{"id":229392,"date":"2024-07-22T13:14:10","date_gmt":"2024-07-22T11:14:10","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/18-uvodnych-viet-pre-cold-calling-ktore-vam-pomozu-ziskat-kontakty-v-roku-2024\/"},"modified":"2025-03-06T13:56:41","modified_gmt":"2025-03-06T11:56:41","slug":"18-uvodnych-viet-pre-cold-calling-ktore-vam-pomozu-ziskat-kontakty-v-roku-2024","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/18-uvodnych-viet-pre-cold-calling-ktore-vam-pomozu-ziskat-kontakty-v-roku-2024\/","title":{"rendered":"18 \u00favodn\u00fdch viet pre cold calling, ktor\u00e9 v\u00e1m pom\u00f4\u017eu z\u00edska\u0165 kontakty v roku 2026"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-black-color has-text-color\">18 \u00favodn\u00fdch viet pre cold calling, ktor\u00e9 v\u00e1m pom\u00f4\u017eu z\u00edska\u0165 kontakty v roku 2025 &#8211; CloudTalk<\/h1>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1024x576.png\" alt=\"\" class=\"wp-image-205843\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1024x576.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-300x169.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-768x432.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1536x864.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-2048x1152.png 2048w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1920x1080.png 1920w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1320x742.png 1320w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-760x428.png 760w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-424x239.png 424w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-200x113.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-88x50.png 88w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Pod\u013ea <a href=\"https:\/\/www.nngroup.com\/articles\/response-times-3-important-limits\/\" target=\"_blank\" rel=\"noopener\">NN\/g<\/a> m\u00e1te len 10 sek\u00fand na up\u00fatanie pozornosti potenci\u00e1lneho z\u00e1kazn\u00edka.\nPotom va\u0161e \u0161ance na \u00faspe\u0161n\u00fa konverziu drasticky klesaj\u00fa. <\/p>\n\n\n\n<p>Va\u0161a \u00favodn\u00e1 veta ud\u00e1va t\u00f3n celej konverz\u00e1cie.\nSta\u010d\u00ed, ak z\u00e1kazn\u00edka zaujmete t\u00fdm, \u017ee oslov\u00edte jeho z\u00e1ujmy alebo bolesti, a ste na polceste k \u00faspechu.   <\/p>\n\n\n\n<p>Dokonca aj prechod z ot\u00e1zky &#8222;Je to nevhodn\u00fd \u010das?&#8220; na ot\u00e1zku &#8222;Ako sa m\u00e1te?&#8220; m\u00f4\u017ee <a href=\"https:\/\/gtmnow.com\/cold-call-statistics\/\" target=\"_blank\" rel=\"noopener\">3,4-n\u00e1sobne<\/a> zv\u00fd\u0161i\u0165 va\u0161e \u0161ance na pokra\u010dovanie alebo konverziu.\nTak\u017ee verte, \u017ee vytvorenie dokonal\u00e9ho otv\u00e1racieho textu by malo by\u0165 na prvom mieste v\u00e1\u0161ho zoznamu prior\u00edt, ak chcete zv\u00fd\u0161i\u0165 svoju predajn\u00fa v\u00fdkonnos\u0165.   <\/p>\n\n\n\n<p>A\u017e na to, \u017ee ho nemus\u00edte vytv\u00e1ra\u0165.\nV tomto \u010dl\u00e1nku v\u00e1m pom\u00f4\u017eeme optimalizova\u0165 va\u0161e procesy a uzavrie\u0165 viac obchodov s 18 najlep\u0161\u00edmi \u00favodn\u00fdmi vetami pre cold-calling, ktor\u00e9 v\u00e1m pom\u00f4\u017eu z\u00edska\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov v roku 2024. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u013e\u00fa\u010dov\u00e9 poznatky:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Personaliz\u00e1cia, na\u010dasovanie, transparentnos\u0165, hodnota a d\u00f4vera &#8211; to v\u0161etko je rozhoduj\u00face pre pozit\u00edvny v\u00fdsledok studen\u00e9ho hovoru.<\/li>\n\n\n\n<li>Pr\u00edli\u0161n\u00e9 spoliehanie sa na skripty, samo\u013e\u00fabos\u0165 a neefekt\u00edvne pou\u017e\u00edvanie monol\u00f3gov s\u00fa naj\u010dastej\u0161\u00edmi n\u00e1strahami zl\u00fdch telefon\u00e1tov.  <\/li>\n\n\n\n<li>Nau\u010di\u0165 sa prekon\u00e1va\u0165 n\u00e1mietky na za\u010diatku telefon\u00e1tu m\u00f4\u017ee zv\u00fd\u0161i\u0165 mieru konverzie a\u017e o 64 %.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">Z\u00e1kladn\u00e9 pokyny k tomu, ako za\u010da\u0165 studen\u00fd hovor<\/h2>\n\n\n\n<p>To, \u010do hovor\u00edte, je len \u010das\u0165 probl\u00e9mu s \u00fa\u010dinn\u00fdmi studen\u00fdmi hovormi.\nV\u00fdznamn\u00fa \u00falohu vo va\u0161om \u00faspechu zohr\u00e1va aj to, ako a kedy to hovor\u00edte.\nAby ste teda vy a v\u00e1\u0161 agent dosiahli \u010do najvy\u0161\u0161ie m\u00e9ty, pozrime sa na nieko\u013eko <strong>osved\u010den\u00fdch postupov pri cold-callingu<\/strong>.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Presk\u00famajte svoju perspekt\u00edvu<\/h3>\n\n\n\n<p>Pod\u013ea <a href=\"https:\/\/www.dnb.com\/products\/marketing-sales\/dnb-lattice.html\" target=\"_blank\" rel=\"noopener\">spolo\u010dnosti D&amp;B<\/a> <strong>m\u00e1 42 % predajcov pocit, \u017ee nemaj\u00fa dostatok \u00fadajov o<\/strong> svojich potenci\u00e1lnych z\u00e1kazn\u00edkoch.\nBohu\u017eia\u013e, to nie je dobr\u00e1 v\u00fdhovorka.\nAk chcete \u010do najlep\u0161ie vyu\u017ei\u0165 svoje studen\u00e9 hovory, budete musie\u0165 urobi\u0165 \u010das\u0165 pr\u00e1ce sami.  <br><br>N\u00e1jdite si \u010das na presk\u00famanie svojej perspekt\u00edvy.\nPochopte ich odvetvie, bolestiv\u00e9 body a v\u0161etky ned\u00e1vne novinky alebo udalosti s\u00favisiace s ich podnikan\u00edm.\nTieto inform\u00e1cie v\u00e1m pom\u00f4\u017eu prisp\u00f4sobi\u0165 \u00favodn\u00fa vetu tak, aby reagovala na ich \u0161pecifick\u00e9 potreby.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Na\u010dasujte si hovory<\/h3>\n\n\n\n<p>Ako to u\u017e v predaji b\u00fdva, aj pri telefon\u00e1toch bez kontaktu je d\u00f4le\u017eit\u00e9 na\u010dasovanie.