{"id":229388,"date":"2024-07-22T13:13:08","date_gmt":"2024-07-22T11:13:08","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/24-statistiky-o-telefonovani-za-studena-trendy-v-roku-2024-a-neskor\/"},"modified":"2025-03-07T13:44:41","modified_gmt":"2025-03-07T11:44:41","slug":"24-statistiky-o-telefonovani-za-studena-trendy-v-roku-2024-a-neskor","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/sk\/blog\/24-statistiky-o-telefonovani-za-studena-trendy-v-roku-2024-a-neskor\/","title":{"rendered":"24 \u0160tatistiky o telefonovan\u00ed za studena: Trendy v roku 2026 a nesk\u00f4r"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-black-color has-text-color\">24 z\u00e1kladn\u00fdch \u0161tatist\u00edk o telefonovan\u00ed za studena: Trendy, techniky a postrehy<\/h1>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1-1024x576.png\" alt=\"\" class=\"wp-image-205926\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1-1024x576.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1-300x169.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1-768x432.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1-1536x864.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1-1320x742.png 1320w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1-760x428.png 760w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1-424x239.png 424w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1-200x113.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1-88x50.png 88w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/blog-illustration-1-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p class=\"has-medium-font-size\">Telefonovanie na dia\u013eku zost\u00e1va d\u00f4le\u017eit\u00fdm n\u00e1strojom predaja, preto\u017ee pon\u00faka priame osobn\u00e9 zapojenie, ktor\u00e9mu sa digit\u00e1lne kan\u00e1ly nem\u00f4\u017eu rovna\u0165.\nAle 63 % obchodn\u00fdch z\u00e1stupcov pova\u017euje telefonovanie za nepriazniv\u00fa \u00falohu.\nNa str\u00e1nke 2025, sa bude telefonovanie &#8222;za studena&#8220; vyv\u00edja\u0165 tak, aby bolo strategickej\u0161ie a integrovalo sa s technol\u00f3giami, ako je umel\u00e1 inteligencia a anal\u00fdza \u00fadajov, na lep\u0161iu identifik\u00e1ciu potenci\u00e1lnych z\u00e1kazn\u00edkov a personaliz\u00e1ciu ponuky.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">K\u013e\u00fa\u010dov\u00e9 poznatky:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Na str\u00e1nke 2025 je telefonovanie &#8222;za studena&#8220; na\u010falej \u00fa\u010dinn\u00e9, ke\u010f\u017ee 69 % kupuj\u00facich je otvoren\u00fdch tak\u00fdmto telefon\u00e1tom, \u010do dokazuje jeho \u00fa\u010dinnos\u0165 popri digit\u00e1lnych strat\u00e9gi\u00e1ch v oblasti predaja B2B.<\/li>\n\n\n\n<li>Zlep\u0161ite svoj \u00faspech pri telefonovan\u00ed na z\u00e1klade zdokonalenia cie\u013eov\u00e9ho zoznamu, \u0161kolenia svojho t\u00edmu, pou\u017e\u00edvania personalizovan\u00fdch scen\u00e1rov, vyu\u017e\u00edvania technol\u00f3gi\u00ed a telefonovania v optim\u00e1lnom \u010dase.<\/li>\n\n\n\n<li>Personaliz\u00e1cia a prekonanie neochoty vola\u0165 s\u00fa k\u013e\u00fa\u010dov\u00e9.\nVyu\u017e\u00edvanie n\u00e1strojov, ako je pokro\u010dil\u00e1 analytika, je nevyhnutn\u00e9 na sledovanie v\u00fdkonnosti a zdokona\u013eovanie strat\u00e9gi\u00ed telefonovania za studena. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">K\u013e\u00fa\u010dov\u00e9 \u0161tatistiky Cold Calling, ktor\u00e9 potrebujete vedie\u0165 pre  2025<\/h2>\n\n\n\n<p>Studen\u00e9 telefon\u00e1ty s\u00fa aj na\u010falej d\u00f4le\u017eitou strat\u00e9giou predaja na 2025, ke\u010f\u017ee k\u013e\u00fa\u010dov\u00e9 \u0161tatistiky pon\u00fakaj\u00fa preh\u013ead o ich \u00fa\u010dinnosti a osved\u010den\u00fdch postupoch.\nTieto metriky, vr\u00e1tane optim\u00e1lneho \u010dasu volania, miery \u00faspe\u0161nosti a v\u00fdhod integr\u00e1cie technol\u00f3gi\u00ed, usmer\u0148uj\u00fa predajn\u00e9 t\u00edmy pri zdokona\u013eovan\u00ed ich pr\u00edstupov.   <\/p>\n\n\n\n<p>Sk\u00f4r ne\u017e sa pozrieme na niektor\u00e9 \u010d\u00edsla, pozrime sa, kto ich poskytuje.\nTu n\u00e1jdete zoznam najzn\u00e1mej\u0161\u00edch v\u00fdskumn\u00fdch in\u0161tit\u00faci\u00ed: <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Gartner<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.gartner.com\/\" target=\"_blank\" rel=\"noopener\">Gartner<\/a> je renomovan\u00e1 glob\u00e1lna v\u00fdskumn\u00e1 a poradensk\u00e1 spolo\u010dnos\u0165, ktor\u00e1 poskytuje d\u00f4le\u017eit\u00e9 obchodn\u00e9 inform\u00e1cie, rady a n\u00e1stroje pre ved\u00facich pracovn\u00edkov v r\u00f4znych oblastiach vr\u00e1tane IT, financi\u00ed, \u013eudsk\u00fdch zdrojov, pr\u00e1va a marketingu.  <\/p>\n\n\n\n<p>Poznatky spolo\u010dnosti Gartner s\u00fa v\u0161eobecne uzn\u00e1van\u00e9 a vyu\u017e\u00edvan\u00e9 podnikmi a ved\u00facimi pracovn\u00edkmi na udr\u017eanie konkurencieschopnosti, zav\u00e1dzanie nov\u00fdch technol\u00f3gi\u00ed a optimaliz\u00e1ciu ich \u010dinnost\u00ed.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Harvard Business Review (HBR)<\/h3>\n\n\n\n<p>Online platforma pre <a href=\"https:\/\/hbr.org\/\" target=\"_blank\" rel=\"noopener\">Harvard Business Review<\/a> (HBR) je prest\u00ed\u017eny a vplyvn\u00fd \u010dasopis o mana\u017emente ur\u010den\u00fd pre profesion\u00e1lov a akademikov.  <\/p>\n\n\n\n<p>HBR je zn\u00e1my svojimi vysokokvalitn\u00fdmi \u010dl\u00e1nkami na r\u00f4zne t\u00e9my t\u00fdkaj\u00face sa okrem in\u00e9ho strat\u00e9gie podnikania, vedenia, financi\u00ed, prev\u00e1dzky, marketingu a \u013eudsk\u00fdch zdrojov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pr\u00edjmy<\/h3>\n\n\n\n<p><a href=\"http:\/\/revenue.io\" target=\"_blank\" rel=\"noopener\">Revenue.io<\/a> je poradensk\u00e1 platforma v re\u00e1lnom \u010dase, ktor\u00e1 zvy\u0161uje v\u00fdkonnos\u0165 predaja poskytovan\u00edm poznatkov a vyu\u017eite\u013en\u00fdch inform\u00e1ci\u00ed pre predajn\u00e9 t\u00edmy na z\u00e1klade umelej inteligencie.\nJej cie\u013eom je poskytn\u00fa\u0165 predajn\u00fdm t\u00edmom n\u00e1stroje a poznatky, ktor\u00e9 potrebuj\u00fa na dosiahnutie v\u00e4\u010d\u0161ieho po\u010dtu z\u00e1kaziek a optimaliz\u00e1ciu predajn\u00fdch procesov. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Kni\u017enica \u0161tatist\u00edk Salesforce<\/h3>\n\n\n\n<p>Spolo\u010dnos\u0165 Salesforce je celosvetov\u00fdm l\u00eddrom v oblasti softv\u00e9ru na riadenie vz\u0165ahov so z\u00e1kazn\u00edkmi (CRM) a pon\u00faka komplexn\u00fd bal\u00edk cloudov\u00fdch aplik\u00e1ci\u00ed pre predaj, slu\u017eby, marketing a \u010fal\u0161ie oblasti. <br\/><a href=\"https:\/\/www.salesforce.com\/news\/stat-library\/\" target=\"_blank\" rel=\"noopener\">Kni\u017enica \u0161tatist\u00edk Salesforce News Stat Library<\/a> je zdroj poskytovan\u00fd spolo\u010dnos\u0165ou Salesforce, ktor\u00fd zhroma\u017e\u010fuje \u0161tatistiky a v\u00fdsledky v\u00fdskumu t\u00fdkaj\u00face sa r\u00f4znych aspektov podnikania, technol\u00f3gi\u00ed, riadenia vz\u0165ahov so z\u00e1kazn\u00edkmi a \u010fal\u0161\u00edch oblast\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. HubSpot<\/h3>\n\n\n\n<p><a href=\"https:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\" rel=\"noopener\">HubSpot<\/a> je komplexn\u00e1 platforma pre prich\u00e1dzaj\u00faci marketing, predaj a slu\u017eby, ktor\u00e1 pom\u00e1ha podnikom pril\u00e1ka\u0165, zauja\u0165 a presved\u010di\u0165 z\u00e1kazn\u00edkov.\nS n\u00e1strojmi na spr\u00e1vu obsahu, marketing v soci\u00e1lnych m\u00e9di\u00e1ch, e-mailov\u00fd marketing a analytiku.\nStr\u00e1nka HubSpot Marketing Statistics je komplexn\u00fd zdroj, ktor\u00fd zhroma\u017e\u010fuje k\u013e\u00fa\u010dov\u00e9 \u00fadaje a poznatky t\u00fdkaj\u00face sa r\u00f4znych aspektov digit\u00e1lneho marketingu.    <br\/>Okrem hrub\u00fdch \u010d\u00edsel str\u00e1nka poskytuje aj kontext a anal\u00fdzu, ktor\u00e9 pom\u00e1haj\u00fa pou\u017e\u00edvate\u013eom pochopi\u0165 d\u00f4sledky \u00fadajov a ich vyu\u017eitie v ich marketingovom \u00fasil\u00ed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vyvr\u00e1tenie m\u00fdtu: Je Cold Calling na 2025 zastaran\u00fd?<\/h2>\n\n\n\n<p>Telefonovanie na dia\u013eku dop\u013a\u0148a digit\u00e1lne marketingov\u00e9 \u00fasilie a poskytuje priamy a osobn\u00fd kontakt, ktor\u00fd m\u00f4\u017ee ma\u0165 v\u00fdznamn\u00fd vplyv vo svete pres\u00fdtenom online interakciami.<\/p>\n\n\n\n<p>Jeho v\u00fdznam pod\u010diarkuj\u00fa <a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/cold-calling-statistics\/\" target=\"_blank\" rel=\"noopener\">\u0161tatistiky<\/a>.\n69 % kupuj\u00facich priznalo, \u017ee prijalo telefon\u00e1ty &#8222;na studeno&#8220;, a 82 % priznalo, \u017ee s\u00fahlasilo so stretnutiami iniciovan\u00fdmi telefon\u00e1tmi &#8222;na studeno&#8220;.\n\u00dactyhodn\u00fdch 78 % obchodn\u00fdch z\u00e1stupcov, ktor\u00ed do svojej strat\u00e9gie zahrnuli soci\u00e1lne m\u00e9di\u00e1, zistilo, \u017ee zlep\u0161uj\u00fa ich v\u00fdkonnos\u0165, najm\u00e4 pri prieskume potenci\u00e1lnych z\u00e1kazn\u00edkov.  <\/p>\n\n\n\n<p>Pou\u017e\u00edvanie syst\u00e9mov CRM a anal\u00fdzy \u00fadajov umo\u017e\u0148uje predajn\u00fdm t\u00edmom zlep\u0161i\u0165 svoje \u010d\u00edsla, ke\u010f lep\u0161ie pochopia svojich potenci\u00e1lnych z\u00e1kazn\u00edkov, prisp\u00f4sobia svoje spr\u00e1vy a strategickej\u0161ie na\u010dasuj\u00fa svoje hovory.<br\/>CloudTalk pon\u00faka hlbok\u00fa analytiku a mno\u017estvo integr\u00e1ci\u00ed, ktor\u00e9 t\u00fato pr\u00e1cu u\u013eah\u010duj\u00fa.<\/p>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel is-style-image-left\" style=\"background-color:#FFF4FD\"><div class=\"cta-simple-panel-inner\">\n<figure class=\"wp-block-image size-large is-style-default\"><img loading=\"lazy\" decoding=\"async\" width=\"560\" height=\"394\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/01\/alternative-pages-illustration4.svg\" alt=\"\" class=\"wp-image-201222\"\/><\/figure>\n\n\n\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-text-align-left\">Objavte viac  <\/p>\n\n\n\n<p>Typy call centier<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/blog\/types-of-call-centers\/\">Zisti\u0165 viac<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Ako zv\u00fd\u0161i\u0165 \u00faspe\u0161nos\u0165 telefonovania za studena?<\/h2>\n\n\n\n<p>Ak chcete zv\u00fd\u0161i\u0165 \u00faspe\u0161nos\u0165 telefonovania, zamerajte sa na tieto strategick\u00e9 pr\u00edstupy:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Najsk\u00f4r <strong>spresnite zoznam hovorov<\/strong>, aby ste sa uistili, \u017ee oslovujete spr\u00e1vnu cie\u013eov\u00fa skupinu.\nDobre segmentovan\u00fd zoznam m\u00f4\u017ee v\u00fdrazne zv\u00fd\u0161i\u0165 va\u0161e \u0161ance na nadviazanie \u00faspe\u0161n\u00e9ho spojenia.   <\/li>\n\n\n\n<li>D\u00f4le\u017eit\u00e9 je aj <strong>\u0161kolenie<\/strong>; uistite sa, \u017ee v\u00e1\u0161 t\u00edm je dobre obozn\u00e1men\u00fd s produktom alebo slu\u017ebou, ako aj s efekt\u00edvnymi komunika\u010dn\u00fdmi zru\u010dnos\u0165ami.  <\/li>\n\n\n\n<li>Pou\u017e\u00edvajte <strong>personalizovan\u00e9 skripty,<\/strong> ktor\u00e9 sa daj\u00fa prisp\u00f4sobi\u0165 na z\u00e1klade priebehu konverz\u00e1cie.\nV\u010faka tomu m\u00f4\u017eu hovory p\u00f4sobi\u0165 prirodzenej\u0161ie a menej roboticky. <\/li>\n\n\n\n<li><strong>Zapojte technol\u00f3gie,<\/strong> ako s\u00fa syst\u00e9my CRM, ktor\u00e9 poskytuj\u00fa cenn\u00e9 inform\u00e1cie a pom\u00e1haj\u00fa prisp\u00f4sobi\u0165 rozhovory jednotliv\u00fdm potenci\u00e1lnym z\u00e1kazn\u00edkom.  <\/li>\n\n\n\n<li>Ak chcete zv\u00fd\u0161i\u0165 pravdepodobnos\u0165, \u017ee potenci\u00e1lni z\u00e1kazn\u00edci odpovedia, je nevyhnutn\u00e9 <strong>optimalizova\u0165 na\u010dasovanie hovoru<\/strong>.\nV\u00fdskum nazna\u010duje, \u017ee hovory uskuto\u010dnen\u00e9 uprostred a\u017e v neskor\u00fdch popolud\u0148aj\u0161\u00edch hodin\u00e1ch, konkr\u00e9tne medzi 16. a 17. hodinou, maj\u00fa tendenciu ma\u0165 vy\u0161\u0161iu mieru odpoved\u00ed.\nOkrem toho hovory uskuto\u010dnen\u00e9 v stredu a vo \u0161tvrtok vykazuj\u00fa vy\u0161\u0161iu mieru \u00faspe\u0161nosti v porovnan\u00ed s ostatn\u00fdmi pracovn\u00fdmi d\u0148ami.  <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">K\u013e\u00fa\u010dov\u00e9 poznatky: \u0160tatistiky o telefon\u00e1toch za studena ukazuj\u00fa cestu k \u00faspechu<\/h2>\n\n\n\n<p>\u0160tatistiky o telefon\u00e1toch za studena nielen\u017ee objas\u0148uj\u00fa ich probl\u00e9my, ale odha\u013euj\u00fa aj strat\u00e9gie \u00faspechu a poskytuj\u00fa profesion\u00e1lom n\u00e1vod, ako zefekt\u00edvni\u0165 ich oslovovanie.<\/p>\n\n\n\n<p>Napr\u00edklad: V minulosti odborn\u00edci vysoko oce\u0148ovali osobn\u00e9 odpor\u00fa\u010dania ako preferovan\u00fa formu kontaktu.\nDnes sa pozornos\u0165 presunula na doh\u013ead nad online reput\u00e1ciou spolo\u010dnosti na platform\u00e1ch soci\u00e1lnych m\u00e9di\u00ed.\nPod\u013ea prieskumu spolo\u010dnosti Zendesk 90 % z\u00e1kazn\u00edkov uviedlo, \u017ee pozit\u00edvne online recenzie ovplyvnili ich n\u00e1kupn\u00e9 rozhodnutia, zatia\u013e \u010do 86 % uviedlo, \u017ee negat\u00edvne recenzie ich odradili od n\u00e1kupu.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ako \u010dasto odpovedaj\u00fa potenci\u00e1lni z\u00e1kazn\u00edci na studen\u00e9 hovory?<\/h3>\n\n\n\n<p>Frekvencia, s akou potenci\u00e1lni z\u00e1kazn\u00edci odpovedaj\u00fa na studen\u00e9 hovory, sa m\u00f4\u017ee zna\u010dne l\u00ed\u0161i\u0165 v z\u00e1vislosti od viacer\u00fdch faktorov vr\u00e1tane odvetvia, kvality zoznamu hovorov a na\u010dasovania hovorov.