.cloudtalk.io\/b2b-call-center-solution\/\">B2B business<\/a>, read on to discover why B2B cold calling is still worthwhile and learn about the top tactics to improve your success.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u013e\u00fa\u010dov\u00e9 poznatky:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cold Calling je st\u00e1le aktu\u00e1lny<\/strong>: Napriek n\u00e1rastu digit\u00e1lnych marketingov\u00fdch strat\u00e9gi\u00ed zost\u00e1va telefonovanie na dia\u013eku siln\u00fdm n\u00e1strojom v B2B predaji, preto\u017ee poskytuje osobn\u00fd a bezprostredn\u00fd sp\u00f4sob nadviazania kontaktu s potenci\u00e1lnymi z\u00e1kazn\u00edkmi, \u010do umo\u017e\u0148uje konverz\u00e1ciu na mieru a reakcie v re\u00e1lnom \u010dase.<\/li>\n\n\n\n<li><strong>Pr\u00edprava je k\u013e\u00fa\u010dov\u00e1<\/strong>: Pochopenie podnikania, v\u00fdziev a trendov v odvetv\u00ed m\u00f4\u017ee v\u00fdrazne zv\u00fd\u0161i\u0165 \u0161ance na pozit\u00edvnu odpove\u010f.<\/li>\n\n\n\n<li><strong>Na na\u010dasovan\u00ed z\u00e1le\u017e\u00ed<\/strong>: Ur\u010denie optim\u00e1lneho \u010dasu na uskuto\u010dnenie telefon\u00e1tov zlep\u0161uje mieru odozvy.<\/li>\n\n\n\n<li> <strong>Personaliz\u00e1cia v\u00ed\u0165az\u00ed<\/strong>: Prisp\u00f4sobenie hovoru konkr\u00e9tnym potreb\u00e1m a kontextu situ\u00e1cie potenci\u00e1lneho z\u00e1kazn\u00edka m\u00f4\u017ee zmeni\u0165 chladn\u00fd hovor na srde\u010dn\u00fa konverz\u00e1ciu.<\/li>\n\n\n\n<li><strong>Prija\u0165 technol\u00f3giu<\/strong>: Vyu\u017e\u00edvanie nov\u00fdch technol\u00f3gi\u00ed m\u00f4\u017ee pom\u00f4c\u0165 predajn\u00fdm t\u00edmom zamera\u0165 sa na spr\u00e1vnych potenci\u00e1lnych z\u00e1kazn\u00edkov, sledova\u0165 pokrok a zdokona\u013eova\u0165 strat\u00e9gie pre dosiahnutie lep\u0161\u00edch v\u00fdsledkov.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"what-is-cold-calling\">\u010co je B2B cold calling?<\/h2>\n\n\n\n<p>Zjednodu\u0161ene povedan\u00e9, telefonovanie na studeno je proces, pri ktorom sa sna\u017e\u00edte preda\u0165 potenci\u00e1lnemu z\u00e1kazn\u00edkovi, ktor\u00fd predt\u00fdm neoslovil va\u0161u zna\u010dku alebo predajcu.<\/p>\n\n\n\n<p>Pred telefon\u00e1tom potenci\u00e1lni z\u00e1ujemcovia neprejavili z\u00e1ujem o k\u00fapu produktu alebo slu\u017eby.<\/p>\n\n\n\n<p>To je v kontraste s tepl\u00fdm predajom, pri ktorom sa potenci\u00e1lni z\u00e1kazn\u00edci mohli zaregistrova\u0165 na bezplatn\u00fa sk\u00fa\u0161obn\u00fa verziu, vyplni\u0165 formul\u00e1r na zachytenie potenci\u00e1lnych z\u00e1kazn\u00edkov alebo si stiahnu\u0165 pr\u00edru\u010dku.<\/p>\n\n\n\n<p>Niet poch\u00fdb o tom, \u017ee telefonovanie za studena znie \u0165a\u017eko.\nBez inform\u00e1ci\u00ed o z\u00e1kazn\u00edkoch, ktor\u00e9 by otvorili predajn\u00fd rozhovor, musia obchodn\u00ed z\u00e1stupcovia r\u00fdchlo n\u00e1js\u0165 sp\u00f4sob, ako nadviaza\u0165 kontakt so z\u00e1kazn\u00edkmi a pok\u00fasi\u0165 sa iniciova\u0165 predaj. <\/p>\n\n\n\n<p>To v\u0161ak neznamen\u00e1, \u017ee telefonovanie na dia\u013eku je minulos\u0165ou.\nV skuto\u010dnosti <a href=\"https:\/\/www.rainsalestraining.com\/sales-research\/sales-prospecting-research\" target=\"_blank\" rel=\"noopener\">82 %<\/a> kupuj\u00facich st\u00e1le akceptuje stretnutia s predajcami, ktor\u00ed ich akt\u00edvne oslovia. <\/p>\n\n\n\n<p>V tomto zmysle nie je probl\u00e9mom studen\u00fd dosah.\nIde o to, ako to rob\u00edte. <\/p>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel is-style-image-left\" style=\"background-color:#F8F5FF\"><div class=\"cta-simple-panel-inner\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"394\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/01\/alternative-pages-illustration2.svg\" alt=\"\" class=\"wp-image-201198\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-left\">Zistite viac o telefonovan\u00ed za studena.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/cold-calling-v-roku-2024-strategie-a-poznatky\/\">Zisti\u0165 viac<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Pre\u010do je studen\u00e9 volanie B2B d\u00f4le\u017eit\u00e9 v  2025<\/h2>\n\n\n\n<p>Jeho v\u00fdznam umoc\u0148uje nieko\u013eko k\u013e\u00fa\u010dov\u00fdch trendov a v\u00fdziev v predajnom prostred\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Digit\u00e1lne pre\u0165a\u017eenie<\/strong>: Rozhodovacie org\u00e1ny poci\u0165uj\u00fa digit\u00e1lnu \u00fanavu v d\u00f4sledku z\u00e1plavy digit\u00e1lnych rekl\u00e1m a marketingov\u00fdch spr\u00e1v.\nStuden\u00e9 telefon\u00e1ty preru\u0161uj\u00fa hluk a pon\u00fakaj\u00fa priamy, osobn\u00fd kontakt, ktor\u00fd digit\u00e1lnym kan\u00e1lom \u010dasto ch\u00fdba. <\/li>\n\n\n\n<li><strong>Potreba personaliz\u00e1cie<\/strong>: Ke\u010f\u017ee podniky po\u017eaduj\u00fa viac rie\u0161en\u00ed na mieru, telefonovanie na dia\u013eku poskytuje pr\u00edle\u017eitos\u0165 na zmyslupln\u00e9 rozhovory jeden na jedn\u00e9ho, ktor\u00e9 odha\u013euj\u00fa \u0161pecifick\u00e9 potreby a bolestiv\u00e9 miesta z\u00e1kazn\u00edkov, \u010do umo\u017e\u0148uje vysoko personalizovan\u00e9 ponuky slu\u017eieb.<\/li>\n\n\n\n<li><strong>Zv\u00fd\u0161en\u00e1 konkurencia<\/strong>: Na trhu B2B je v\u00e4\u010d\u0161ia konkurencia ako kedyko\u013evek predt\u00fdm a spolo\u010dnosti bojuj\u00fa o pozornos\u0165 v preplnenom priestore.