{"id":231259,"date":"2024-07-30T08:42:30","date_gmt":"2024-07-30T06:42:30","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/sms-opt-in-essentials-orientari-bune-practici-si-exemple\/"},"modified":"2024-11-06T16:51:33","modified_gmt":"2024-11-06T14:51:33","slug":"sms-opt-in-essentials-orientari-bune-practici-si-exemple","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/ro\/blog\/sms-opt-in-essentials-orientari-bune-practici-si-exemple\/","title":{"rendered":"SMS Opt-In Essentials: Orient\u0103ri, bune practici \u0219i exemple"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-black-color has-text-color\">SMS Opt-In Essentials: Orient\u0103ri, bune practici \u0219i exemple<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/ro\/programeaza-un-demo\/\" style=\"border-radius:3px\">CONTACT V\u00c2NZ\u0102RI<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/ro\/perioada-de-incercare-cloudtalk-14-zile\/\" style=\"border-radius:3px\">\u00ceNCEPE\u021aI APELUL<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1920\" height=\"1080\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/06\/blog-illustration-3.svg\" alt=\"\" class=\"wp-image-220620\"\/><\/figure><\/div>\n\n\n<div style=\"height:49px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"has-medium-font-size\">\u0218tia\u021bi c\u0103 <a href=\"https:\/\/www.attentive.com\/2023-consumer-trends-report\" target=\"_blank\" rel=\"noopener\">63%<\/a> dintre consumatori se implic\u0103 \u00een campaniile SMS ale brandurilor de cel pu\u021bin dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103?<\/p>\n\n\n\n<p>Aceast\u0103 statistic\u0103 subliniaz\u0103 poten\u021bialul imens al marketingului prin SMS ca instrument puternic de interac\u021biune cu clien\u021bii.\nCu toate acestea, este important s\u0103 v\u0103 asigura\u021bi c\u0103 clien\u021bii sunt entuziasma\u021bi de primirea acestor mesaje text. <\/p>\n\n\n\n<p>\u0218i aici intervine SMS-ul opt-in.<\/p>\n\n\n\n<p>Al\u0103tura\u021bi-v\u0103 nou\u0103 pentru a analiza avantajele, orient\u0103rile de reglementare, cele mai bune practici \u0219i exemple de SMS opt-in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Principalele concluzii:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prin SMS opt-in, clien\u021bii \u00ee\u0219i dau acordul explicit pentru a primi mesaje text promo\u021bionale sau informative de la o companie.<\/li>\n\n\n\n<li>Alegerea SMS opt-in v\u0103 men\u021bine \u00een conformitate cu legea, \u00eei face pe clien\u021bi mai ferici\u021bi \u0219i previne reclama\u021biile de spam.<\/li>\n\n\n\n<li>\u00cencorporarea unor practici precum stabilirea unor a\u0219tept\u0103ri clare, punerea \u00een aplicare a op\u021biunii de dublu opt-in \u0219i personalizarea mesajelor poate spori eficien\u021ba marketingului prin SMS \u0219i poate promova leg\u0103turi mai puternice cu clien\u021bii dumneavoastr\u0103.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Ce este SMS Opt-In?<\/strong><\/h2>\n\n\n\n<p>SMS opt-in \u00eenseamn\u0103 c\u0103 clientul este de acord s\u0103 primeasc\u0103 SMS-uri de la o anumit\u0103 companie cu reclame sau alerte.\n\u00cen multe \u021b\u0103ri, este obligatoriu s\u0103 se respecte legi precum GDPR, deoarece este necesar acordul prealabil al utilizatorului pentru a-i trimite publicitate. <\/p>\n\n\n\n<p>Abonarea la SMS opt-in este simpl\u0103.