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/saleshive.com\/glossary\/live-answer-rate\/\" target=\"_blank\" rel=\"noopener\">Miera odozvy pri telefon\u00e1toch bez kontaktu<\/a> sa pohybuje v priemere medzi 2 % a 3 %, pri\u010dom sa v\u00fdrazne l\u00ed\u0161i v z\u00e1vislosti od faktorov, ako je odvetvie, produkt a cie\u013eov\u00e1 demografick\u00e1 skupina.\nV odvetviach B2B sa za \u00faspe\u0161n\u00fa \u010dasto pova\u017euje 5 % miera odozvy, zatia\u013e \u010do na trhoch B2C sa priaznivo hodnot\u00ed dosiahnutie 10 % miery odozvy. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Z <a href=\"https:\/\/www.servicebell.com\/post\/cold-calling-statistics\" target=\"_blank\" rel=\"noopener\">v\u00fdskumu<\/a> vypl\u00fdva, \u017ee minim\u00e1lne \u0161es\u0165 telefon\u00e1tov m\u00f4\u017ee zv\u00fd\u0161i\u0165 mieru kontaktov o 70 %.  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Zistenia spolo\u010dnosti Velocify to potvrdzuj\u00fa a ukazuj\u00fa, \u017ee 93 % potenci\u00e1lnych z\u00e1kazn\u00edkov, ktor\u00ed sa konvertuj\u00fa, je zvy\u010dajne kontaktovan\u00fdch na \u0161iesty pokus.  <\/li>\n<\/ul>\n\n\n\n<p>Prekvapuj\u00face je, \u017ee <a href=\"https:\/\/www.servicebell.com\/post\/cold-calling-statistics\" target=\"_blank\" rel=\"noopener\">48 % predajcov<\/a> zanedb\u00e1 \u010do i len jeden n\u00e1sledn\u00fd hovor a 44 % neurob\u00ed ani druh\u00fd.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ak\u00fdm v\u00fdzvam \u010delia firmy v oblasti B2B Cold Calling?<\/h3>\n\n\n\n<p>Jednou z hlavn\u00fdch prek\u00e1\u017eok je <strong>pr\u00edstup ku k\u013e\u00fa\u010dov\u00fdm rozhodovac\u00edm subjektom,<\/strong> preto\u017ee \u010dasto maj\u00fa svojich str\u00e1\u017ecov a prij\u00edmaj\u00fa mno\u017estvo telefon\u00e1tov, \u010do s\u0165a\u017euje vyniknutie nov\u00e9ho hlasu.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Odhaduje sa, \u017ee len <a href=\"https:\/\/marketingforsuccess.com\/sales\/cold-calling\/\" target=\"_blank\" rel=\"noopener\">pribli\u017ene 2 % &#8222;studen\u00fdch&#8220; hovorov<\/a> vy\u00fasti do stretnutia, \u010do poukazuje na n\u00e1ro\u010dnos\u0165 oslovenia a zapojenia rozhoduj\u00facich os\u00f4b.  <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>V roku 2007 bolo na oslovenie potenci\u00e1lneho z\u00e1kazn\u00edka potrebn\u00fdch <a href=\"https:\/\/www.slideshare.net\/JakeAtwood1\/20-shocking-sales-stats\/8-Only_2_of_cold_callsresult\" target=\"_blank\" rel=\"noopener\">3,68 studen\u00fdch hovorov<\/a>.\nDnes je <strong>na <\/strong>telefonick\u00e9 spojenie s potenci\u00e1lnym z\u00e1kazn\u00edkom <strong>potrebn\u00fdch 18 a viac <\/strong>pokusov a <strong>miera sp\u00e4tn\u00fdch volan\u00ed<\/strong> <a href=\"https:\/\/www.gartner.com\/en\/articles\/sales-development-technology-the-stack-emerges\" target=\"_blank\" rel=\"noopener\">je ni\u017e\u0161ia ako 1 %<\/a><strong>. <\/strong>  <\/li>\n<\/ul>\n\n\n\n<p><strong>Nedostato\u010dn\u00e1 personaliz\u00e1cia<\/strong> je v\u00fdznamnou v\u00fdzvou, ktor\u00e1 vedie k ni\u017e\u0161ej miere zapojenia.\nV \u010dase, ke\u010f s\u00fa d\u00e1ta kr\u00e1\u013eom, je menej pravdepodobn\u00e9, \u017ee univerz\u00e1lny pr\u00edstup bude ma\u0165 odozvu, preto je pre podniky k\u013e\u00fa\u010dov\u00e9 vyu\u017e\u00edva\u0165 \u00fadaje o z\u00e1kazn\u00edkoch na prisp\u00f4sobenie svojich spr\u00e1v. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spolo\u010dnosti, ktor\u00e9 rast\u00fa r\u00fdchlej\u0161ie, dosahuj\u00fa <a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">o 40 percent viac<\/a> pr\u00edjmov z personaliz\u00e1cie ako ich pomal\u0161ie rast\u00face kolegyne<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.mckinsey.com\/capabilities\/growth-marketing-and-sales\/our-insights\/the-value-of-getting-personalization-right-or-wrong-is-multiplying\" target=\"_blank\" rel=\"noopener\">76 % spotrebite\u013eov<\/a> uviedlo, \u017ee personalizovan\u00e1 komunik\u00e1cia je rozhoduj\u00faca pri zva\u017eovan\u00ed zna\u010dky, a 78 % uviedlo, \u017ee tak\u00fdto obsah na mieru zvy\u0161uje pravdepodobnos\u0165 opakovan\u00fdch n\u00e1kupov.<\/li>\n<\/ul>\n\n\n\n<p>Obchodn\u00ed z\u00e1stupcovia \u010dasto poci\u0165uj\u00fa neochotu vola\u0165, pri\u010dom <strong>strach z odmietnutia<\/strong> m\u00f4\u017ee br\u00e1ni\u0165 objemu a \u00fa\u010dinnosti ich hovorov.