\nStuden\u00e9 telefon\u00e1ty umo\u017e\u0148uj\u00fa proakt\u00edvne oslovenie a pom\u00e1haj\u00fa firm\u00e1m vynikn\u00fa\u0165 v\u010faka priamemu kontaktu s potenci\u00e1lnymi klientmi. <\/li>\n\n\n\n<li><strong>Pr\u00edstup k rozhodovac\u00edm org\u00e1nom<\/strong>: Dobre na\u010dasovan\u00fd a dobre vykonan\u00fd telefon\u00e1t v\u00e1s m\u00f4\u017ee dosta\u0165 priamo do kontaktu s k\u013e\u00fa\u010dov\u00fdmi rozhodovac\u00edmi subjektmi, \u010d\u00edm sa ob\u00eddu str\u00e1\u017ecovia a digit\u00e1lne bari\u00e9ry.<\/li>\n\n\n\n<li><strong>R\u00fdchle zmeny na trhu<\/strong>: R\u00fdchlos\u0165 zmien trhov\u00fdch podmienok a obchodn\u00fdch potrieb sa zr\u00fdch\u013euje.\nStuden\u00e9 telefon\u00e1ty umo\u017e\u0148uj\u00fa predajn\u00fdm t\u00edmom r\u00fdchlo prisp\u00f4sobi\u0165 svoj pr\u00edstup a komunik\u00e1ciu v re\u00e1lnom \u010dase a pon\u00faka\u0165 rie\u0161enia, ktor\u00e9 rie\u0161ia najnov\u0161ie v\u00fdzvy, ktor\u00fdm podniky \u010delia. <\/li>\n\n\n\n<li><strong>Budovanie d\u00f4very<\/strong>: Osobn\u00fd vz\u0165ah vytvoren\u00fd prostredn\u00edctvom telefon\u00e1tu m\u00f4\u017ee by\u0165 k\u013e\u00fa\u010dov\u00fdm rozli\u0161ovac\u00edm prvkom.\nPriamy rozhovor s potenci\u00e1lnymi z\u00e1kazn\u00edkmi pom\u00e1ha budova\u0165 d\u00f4veryhodnos\u0165 a d\u00f4veru, ktor\u00e9 s\u00fa z\u00e1kladn\u00fdmi prvkami dlhodob\u00fdch obchodn\u00fdch vz\u0165ahov. <\/li>\n\n\n\n<li><strong>Poznatky zalo\u017een\u00e9 na \u00fadajoch<\/strong>: Pokroky v CRM a analytick\u00fdch technol\u00f3gi\u00e1ch umo\u017e\u0148uj\u00fa obchodn\u00fdm t\u00edmom lep\u0161ie zacieli\u0165 svoje studen\u00e9 hovory, pri\u010dom vyu\u017e\u00edvaj\u00fa \u00fadaje na identifik\u00e1ciu a prioritiz\u00e1ciu potenci\u00e1lnych z\u00e1kazn\u00edkov, u ktor\u00fdch je v\u00e4\u010d\u0161ia pravdepodobnos\u0165 konverzie, \u010do zefekt\u00edv\u0148uje studen\u00e9 hovory.<\/li>\n<\/ul>\n\n\n\n<p>B2B cold calling v roku 2024 je predov\u0161etk\u00fdm o budovan\u00ed zmyslupln\u00fdch vz\u0165ahov a poskytovan\u00ed personalizovanej hodnoty sp\u00f4sobom, ktor\u00fd samotn\u00e9 digit\u00e1lne kan\u00e1ly nedok\u00e1\u017eu zopakova\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"why-is-cold-calling-more-successful-for-b2b-than-b2c\"><strong><strong>Pre\u010do je cold calling \u00faspe\u0161nej\u0161\u00ed v pr\u00edpade B2B ako B2C?<\/strong><\/strong><\/h2>\n\n\n\n<p>Ned\u00e1vno <strong><a href=\"https:\/\/www.mckinsey.com\/business-functions\/marketing-and-sales\/our-insights\/the-b2b-digital-inflection-point-how-sales-have-changed-during-covid-19\" target=\"_blank\" rel=\"noreferrer noopener\">40 %<\/a> americk\u00fdch predajn\u00fdch t\u00edmov B2B (business-to-business) pre\u0161lo na bezkontaktn\u00fd predaj<\/strong>.\nTo znamen\u00e1, \u017ee u\u017e nie je potrebn\u00fd osobn\u00fd predaj.   <\/p>\n\n\n\n<p>Teraz predajn\u00e9 t\u00edmy pred\u00e1vaj\u00fa v\u00fdlu\u010dne prostredn\u00edctvom telef\u00f3nu a videokonferenci\u00ed.<\/p>\n\n\n\n<p>V r\u00e1mci tohto nov\u00e9ho modelu pl\u00e1nuje <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/sales-solutions\/resources\/pdfs\/state-of-sales_pocketguide_r11_v2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">57 %<\/a> profesion\u00e1lov v oblasti predaja B2B uskuto\u010d\u0148ova\u0165 viac telefonick\u00fdch predajn\u00fdch hovorov, pri\u010dom <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/sales-solutions\/resources\/pdfs\/state-of-sales_pocketguide_r11_v2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">39 %<\/a> pl\u00e1nuje v tomto procese vyu\u017e\u00edva\u0165 viac studen\u00e9ho oslovovania.<\/p>\n\n\n\n<p>Pre\u010do v\u0161ak B2B cold calling funguje lep\u0161ie ako B2C cold calling?<\/p>\n\n\n\n<p>Hlavn\u00fd rozdiel medzi predajom B2B a B2C (business-to-customer) spo\u010d\u00edva v rozhodovacom mechanizme.<\/p>\n\n\n\n<p><strong><strong>Mnoho predajov B2C sa uskuto\u010d\u0148uje na z\u00e1klade em\u00f3ci\u00ed.  <\/strong><\/strong><\/p>\n\n\n\n<p>V kontexte B2C m\u00e1 obchodn\u00fd z\u00e1stupca \u010dasto minim\u00e1lne znalosti o potenci\u00e1lnom z\u00e1kazn\u00edkovi, \u010do s\u0165a\u017euje zistenie jeho \u0161pecifick\u00fdch probl\u00e9mov.<\/p>\n\n\n\n<p>V d\u00f4sledku toho predajcovia nie s\u00fa schopn\u00ed uplatni\u0165 pr\u00edstup k rie\u0161eniu probl\u00e9mov.\nIch strat\u00e9gia sa sk\u00f4r zameriava na vyvolanie emocion\u00e1lnych reakci\u00ed u jednotliv\u00fdch spotrebite\u013eov s cie\u013eom vyvola\u0165 impulz\u00edvne n\u00e1kupy.\n\u00da\u010dinnos\u0165 tejto met\u00f3dy sa zna\u010dne l\u00ed\u0161i.  <\/p>\n\n\n\n<p>Okrem toho je n\u00e1ro\u010dn\u00e9 ur\u010di\u0165 optim\u00e1lny \u010das na kontaktovanie potenci\u00e1lnych z\u00e1kazn\u00edkov.\nDenn\u00e9 hovory sa zhoduj\u00fa s pracovn\u00fdm \u010dasom, zatia\u013e \u010do ve\u010der a cez v\u00edkendy sa \u013eudia venuj\u00fa rodinn\u00fdm aktivit\u00e1m alebo h\u013eadaj\u00fa oddych, tak\u017ee nemaj\u00fa z\u00e1ujem alebo nie s\u00fa k dispoz\u00edcii na obchodn\u00e9 diskusie. <\/p>\n\n\n\n<p>Predaj B2B sa riadi logick\u00fdmi \u00favahami, napr\u00edklad \u010di produkt zodpoved\u00e1 potreb\u00e1m spolo\u010dnosti a \u010di sa zmest\u00ed do jej rozpo\u010dtu.