\nClien\u021bii trebuie s\u0103 \u00ee\u0219i furnizeze numerele de telefon \u0219i s\u0103 confirme c\u0103 sunt de acord s\u0103 primeasc\u0103 mesajele. <\/p>\n\n\n\n<p>De exemplu, un SMS opt-in ar fi:<\/p>\n\n\n\n<p>&#8222;[Business name] dore\u0219te s\u0103 v\u0103 trimit\u0103 reduceri \u0219i promo\u021bii de marketing.\nPentru a consim\u021bi, r\u0103spunde\u021bi DA.&#8221; <\/p>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel is-style-no-image\" style=\"background-color:#050e4c\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-90d52b4fccb69fafcf6326b4182d2b43\">\u00cencerca\u021bi CloudTalk gratuit timp de 14 zile &#8211; f\u0103r\u0103 card de credit<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link has-white-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/ro\/perioada-de-incercare-cloudtalk-14-zile\/\">\u00cencearc\u0103 acum<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Ce este SMS Opt-Out?  <\/strong><\/h3>\n\n\n\n<p>La fel cum clien\u021bii sunt de acord s\u0103 primeasc\u0103 <a href=\"https:\/\/test-staging.cloudtalk.io\/text-messages-sms\/\">mesaje text<\/a>, ei au, de asemenea, dreptul de a spune c\u0103 nu le mai doresc.\nAcest lucru se nume\u0219te opt-out. <\/p>\n\n\n\n<p>Prin urmare, excluderea \u00eenseamn\u0103 c\u0103 clientul confirm\u0103 prin mesaj c\u0103 nu mai dore\u0219te s\u0103 primeasc\u0103 sms-uri \u0219i alerte de la o companie prin SMS.\nEste esen\u021bial s\u0103 respecta\u021bi cerin\u021bele legale, s\u0103 men\u021bine\u021bi o imagine de marc\u0103 bun\u0103 \u0219i s\u0103 respecta\u021bi dorin\u021bele clien\u021bilor. <\/p>\n\n\n\n<p>De aceea, este esen\u021bial s\u0103 le spune\u021bi oamenilor cum s\u0103 renun\u021be la mesajele pe care le trimite\u021bi.\nLe pute\u021bi spune doar s\u0103 r\u0103spund\u0103 cu cuvinte precum STOP, UNSUBSCRIBE, CANCEL sau QUIT pentru a nu mai primi aceste mesaje. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Exemple de SMS Opt-in<\/strong><\/h2>\n\n\n\n<p>V\u0103 sim\u021bi\u021bi blocat \u00een crearea SMS-ului dvs. de opt-in?\nNu v\u0103 face\u021bi griji, v\u0103 sus\u021binem.\nDescoperi\u021bi un exemplu pentru fiecare scenariu.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Promo\u021bional Opt-In<\/strong><\/h3>\n\n\n\n<p>Utiliza\u021bi-l pentru a crea o list\u0103 de clien\u021bi interesa\u021bi s\u0103 primeasc\u0103 oferte promo\u021bionale, reduceri \u0219i oferte exclusive.  <\/p>\n\n\n\n<p><strong>Exemplu:<\/strong> &#8222;Al\u0103tura\u021bi-v\u0103 listei noastre VIP! Trimite\u021bi &#8222;SAVEMORE&#8221; la 800123 \u0219i primi\u021bi acces exclusiv la reduceri \u0219i oferte speciale direct pe telefon.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Actualiz\u0103ri eveniment Opt-In<\/strong><\/h3>\n\n\n\n<p>Acest lucru este perfect pentru informarea participan\u021bilor cu privire la evenimentele viitoare, v\u00e2nzarea de tichete, modific\u0103rile de program \u0219i orice avantaje sau oferte exclusive legate de acestea.<\/p>\n\n\n\n<p><strong>Exemplu:<\/strong> &#8222;R\u0103m\u00e2ne\u021bi \u00een bucl\u0103! Trimite\u021bi &#8222;EVENIMENTE&#8221; la 555888 pentru a primi informa\u021bii actualizate despre evenimentele viitoare, invita\u021bii speciali \u0219i ofertele exclusive.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 Client Feedback Opt-In<\/strong><\/h3>\n\n\n\n<p>Utiliza\u021bi-o pentru a v\u0103 \u00eentreba clien\u021bii despre experien\u021ba lor cu produsul sau serviciul dvs.