\nNechcete zastihn\u00fa\u0165 potenci\u00e1lneho z\u00e1kazn\u00edka v nevhodnom \u010dase, preto\u017ee to m\u00f4\u017ee \u00faplne zni\u010di\u0165 va\u0161e \u0161ance e\u0161te predt\u00fdm, ako poviete \u00favodn\u00e9 slovo. <br><br><a href=\"https:\/\/www.forcemanager.com\/blog\/whens-the-best-time-to-cold-call\/\" target=\"_blank\" rel=\"noopener\">ForceManager<\/a> zistil, \u017ee najlep\u0161\u00ed \u010das na telefonovanie potenci\u00e1lnym z\u00e1kazn\u00edkom je po\u010das pracovn\u00fdch hod\u00edn (duh) medzi 10:00 a 16:00.\nSamozrejme, mus\u00edte zoh\u013eadni\u0165 aj pr\u00edpadn\u00e9 rozdiely v \u010dasov\u00fdch p\u00e1smach, aby va\u0161e ozn\u00e1menie malo v\u00fdznam.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Prisp\u00f4sobte svoj pr\u00edstup<\/h3>\n\n\n\n<p>Inform\u00e1cie z\u00edskan\u00e9 z prieskumu pou\u017eite na prisp\u00f4sobenie \u00favodnej vety. <strong>Oslovte potenci\u00e1lneho z\u00e1kazn\u00edka menom a uve\u010fte relevantn\u00e9 \u00fadaje<\/strong> o jeho spolo\u010dnosti alebo odvetv\u00ed.\nT\u00fdm preuk\u00e1\u017eete svoj skuto\u010dn\u00fd z\u00e1ujem a zv\u00fd\u0161ite pravdepodobnos\u0165, \u017ee zaujmete ich pozornos\u0165. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Bu\u010fte sebavedom\u00ed a priate\u013esk\u00ed<\/h3>\n\n\n\n<p>Pri iniciovan\u00ed telefon\u00e1tu je k\u013e\u00fa\u010dov\u00e9 sebavedomie. <strong>Hovorte jasne a sebavedomo a prezentujte nad\u0161enie<\/strong> pre svoj produkt alebo slu\u017ebu.\nPriate\u013esk\u00fd t\u00f3n m\u00f4\u017ee pom\u00f4c\u0165 upokoji\u0165 z\u00e1ujemcu a vytvori\u0165 pozit\u00edvny prv\u00fd dojem. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Jasne vyjadrite svoj cie\u013e<\/h3>\n\n\n\n<p>Po\u010das prv\u00fdch sek\u00fand hovoru <strong>jasne uve\u010fte \u00fa\u010del hovoru<\/strong>.\n\u010ci u\u017e pon\u00fakate rie\u0161enie probl\u00e9mu, h\u013ead\u00e1te sp\u00e4tn\u00fa v\u00e4zbu alebo pl\u00e1nujete \u010fal\u0161ie stretnutie, uistite sa, \u017ee potenci\u00e1lny z\u00e1kazn\u00edk ch\u00e1pe, pre\u010do ho oslovujete. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Zd\u00f4raznite ponuku hodnoty<\/h3>\n\n\n\n<p>Okam\u017eite predstavte <strong>hodnotu svojho produktu alebo slu\u017eby<\/strong>.\nVysvetlite, ako m\u00f4\u017ee vyrie\u0161i\u0165 bolestiv\u00fd bod alebo zlep\u0161i\u0165 podnikanie potenci\u00e1lneho z\u00e1kazn\u00edka.\nZamerajte sa sk\u00f4r na v\u00fdhody ne\u017e len na vlastnosti.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Bu\u010fte stru\u010dn\u00ed a v\u00fdsti\u017en\u00ed<\/h3>\n\n\n\n<p>Re\u0161pektujte \u010das potenci\u00e1lneho z\u00e1kazn\u00edka t\u00fdm, \u017ee \u00favodn\u00e9 slovo bude stru\u010dn\u00e9 a v\u00fdsti\u017en\u00e9.\nVyhnite sa dlh\u00fdm \u00favodom alebo zbyto\u010dn\u00fdm podrobnostiam. <strong>Sna\u017ete sa up\u00fata\u0165 ich z\u00e1ujem po\u010das prv\u00fdch 10 sek\u00fand hovoru<\/strong>. <br><br>To v\u0161ak neznamen\u00e1, \u017ee by ste mali necha\u0165 hovori\u0165 svojho potenci\u00e1lneho z\u00e1kazn\u00edka. Z <a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/strong-rapport-in-90-seconds-part-1-discover-small-talk-tips-that-helped-us-get-3000-customers\/\">v\u00fdskumu<\/a> vypl\u00fdva, \u017ee \u00faspe\u0161n\u00e9 studen\u00e9 hovory maj\u00fa priemern\u00fd pomer rozpr\u00e1vania a po\u010d\u00favania 43\/57, obsahuj\u00fa viac monol\u00f3gov a zvy\u010dajne trvaj\u00fa 5:50 min\u00fat.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. Bu\u010fte pripraven\u00ed na odmietnutie<\/h3>\n\n\n\n<p>Pri telefonovan\u00ed na dia\u013eku sa stret\u00e1vate s odmietnut\u00edm, ale nenechajte sa t\u00fdm odradi\u0165. <strong>Bu\u010fte pripraven\u00ed na n\u00e1mietky<\/strong> a pripravte si strat\u00e9gie na ich rie\u0161enie.\nZachovajte si pozit\u00edvny pr\u00edstup a vn\u00edmajte ka\u017ed\u00fd hovor ako pr\u00edle\u017eitos\u0165 u\u010di\u0165 sa a zlep\u0161ova\u0165. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">9. Po\u010d\u00favajte a prisp\u00f4sobte sa<\/h3>\n\n\n\n<p>Venujte pozornos\u0165 reakci\u00e1m potenci\u00e1lneho z\u00e1kazn\u00edka a pod\u013ea toho <strong>prisp\u00f4sobte svoj pr\u00edstup<\/strong>.\nAk prejavia z\u00e1ujem, pokra\u010dujte v rozhovore a \u010falej sk\u00famajte ich potreby.\nAk nemaj\u00fa z\u00e1ujem, <strong>re\u0161pektujte ich rozhodnutie<\/strong> a elegantne ukon\u010dite hovor.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. Vhodn\u00e9 n\u00e1sledn\u00e9 opatrenia<\/h3>\n\n\n\n<p>Je nepravdepodobn\u00e9, \u017ee by sa v\u00e1\u0161 potenci\u00e1lny z\u00e1kazn\u00edk konvertoval hne\u010f na mieste.\nPrieskumy v\u0161ak nazna\u010duj\u00fa, \u017ee <a href=\"https:\/\/gtmnow.com\/cold-call-statistics\/\" target=\"_blank\" rel=\"noopener\">72 % \u00faspe\u0161n\u00fdch studen\u00fdch hovorov<\/a> vy\u00fasti do n\u00e1sledn\u00fdch krokov, \u010do v\u00e1m d\u00e1va v\u00e4\u010d\u0161iu \u0161ancu na riadny upsell potenci\u00e1lneho z\u00e1kazn\u00edka. <br><br>V ide\u00e1lnom pr\u00edpade si budete chcie\u0165 napl\u00e1nova\u0165 n\u00e1sledn\u00fd hovor po\u010das rozhovoru, ale v\u017edy m\u00f4\u017eete posla\u0165 aj n\u00e1sledn\u00fd e-mail.\nV\u010faka vytrvalosti a profesionalite m\u00f4\u017eete <strong>vychov\u00e1va\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov a nakoniec ich premeni\u0165<\/strong> na z\u00e1kazn\u00edkov. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">11. Sledovanie a anal\u00fdza v\u00fdsledkov<\/h3>\n\n\n\n<p>Sledujte svoje snahy o telefonovanie a pravidelne analyzujte v\u00fdsledky.