<\/p>\n\n\n\n<p>Pri kontaktovan\u00ed podniku maj\u00fa obchodn\u00ed z\u00e1stupcovia B2B v\u00fdhodu, \u017ee m\u00f4\u017eu prisp\u00f4sobi\u0165 svoj pr\u00edstup na z\u00e1klade predch\u00e1dzaj\u00faceho prieskumu o spolo\u010dnosti.\nT\u00e1to pr\u00edpravn\u00e1 pr\u00e1ca zvy\u0161uje pravdepodobnos\u0165 identifik\u00e1cie potenci\u00e1lnych probl\u00e9mov podniku. <\/p>\n\n\n\n<p>Po\u010das prv\u00e9ho kontaktu je teda hlavnou \u00falohou obchodn\u00fdch z\u00e1stupcov B2B presved\u010di\u0165 potenci\u00e1lnych klientov o svojej schopnosti vyrie\u0161i\u0165 tieto probl\u00e9my v r\u00e1mci pridelen\u00e9ho rozpo\u010dtu.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"8-top-tips-to-improve-b2b-cold-calling\">19 najlep\u0161\u00edch tipov na zlep\u0161enie B2B cold calling<\/h2>\n\n\n\n<p>We&#8217;ve curated 18 top tips to elevate your cold calling efforts. These strategies are tailored to improve your calling efficiency and <a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/9-simple-tips-on-how-to-make-cold-calling-far-less-stressful\/\">bolster your confidence<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"1-research-your-prospects\"><strong>#1 Presk\u00famajte svoje vyhliadky<\/strong><\/h3>\n\n\n\n<p>Ako sme u\u017e spomenuli, jedn\u00fdm z d\u00f4vodov, pre\u010do je telefonovanie B2B o nie\u010do jednoduch\u0161ie ako B2C, je, \u017ee m\u00f4\u017eete vopred vykona\u0165 predbe\u017en\u00fd prieskum.\nPrieskum spolo\u010dnosti v\u00e1m pom\u00f4\u017ee prisp\u00f4sobi\u0165 va\u0161u prezent\u00e1ciu, aby v\u00e1\u0161 produkt alebo slu\u017eba vyzerali ako dokonal\u00e9 rie\u0161enie, ktor\u00e9 potrebuj\u00fa. <\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"257\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/01\/Article_202401_B2B_2@2x.png\" alt=\"\" class=\"wp-image-203206\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/01\/Article_202401_B2B_2@2x.png 816w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/01\/Article_202401_B2B_2@2x-300x94.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/01\/Article_202401_B2B_2@2x-768x242.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/01\/Article_202401_B2B_2@2x-760x239.png 760w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/01\/Article_202401_B2B_2@2x-424x134.png 424w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/01\/Article_202401_B2B_2@2x-200x63.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/01\/Article_202401_B2B_2@2x-88x28.png 88w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<p>To je d\u00f4vod, pre\u010do <a href=\"https:\/\/business.linkedin.com\/content\/dam\/me\/business\/en-us\/sales-solutions\/resources\/pdfs\/state-of-sales_pocketguide_r11_v2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">74 %<\/a> predajcov B2B pou\u017e\u00edva LinkedIn na prieskum potenci\u00e1lnych z\u00e1kazn\u00edkov pred t\u00fdm, ako im zavolaj\u00fa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"2-increase-your-number-of-calls\"><strong>#2 <\/strong>Prisp\u00f4sobte si svoju ponuku<\/h3>\n\n\n\n<p>Prostredn\u00edctvom prieskumu m\u00f4\u017eete z\u00edska\u0165 inform\u00e1cie, ktor\u00e9 v\u00e1m umo\u017enia efekt\u00edvnej\u0161ie prisp\u00f4sobi\u0165 svoje stanovisko.\nNa z\u00e1klade prieskumu prisp\u00f4sobte svoje posolstvo a vyhnite sa univerz\u00e1lnemu pr\u00edstupu. <\/p>\n\n\n\n<p>Vyu\u017e\u00edvanie glob\u00e1lnych trendov a ekonomick\u00fdch podmienok m\u00f4\u017ee tie\u017e zlep\u0161i\u0165 va\u0161e podanie. <a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/Salesforce-State-of-Sales-4th-Ed.pdf\" target=\"_blank\" rel=\"noopener\">88 % odborn\u00edkov na predaj<\/a> zd\u00f4raz\u0148uje, \u017ee je d\u00f4le\u017eit\u00e9 predv\u00edda\u0165 potreby z\u00e1kazn\u00edkov v dne\u0161nej ekonomickej situ\u00e1cii.  <\/p>\n\n\n\n<p>Okrem toho najlep\u0161\u00ed predajcovia \u010dasto sleduj\u00fa miestne a celo\u0161t\u00e1tne spr\u00e1vy, \u010do ich odli\u0161uje od ostatn\u00fdch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"3-time-your-calls-right\"><strong>#3 <\/strong>Na\u010dasovanie je d\u00f4le\u017eit\u00e9<\/h3>\n\n\n\n<p>Ako hovor\u00ed star\u00e9 pr\u00edslovie, na\u010dasovanie je d\u00f4le\u017eit\u00e9.<\/p>\n\n\n\n<p>V skuto\u010dnosti <a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/reports\/sales\/state-of-sales-3rd-ed.pdf\" target=\"_blank\" rel=\"noopener\">76 % obchodn\u00fdch<\/a> z\u00e1stupcov tvrd\u00ed, \u017ee schopnos\u0165 zauja\u0165 potenci\u00e1lneho z\u00e1kazn\u00edka v spr\u00e1vnom \u010dase m\u00e1 v\u00fdznamn\u00fd vplyv na \u0161ancu na konverziu.<\/p>\n\n\n\n<p>Plat\u00ed to najm\u00e4 pre predaj B2B, preto\u017ee pracovn\u00edci s\u00fa v ur\u010dit\u00fdch denn\u00fdch hodin\u00e1ch zanepr\u00e1zdnen\u00ed, a preto nedostupn\u00ed.<\/p>\n\n\n\n<p>Napr\u00edklad nie je rozumn\u00e9 vola\u0165 potenci\u00e1lnym z\u00e1kazn\u00edkom B2B v \u010dase obeda, preto\u017ee nebud\u00fa pri stole.\nKtor\u00fd \u010das je v\u0161ak najlep\u0161\u00ed? <\/p>\n\n\n\n<p>Najlep\u0161\u00ed \u010das na uskuto\u010dnenie predajn\u00fdch hovorov je medzi 10. a 11.30 hod. a potom op\u00e4\u0165 o 13.30 hod.\nJe to po rannom zhone a hne\u010f, ako sa \u013eudia vr\u00e1tia z obeda. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"4-anticipate-the-customer-s-needs\"><strong><strong>#4 <\/strong><\/strong>Vytvorte siln\u00fd \u00favod<\/h3>\n\n\n\n<p>Presved\u010div\u00fd a stru\u010dn\u00fd \u00favod, ktor\u00fd zd\u00f4raz\u0148uje hodnotu v\u00e1\u0161ho produktu alebo slu\u017eby, m\u00f4\u017ee okam\u017eite up\u00fata\u0165 pozornos\u0165 potenci\u00e1lneho z\u00e1kazn\u00edka a okam\u017eite mu sprostredkova\u0165 hodnotu.  <\/p>\n\n\n\n<p>Prisp\u00f4sobenie tohto \u00favodu konkr\u00e9tnym v\u00fdzvam alebo cie\u013eom podniku, ktor\u00e9mu vol\u00e1te, nielen\u017ee dokazuje, \u017ee rozumiete jeho potreb\u00e1m, ale z\u00e1rove\u0148 ud\u00e1va t\u00f3n produkt\u00edvnej konverz\u00e1cii.  <\/p>\n\n\n\n<p>Vyhnite sa v\u0161eobecn\u00fdm predstaveniam; namiesto toho ich urobte relevantn\u00e9 pre podnikanie potenci\u00e1lneho z\u00e1kazn\u00edka.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"5-open-the-conversation-with-an-email\">#5 Otvorte konverz\u00e1ciu e-mailom<\/h3>\n\n\n\n<p>Ak niekomu zavol\u00e1te priamo, riskujete, \u017ee ho zastihnete v nevhodnom \u010dase.<\/p>\n\n\n\n<p>Namiesto toho vysk\u00fa\u0161ajte <a href=\"https:\/\/www.findymail.com\/blog\/cold-email-marketing\/\" data-type=\"link\" data-id=\"https:\/\/www.findymail.com\/blog\/cold-email-marketing\/\" target=\"_blank\" rel=\"noopener\">oslovenie prostredn\u00edctvom studen\u00e9ho e-mailu<\/a>, preto\u017ee je ove\u013ea menej ru\u0161iv\u00e9.<\/p>\n\n\n\n<p>Pomocou \u0161ikovne umiestnenej e-mailovej kampane m\u00f4\u017eete oslovi\u0165 svojich potenci\u00e1lnych z\u00e1kazn\u00edkov a pozva\u0165 ich na stretnutie v \u010dase, ktor\u00fd im vyhovuje.<\/p>\n\n\n\n<p>Navy\u0161e je ove\u013ea jednoduch\u0161ie roz\u0161\u00edri\u0165 si zoznam e-mailov\u00fdch adries ako n\u00e1js\u0165 funk\u010dn\u00e9 telef\u00f3nne \u010d\u00edsla.\nMno\u017estvo roz\u0161\u00edren\u00ed pre Chrome, ako napr\u00edklad <a href=\"http:\/\/reply.io\" target=\"_blank\" rel=\"noopener\">reply.io<\/a>, dok\u00e1\u017ee z profilov LinkedIn vy\u0161kraba\u0165 e-mailov\u00e9 \u00fadaje.\nPotom m\u00f4\u017eete cel\u00fd proces oslovenia automatizova\u0165 prostredn\u00edctvom ak\u00e9hoko\u013evek <a href=\"https:\/\/www.saleshandy.com\/blog\/cold-email-software\/\" target=\"_blank\" rel=\"noopener\">softv\u00e9ru na zasielanie studen\u00fdch e-mailov<\/a>.  <\/p>\n\n\n\n<p>Majte na pam\u00e4ti, \u017ee v\u00e4\u010d\u0161ina predajn\u00fdch e-mailov sa otv\u00e1ra o 15:00.\nAk chcete zv\u00fd\u0161i\u0165 po\u010det otvoren\u00fdch e-mailov, vyhnite sa rann\u00fdm hodin\u00e1m a namiesto toho sa zamerajte na neskor\u00e9 popoludnie. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"6-keep-it-brief\"><strong>#6 <\/strong>Precvi\u010dte si doru\u010denie<\/h3>\n\n\n\n<p>Sebavedom\u00fd a jasn\u00fd prejav pom\u00e1ha \u013eu\u010fom lep\u0161ie pochopi\u0165 va\u0161e posolstvo.\nPrecvi\u010dovanie prednesu, reagovanie na obavy a zlep\u0161ovanie v\u00e1\u0161ho prejavu m\u00f4\u017ee va\u0161u prezent\u00e1ciu urobi\u0165 presved\u010divej\u0161ou.   <\/p>\n\n\n\n<p>V\u010faka tejto pr\u00edprave budete vyzera\u0165 profesion\u00e1lnej\u0161ie a zv\u00fd\u0161ite svoje \u0161ance urobi\u0165 dobr\u00fd dojem na potenci\u00e1lnych z\u00e1kazn\u00edkov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"6-keep-it-brief\"><strong>#7 <\/strong>Postupujte pod\u013ea scen\u00e1ra, ale bu\u010fte flexibiln\u00ed<\/h3>\n\n\n\n<p>Zlep\u0161enie B2B cold calling znamen\u00e1 pou\u017e\u00edva\u0165 scen\u00e1r, aby ste zostali d\u00f4sledn\u00ed a d\u00f4kladn\u00ed, ale d\u00f4le\u017eit\u00e1 je flexibilita.  <\/p>\n\n\n\n<p>The <a href=\"https:\/\/test-staging.cloudtalk.io\/cold-calling-templates-ebook\/\">script is like a guide<\/a>, helping you remember what to talk about, but you should also change your approach based on the prospect&#8217;s reactions and worries.\u00a0<\/p>\n\n\n\n<p>Kombin\u00e1cia pl\u00e1novanej met\u00f3dy a schopnosti prisp\u00f4sobi\u0165 sa ukazuje, \u017ee ste pozorn\u00ed a flexibiln\u00ed, \u010do m\u00f4\u017ee v\u00fdrazne zlep\u0161i\u0165 v\u00fdsledky va\u0161ich telefon\u00e1tov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"6-keep-it-brief\"><strong>#8 <\/strong>Pou\u017e\u00edvajte ot\u00e1zky m\u00fadro<\/h3>\n\n\n\n<p>Kladenie premyslen\u00fdch, otvoren\u00fdch ot\u00e1zok v\u00e1m pom\u00f4\u017ee dozvedie\u0165 sa o potreb\u00e1ch a probl\u00e9moch potenci\u00e1lneho z\u00e1kazn\u00edka, \u010do je nevyhnutn\u00e9 pre prisp\u00f4sobenie v\u00e1\u0161ho n\u00e1vrhu.  <\/p>\n\n\n\n<p>Tento typ ot\u00e1zok nielen\u017ee za\u010d\u00edna zmyslupln\u00fa konverz\u00e1ciu, ale z\u00e1rove\u0148 ukazuje, \u017ee v\u00e1m z\u00e1le\u017e\u00ed na rie\u0161en\u00ed ich jedine\u010dn\u00fdch probl\u00e9mov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"6-keep-it-brief\"><strong>#9 <\/strong>Bu\u010fte stru\u010dn\u00ed<\/h3>\n\n\n\n<p>V pr\u00edpade telefonovania za studena je prv\u00fd hovor \u010dasto aj posledn\u00fd.<\/p>\n\n\n\n<p>Cie\u013eom prv\u00e9ho predajn\u00e9ho hovoru pravdepodobne nebude \u00fapln\u00fd predaj.\nJeho cie\u013eom je vzbudi\u0165 z\u00e1ujem a posun\u00fa\u0165 z\u00e1kazn\u00edka \u010falej v predajnom lieviku. <\/p>\n\n\n\n<p>\u010c\u00edsla ukazuj\u00fa, \u017ee predajn\u00e9 hovory, ktor\u00e9 <a href=\"https:\/\/knowledge.ringdna.com\/hubfs\/200110%20Sales%20Prospecting%20Performance%20Report.pdf\" target=\"_blank\" rel=\"noopener\">naj\u010dastej\u0161ie<\/a> ved\u00fa k predv\u00e1dzacej akcii, trvaj\u00fa menej ako 15 min\u00fat &#8211; presnej\u0161ie 14,3 min\u00faty.