\nEste o modalitate eficient\u0103 de a interac\u021biona cu clien\u021bii, de a le ar\u0103ta c\u0103 le aprecia\u021bi opiniile \u0219i de a-i stimula s\u0103 \u00ee\u0219i dea cu p\u0103rerea prin intermediul unei oferte speciale. <\/p>\n\n\n\n<p><strong>Exemplu: <\/strong>&#8222;Apreciem opinia dumneavoastr\u0103! Trimite\u021bi &#8222;FEEDBACK&#8221; la 123456 pentru a v\u0103 \u00eemp\u0103rt\u0103\u0219i p\u0103rerea \u0219i a primi o ofert\u0103 special\u0103 de mul\u021bumire.&#8221;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 Amintiri de programare Opt-In<\/strong><\/h3>\n\n\n\n<p>Acest SMS opt-in contribuie la reducerea num\u0103rului de neprezent\u0103ri, la \u00eembun\u0103t\u0103\u021birea satisfac\u021biei clien\u021bilor \u0219i la eficientizarea proceselor de planificare a program\u0103rilor.<\/p>\n\n\n\n<p><strong>Exemplu:<\/strong> &#8222;Nu mai rata\u021bi niciodat\u0103 o programare! Trimite\u021bi &#8222;REMINDME&#8221; la 789012 pentru a primi memento-uri pentru viitoarele program\u0103ri la noi.&#8221;<\/p>\n\n\n\n<div class=\"wp-block-group blog-related-posts\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h6 class=\"wp-block-heading\">Articole recomandate<\/h6>\n\n\n\n<div class=\"wp-block-group side-text\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p>Recomandate<\/p>\n<\/div><\/div>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/test-staging.cloudtalk.io\/ro\/blog\/8-moduri-simple-de-a-trimite-mesaje-text-de-pe-computer-pe-telefoane-mobile\/\"><\/a><a href=\"https:\/\/test-staging.cloudtalk.io\/ro\/blog\/8-moduri-simple-de-a-trimite-mesaje-text-de-pe-computer-pe-telefoane-mobile\/\">SMS-uri de la un computer c\u0103tre telefoane mobile<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/test-staging.cloudtalk.io\/ro\/blog\/sms-pentru-serviciul-clienti-exemple-si-bune-practici\/\"><\/a><a href=\"https:\/\/test-staging.cloudtalk.io\/ro\/blog\/sms-pentru-serviciul-clienti-exemple-si-bune-practici\/\">SMS pentru serviciul clien\u021bi<\/a><\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Beneficiile \u0219i importan\u021ba SMS Opt-in<\/strong><strong> <\/strong><\/h2>\n\n\n\n<p>SMS opt-in nu este o chestiune u\u0219oar\u0103.\nImplementarea acestuia este foarte important\u0103 dac\u0103 ave\u021bi de g\u00e2nd s\u0103 face\u021bi marketing prin SMS.   <\/p>\n\n\n\n<p>Iat\u0103 de ce ar trebui s\u0103 o lua\u021bi \u00een serios:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Men\u021bine\u021bi conformitatea<\/strong><\/h3>\n\n\n\n<p>Dup\u0103 cum s-a men\u021bionat, SMS opt-in asigur\u0103 conformitatea cu legi precum Legea privind protec\u021bia consumatorilor prin telefon (TCPA) \u0219i Legea CAN-SPAM.\nNeincluderea acestuia poate duce la sanc\u021biuni financiare. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Cre\u0219te\u021bi ratele de deschidere \u0219i conversie cu p\u00e2n\u0103 la <\/strong><a href=\"https:\/\/www.smscomparison.com\/sms-statistics\/\" target=\"_blank\" rel=\"noopener\"><strong>98%<\/strong><\/a><strong> <\/strong><\/h3>\n\n\n\n<p>Prin solicitarea consim\u021b\u0103m\u00e2ntului, vor fi inclu\u0219i doar cei cu adev\u0103rat interesa\u021bi.\nPrin urmare, ace\u0219ti clien\u021bi sau clien\u021bi poten\u021biali vor fi mai califica\u021bi \u0219i mai susceptibili s\u0103 deschid\u0103, s\u0103 r\u0103spund\u0103 \u0219i s\u0103 cumpere din acele mesaje.   