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.smallbizgenius.net\/by-the-numbers\/cold-calling-statistics\/\" target=\"_blank\" rel=\"noopener\">63 % obchodn\u00fdch z\u00e1stupcov<\/a> pova\u017euje telefonovanie za najmenej priazniv\u00fd aspekt svojej pr\u00e1ce.  <\/li>\n<\/ul>\n\n\n\n<p>Okrem toho <strong>dodr\u017eiavanie<\/strong> predpisov, ako je eur\u00f3pske v\u0161eobecn\u00e9 nariadenie o ochrane \u00fadajov<a href=\"https:\/\/gdpr-info.eu\/\" target=\"_blank\" rel=\"noopener\">(GDPR)<\/a>, predstavuje v\u00fdzvu na dodr\u017eiavanie predpisov, ktor\u00e1 zabezpe\u010duje, aby sa pri osvetovej \u010dinnosti dodr\u017eiavali z\u00e1kony o ochrane osobn\u00fdch \u00fadajov.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/thoropass.com\/blog\/compliance\/7-compliance-statistics-and-what-they-mean-for-you\/\" target=\"_blank\" rel=\"noopener\">60 % majite\u013eov firiem<\/a> uv\u00e1dza, \u017ee maj\u00fa probl\u00e9my s dodr\u017eiavan\u00edm predpisov a z\u00e1konn\u00fdch po\u017eiadaviek.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:33px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Ko\u013eko prieskumn\u00fdch hovorov by ste mali uskuto\u010dni\u0165 za de\u0148?<\/h3>\n\n\n\n<p>Po\u010det hovorov uskuto\u010dnen\u00fdch za de\u0148 sa l\u00ed\u0161i v z\u00e1vislosti od odvetvia, cie\u013eov spolo\u010dnosti a jednotliv\u00fdch \u00faloh.  <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.quora.com\/How-many-calls-do-you-make-in-a-year-a-month-or-a-day-as-a-salesman\" target=\"_blank\" rel=\"noopener\">Be\u017en\u00fdm krit\u00e9riom pre<\/a> profesion\u00e1lov v oblasti predaja je v\u0161ak 50 a\u017e 100 hovorov za de\u0148.\nToto rozp\u00e4tie je \u0161irok\u00e9, preto\u017ee zoh\u013ead\u0148uje r\u00f4zne faktory vr\u00e1tane zlo\u017eitosti predajn\u00e9ho cyklu, d\u013a\u017eky ka\u017ed\u00e9ho hovoru a potrebnej n\u00e1slednej pr\u00e1ce. <\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Je ve\u013emi d\u00f4le\u017eit\u00e9 poznamena\u0165, \u017ee obchodn\u00ed z\u00e1stupcovia str\u00e1via v priemere pribli\u017ene 15 % svojho \u010dasu zanech\u00e1van\u00edm hlasov\u00fdch spr\u00e1v, pri\u010dom ka\u017ed\u00e1 hlasov\u00e1 spr\u00e1va trv\u00e1 pribli\u017ene 1 min\u00fatu.\nVzh\u013eadom na to, ak obchodn\u00fd z\u00e1stupca uskuto\u010dn\u00ed 60 hovorov denne, m\u00f4\u017ee str\u00e1vi\u0165 takmer hodinu len hlasovou po\u0161tou. <\/li>\n<\/ul>\n\n\n\n<p>K\u013e\u00fa\u010dom k \u00faspechu je n\u00e1js\u0165 rovnov\u00e1hu, ktor\u00e1 maximalizuje efektivitu bez toho, aby sa zn\u00ed\u017eila kvalita interakci\u00ed.\nIde o to, aby ste uskuto\u010dnili dostatok hovorov na splnenie kvantitat\u00edvnych cie\u013eov a z\u00e1rove\u0148 venovali dostatok \u010dasu ka\u017ed\u00e9mu potenci\u00e1lnemu z\u00e1kazn\u00edkovi na vybudovanie zmyslupln\u00fdch vz\u0165ahov a z\u00edskanie cenn\u00fdch poznatkov. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Studen\u00e9 volanie vs. studen\u00fd e-mailing<\/h2>\n\n\n\n<p>Pri porovn\u00e1van\u00ed studen\u00e9ho telefonovania a zasielania e-mailov m\u00e1 ka\u017ed\u00e1 met\u00f3da svoje jedine\u010dn\u00e9 v\u00fdhody a v\u00fdzvy a jej \u00fa\u010dinnos\u0165 sa m\u00f4\u017ee l\u00ed\u0161i\u0165 v z\u00e1vislosti od cie\u013eovej skupiny, odvetvia a konkr\u00e9tnych obchodn\u00fdch cie\u013eov.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Telefonovanie za studena<\/h3>\n\n\n\n<p>Najlep\u0161ie vyu\u017eitie pre telefonovanie za studena je generovanie potenci\u00e1lnych z\u00e1kazn\u00edkov v prostred\u00ed B2B, najm\u00e4 v odvetviach, kde s\u00fa osobn\u00e9 vz\u0165ahy a d\u00f4vera rozhoduj\u00face pre uzatv\u00e1ranie obchodov, ako je predaj \u0161pi\u010dkov\u00e9ho softv\u00e9ru, finan\u010dn\u00e9 slu\u017eby a komplexn\u00e9 rie\u0161enia.  <\/p>\n\n\n\n<p>Tento pr\u00edstup v\u00e1m umo\u017en\u00ed priamo oslovi\u0165 osoby s rozhodovacou pr\u00e1vomocou, \u010do v\u00e1m umo\u017en\u00ed vybudova\u0165 si vz\u0165ah u\u017e po\u010das prv\u00e9ho hovoru.