\nSledujte k\u013e\u00fa\u010dov\u00e9 ukazovatele, ako je miera konverzie medzi jednotliv\u00fdmi hovormi, miera odozvy a sp\u00e4tn\u00e1 v\u00e4zba od potenci\u00e1lnych z\u00e1kazn\u00edkov.\nTieto \u00fadaje pou\u017eite na identifik\u00e1ciu oblast\u00ed, ktor\u00e9 je potrebn\u00e9 zlep\u0161i\u0165, a na postupn\u00e9 zdokona\u013eovanie <a href=\"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/11-sposobov-ako-zlepsit-strategiu-odchadzajucich-hovorov\/\">strat\u00e9gie telefonovania bez vyzvania<\/a>.  <\/p>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel is-style-image-left\" style=\"background-color:#FFF4FD\"><div class=\"cta-simple-panel-inner\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"394\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/01\/alternative-pages-illustration4.svg\" alt=\"\" class=\"wp-image-201222\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Zistite, ako pomocou slu\u017eby CloudTalk na\u0161tartova\u0165 monitorovanie v\u00e1\u0161ho call centra.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/sk\/vyskusat-demo\/\">Kontaktujte sales<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Zoznam 18 najlep\u0161\u00edch \u00favodn\u00fdch viet pre studen\u00fd hovor<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\">1. Predstavte sa:<\/h4>\n\n\n\n<p><em>&#8222;Ahoj [name], tu [Your Name] z [Company].\nM\u00e1te \u010das na kr\u00e1tky rozhovor?&#8220; <\/em><br><br><strong>Kontext:<\/strong> T\u00e1to \u00favodn\u00e1 veta je jednoduch\u00e1 a priate\u013esk\u00e1, predstavuje seba a va\u0161u spolo\u010dnos\u0165 a z\u00e1rove\u0148 vyz\u00fdva potenci\u00e1lneho z\u00e1kazn\u00edka na rozhovor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">2. Transparentnos\u0165 vopred:<\/h4>\n\n\n\n<p><em>&#8222;Ahoj [name], tu [Your Name] z [Company].\nPoviem na rovinu &#8211; \u00e1no, toto je studen\u00fd hovor.\nAle sk\u00f4r ako zaves\u00edte, \u00faprimne ver\u00edm, \u017ee v\u00e1m m\u00f4\u017eem pon\u00faknu\u0165 nejak\u00fd \u00fa\u017eitok.\nVenujete mi nieko\u013eko min\u00fat svojho \u010dasu?&#8220;   <\/em><br><br><strong>Kontext:<\/strong> Transparentnos\u0165 je pri telefonovan\u00ed za studena k\u013e\u00fa\u010dov\u00e1.\nAk potvrd\u00edte, \u017ee hovor je nepl\u00e1novan\u00fd, a vopred uvediete jeho \u00fa\u010del, preuk\u00e1\u017eete \u00factu k \u010dasu potenci\u00e1lneho z\u00e1kazn\u00edka a otvor\u00edte mu dvere pre \u010fal\u0161\u00ed dial\u00f3g. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">3. Kontrola perspekt\u00edvy:<\/h4>\n\n\n\n<p><em>&#8222;Dobr\u00fd de\u0148, [name], som [Your Name] z [Company].\nAko sa v\u00e1m dar\u00ed?&#8220; <\/em><br><br><strong>Kontext:<\/strong> Za\u010diatok rozhovoru s potenci\u00e1lnym z\u00e1kazn\u00edkom, ktor\u00fd sa ho sp\u00fdta na jeho \u017eivotn\u00e9 podmienky, pom\u00e1ha po\u013eud\u0161ti\u0165 rozhovor a vybudova\u0165 si vz\u0165ah.\nUkazuje to, \u017ee m\u00e1te \u00faprimn\u00fd z\u00e1ujem nadviaza\u0165 kontakt sk\u00f4r, ako sa vrhnete na obchodn\u00e9 z\u00e1le\u017eitosti. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">4. Priamy d\u00f4vod v\u00e1\u0161ho volania:<\/h4>\n\n\n\n<p><em>&#8222;Ahoj [name], tu [Your Name] z [Company].\nPrep\u00e1\u010dte, ak je to n\u00e1hle, ale vol\u00e1m v\u00e1m v s\u00favislosti s [topic].\nM\u00e1te chv\u00ed\u013eu na rozhovor?&#8220;  <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Transparentnos\u0165 je pri telefonovan\u00ed za studena k\u013e\u00fa\u010dov\u00e1.\nAk potvrd\u00edte, \u017ee hovor je nepl\u00e1novan\u00fd, a vopred uvediete jeho \u00fa\u010del, preuk\u00e1\u017eete \u00factu k \u010dasu potenci\u00e1lneho z\u00e1kazn\u00edka a otvor\u00edte mu dvere pre \u010fal\u0161\u00ed dial\u00f3g. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">5. Pon\u00fakanie hodnoty hne\u010f:<\/h4>\n\n\n\n<p><em>&#8222;Ahoj [name], ned\u00e1vno som narazil na str\u00e1nku [relevant industry news or insight] a myslel som si, \u017ee by v\u00e1s mohla zauj\u00edma\u0165.\nBoli by ste otvoren\u00ed diskusii o tom, ako by to mohlo ovplyvni\u0165 va\u0161e podnikanie?&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Pon\u00fakan\u00edm hodnoty vopred, napr\u00edklad zdie\u013ean\u00edm poznatkov z odvetvia alebo noviniek, preuk\u00e1\u017eete svoje odborn\u00e9 znalosti a relevantnos\u0165 pre z\u00e1ujmy potenci\u00e1lneho z\u00e1kazn\u00edka.\nTo m\u00f4\u017ee vzbudi\u0165 ich zvedavos\u0165 a podnieti\u0165 ich k pokra\u010dovaniu v konverz\u00e1cii. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">6. Odporu\u010denie alebo spolo\u010dn\u00e9 pripojenie:<\/h4>\n\n\n\n<p><em>&#8222;Dobr\u00fd de\u0148, [name], [mutual connection&#8217;s name] mi navrhol, aby som v\u00e1s oslovil v s\u00favislosti s [topic].\nMyslel som si, \u017ee by bolo cenn\u00e9 spoji\u0165 sa a zisti\u0165, ako by sme mohli ma\u0165 prospech z partnerstva.&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Vyu\u017eitie vz\u00e1jomn\u00e9ho spojenia alebo odpor\u00fa\u010dania vytv\u00e1ra okam\u017eit\u00fa d\u00f4veryhodnos\u0165 a d\u00f4veru.\nPoskytuje srde\u010dn\u00e9 predstavenie a zvy\u0161uje pravdepodobnos\u0165, \u017ee potenci\u00e1lny z\u00e1kazn\u00edk bude ochotn\u00fd prija\u0165 v\u00e1\u0161 telefon\u00e1t. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">7. Identifik\u00e1cia bolestiv\u00e9ho bodu:<\/h4>\n\n\n\n<p><em>&#8222;Dobr\u00fd de\u0148, [name], v\u0161imol som si str\u00e1nku [specific pain point or challenge] vo va\u0161om odvetv\u00ed a chcel som s vami prediskutova\u0165, ako ju na\u0161e rie\u0161enie m\u00f4\u017ee pom\u00f4c\u0165 rie\u0161i\u0165.