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#<\/strong><strong>3 Preveni\u021bi reclama\u021biile privind spam-ul<\/strong><\/h3>\n\n\n\n<p>Aproximativ <a href=\"https:\/\/dsim.in\/blog\/key-statistics-for-sms-marketing\/\" target=\"_blank\" rel=\"noopener\">10%<\/a> din mesajele de marketing prin SMS primite sunt considerate spam, \u00een timp ce <a href=\"https:\/\/www.statista.com\/statistics\/420391\/spam-email-traffic-share\/\" target=\"_blank\" rel=\"noopener\">46,8%<\/a> sunt incluse \u00een e-mail marketing.\nDar dac\u0103 oamenii primesc mesaje pentru care nu s-au \u00eenscris, a\u0219tepta\u021bi-v\u0103 la o avalan\u0219\u0103 de rapoarte de spam.\nAceasta este o lovitur\u0103 pentru reputa\u021bia brandului dvs. pe care nu v-o pute\u021bi permite.  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 F\u0103-\u021bi clien\u021bii ferici\u021bi<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/info.sopranodesign.com\/the-power-of-mobile-communications\" target=\"_blank\" rel=\"noopener\">85%<\/a> dintre posesorii de smartphone-uri prefer\u0103 mesajele \u00een locul apelurilor sau e-mailurilor.\nAvantajele sunt clare: este un canal de comunicare direct, personal \u0219i practic. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5 Construi\u021bi fiabilitate \u0219i transparen\u021b\u0103<\/strong><\/h3>\n\n\n\n<p>Ob\u021binerea de opt-in-uri nu \u00eenseamn\u0103 doar respectarea regulilor, ci \u0219i construirea \u00eencrederii.\nAtunci c\u00e2nd sunte\u021bi sincer cu privire la jocul dvs. SMS, clien\u021bii \u0219tiu c\u0103 sunte\u021bi sincer cu ei. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Tipuri de SMS Opt-In<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Opt-in unic<\/strong><\/h3>\n\n\n\n<p>Cea mai comun\u0103 \u0219i mai rapid\u0103 metod\u0103.\nClientul este ad\u0103ugat automat \u00een lista dvs. de SMS-uri prin completarea unui formular sau trimiterea unui SMS.\nNu este necesar\u0103 nicio confirmare suplimentar\u0103.    <\/p>\n\n\n\n<p><em>De exemplu, cazul pe care l-am v\u0103zut anterior &#8222;[Business name] dore\u0219te s\u0103 v\u0103 trimit\u0103 reduceri \u0219i promo\u021bii de marketing. Pentru a consim\u021bi, r\u0103spunde\u021bi DA.&#8221;  <\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Opt-in dublu<\/strong><\/h3>\n\n\n\n<p>Implic\u0103 trimiterea c\u0103tre client a unui mesaj text pentru a reconfirma dac\u0103 dore\u0219te s\u0103 se \u00eenscrie \u00een lista dvs. de SMS-uri.  <\/p>\n\n\n\n<p>Le pute\u021bi cere s\u0103 r\u0103spund\u0103 la mesaj cu un cuv\u00e2nt cheie, cum ar fi &#8222;CONFIRM&#8221;.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 Soft Opt-in<\/strong><\/h3>\n\n\n\n<p>Este o op\u021biune mai pu\u021bin intruziv\u0103 pentru ob\u021binerea consim\u021b\u0103m\u00e2ntului din partea clien\u021bilor dvs., deoarece i-a\u021bi contactat deja prin alte canale de comunicare.  <\/p>\n\n\n\n<p>Un exemplu comun ar fi trimiterea unui e-mail c\u0103tre clien\u021bii dvs. \u00een care s\u0103 le spune\u021bi c\u0103 se pot abona la lista dvs. de SMS-uri r\u0103spunz\u00e2nd la acel e-mail.  <\/p>\n\n\n\n<p><em>Spune\u021bi clien\u021bilor interesa\u021bi s\u0103 primeasc\u0103 mesaje text s\u0103 r\u0103spund\u0103 la e-mail cu cuv\u00e2ntul &#8222;SUBSCRIBE&#8221;.<\/em><\/p>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel is-style-no-image\" style=\"background-color:#050e4c\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color has-link-color wp-elements-576c7ac1fdca67f78d57d4b92ea01354\">Sunte\u021bi gata s\u0103 v\u0103 transforma\u021bi comunicarea de afaceri?