\nVytv\u00e1ra z\u00e1klad pre hlb\u0161ie rozhovory a prezent\u00e1cie a umo\u017e\u0148uje v\u00e1m dokonale prisp\u00f4sobi\u0165 svoju prezent\u00e1ciu ich potreb\u00e1m. <\/p>\n\n\n\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group ct-table-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns ct-table-header header-simple is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Telefonovanie za studena<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"Advantages\">\n<div class=\"wp-block-group ct-table-header-group first-party-usage has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-deep-blue-sky-color has-text-color has-link-color wp-elements-dc59ea55ab19e5231c75a7e976dd9263\"><strong>V\u00fdhody<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"Disadvantages\">\n<div class=\"wp-block-group ct-table-header-group third-party-usage\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-deep-blue-sky-color has-text-color has-link-color wp-elements-bedce5f81629abb883414d7c8c64ddb8\"><strong>Nev\u00fdhody<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Pon\u00faka okam\u017eit\u00fa interakciu a sp\u00e4tn\u00fa v\u00e4zbu, \u010do umo\u017e\u0148uje dynamick\u00fa konverz\u00e1ciu, v ktorej mo\u017eno okam\u017eite rie\u0161i\u0165 n\u00e1mietky.<\/li>\n\n\n\n<li>Vytv\u00e1ra viac osobn\u00fdch v\u00e4zieb, \u010do m\u00f4\u017ee vies\u0165 k posilneniu vz\u0165ahov.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>M\u00f4\u017ee by\u0165 \u010dasovo n\u00e1ro\u010dn\u00e9 a m\u00e1 ni\u017e\u0161iu mieru dosahu.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Zasielanie e-mailov za studena<\/h3>\n\n\n\n<p>Cold Emailing je obzvl\u00e1\u0161\u0165 \u00fa\u010dinn\u00fd, ke\u010f sa sna\u017e\u00edte nadviaza\u0165 kontakt so \u0161irok\u00fdm publikom v odvetviach, kde inform\u00e1cie m\u00f4\u017eu ma\u0165 v\u00e4\u010d\u0161\u00ed vplyv ako osobn\u00fd vz\u0165ah od za\u010diatku, ako s\u00fa technologick\u00e9 startupy, digit\u00e1lne marketingov\u00e9 slu\u017eby alebo platformy elektronick\u00e9ho obchodu.\n <a href=\"https:\/\/www.klenty.com\/blog\/cold-email-response-rate\/\" target=\"_blank\" rel=\"noopener\">Dobr\u00e9 krit\u00e9rium pre<\/a> mieru odozvy sa pohybuje v rozmedz\u00ed 1 % a\u017e 10 %, zatia\u013e \u010do pri cold emailoch je <a href=\"https:\/\/www.gartner.com\/en\/articles\/sales-development-technology-the-stack-emerges\" target=\"_blank\" rel=\"noopener\">priemern\u00e1 miera otvorenia<\/a> len 23,9 %. <\/p>\n\n\n\n<p>T\u00e1to met\u00f3da je pre v\u00e1s ide\u00e1lna, ak chcete generova\u0165 potenci\u00e1lnych z\u00e1kazn\u00edkov, predstavi\u0165 svoju zna\u010dku alebo sa umiestni\u0165 ako my\u0161lienkov\u00fd l\u00edder vo svojom odvetv\u00ed bez toho, aby ste okam\u017eite potrebovali predajn\u00fd proces.<\/p>\n\n\n\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group ct-table-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns ct-table-header header-simple is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Zasielanie e-mailov za studena<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"Advantages\">\n<div class=\"wp-block-group ct-table-header-group first-party-usage has-white-background-color has-background\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-deep-blue-sky-color has-text-color has-link-color wp-elements-dc59ea55ab19e5231c75a7e976dd9263\"><strong>V\u00fdhody<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" id=\"Disadvantages\">\n<div class=\"wp-block-group ct-table-header-group third-party-usage\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"has-text-align-left has-deep-blue-sky-color has-text-color has-link-color wp-elements-bedce5f81629abb883414d7c8c64ddb8\"><strong>Nev\u00fdhody<\/strong><\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>Umo\u017e\u0148uje posiela\u0165 spr\u00e1vy vo v\u00e4\u010d\u0161om rozsahu, \u010d\u00edm sa s men\u0161\u00edm \u00fasil\u00edm dostane k v\u00e4\u010d\u0161iemu publiku.<\/li>\n\n\n\n<li>Umo\u017e\u0148uje pr\u00edjemcom zapoji\u0165 sa do obsahu v \u010dase, ke\u010f im to vyhovuje, \u010do zvy\u0161uje \u0161ancu na reakciu.<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<ul class=\"wp-block-list\">\n<li>\u010casto vedie k n\u00edzkej miere odpoved\u00ed, preto\u017ee pr\u00edjemcovia m\u00f4\u017eu nevy\u017eiadan\u00e9 e-maily ignorova\u0165 alebo ozna\u010di\u0165 ako spam.<\/li>\n\n\n\n<li>Plytvanie zdrojmi a negat\u00edvny vplyv na poves\u0165 odosielate\u013ea e-mailu, \u010do ovplyv\u0148uje bud\u00face doru\u010dovanie.<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n\n\n<p>Pri rozhodovan\u00ed medzi t\u00fdmito dvoma sp\u00f4sobmi \u010dasto z\u00e1le\u017e\u00ed na kontexte a cie\u013eoch pr\u00e1ce s verejnos\u0165ou.\nNaj\u00faspe\u0161nej\u0161ia strat\u00e9gia zvy\u010dajne zah\u0155\u0148a kombin\u00e1ciu oboch met\u00f3d, pri\u010dom sa vyu\u017eij\u00fa siln\u00e9 str\u00e1nky ka\u017edej z nich na maximaliz\u00e1ciu \u00fa\u010dinnosti oslovenia.   <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ak\u00fa bud\u00facnos\u0165 m\u00e1 cold calling?