\nM\u00e1te p\u00e1r min\u00fat na rozhovor?&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Rie\u0161enie bolestiv\u00e9ho bodu alebo v\u00fdzvy s\u00favisiacej s odvetv\u00edm potenci\u00e1lneho z\u00e1kazn\u00edka dokazuje, \u017ee ste si urobili dom\u00e1cu \u00falohu a rozumiete jeho potreb\u00e1m.\nV\u00e1\u0161 produkt alebo slu\u017eba sa tak st\u00e1vaj\u00fa rie\u0161en\u00edm ich probl\u00e9mu, \u010do rob\u00ed konverz\u00e1ciu presved\u010divej\u0161ou. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">8. Ponuka r\u00fdchleho rie\u0161enia:<\/h4>\n\n\n\n<p><em>&#8222;Ahoj [name], pomohol som spolo\u010dnostiam, ako je t\u00e1 va\u0161a [achieve specific outcome].\nVer\u00edm, \u017ee to ist\u00e9 m\u00f4\u017eeme urobi\u0165 aj pre v\u00e1s.\nM\u00f4\u017eem sa podeli\u0165 o to, ako?&#8220;  <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Ponukou r\u00fdchleho rie\u0161enia alebo vyzdvihnut\u00edm minul\u00fdch \u00faspechov preuk\u00e1\u017eete d\u00f4veru v to, \u017ee potenci\u00e1lnemu z\u00e1kazn\u00edkovi prinesiete v\u00fdsledky.\nTo ich m\u00f4\u017ee zauja\u0165 a vies\u0165 k \u010fal\u0161ej diskusii o tom, ako m\u00f4\u017ee by\u0165 va\u0161a ponuka pr\u00ednosom pre ich podnikanie. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">9. Ot\u00e1zka na zvedavos\u0165:<\/h4>\n\n\n\n<p><em>&#8222;Ahoj [name], som zvedav\u00fd &#8211; \u010do je pre v\u00e1s najv\u00e4\u010d\u0161ou v\u00fdzvou, pokia\u013e ide o [relevant topic]?\nMo\u017eno m\u00e1m rie\u0161enie, ktor\u00e9 by v\u00e1m mohlo pom\u00f4c\u0165.&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Polo\u017eenie podnetnej ot\u00e1zky, ktor\u00e1 sa t\u00fdka bolestiv\u00e9ho bodu alebo v\u00fdzvy, podnecuje potenci\u00e1lneho z\u00e1kazn\u00edka, aby sa zamyslel nad svojou s\u00fa\u010dasnou situ\u00e1ciou a zv\u00e1\u017eil hodnotu, ktor\u00fa mu m\u00f4\u017eete pon\u00faknu\u0165.\nPodnieti ich zvedavos\u0165 a priprav\u00ed ich na hlb\u0161iu konverz\u00e1ciu. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">10. Pon\u00fakanie inform\u00e1ci\u00ed o odvetv\u00ed:<\/h4>\n\n\n\n<p><em>&#8222;Dobr\u00fd de\u0148, [name], na\u0161a ned\u00e1vna spr\u00e1va o odvetv\u00ed upozornila na [key finding].\nMohlo by v\u00e1s to zauj\u00edma\u0165.\nChceli by ste diskutova\u0165 o tom, ako by to mohlo ovplyvni\u0165 va\u0161e podnikanie?&#8220;  <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Poskytovanie inform\u00e1ci\u00ed o odvetv\u00ed alebo spr\u00e1v v\u00e1s prezentuje ako kompetentn\u00fd zdroj inform\u00e1ci\u00ed a preukazuje v\u00e1\u0161 z\u00e1v\u00e4zok prida\u0165 hodnotu podnikaniu potenci\u00e1lneho z\u00e1kazn\u00edka.\nOtv\u00e1ra dvere pre rozhovor o ich \u0161pecifick\u00fdch potreb\u00e1ch a v\u00fdzvach. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">11. Pochvala ich pr\u00e1ce:<\/h4>\n\n\n\n<p><em>&#8222;Ahoj [name], narazil som na [specific achievement or project] a pr\u00e1ca v\u00e1\u0161ho t\u00edmu na m\u0148a urobila dojem.\nR\u00e1d by som sa dozvedel viac o tom, na \u010dom pracujete, a presk\u00famal potenci\u00e1lne mo\u017enosti spolupr\u00e1ce.&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Vyslovenie \u00faprimn\u00e9ho komplimentu dokazuje, \u017ee ste si na\u0161li \u010das na presk\u00famanie potenci\u00e1lneho z\u00e1kazn\u00edka a oce\u0148ujete jeho \u00faspechy.\nVytv\u00e1ra pozit\u00edvny prv\u00fd dojem a povzbudzuje ich k diskusii o ich pr\u00e1ci. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">12. Vytvorenie pocitu naliehavosti:<\/h4>\n\n\n\n<p><em>&#8222;Dobr\u00fd de\u0148, [name], vol\u00e1m v s\u00favislosti s pr\u00edle\u017eitos\u0165ou, ktor\u00e1 by mohla by\u0165 pre va\u0161u firmu pr\u00ednosom, ale je \u010dasovo n\u00e1ro\u010dn\u00e1.\nMohli by sme o tom kr\u00e1tko diskutova\u0165?&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Vytvorenie pocitu naliehavosti m\u00f4\u017ee potenci\u00e1lneho z\u00e1kazn\u00edka podnieti\u0165 k tomu, aby uprednostnil konverz\u00e1ciu a okam\u017eite konal.\nZd\u00f4raz\u0148uje hodnotu toho, \u017ee sa s vami spoj\u00ed teraz, a nie nesk\u00f4r, \u010d\u00edm sa zvy\u0161uje pravdepodobnos\u0165 pozit\u00edvnej reakcie. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">13. Preukazovanie soci\u00e1lneho d\u00f4kazu:<\/h4>\n\n\n\n<p><em>&#8222;Dobr\u00fd de\u0148, [name], mnoho spolo\u010dnost\u00ed vo va\u0161om odvetv\u00ed na\u0161lo \u00faspech s na\u0161\u00edm rie\u0161en\u00edm vr\u00e1tane [specific example].\nR\u00e1d by som sa s vami podelil o to, ako m\u00f4\u017eeme pom\u00f4c\u0165 va\u0161ej firme dosiahnu\u0165 podobn\u00e9 v\u00fdsledky.&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Zdie\u013eanie referenci\u00ed alebo \u00faspe\u0161n\u00fdch pr\u00edbehov od podobn\u00fdch spolo\u010dnost\u00ed buduje d\u00f4veryhodnos\u0165 a d\u00f4veru.\nUis\u0165uje potenci\u00e1lnych z\u00e1kazn\u00edkov, \u017ee va\u0161e rie\u0161enie je overen\u00e9 a \u00fa\u010dinn\u00e9, v\u010faka \u010domu s\u00fa ochotnej\u0161\u00ed ho \u010falej sk\u00fama\u0165. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">14. Ponuka bezplatn\u00e9ho zdroja:<\/h4>\n\n\n\n<p><em>&#8222;Dobr\u00fd de\u0148, [name], vyvinuli sme str\u00e1nku [relevant resource], ktor\u00e1 by mohla by\u0165 cenn\u00e1 pre v\u00e1\u0161 t\u00edm.\nChcete, aby som v\u00e1m ho poslal?&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Ponuka bezplatn\u00e9ho zdroja, ako je elektronick\u00e1 kniha, biela kniha alebo n\u00e1stroj, poskytuje potenci\u00e1lnym z\u00e1kazn\u00edkom okam\u017eit\u00fa hodnotu a iniciuje pozit\u00edvnu interakciu.