<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-primary\"><a class=\"wp-block-button__link has-white-color has-white-background-color has-text-color has-background has-link-color wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/demo\/\">A se vedea live<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Orient\u0103ri de reglementare pentru SMS Opt-In<\/strong><\/h2>\n\n\n\n<p>S\u0103 arunc\u0103m o privire asupra legilor pe care ar trebui s\u0103 le lua\u021bi \u00een considerare pentru a <a href=\"https:\/\/test-staging.cloudtalk.io\/security\/\">asigura conformitatea<\/a>.\nV\u0103 rug\u0103m s\u0103 re\u021bine\u021bi c\u0103 acestea sunt doar orient\u0103ri.   <strong>Dac\u0103 dori\u021bi s\u0103 cunoa\u0219te\u021bi legile care se aplic\u0103 situa\u021biei dumneavoastr\u0103 specifice, este mai bine s\u0103 discuta\u021bi cu un avocat.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>TCPA<\/strong><\/h3>\n\n\n\n<p>Legea TCPA (Telephone Consumer Protection Act) prevede c\u0103 \u00eentreprinderile nu trebuie s\u0103 trimit\u0103 mesaje clien\u021bilor f\u0103r\u0103 consim\u021b\u0103m\u00e2ntul lor prealabil, expres \u0219i \u00een scris, dar stabile\u0219te \u0219i alte cerin\u021be pentru excludere voluntar\u0103:<br\/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Compania dumneavoastr\u0103 trebuie s\u0103 se identifice \u00een aceste texte \u0219i s\u0103 ofere instruc\u021biuni de renun\u021bare.<\/li>\n\n\n\n<li>Consumatorii trebuie s\u0103 aib\u0103 o op\u021biune u\u0219oar\u0103 de a renun\u021ba.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>GDPR<\/strong><\/h3>\n\n\n\n<p>GDPR (Regulamentul general privind protec\u021bia datelor) se aplic\u0103 oric\u0103rei \u021b\u0103ri care dore\u0219te s\u0103 fac\u0103 afaceri \u00een Uniunea European\u0103 sau s\u0103 utilizeze datele personale ale cet\u0103\u021benilor s\u0103i.\nAcesta stabile\u0219te cerin\u021be pentru: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ob\u021binerea consim\u021b\u0103m\u00e2ntului pentru trimiterea de mesaje text.<\/li>\n\n\n\n<li>Informarea prompt\u0103 a consumatorilor cu privire la bre\u0219ele de securitate.<\/li>\n\n\n\n<li>Permiterea consumatorilor s\u0103 \u00ee\u0219i acceseze datele personale \u0219i s\u0103 le \u0219tearg\u0103 complet, dac\u0103 doresc.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Legea CAN-SPAM din 2003<\/strong><\/h3>\n\n\n\n<p>Legea CAN-SPAM din 2003 se concentreaz\u0103 \u00een principal pe e-mail, dar con\u021bine clauze aplicabile mesajelor text:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Aceasta prevede c\u0103 este ilegal ca \u00eentreprinderile s\u0103 trimit\u0103 mesaje text nedorite c\u0103tre numere de telefon mobil.<\/li>\n\n\n\n<li>Orice mesaj comercial trebuie s\u0103 fie u\u0219or de identificat de c\u0103tre destinatar.<\/li>\n\n\n\n<li>Consumatorii trebuie, de asemenea, s\u0103 aib\u0103 op\u021biunea de a renun\u021ba la primirea mesajelor.<\/li>\n\n\n\n<li>De asemenea, se precizeaz\u0103 c\u0103 societ\u0103\u021bile care ignor\u0103 aceste legi \u0219i trimit mesaje text nesolicitate se pot confrunta cu amenzi de p\u00e2n\u0103 la 1 500 de dolari pentru fiecare \u00eenc\u0103lcare.