<\/p>\n\n\n\n<p>Ak je to dlh\u0161ie, konverzn\u00fd pomer uk\u00e1\u017eok r\u00fdchlo kles\u00e1.<\/p>\n\n\n\n<p>Prv\u00fd predajn\u00fd hovor by mohol vies\u0165 k napl\u00e1novaniu predv\u00e1dzacej akcie v\u00e1\u0161ho produktu alebo k \u010fal\u0161iemu hovoru s osobami s rozhodovacou pr\u00e1vomocou.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"541\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-1024x541.png\" alt=\"infografika studen&#xE9; volanie graf\" class=\"wp-image-8645\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-1024x541.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-300x159.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-768x406.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-200x106.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-784x414.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-560x296.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-484x256.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-400x211.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-392x207.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-151x80.png 151w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-255x135.png 255w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-1.png 1464w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-know-when-to-speak\"><strong>#10 Vedie\u0165, kedy hovori\u0165<\/strong><\/h3>\n\n\n\n<p>\u0160pi\u010dkov\u00ed obchodn\u00ed z\u00e1stupcovia vedia, ako m\u00fadro vyu\u017e\u00edva\u0165 ticho v rozhovoroch a zabezpe\u010di\u0165, aby tvorilo maxim\u00e1lne <a href=\"https:\/\/knowledge.ringdna.com\/hubfs\/200110%20Sales%20Prospecting%20Performance%20Report.pdf\" target=\"_blank\" rel=\"noopener\">8-10 %<\/a> rozhovoru.  <\/p>\n\n\n\n<p>V\u010faka tejto jemnej rovnov\u00e1he je dial\u00f3g p\u00fatav\u00fd a nest\u00e1va sa jednostrannou z\u00e1le\u017eitos\u0165ou.  <\/p>\n\n\n\n<p>Je ve\u013emi d\u00f4le\u017eit\u00e9 vyhn\u00fa\u0165 sa tomu, aby ste potenci\u00e1lneho z\u00e1kazn\u00edka zahltili monol\u00f3gom.\nNamiesto toho sa sna\u017ete o dynamick\u00fa v\u00fdmenu n\u00e1zorov, ktor\u00e1 poskytne potenci\u00e1lnemu z\u00e1kazn\u00edkovi priestor na zdie\u013eanie my\u0161lienok.   <\/p>\n\n\n\n<p>V\u00fdskumy ukazuj\u00fa, \u017ee najefekt\u00edvnej\u0161\u00ed obchodn\u00ed z\u00e1stupcovia hovoria maxim\u00e1lne 12 sek\u00fand, k\u00fdm ich z\u00e1kazn\u00edk preru\u0161\u00ed.<\/p>\n\n\n\n<p>Tento pr\u00edstup podporuje interakt\u00edvnej\u0161\u00ed a produkt\u00edvnej\u0161\u00ed dial\u00f3g a vytv\u00e1ra predpoklady pre zmyslupln\u00e9 zapojenie.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-1024x655.png\" alt=\"infografika studen&#xE9; volanie 2\" class=\"wp-image-8657\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-1024x655.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-300x192.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-768x492.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-200x128.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-700x448.png 700w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-560x358.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-484x310.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-400x256.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-392x251.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-125x80.png 125w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-211x135.png 211w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2-64x41.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_2.png 1506w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-know-when-to-speak\"><strong>#11 <\/strong>Rozv\u00edja\u0165 m\u00e4kk\u00e9 zru\u010dnosti a predv\u00edda\u0165 n\u00e1mietky<\/h3>\n\n\n\n<p>It&#8217;s hard to know what your customers are feeling, and some may not be open to sharing. But it&#8217;s important to understand their mood on a call so you can respond appropriately. This allows sales reps to adjust their strategy based on customer reactions, learn from any mistakes, and improve.\u00a0<br\/>Teach your team the importance of persistence, resilience, and how to <a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/9-simple-tips-on-how-to-make-cold-calling-far-less-stressful\/\">handle rejections gracefully<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-know-when-to-speak\"><strong>#12 <\/strong>Pl\u00e1n \u010fal\u0161\u00edch krokov<\/h3>\n\n\n\n<p>Stanovenie opatren\u00ed, ako je pl\u00e1novanie \u010fal\u0161ieho stretnutia, zdie\u013eanie \u010fal\u0161\u00edch inform\u00e1ci\u00ed alebo zorganizovanie predv\u00e1dzacej akcie, pom\u00e1ha posun\u00fa\u0165 vz\u0165ah dopredu.  <\/p>\n\n\n\n<p>Jasn\u00e9 \u010fal\u0161ie kroky udr\u017eiavaj\u00fa dynamiku a zabezpe\u010duj\u00fa, \u017ee ka\u017ed\u00fd vie, \u010do a kedy m\u00e1 urobi\u0165, \u010d\u00edm sa zvy\u0161uje pravdepodobnos\u0165 vybudovania \u00faspe\u0161n\u00e9ho partnerstva.