\nUmiest\u0148uje v\u00e1s ako u\u017eito\u010dn\u00fd zdroj a otv\u00e1ra dvere pre \u010fal\u0161ie zapojenie. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">15. \u017diados\u0165 o inform\u00e1cie alebo sp\u00e4tn\u00fa v\u00e4zbu:<\/h4>\n\n\n\n<p><em>&#8222;Ahoj [name], pracujeme na str\u00e1nke [relevant project or initiative] a radi by sme z\u00edskali va\u0161e n\u00e1zory.\nM\u00e1te p\u00e1r min\u00fat na to, aby ste sa podelili o svoje my\u0161lienky?&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Po\u017eiadanie potenci\u00e1lneho z\u00e1kazn\u00edka o pr\u00edspevok alebo sp\u00e4tn\u00fa v\u00e4zbu ukazuje, \u017ee si cen\u00edte jeho n\u00e1zor a m\u00e1te z\u00e1ujem s n\u00edm spolupracova\u0165.\nPodporuje to pocit partnerstva a povzbudzuje ich k \u00fa\u010dasti na rozhovore. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">16. Spomenutie spolo\u010dn\u00e9ho z\u00e1ujmu alebo spojenia:<\/h4>\n\n\n\n<p><em>&#8222;Dobr\u00fd de\u0148, [name], v\u0161imol som si, \u017ee sme obaja nav\u0161tevovali [relevant event or conference].\nBolo by skvel\u00e9 spoji\u0165 sa a prediskutova\u0165, ako m\u00f4\u017eeme navz\u00e1jom podpori\u0165 svoje ciele.&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Spomenutie spolo\u010dn\u00e9ho z\u00e1ujmu alebo spojenia pom\u00e1ha nadviaza\u0165 kontakt a vybudova\u0165 pocit spolupatri\u010dnosti s potenci\u00e1lnym z\u00e1kazn\u00edkom.\nVytv\u00e1ra spolo\u010dn\u00e9 puto a ud\u00e1va pozit\u00edvny t\u00f3n rozhovoru. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">17. Zv\u00fdraznenie ned\u00e1vnej interakcie:<\/h4>\n\n\n\n<p><em>&#8222;Ahoj [name], ned\u00e1vno sme sa spojili na [social media platform], a v\u0161imol som si [relevant post or activity].\nBola by to dobr\u00e1 pr\u00edle\u017eitos\u0165, aby sme sa spojili a prediskutovali, ako v\u00e1m m\u00f4\u017eeme \u010falej pom\u00f4c\u0165.&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Odvolanie sa na ned\u00e1vnu interakciu, napr\u00edklad spojenie na soci\u00e1lnych sie\u0165ach, personalizuje konverz\u00e1ciu a dokazuje, \u017ee ste venovali pozornos\u0165 online pr\u00edtomnosti potenci\u00e1lneho z\u00e1kazn\u00edka.\nUkazuje to, \u017ee ste proakt\u00edvni a venujete pozornos\u0165 ich potreb\u00e1m. <\/p>\n\n\n\n<h4 class=\"wp-block-heading\">18. Vyjadrenie skuto\u010dn\u00e9ho z\u00e1ujmu:  <\/h4>\n\n\n\n<p><em>&#8222;Dobr\u00fd de\u0148, [name], m\u00e1m \u00faprimn\u00fd z\u00e1ujem dozvedie\u0165 sa viac o va\u0161om podnikan\u00ed a o tom, ako v\u00e1m m\u00f4\u017eeme pom\u00f4c\u0165.\nM\u00f4\u017eeme sa na p\u00e1r min\u00fat porozpr\u00e1va\u0165?&#8220; <\/em><\/p>\n\n\n\n<p><strong>Kontext:<\/strong> Vyjadrenie skuto\u010dn\u00e9ho z\u00e1ujmu o potenci\u00e1lneho z\u00e1kazn\u00edka a jeho podnikanie vytv\u00e1ra pozit\u00edvny vz\u0165ah a buduje d\u00f4veru.\nSignalizuje, \u017ee investujete do ich \u00faspechu a ste odhodlan\u00ed n\u00e1js\u0165 rie\u0161enia, ktor\u00e9 sp\u013a\u0148aj\u00fa ich potreby. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u010coho sa vyvarova\u0165 pri za\u010dat\u00ed telefon\u00e1tu<\/h2>\n\n\n\n<p>Ak nechcete, aby sa va\u0161i potenci\u00e1lni z\u00e1kazn\u00edci vyh\u00fdbali va\u0161im telefon\u00e1tom ako moru, budete musie\u0165 sami odstr\u00e1ni\u0165 nieko\u013eko zlozvykov pri telefon\u00e1toch.\nNi\u017e\u0161ie n\u00e1jdete naj\u010dastej\u0161ie n\u00e1strahy, ktor\u00fdm predajcovia pod\u013eahn\u00fa. <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Pou\u017e\u00edvanie pr\u00edli\u0161 spisovn\u00e9ho jazyka:<\/strong><br>Je \u013eahk\u00e9 uspokoji\u0165 sa a pri ka\u017edom hovore len chrli\u0165 svoj scen\u00e1r &#8211; najm\u00e4 po tom, \u010do nieko\u013ekokr\u00e1t po\u010dujete ob\u00e1van\u00e9 *click*.\nZ dlhodob\u00e9ho h\u013eadiska v\u00e1m to v\u0161ak len \u0161kod\u00ed.\nAk chcete ma\u0165 nejak\u00fa \u0161ancu na \u00faspech, va\u0161e rozhovory musia p\u00f4sobi\u0165 prirodzene a konverza\u010dne, nie roboticky.    <a href=\"https:\/\/gtmnow.com\/words-that-sell\/\" target=\"_blank\" rel=\"noopener\"><\/a><a href=\"https:\/\/gtmnow.com\/words-that-sell\/\" target=\"_blank\" rel=\"noopener\">Tu je nieko\u013eko slov, ktor\u00e9 m\u00f4\u017eete pou\u017ei\u0165.<\/a><\/li>\n\n\n\n<li><strong>Nezaujatie posluch\u00e1\u010da:<\/strong><br>Ako sme u\u017e spomenuli, prv\u00fdch nieko\u013eko sek\u00fand chladn\u00e9ho hovoru je rozhoduj\u00facich pre up\u00fatanie pozornosti potenci\u00e1lneho z\u00e1kazn\u00edka.\nNajlep\u0161ie je vyhn\u00fa\u0165 sa v\u0161eobecn\u00fdm vyhl\u00e1seniam a za\u010da\u0165 rozhovor nie\u010d\u00edm, \u010do potenci\u00e1lneho z\u00e1kazn\u00edka zasko\u010d\u00ed a vzbud\u00ed jeho zvedavos\u0165. <\/li>\n\n\n\n<li><strong>Lenivos\u0165 pri personaliz\u00e1cii:<\/strong><br>Nemalo by by\u0165 prekvapen\u00edm, \u017ee \u013eudia nezn\u00e1\u0161aj\u00fa, ke\u010f ich pova\u017euj\u00fa len za \u010fal\u0161ie telef\u00f3nne \u010d\u00edslo.\nVenujte 5 a\u017e 10 min\u00fat potrebn\u00fdch na to, aby ste zistili, v akom odvetv\u00ed a v akej spolo\u010dnosti p\u00f4sob\u00ed v\u00e1\u0161 potenci\u00e1lny z\u00e1kazn\u00edk, a ak ho chcete konvertova\u0165, dajte mu pocit, \u017ee na \u0148om skuto\u010dne z\u00e1le\u017e\u00ed. <\/li>\n\n\n\n<li><strong>Pr\u00edli\u0161 ve\u013ea alebo pr\u00edli\u0161 m\u00e1lo monol\u00f3gov:<br><\/strong>Pod\u013ea GTMnow \u00faspe\u0161n\u00e9 telefon\u00e1ty zvy\u010dajne obsahuj\u00fa a\u017e <strong>37-sekundov\u00e9 nepreru\u0161ovan\u00e9 monol\u00f3gy<\/strong>, ale to neznamen\u00e1, \u017ee by ste mali \u00faplne dominova\u0165 v rozhovore.