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Standarde industriale<\/strong><\/h3>\n\n\n\n<p>Operatorii de telefonie mobil\u0103 \u0219i grupurile industriale, cum ar fi Cellular Telecommunications Industry Association (CTIA), dispun de orient\u0103ri pentru a preveni spam-ul \u0219i a se asigura c\u0103 mesajele sunt trimise \u00een mod responsabil.\nAcestea se axeaz\u0103 pe ob\u021binerea consim\u021b\u0103m\u00e2ntului utilizatorului \u00eenainte de a trimite mesaje promo\u021bionale, blocarea mesajelor spam \u0219i punerea \u00een aplicare a unor m\u0103suri de reducere a impactului apelurilor \u0219i mesajelor spam. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Reglement\u0103ri specifice statului<\/strong><\/h3>\n\n\n\n<p>\u00cen cele din urm\u0103, unele state pot avea legi suplimentare privind marketingul prin SMS.\nPrin urmare, este de asemenea important s\u0103 cunoa\u0219te\u021bi legile locale dac\u0103 utiliza\u021bi SMS opt-in. <\/p>\n\n\n\n<p>De exemplu, \u00een conformitate cu Legea privind telemarketingul din Florida, persoanele care locuiesc \u00een Florida trebuie s\u0103 fie contactate numai \u00eentre orele 8.00 \u0219i 20.00.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>6 SMS Opt-In Cele mai bune practici<\/strong><\/h2>\n\n\n\n<p>Urma\u021bi aceste 6 sfaturi cheie pentru a profita la maximum de toate avantajele SMS opt-in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 Stabili\u021bi a\u0219tept\u0103ri clare<\/strong><\/h3>\n\n\n\n<p>La fel ca \u00een cazul marketingului prin e-mail, clien\u021bii trebuie s\u0103 \u00een\u021beleag\u0103 la ce s\u0103 se a\u0219tepte atunci c\u00e2nd se \u00eenscriu pe lista dvs. de SMS-uri.\nFace\u021bi acest lucru: <br\/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Explica\u021bi beneficiile \u00eenscrierii \u00een lista dvs. de SMS-uri cu oferte exclusive, informa\u021bii privilegiate \u0219i actualiz\u0103ri.<\/li>\n\n\n\n<li>Specifica\u021bi c\u00e2t de des ve\u021bi trimite mesaje.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 Utiliza\u021bi opt-in dublu<\/strong><\/h3>\n\n\n\n<p>Uneori, utilizatorii pot primi mesaje din gre\u0219eal\u0103 sau nu \u00een\u021beleg ce accept\u0103.\nDublul opt-in ajut\u0103 la prevenirea unor astfel de situa\u021bii prin solicitarea unei a doua confirm\u0103ri. <\/p>\n\n\n\n<p>Dup\u0103 abonarea ini\u021bial\u0103, trimite\u021bi un mesaj de confirmare cu un cuv\u00e2nt-cheie pentru a verifica acordul \u0219i a v\u0103 asigura c\u0103 num\u0103rul este valid.\nDe exemplu, &#8222;CONFIRM&#8221; sau &#8222;ACCEPT&#8221;. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 Include\u021bi instruc\u021biuni clare de renun\u021bare<\/strong><\/h3>\n\n\n\n<p>Am explicat deja de ce excluderea voluntar\u0103 este important\u0103 \u0219i de ce clien\u021bii trebuie s\u0103 \u0219tie cum s\u0103 o fac\u0103.\nPentru a face acest lucru, ad\u0103uga\u021bi aceste instruc\u021biuni la SMS-ul de bun venit \u0219i la toate mesajele pe care le trimite\u021bi. <\/p>\n\n\n\n<p><strong>Exemplu \u00een mesajul de bun venit:<\/strong> &#8222;Bine a\u021bi venit \u00een comunitatea noastr\u0103! Ve\u021bi primi actualiz\u0103ri exclusive cu privire la ofertele \u0219i promo\u021biile noastre. Dac\u0103 dori\u021bi s\u0103 v\u0103 dezabona\u021bi, r\u0103spunde\u021bi cu cuv\u00e2ntul &#8222;STOP&#8221;. V\u0103 mul\u021bumim pentru \u00eenscriere!&#8221;<\/p>\n\n\n\n<p><strong>Exemplu \u00eentr-un mesaj promo\u021bional: &#8222;<\/strong>Bun\u0103 ziua [Customer Name]! S\u0103pt\u0103m\u00e2na aceasta, avem o ofert\u0103 special\u0103 doar pentru tine: o reducere de 30% la urm\u0103toarea achizi\u021bie.