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-know-when-to-speak\"><strong>#13 <\/strong>Vyu\u017eitie technol\u00f3gie<\/h3>\n\n\n\n<p>Vyu\u017eit\u00edm syst\u00e9mov CRM, automatick\u00fdch \u010d\u00edseln\u00edkov a <a href=\"https:\/\/whatagraph.com\/blog\/articles\/marketing-analytics-tools\" target=\"_blank\" rel=\"noopener\">analytick\u00fdch n\u00e1strojov<\/a> m\u00f4\u017eete zlep\u0161i\u0165 ich telefonick\u00e9 oper\u00e1cie, prisp\u00f4sobi\u0165 rozhovory na z\u00e1klade poznatkov z \u00fadajov o potenci\u00e1lnych z\u00e1kazn\u00edkoch a vyhodnoti\u0165 vplyv va\u0161ich hovorov.  <\/p>\n\n\n\n<p>Tento pr\u00edstup nielen\u017ee zvy\u0161uje po\u010det uskuto\u010dnen\u00fdch hovorov, ale zlep\u0161uje aj ich kvalitu, tak\u017ee ka\u017ed\u00e1 interakcia je pre pr\u00edjemcu relevantnej\u0161ia a p\u00fatavej\u0161ia.  <\/p>\n\n\n\n<p>Poznatky z\u00edskan\u00e9 z tejto integrovanej technol\u00f3gie u\u013eah\u010duj\u00fa vyladenie strat\u00e9gi\u00ed oslovovania, zvy\u0161uj\u00fa mieru konverzie a podporuj\u00fa pevnej\u0161ie vz\u0165ahy so z\u00e1kazn\u00edkmi.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-know-when-to-speak\"><strong>#14 <\/strong>Vyu\u017eitie technol\u00f3gie<\/h3>\n\n\n\n<p>\u010casto je potrebn\u00fdch viacero pokusov, aby ste oslovili potenci\u00e1lneho z\u00e1kazn\u00edka.\nNenechajte sa odradi\u0165 prv\u00fdmi odmietnutiami alebo neodpovedan\u00fdmi telefon\u00e1tmi. <\/p>\n\n\n\n<p>\u010celenie odmietnutiu je s\u00fa\u010das\u0165ou hry, ale existuje inteligentn\u00fd sp\u00f4sob, ako ju hra\u0165: zvy\u0161ujte po\u010det svojich hovorov.  <\/p>\n\n\n\n<p>Ak chcete dosiahnu\u0165 \u00faspech v predaji, mali by ste <a href=\"https:\/\/knowledge.revenue.io\/hubfs\/200110%20Sales%20Prospecting%20Performance%20Report.pdf\" target=\"_blank\" rel=\"noopener\">denne<\/a> vyto\u010di\u0165 aspo\u0148 <a href=\"https:\/\/knowledge.revenue.io\/hubfs\/200110%20Sales%20Prospecting%20Performance%20Report.pdf\" target=\"_blank\" rel=\"noopener\">60 \u010d\u00edsel<\/a>.  <\/p>\n\n\n\n<p>Yet, in the world of B2B tech, the reality is a bit different, with sales folks reaching out to about 35 prospects daily. That means they&#8217;re missing out on doubling their chances for that successful connection.\u00a0<br\/>Features like the <a href=\"https:\/\/test-staging.cloudtalk.io\/sk\/power-dialer-2\/\">Power Dialer<\/a> can support you in boosting your call volumes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-know-when-to-speak\"><strong>#15 <\/strong>Pou\u017e\u00edvajte miestne \u010d\u00edsla<\/h3>\n\n\n\n<p><a href=\"https:\/\/test-staging.cloudtalk.io\/sk\/nastroje-call-centra\/ziskajte-medzinarodne-virtualne-telefonne-cisla-pre-viac-ako-160-krajin\/\">Local numbers<\/a> help to establish an immediate sense of trust and relatability, which can be a decisive factor in encouraging prospects to engage in conversation. These local numbers make your calls appear more familiar and less intrusive.\u00a0<\/p>\n\n\n\n<p><br\/>\u013dudia takmer \u0161tyrikr\u00e1t \u010dastej\u0161ie reaguj\u00fa na hovory z miestnych \u010d\u00edsel.\nZatia\u013e \u010do <a href=\"https:\/\/www.softwareadvice.com\/resources\/local-presence-dialing-survey\/\" target=\"_blank\" rel=\"noopener\">len 7 %<\/a> respondentov pravdepodobne prijme hovor z nezn\u00e1meho \u010d\u00edsla s bezplatn\u00fdm smerov\u00fdm \u010d\u00edslom, ak m\u00e1 nezn\u00e1me \u010d\u00edslo miestne smerov\u00e9 \u010d\u00edslo, toto percento st\u00fapne na 27,5 %. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-know-when-to-speak\"><strong>#16 <\/strong>Pou\u017eite soci\u00e1lny d\u00f4kaz<\/h3>\n\n\n\n<p>Zdie\u013ean\u00edm \u00faspe\u0161n\u00fdch pr\u00edbehov, referenci\u00ed alebo pr\u00edpadov\u00fdch \u0161t\u00fadi\u00ed od spokojn\u00fdch klientov preuk\u00e1\u017eete hmatate\u013en\u00fd vplyv svojho produktu alebo slu\u017eby.  <\/p>\n\n\n\n<p>To nielen\u017ee buduje d\u00f4veru u potenci\u00e1lnych klientov po\u010das hovoru, ale tie\u017e pom\u00e1ha prekona\u0165 skepticizmus, \u010do u\u013eah\u010duje posun\u00fa\u0165 rozhovor k \u00faspe\u0161n\u00e9mu v\u00fdsledku.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-know-when-to-speak\"><strong>#17 <\/strong>H\u013eadajte sp\u00e4tn\u00fa v\u00e4zbu, reflektujte a u\u010dte sa \u010falej<\/h3>\n\n\n\n<p>Z\u00edskanie inform\u00e1ci\u00ed od potenci\u00e1lnych z\u00e1kazn\u00edkov o va\u0161om pr\u00edstupe m\u00f4\u017ee odhali\u0165 oblasti, ktor\u00e9 je potrebn\u00e9 zlep\u0161i\u0165, a pr\u00edle\u017eitosti na zdokonalenie va\u0161ej prezent\u00e1cie.\nReflexia toho, \u010do fungovalo dobre a \u010do nie, umo\u017e\u0148uje neust\u00e1le u\u010denie a prisp\u00f4sobovanie.   <\/p>\n\n\n\n<p>Calling software <a href=\"https:\/\/test-staging.cloudtalk.io\/sk\/nastroje-call-centra\/\">features<\/a> such as Call Recording and Call Transcripts are therefore invaluable.\u00a0<\/p>\n\n\n\n<p>Aktu\u00e1lne inform\u00e1cie o najnov\u0161\u00edch technik\u00e1ch predaja, trendoch v odvetv\u00ed a poznatkoch o produktoch v\u00e1m umo\u017enia efekt\u00edvne prisp\u00f4sobi\u0165 a zdokonali\u0165 svoj pr\u00edstup.\nOsvojenie si postoja celo\u017eivotn\u00e9ho vzdel\u00e1vania nielen\u017ee zlep\u0161\u00ed va\u0161u schopnos\u0165 nadviaza\u0165 kontakt s potenci\u00e1lnymi z\u00e1kazn\u00edkmi, ale tie\u017e zabezpe\u010d\u00ed, \u017ee zostanete konkurencieschopn\u00ed v neust\u00e1le sa vyv\u00edjaj\u00facom prostred\u00ed B2B predaja. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-know-when-to-speak\"><strong>#18 <\/strong>Zahrievanie vedie<\/h3>\n\n\n\n<p>Pr\u00edklon k &#8222;teplej\u0161\u00edm&#8220; potenci\u00e1lnym z\u00e1kazn\u00edkom alebo k t\u00fdm, ktor\u00ed sa u\u017e predt\u00fdm zapojili do va\u0161ej spolo\u010dnosti, by mohol zv\u00fd\u0161i\u0165 va\u0161u \u00faspe\u0161nos\u0165.  <\/p>\n\n\n\n<p>N\u00e1stroje ako Google Analytics alebo Leadfeeder m\u00f4\u017eu odhali\u0165, kto nav\u0161t\u00edvil va\u0161e str\u00e1nky, o \u010do sa zauj\u00edma, a dokonca ur\u010di\u0165, ktor\u00ed z va\u0161ich cie\u013eov, ktor\u00fdm chcete zavola\u0165, ned\u00e1vno nav\u0161t\u00edvili va\u0161e webov\u00e9 str\u00e1nky. <br\/><a href=\"https:\/\/getcodeless.com\/b2b-content-marketing-agency\/\" target=\"_blank\" rel=\"noopener\">V\u010faka t\u00fdmto poznatkom<\/a> nevol\u00e1te len naslepo, ale ste vybaven\u00ed na rie\u0161enie potenci\u00e1lnych potrieb, v\u010faka \u010domu je ka\u017ed\u00fd hovor personalizovanej\u0161\u00ed a potenci\u00e1lne \u00faspe\u0161nej\u0161\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"8-let-them-come-to-you\"><strong>#19 Nech pr\u00eddu k tebe<\/strong><\/h3>\n\n\n\n<p>Namiesto studen\u00e9ho telefonovania sa zamerajte na z\u00edskavanie prich\u00e1dzaj\u00facich dopytov.\nZjednodu\u0161te a u\u013eah\u010dite proces kontaktovania a zatrakt\u00edvnite ho pre potenci\u00e1lnych z\u00e1kazn\u00edkov.\nVezmite si napr\u00edklad <a href=\"https:\/\/www.legacyhealing.com\/philadelphia\/\" target=\"_blank\" rel=\"noopener\">lie\u010debn\u00e9 centrum vo Filadelfii<\/a>, ktor\u00e9 v tomto pr\u00edstupe vynik\u00e1.  <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"82\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-1024x82.png\" alt=\"obr&#xE1;zok lie&#x10D;ebn&#xE9; centrum dedi&#x10D;stva\" class=\"wp-image-8665\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-1024x82.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-300x24.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-768x61.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-1536x123.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-200x16.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-784x63.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-560x45.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-484x39.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-400x32.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-392x31.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-280x22.png 280w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-270x22.png 270w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3-64x5.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_3.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Zaisten\u00edm d\u00f4vernosti zv\u00fd\u0161ite d\u00f4veru z\u00e1kazn\u00edkov, v\u010faka \u010domu je pravdepodobnej\u0161ie, \u017ee bud\u00fa iniciova\u0165 hovor.\nNavy\u0161e, sprev\u00e1dzanie potenci\u00e1lnych volaj\u00facich cel\u00fdm procesom m\u00f4\u017ee e\u0161te viac posilni\u0165 ich d\u00f4veru.   <\/p>\n\n\n\n<p>Pozrite sa, ako to t\u00e1to <a href=\"https:\/\/betteraddictioncare.com\/drugs\/\" target=\"_blank\" rel=\"noopener\">slu\u017eba starostlivosti o z\u00e1visl\u00fdch<\/a> dosahuje: jednoduch\u00e9 kliknutie na tla\u010didlo &#8222;Kto odpoved\u00e1&#8220; odhal\u00ed fungovanie ich linky pomoci, \u010d\u00edm sa zmiernia ak\u00e9ko\u013evek pochybnosti volaj\u00facich.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"438\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-1024x438.png\" alt=\"upozornenie na webov&#xE9; str&#xE1;nky s fotografiami  \" class=\"wp-image-8671\" style=\"width:840px;height:359px\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-1024x438.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-300x128.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-768x328.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-1536x657.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-200x86.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-784x335.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-560x239.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-484x207.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-400x171.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-392x168.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-187x80.png 187w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-270x115.png 270w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4-64x27.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image_4.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Z\u00e1ver<\/h2>\n\n\n\n<p>Zorientujte sa v meniacom sa ter\u00e9ne telefonovania bez udania d\u00f4vodu vyu\u017eit\u00edm jeho schopnosti nadviaza\u0165 osobn\u00e9 kontakty a d\u00f4veru.\nTieto k\u013e\u00fa\u010dov\u00e9 aspekty v digit\u00e1lnej komunik\u00e1cii \u010dasto ch\u00fdbaj\u00fa. <\/p>\n\n\n\n<p>Ak chcete v\u00fdrazne zv\u00fd\u0161i\u0165 svoju \u00faspe\u0161nos\u0165, akt\u00edvne vyu\u017e\u00edvajte strat\u00e9gie, ako je tvorba personalizovan\u00fdch n\u00e1vrhov a vykon\u00e1vanie cielen\u00e9ho prieskumu, pri\u010dom svoje hovory inteligentne na\u010dasujte.  <\/p>\n\n\n\n<p>Okrem toho vyu\u017e\u00edvajte technol\u00f3gie, ako s\u00fa syst\u00e9my CRM a anal\u00fdza \u00fadajov, ktor\u00e9 pon\u00fakaj\u00fa hlbok\u00fd preh\u013ead o optim\u00e1lnom \u010dase volania a identifikuj\u00fa najs\u013eubnej\u0161ie potenci\u00e1lne z\u00e1kazn\u00edkov, \u010d\u00edm zvy\u0161uj\u00fa efektivitu v\u00e1\u0161ho telefonovania za studena.<\/p>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Zv\u00fd\u0161te svoj predajn\u00fd v\u00fdsledok pomocou t\u00fdchto \u0161abl\u00f3n na telefonovanie za studena<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"635\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/eBook-cold-calling-templates.svg\" alt=\"\" class=\"wp-image-177297\" style=\"object-fit:cover\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/?page_id=175030\">\u010c\u00edtajte zadarmo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-cover ct-block-article-faq ct-virtual-numbers-page-rankmath-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-0 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-148766\" alt=\"\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/10\/blog-article-faq-cover-question-marks.svg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center ct-block-article-faq-header\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1662054682142\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">\u010co je B2B cold calling?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>B2B cold calling je predajn\u00e1 technika, pri ktorej firmy oslovuj\u00fa potenci\u00e1lnych obchodn\u00fdch z\u00e1kazn\u00edkov, ktor\u00ed predt\u00fdm neprejavili z\u00e1ujem o ich produkty alebo slu\u017eby.<br \/>\nIde o proakt\u00edvny pr\u00edstup k predstaveniu ponuky, generovaniu potenci\u00e1lnych z\u00e1kazn\u00edkov a budovaniu obchodn\u00fdch vz\u0165ahov. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1662054689829\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ako si dohodn\u00fa\u0165 sch\u00f4dzky B2B prostredn\u00edctvom studen\u00e9ho telefon\u00e1tu?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ak chcete nastavi\u0165 sch\u00f4dzky B2B, postupujte pod\u013ea nasleduj\u00facich krokov:<br \/>1. <strong>Vyh\u013eadajte<\/strong>: Predt\u00fdm, ako zavol\u00e1te, presk\u00famajte potenci\u00e1lneho z\u00e1kazn\u00edka, aby ste mu mohli prisp\u00f4sobi\u0165 svoj n\u00e1vrh.<br \/>2. <strong>Jasn\u00e1 ponuka hodnoty<\/strong>: Za\u010dnite hovor jasn\u00fdm vysvetlen\u00edm, ako m\u00f4\u017ee v\u00e1\u0161 produkt alebo slu\u017eba prospie\u0165 potenci\u00e1lnemu z\u00e1kazn\u00edkovi.<br \/>3. <strong>Kvalifikujte sa<\/strong>: P\u00fdtajte sa ot\u00e1zky, aby ste potenci\u00e1lneho z\u00e1kazn\u00edka kvalifikovali a uistili sa, \u017ee va\u0161a ponuka sp\u013a\u0148a jeho potreby.<br \/>4. <strong>V\u00fdzva k akcii<\/strong>: Navrhnite konkr\u00e9tny \u010das a d\u00e1tum n\u00e1sledn\u00e9ho stretnutia alebo uk\u00e1\u017eky, aby potenci\u00e1lny z\u00e1kazn\u00edk \u013eahko s\u00fahlasil so stretnut\u00edm.<br \/>5. <strong>N\u00e1sledn\u00e9 kroky<\/strong>: Bezprostredne po telefon\u00e1te po\u0161lite pozv\u00e1nku do kalend\u00e1ra a zhrnutie toho, \u010do sa prediskutovalo.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1662054701629\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Je B2B cold calling st\u00e1le \u00fa\u010dinn\u00fd?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u00c1no, telefonovanie B2B je st\u00e1le \u00fa\u010dinn\u00e9, najm\u00e4 v kombin\u00e1cii s modern\u00fdmi predajn\u00fdmi a marketingov\u00fdmi strat\u00e9giami.<br \/>\nHoci je to n\u00e1ro\u010dn\u00e9 a vy\u017eaduje si to zru\u010dnos\u0165, telefonovanie na dia\u013eku m\u00f4\u017ee otvori\u0165 dvere k cenn\u00fdm obchodn\u00fdm vz\u0165ahom a pr\u00edle\u017eitostiam, najm\u00e4 ak je cielen\u00e9 a personalizovan\u00e9. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1710149050963\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Je B2B telefonovanie za studena leg\u00e1lne?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u00c1no, telefonovanie B2B je leg\u00e1lne, ale podlieha r\u00f4znym predpisom a z\u00e1konom, ktor\u00e9 sa l\u00ed\u0161ia v z\u00e1vislosti od krajiny a regi\u00f3nu.<br \/>\nPodniky musia dodr\u017eiava\u0165 tieto z\u00e1kony, ktor\u00e9 \u010dasto vy\u017eaduj\u00fa vedenie zoznamu os\u00f4b, ktor\u00fdm sa nesmie vola\u0165, re\u0161pektovanie po\u017eiadaviek na odhl\u00e1senie a vyh\u00fdbanie sa zav\u00e1dzaj\u00facim praktik\u00e1m. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>V \u010dase, ke\u010f prech\u00e1dzame cez str\u00e1nku [cgv actual_year], si B2B telefonovanie za studena nielen\u017ee udr\u017eiava svoju poz\u00edciu, ale naopak prekvit\u00e1&#8230;.<\/p>\n","protected":false},"author":31,"featured_media":203203,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-232103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts\/232103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/comments?post=232103"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts\/232103\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/media\/203203"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/media?parent=232103"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/categories?post=232103"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/tags?post=232103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}