\nPoskytnite potenci\u00e1lnemu z\u00e1kazn\u00edkovi \u010das na vysvetlenie jeho situ\u00e1cie a pon\u00faknite mu hodnotu t\u00fdm, \u017ee spoj\u00edte jeho bolestiv\u00e9 body s pr\u00edslu\u0161n\u00fdmi funkciami alebo v\u00fdhodami. <\/li>\n\n\n\n<li><strong>Pou\u017e\u00edvanie n\u00e1tlakov\u00e9ho alebo agres\u00edvneho jazyka:<\/strong><br>Cold calling je o budovan\u00ed vz\u0165ahov a vytv\u00e1ran\u00ed hodnoty, nie o n\u00e1tlaku na potenci\u00e1lnych z\u00e1kazn\u00edkov, aby sa rozhodli.\nVyhnite sa pou\u017e\u00edvaniu n\u00e1tlakov\u00e9ho alebo agres\u00edvneho jazyka, ktor\u00fd m\u00f4\u017ee by\u0165 zastra\u0161uj\u00faci alebo odr\u00e1dzaj\u00faci.\nNamiesto toho zaujmite konzulta\u010dn\u00fd pr\u00edstup a zamerajte sa na budovanie vz\u0165ahu a d\u00f4very s potenci\u00e1lnym z\u00e1kazn\u00edkom.  <\/li>\n\n\n\n<li><strong>Ignorovanie prejavov nez\u00e1ujmu alebo nepohodlia:<br><\/strong>Venujte pozornos\u0165 verb\u00e1lnym a neverb\u00e1lnym sign\u00e1lom potenci\u00e1lneho z\u00e1kazn\u00edka po\u010das hovoru.\nAk sa v\u00e1m zd\u00e1, \u017ee nem\u00e1 z\u00e1ujem alebo sa c\u00edti nepr\u00edjemne, vyhnite sa tomu, aby ste ho hnali dopredu.\nNamiesto toho uznajte ich obavy a pon\u00faknite im rie\u0161enie ak\u00fdchko\u013evek ot\u00e1zok alebo n\u00e1mietok.  <\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\">Ako zvl\u00e1dnu\u0165 \u010dast\u00e9 n\u00e1mietky pri otv\u00e1ran\u00ed studen\u00fdch hovorov<\/h2>\n\n\n\n<p>N\u00e1mietky s\u00fa prirodzenou s\u00fa\u010das\u0165ou predaja, ale nau\u010di\u0165 sa ich prekon\u00e1va\u0165 m\u00f4\u017ee zv\u00fd\u0161i\u0165 va\u0161u \u00faspe\u0161nos\u0165 a\u017e o 64 %.\nTejto t\u00e9me sa podrobne venujeme v na\u0161om \u010dl\u00e1nku <a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/the-hidden-science-of-objection-handling-in-sales\/\">Skryt\u00e1 veda o zvl\u00e1dan\u00ed n\u00e1mietok v predaji<\/a>, ale tu je jeho skr\u00e1ten\u00e1 verzia: <\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Predv\u00eddanie be\u017en\u00fdch n\u00e1mietok:<br><\/strong>Pred uskuto\u010dnen\u00edm telefon\u00e1tu venujte trochu \u010dasu predv\u00eddaniu mo\u017en\u00fdch n\u00e1mietok, ktor\u00e9 by potenci\u00e1lny klient mohol vznies\u0165.\nMedzi be\u017en\u00e9 n\u00e1mietky patria <strong>obavy t\u00fdkaj\u00face sa \u010dasu, rozpo\u010dtu, relevantnosti alebo d\u00f4very<\/strong>.\nNa tieto n\u00e1mietky m\u00f4\u017eete reagova\u0165 sebaisto a efekt\u00edvne, ak budete pripraven\u00ed.  <\/li>\n\n\n\n<li><strong>Akt\u00edvne po\u010d\u00favajte:<\/strong><br>Ke\u010f potenci\u00e1lny z\u00e1kazn\u00edk namieta, pozorne po\u010d\u00favajte, \u010do hovor\u00ed. <strong>Vyhnite sa preru\u0161ovaniu alebo okam\u017eit\u00e9mu skoku na obhajobu<\/strong> svojho stanoviska.\nNamiesto toho preuk\u00e1\u017ete empatiu a pochopenie t\u00fdm, \u017ee nech\u00e1te potenci\u00e1lneho z\u00e1kazn\u00edka plne vyjadri\u0165 svoje obavy. <\/li>\n\n\n\n<li><strong>Uznajte a potvr\u010fte n\u00e1mietku:<\/strong><br>Ke\u010f potenci\u00e1lny z\u00e1kazn\u00edk vyjadr\u00ed svoju n\u00e1mietku, uznajte a potvr\u010fte jeho n\u00e1zor.\nD\u00e1te t\u00fdm najavo, \u017ee ich po\u010d\u00favate a beriete ich obavy v\u00e1\u017ene.   <br><br>M\u00f4\u017eete napr\u00edklad poveda\u0165: &#8222;Ch\u00e1pem, \u017ee [objection].\nMnoh\u00ed na\u0161i klienti mali spo\u010diatku podobn\u00e9 obavy.&#8220; <\/li>\n\n\n\n<li><strong>Poskytnite relevantn\u00e9 inform\u00e1cie alebo pr\u00edklady:<\/strong><br>Po uznan\u00ed n\u00e1mietky poskytnite z\u00e1ujemcovi relevantn\u00e9 inform\u00e1cie alebo pr\u00edklady, aby ste vyrie\u0161ili jeho obavy.\nPode\u013ete sa o \u00faspe\u0161n\u00e9 pr\u00edbehy, pr\u00edpadov\u00e9 \u0161t\u00fadie alebo svedectv\u00e1, ktor\u00e9 ukazuj\u00fa, ako v\u00e1\u0161 produkt alebo slu\u017eba pomohli in\u00fdm klientom prekona\u0165 podobn\u00e9 probl\u00e9my. <\/li>\n\n\n\n<li><strong>Ponuka rie\u0161en\u00ed alebo alternat\u00edv:<\/strong><br>Pon\u00fakajte rie\u0161enia alebo alternat\u00edvy na rie\u0161enie n\u00e1mietky potenci\u00e1lneho z\u00e1kazn\u00edka.\nM\u00f4\u017ee to zah\u0155\u0148a\u0165 \u00fapravu va\u0161ej ponuky tak, aby sp\u013a\u0148ala ich potreby, poskytnutie dodato\u010dn\u00fdch zdrojov alebo podpory, pr\u00edpadne n\u00e1vrh sk\u00fa\u0161obn\u00e9ho alebo pilotn\u00e9ho programu na minimaliz\u00e1ciu rizika. <\/li>\n\n\n\n<li><strong>Preformulujte n\u00e1mietku ako pr\u00edle\u017eitos\u0165:<\/strong><br>Niekedy <strong>mo\u017eno n\u00e1mietky preformulova\u0165 ako pr\u00edle\u017eitos\u0165 na<\/strong> \u010fal\u0161iu diskusiu alebo objasnenie.\nAk napr\u00edklad potenci\u00e1lny z\u00e1kazn\u00edk vznesie obavy t\u00fdkaj\u00face sa n\u00e1kladov, m\u00f4\u017eete ich preformulova\u0165 ako diskusiu o n\u00e1vratnosti invest\u00edci\u00ed (ROI) a hodnote v\u00e1\u0161ho rie\u0161enia. <\/li>\n\n\n\n<li><strong>Kladenie ot\u00e1zok s otvoren\u00fdm koncom:<\/strong><br>Podporujte dial\u00f3g kladen\u00edm ot\u00e1zok s otvoren\u00fdm koncom, ktor\u00e9 potenci\u00e1lneho z\u00e1kazn\u00edka nab\u00e1daj\u00fa, aby svoju n\u00e1mietku rozviedol.\nTo v\u00e1m m\u00f4\u017ee pom\u00f4c\u0165 z\u00edska\u0165 hlb\u0161\u00ed preh\u013ead o ich obav\u00e1ch a preferenci\u00e1ch, \u010do v\u00e1m umo\u017en\u00ed efekt\u00edvne prisp\u00f4sobi\u0165 svoju odpove\u010f. <\/li>\n\n\n\n<li><strong>Sebavedom\u00e9 rie\u0161enie n\u00e1mietok:<\/strong><br>Pri rie\u0161en\u00ed n\u00e1mietok v r\u00e1mci telefon\u00e1tu je k\u013e\u00fa\u010dov\u00e1 sebad\u00f4vera.\nZachovajte pokoj, rozvahu a sebavedomie pri odpovedi, aj ke\u010f v\u00e1s n\u00e1mietka zasko\u010d\u00ed.