<\/h2>\n\n\n\n<p>Bud\u00facnos\u0165 telefonovania na dia\u013eku bude pravdepodobne z\u00e1visie\u0165 od technologick\u00e9ho pokroku a meniacich sa preferenci\u00ed spotrebite\u013eov.\nHoci niektor\u00ed m\u00f4\u017eu tvrdi\u0165, \u017ee digit\u00e1lne kan\u00e1ly zni\u017euj\u00fa \u00falohu tradi\u010dn\u00e9ho telefonovania, o\u010dak\u00e1va sa, \u017ee t\u00e1to prax sa bude sk\u00f4r vyv\u00edja\u0165 ako zanikne. <\/p>\n\n\n\n<p>1. <strong>Integr\u00e1cia s technol\u00f3giou<\/strong>:  <\/p>\n\n\n\n<p>Studen\u00e9 telefon\u00e1ty bud\u00fa \u010doraz viac zah\u0155\u0148a\u0165 pokro\u010dil\u00e9 technol\u00f3gie, <a href=\"https:\/\/test-staging.cloudtalk.io\/sk\/inteligencia-konverzacie-na-baze-umelej-inteligencie\/\">ako je umel\u00e1 inteligencia<\/a> a syst\u00e9my CRM, \u010do umo\u017en\u00ed personalizovanej\u0161ie a informovanej\u0161ie interakcie.\nPredikt\u00edvna analytika m\u00f4\u017ee pom\u00f4c\u0165 predajcom zamera\u0165 sa na spr\u00e1vnych potenci\u00e1lnych z\u00e1kazn\u00edkov v spr\u00e1vnom \u010dase, \u010d\u00edm sa zv\u00fd\u0161i \u00fa\u010dinnos\u0165 ich hovorov. <\/p>\n\n\n\n<p>2. <strong>Kvalita nad kvantitou<\/strong>:  <\/p>\n\n\n\n<p>D\u00f4raz sa bude kl\u00e1s\u0165 sk\u00f4r na kvalitu interakci\u00ed ne\u017e na objem uskuto\u010dnen\u00fdch hovorov.\nOdborn\u00edci na predaj bud\u00fa musie\u0165 ma\u0165 strategickej\u0161\u00ed pr\u00edstup a vyu\u017e\u00edva\u0165 poznatky z r\u00f4znych zdrojov \u00fadajov na prisp\u00f4sobenie svojich pon\u00fak. <\/p>\n\n\n\n<p>3. <strong>Viackan\u00e1lov\u00fd pr\u00edstup<\/strong>:  <\/p>\n\n\n\n<p>Cold calling sa stane s\u00fa\u010das\u0165ou \u0161ir\u0161ej omnichannel strat\u00e9gie.\nObchodn\u00e9 t\u00edmy bud\u00fa kombinova\u0165 hovory s \u010fal\u0161\u00edmi kontaktn\u00fdmi bodmi, ako s\u00fa e-mail, soci\u00e1lne m\u00e9di\u00e1 a obsahov\u00fd marketing, aby efekt\u00edvne vychov\u00e1vali potenci\u00e1lnych z\u00e1kazn\u00edkov. <\/p>\n\n\n\n<p>4. <strong>\u0160kolenie a rozvoj<\/strong>:  <\/p>\n\n\n\n<p>Vzh\u013eadom na rast\u00facu konkurenciu bude pre predajn\u00e9 t\u00edmy k\u013e\u00fa\u010dov\u00e9 neust\u00e1le vzdel\u00e1vanie a rozvoj.\nK\u013e\u00fa\u010dov\u00fdmi zru\u010dnos\u0165ami bude pochopenie nu\u00e1ns efekt\u00edvnej komunik\u00e1cie a budovanie vz\u0165ahov po telef\u00f3ne. <\/p>\n\n\n\n<p>5. <strong>Dodr\u017eiavanie pr\u00e1vnych predpisov<\/strong>:  <\/p>\n\n\n\n<p>Dodr\u017eiavanie \u010doraz pr\u00edsnej\u0161\u00edch predpisov t\u00fdkaj\u00facich sa ochrany osobn\u00fdch \u00fadajov a s\u00fahlasu bude na\u010falej ovplyv\u0148ova\u0165 postupy pri telefonovan\u00ed v re\u017eime &#8222;cold call&#8220;.\nPodniky musia zabezpe\u010di\u0165, aby ich strat\u00e9gie boli v s\u00falade so z\u00e1konmi ako GDPR a <a href=\"https:\/\/www.fcc.gov\/sites\/default\/files\/tcpa-rules.pdf\" target=\"_blank\" rel=\"noopener\">TCPA<\/a>. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Zhrnutie<\/h2>\n\n\n\n<p>\u010cerpanie poznatkov zo z\u00e1kladn\u00fdch \u0161tatist\u00edk o telefonovan\u00ed za studena pre 2025 zd\u00f4raz\u0148uje d\u00f4le\u017eitos\u0165 prisp\u00f4sobovania sa nov\u00fdm trendom a technik\u00e1m v predaji.<\/p>\n\n\n\n<p>Pochopen\u00edm a implement\u00e1ciou t\u00fdchto poznatkov m\u00f4\u017eete optimalizova\u0165 svoje \u00fasilie pre lep\u0161ie zapojenie a \u00faspech.\nK\u013e\u00fa\u010dom k \u00faspe\u0161n\u00e9mu telefonovaniu na 2025 aj mimo neho je neust\u00e1le u\u010denie sa a prisp\u00f4sobovanie sa, aby va\u0161e strat\u00e9gie zostali \u00fa\u010dinn\u00e9 v r\u00fdchlo sa meniacom svete predaja. <\/p>\n<\/div><\/div>\n\n<div class=\"wp-block-cover ct-block-article-faq ct-virtual-numbers-page-rankmath-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-0 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-148766\" alt=\"\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/10\/blog-article-faq-cover-question-marks.svg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading has-text-align-center ct-block-article-faq-header\">\u010casto kladen\u00e9 ot\u00e1zky<\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1662054682142\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Je cold calling \u00fa\u010dinn\u00fd na 2025?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u00c1no, studen\u00e9 telefon\u00e1ty s\u00fa aj na\u010falej <a href=\"https:\/\/staging.cloudtalk.io\/blog\/does-cold-calling-really-work-for-b2b-businesses-in-2022\/\" target=\"_blank\" rel=\"noopener\">\u00fa\u010dinnou strat\u00e9giou na 2025<\/a>, najm\u00e4 ak s\u00fa v s\u00fa\u010dinnosti s najnov\u0161\u00edmi predajn\u00fdmi n\u00e1strojmi a anal\u00fdzou \u00fadajov.