\nTo vzbud\u00ed v mysli potenci\u00e1lneho z\u00e1kazn\u00edka d\u00f4veru a d\u00f4veryhodnos\u0165 a zv\u00fd\u0161i pravdepodobnos\u0165 prekonania jeho n\u00e1mietky.  <\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\">Pr\u00edklady rie\u0161enia n\u00e1mietok v otv\u00e1rac\u00edch telefon\u00e1toch<\/h3>\n\n\n\n<p>V na\u0161om \u010dl\u00e1nku, na ktor\u00fd odkazujeme vy\u0161\u0161ie, sa venujeme 28 hlavn\u00fdm predajn\u00fdm n\u00e1mietkam a tomu, ako ich prekona\u0165.\nPo\u010fme sa v\u0161ak pozrie\u0165 na nieko\u013eko z nich, ktor\u00e9 sa konkr\u00e9tne t\u00fdkaj\u00fa \u00favodn\u00fdch viet studen\u00fdch hovorov.\nNapr\u00edklad&#8230;  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ak po\u010dujete:<\/strong> <em>&#8222;Nikdy som o va\u0161ej spolo\u010dnosti nepo\u010dul.&#8220;<\/em><br><br><strong>Odpovedzte pomocou:<\/strong> <em>&#8222;V tom pr\u00edpade mi dovo\u013ete, aby som v\u00e1s predstavil!\nNa\u0161a spolo\u010dnos\u0165 p\u00f4sob\u00ed v oblasti [X] a pon\u00faka produkty zameran\u00e9 na [Y], ktor\u00e9 pom\u00e1haj\u00fa spolo\u010dnostiam, ako je t\u00e1 va\u0161a, prekona\u0165 [Z].\nR\u00e1d by som sa s vami porozpr\u00e1val o tom, \u010do m\u00f4\u017eeme urobi\u0165 pre va\u0161u firmu.  <\/em><\/li>\n\n\n\n<li><strong>Ak po\u010dujete:<\/strong> <em>&#8222;Nech\u00e1pem, ako by v\u00e1\u0161 produkt mohol prinies\u0165 nejak\u00fd \u00fa\u017eitok.&#8220;<\/em><br><br><strong>Odpovedzte:<\/strong> <em>Odpovedzte: &#8222;Ch\u00e1pem. Mohli by ste ma, pros\u00edm, previes\u0165 va\u0161ou najv\u00e4\u010d\u0161ou v\u00fdzvou? Mo\u017eno som pri svojom \u00favodnom vysvet\u013eovan\u00ed nie\u010do prehliadol.&#8220;<\/em><\/li>\n\n\n\n<li><strong>Ak po\u010dujete:<\/strong> <em>&#8222;To ist\u00e9 m\u00f4\u017eem dosta\u0165 inde lacnej\u0161ie.&#8220;<\/em><br><br><strong>Odpovedzte:<\/strong> <em>Odpovedzte: &#8222;Ch\u00e1pem. Mohli by ste mi, pros\u00edm, svoj poh\u013ead na vec vysvetli\u0165 trochu viac? Ktor\u00e9ho in\u00e9ho konkurenta ste si doteraz pozreli? Ak\u00e1 v\u00fdzva je pre v\u00e1s teraz na prvom mieste a ako v\u00e1m ju X pom\u00e1ha vyrie\u0161i\u0165?&#8220;<\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"height:58px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Objavte kompletn\u00e9 skripty pre studen\u00e9 volania, aby ste maximalizovali mieru konverzie!<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"205\" height=\"300\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-205x300.png\" alt=\"\" class=\"wp-image-205830\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-205x300.png 205w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-700x1024.png 700w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-768x1124.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-1050x1536.png 1050w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-738x1080.png 738w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-507x742.png 507w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-292x428.png 292w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-290x424.png 290w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-77x113.png 77w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best-60x88.png 60w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/Book7-Best.png 1070w\" sizes=\"auto, (max-width: 205px) 100vw, 205px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/cold-calling-templates-ebook\/\">\u010c\u00edtajte zadarmo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:31px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Zhrnutie<\/h2>\n\n\n\n<p>Studen\u00e9 hovory s\u00fa pre \u00faspe\u0161n\u00fa strat\u00e9giu predaja ka\u017edej spolo\u010dnosti ve\u013emi d\u00f4le\u017eit\u00e9.\nA va\u0161a \u00favodn\u00e1 veta je najd\u00f4le\u017eitej\u0161\u00edm aspektom v\u00e1\u0161ho rozhovoru, preto\u017ee bu\u010f rozhoduje, alebo ru\u0161\u00ed cel\u00fd rozhovor.\nJe v\u0161ak potrebn\u00e9 spomen\u00fa\u0165, \u017ee to nie je \u017eiadna exaktn\u00e1 veda.  <\/p>\n\n\n\n<p>Ak chcete uspie\u0165, mus\u00edte n\u00e1js\u0165 otv\u00e1racie slov\u00e1, ktor\u00e9 v\u00e1m vyhovuj\u00fa, a to s oh\u013eadom na va\u0161u jedine\u010dn\u00fa osobnos\u0165 a sp\u00f4sob re\u010di.\nPreto v\u00e1m odpor\u00fa\u010dame experimentova\u0165 s technikami a pr\u00edkladmi uveden\u00fdmi v tomto \u010dl\u00e1nku.\nUrobte si ich vlastn\u00fdmi a v okamihu za\u010dnete uzatv\u00e1ra\u0165 viac obchodov.  <\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cover ct-block-article-faq ct-virtual-numbers-page-rankmath-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-0 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-148766\" alt=\"\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/10\/blog-article-faq-cover-question-marks.svg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading ct-block-article-faq-header\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1662054682142\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ak\u00fdm \u00favodn\u00fdm vet\u00e1m pri telefon\u00e1toch by ste sa mali vyhn\u00fa\u0165?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>V ide\u00e1lnom pr\u00edpade by ste sa mali vyhn\u00fa\u0165 v\u0161etk\u00e9mu, \u010do by mohlo p\u00f4sobi\u0165 roboticky, vtieravo alebo pr\u00edli\u0161 nacvi\u010den\u00fdm dojmom.<br \/>\nOdborn\u00edci tie\u017e odpor\u00fa\u010daj\u00fa vyh\u00fdba\u0165 sa star\u00fdm zn\u00e1mym <em>ot\u00e1zkam typu &#8222;Zastihol som v\u00e1s v nevhodnom \u010dase <\/em>?&#8220;, preto\u017ee poskytuj\u00fa potenci\u00e1lnym z\u00e1kazn\u00edkom \u013eahk\u00fa cestu von a nijako neprispievaj\u00fa k budovaniu konverz\u00e1cie. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1662054689829\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ako pozdravi\u0165 po\u010das telefon\u00e1tu?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Za\u010dnite svoj telefon\u00e1t srde\u010dn\u00fdm a priate\u013esk\u00fdm pozdravom a pod\u013ea mo\u017enosti pou\u017eite meno potenci\u00e1lneho z\u00e1kazn\u00edka.<br \/>\nPozdravte stru\u010dne a v\u00fdsti\u017ene a zachovajte pozit\u00edvny t\u00f3n hlasu.<br \/>\nM\u00f4\u017eete napr\u00edklad poveda\u0165: &#8222;Dobr\u00fd de\u0148, [Prospect&#8217;s Name], ako sa dnes m\u00e1te?&#8220; alebo &#8222;Dobr\u00fd de\u0148, r\u00e1d sa s vami rozpr\u00e1vam&#8220;.  <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1662054701629\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ako sa dosta\u0165 cez vr\u00e1tnika, ke\u010f vol\u00e1te na studen\u00fa linku?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ak chcete pri telefonovan\u00ed cez vr\u00e1tnika prejs\u0165, bu\u010fte zdvoril\u00ed a \u00factiv\u00ed a jasne uve\u010fte svoje meno a \u00fa\u010del hovoru.<br \/>\nVyhnite sa pr\u00edli\u0161nej agresivite alebo n\u00e1tlaku, preto\u017ee to m\u00f4\u017ee vyvola\u0165 odpor.<br \/>\nVybudujte si vz\u0165ah s pracovn\u00edkom vr\u00e1tnice t\u00fdm, \u017ee sa ho op\u00fdtate, ako sa mu dar\u00ed, alebo mu vyjadr\u00edte uznanie za jeho pomoc.  <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1709720311330\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ako sa predstavi\u0165 pri telefon\u00e1te?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Pri telefon\u00e1te sa predstavte, uve\u010fte svoje meno a spolo\u010dnos\u0165 a stru\u010dne uve\u010fte d\u00f4vod svojho telefon\u00e1tu.<br \/>\nPredstavenie mus\u00ed by\u0165 stru\u010dn\u00e9 a zameran\u00e9 na potreby alebo z\u00e1ujmy potenci\u00e1lneho z\u00e1kazn\u00edka.<br \/>\nM\u00f4\u017eete napr\u00edklad poveda\u0165: &#8222;Dobr\u00fd de\u0148, [Prospect&#8217;s Name], som [Your Name] z [Your Company].<br \/>\nVol\u00e1m, aby sme prediskutovali, ako v\u00e1m m\u00f4\u017eeme pom\u00f4c\u0165 [solve a specific problem or achieve a goal].&#8220;   <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1673205890952\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ako sa zlep\u0161i\u0165 v telefonovan\u00ed za studena?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ak sa chcete zlep\u0161i\u0165 v telefonovan\u00ed za studena, pravidelne tr\u00e9nujte a vyh\u013ead\u00e1vajte sp\u00e4tn\u00fa v\u00e4zbu od kolegov alebo mentorov.<br \/>\nZamerajte sa na zdokona\u013eovanie svojich komunika\u010dn\u00fdch zru\u010dnost\u00ed, schopnosti akt\u00edvneho po\u010d\u00favania a techniky zvl\u00e1dania n\u00e1mietok.<br \/>\nNeust\u00e1le zdokona\u013eujte svoj pr\u00edstup na z\u00e1klade toho, \u010do najlep\u0161ie funguje pre v\u00e1s a va\u0161ich potenci\u00e1lnych z\u00e1kazn\u00edkov, a nebojte sa sk\u00fa\u0161a\u0165 nov\u00e9 strat\u00e9gie alebo taktiky.  <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1679606824778\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ako sa zbavi\u0165 strachu z telefonovania?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Ak chcete prekona\u0165 strach z telefonovania, za\u010dnite t\u00fdm, \u017ee zmen\u00edte svoje myslenie a zameriate sa na hodnotu, ktor\u00fa m\u00f4\u017eete poskytn\u00fa\u0165 potenci\u00e1lnym z\u00e1kazn\u00edkom.<br \/>\nPrecvi\u010dujte si techniky vizualiz\u00e1cie, aby ste si predstavili \u00faspe\u0161n\u00e9 v\u00fdsledky a vybudovali si d\u00f4veru vo svoje schopnosti.<br \/>\nRozde\u013ete si \u00falohu telefonovania na dia\u013eku na men\u0161ie, zvl\u00e1dnute\u013en\u00e9 kroky a postupne zvy\u0161ujte svoju expoz\u00edciu v priebehu \u010dasu.  <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1711112121442\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ako zvl\u00e1dnu\u0165 odmietnutie pri telefonovan\u00ed za studena?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Zvl\u00e1dnite odmietnutie pri telefonovan\u00ed za studena tak, \u017ee ho preformulujete ako pr\u00edle\u017eitos\u0165 na u\u010denie a zachov\u00e1te si pozit\u00edvny pr\u00edstup.<br \/>\nPam\u00e4tajte, \u017ee odmietnutie nie je osobn\u00e9 a je jednoducho s\u00fa\u010das\u0165ou predajn\u00e9ho procesu.<br \/>\nAnalyzujte ka\u017ed\u00e9 odmietnutie, aby ste identifikovali oblasti, ktor\u00e9 je potrebn\u00e9 zlep\u0161i\u0165, a pod\u013ea toho upravte svoj pr\u00edstup.<br \/>\nZosta\u0148te odoln\u00ed a nedovo\u013ete, aby v\u00e1s odmietnutie odradilo od pokra\u010dovania v dosahovan\u00ed va\u0161ich cie\u013eov.   <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pod\u013ea NN\/g m\u00e1te len 10 sek\u00fand na up\u00fatanie pozornosti potenci\u00e1lneho z\u00e1kazn\u00edka. Potom va\u0161e \u0161ance na \u00faspe\u0161n\u00fa konverziu drasticky klesaj\u00fa. Va\u0161a&#8230;<\/p>\n","protected":false},"author":131,"featured_media":205852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-229392","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts\/229392","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/users\/131"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/comments?post=229392"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts\/229392\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/media\/205852"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/media?parent=229392"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/categories?post=229392"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/tags?post=229392"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}