<br \/>\nUmo\u017e\u0148uje personalizovan\u00e9 zapojenie a m\u00f4\u017ee \u00fa\u010dinne dop\u013a\u0148a\u0165 digit\u00e1lne marketingov\u00e9 \u00fasilie, pri\u010dom poskytuje proakt\u00edvny pr\u00edstup k oslovovaniu potenci\u00e1lnych z\u00e1kazn\u00edkov a generovaniu potenci\u00e1lnych z\u00e1kazn\u00edkov. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1662054689829\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ak\u00fd je priemern\u00fd konverzn\u00fd pomer pri telefon\u00e1toch na dia\u013eku?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Priemern\u00fd konverzn\u00fd pomer pri telefon\u00e1toch typu &#8222;cold calling&#8220; sa pohybuje <a href=\"https:\/\/business.linkedin.com\/sales-solutions\/resources\/cold-calling\" target=\"_blank\" rel=\"noopener\">okolo 2 %<\/a>, ale toto \u010d\u00edslo sa m\u00f4\u017ee v\u00fdrazne l\u00ed\u0161i\u0165 v z\u00e1vislosti od faktorov, ako s\u00fa \u0161pecifik\u00e1 odvetvia, cie\u013eov\u00e1 demografick\u00e1 skupina a \u00farove\u0148 zru\u010dnost\u00ed volaj\u00faceho. <a href=\"https:\/\/staging.cloudtalk.io\/blog\/cold-calling-training\/\" target=\"_blank\" rel=\"noopener\">\u00da\u010dinn\u00e9 \u0161kolenie<\/a> a cielen\u00fd pr\u00edstup m\u00f4\u017eu t\u00fato mieru zlep\u0161i\u0165.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1662054701629\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ak\u00e1 je \u00faspe\u0161nos\u0165 telefonovania za studena?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>\u00daspe\u0161nos\u0165 <a href=\"https:\/\/staging.cloudtalk.io\/blog\/what-is-cold-calling\/\" target=\"_blank\" rel=\"noopener\">telefonovania &#8222;na studeno&#8220;<\/a> sa vo v\u0161eobecnosti pohybuje medzi <a href=\"https:\/\/ducttapemarketing.com\/the-abusive-math-of-cold-calling\/\" target=\"_blank\" rel=\"noopener\">1 % a 3 %<\/a>.<br \/>\n\u00daspe\u0161nos\u0165 mo\u017eno zv\u00fd\u0161i\u0165 zdokonalen\u00edm scen\u00e1rov hovorov, lep\u0161\u00edm pochopen\u00edm potrieb z\u00e1kazn\u00edkov a vyu\u017eit\u00edm \u00fadajov o z\u00e1kazn\u00edkoch na personaliz\u00e1ciu hovorov. <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1711120730630\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Ko\u013eko telefon\u00e1tov by som mal\/a uskuto\u010dni\u0165 za de\u0148?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Odborn\u00edkom na predaj sa vo v\u0161eobecnosti odpor\u00fa\u010da uskuto\u010dni\u0165 50 a\u017e 100 telefon\u00e1tov denne, hoci tento po\u010det sa m\u00f4\u017ee l\u00ed\u0161i\u0165 v z\u00e1vislosti od odvetvia, zlo\u017eitosti produktu alebo slu\u017eby a \u00falohy jednotlivca.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1711120748020\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">Kedy je najlep\u0161\u00ed \u010das na telefonovanie?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Najlep\u0161\u00ed \u010das na telefonovanie je zvy\u010dajne v stredu a vo \u0161tvrtok medzi 11. a 12. hodinou alebo neskoro popoludn\u00ed, ke\u010f s\u00fa potenci\u00e1lni z\u00e1kazn\u00edci pravdepodobne dostupnej\u0161\u00ed a vn\u00edmavej\u0161\u00ed.<br \/>\nTento \u010das sa v\u0161ak m\u00f4\u017ee l\u00ed\u0161i\u0165 v z\u00e1vislosti od cie\u013eov\u00e9ho publika a rozdielov v \u010dasov\u00fdch p\u00e1smach, preto je vhodn\u00e9 testova\u0165 r\u00f4zne \u010dasy a sledova\u0165 v\u00fdsledky, aby sa ur\u010dili optim\u00e1lne okn\u00e1 na volanie pre konkr\u00e9tne publikum. <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Telefonovanie na dia\u013eku zost\u00e1va d\u00f4le\u017eit\u00fdm n\u00e1strojom predaja, preto\u017ee pon\u00faka priame osobn\u00e9 zapojenie, ktor\u00e9mu sa digit\u00e1lne kan\u00e1ly nem\u00f4\u017eu rovna\u0165. Ale 63&#8230;<\/p>\n","protected":false},"author":132,"featured_media":205948,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-229388","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts\/229388","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/comments?post=229388"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/posts\/229388\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/media\/205948"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/media?parent=229388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/categories?post=229388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/sk\/wp-json\/wp\/v2\/tags?post=229388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}