\nV\u0103 intereseaz\u0103?\nR\u0103spunde\u021bi cu &#8222;DA&#8221; pentru mai multe detalii.\nDac\u0103 nu dori\u021bi s\u0103 primi\u021bi alte mesaje, r\u0103spunde\u021bi cu &#8222;STOP&#8221;.&#8221;   <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 Personaliza\u021bi mesajele<\/strong><\/h3>\n\n\n\n<p>Face\u021bi-i pe clien\u021bii dvs. s\u0103 se simt\u0103 ca ni\u0219te VIP-uri urm\u00e2nd aceste sfaturi:<br\/><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Include\u021bi date personale:<\/strong> Acestea pot include numele clientului sau numele companiei sale, loca\u021bia sau referin\u021be la achizi\u021bii anterioare.<\/li>\n\n\n\n<li><strong>Segmenta\u021bi-v\u0103 lista: <\/strong>de exemplu, pute\u021bi s\u0103 v\u0103 segmenta\u021bi lista \u00een func\u021bie de categoria de produse de interes a clientului.\nAceasta \u00eenseamn\u0103 c\u0103 numai clien\u021bii care \u0219i-au manifestat interesul pentru o anumit\u0103 categorie vor primi aceast\u0103 ofert\u0103 special\u0103 referitoare la categoria respectiv\u0103. <\/li>\n<\/ul>\n\n\n\n<p><strong>Exemplu cu date cu caracter personal: &#8222;<\/strong>Bun\u0103 ziua [Customer Name]! Dori\u021bi s\u0103 primi\u021bi informa\u021bii actualizate despre promo\u021bii exclusive \u00een apropiere de [Customer Location]?\nR\u0103spunde cu &#8222;DA&#8221; pentru a te \u00eenscrie \u00een lista noastr\u0103 VIP \u0219i a te bucura de oferte personalizate \u00een zona ta.&#8221; <\/p>\n\n\n\n<p><strong>Exemplu de segmentare:<\/strong> &#8222;Bun\u0103 ziua [Customer Name]! Dorim s\u0103 v\u0103 r\u0103spl\u0103tim loialitatea.\nPrin urmare, \u00een acest weekend, v\u0103 oferim o reducere de 20% la urm\u0103toarea achizi\u021bie \u00een sec\u021biunea [Customer&#8217;s Product Category of Interest].\nPrezenta\u021bi acest mesaj la checkout.&#8221;  <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5 Include\u021bi alte op\u021biuni de contact<\/strong><\/h3>\n\n\n\n<p>SMS marketing func\u021bioneaz\u0103 cel mai bine atunci c\u00e2nd face parte dintr-o strategie de marketing omnichannel.<\/p>\n\n\n\n<p>Prin urmare, dac\u0103 ave\u021bi spa\u021biu \u00een mesaj, include\u021bi alte op\u021biuni de contact \u00een SMS (telefon, e-mail) sau direc\u021biona\u021bi-i c\u0103tre un site web unde aceste op\u021biuni sunt disponibile, deoarece nu toate problemele pot fi rezolvate prin SMS.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#6 Fii scurt \u0219i dulce<\/strong><\/h3>\n\n\n\n<p>SMS-ul are un num\u0103r foarte limitat de caractere (mai exact, 160), a\u0219a c\u0103 este esen\u021bial s\u0103 fii concis \u0219i direct.<\/p>\n\n\n\n<p>De exemplu, dac\u0103 trimite\u021bi informa\u021bii despre o ofert\u0103, cel mai important lucru ar fi s\u0103 men\u021biona\u021bi reducerea sau promo\u021bia \u0219i apoi s\u0103 include\u021bi CTA-ul de pe pagina de destina\u021bie sau codul de reducere pentru aplicare.<\/p>\n\n\n\n<p><strong>Exemplu: <\/strong>Hello [Customer Name]! \ud83c\udf89 Nu rata oferta noastr\u0103 exclusiv\u0103 de prim\u0103var\u0103! \u00cen aceast\u0103 s\u0103pt\u0103m\u00e2n\u0103, beneficia\u021bi de o reducere de 25% la toate produsele. Utiliza\u021bi codul &#8222;SPRING25&#8221;.\ud83c\udf37\ud83c\udf3f Mai multe detalii pe site-ul: [link].<\/p>\n\n\n\n<p>Uneori, trimiterea unui singur mesaj poate fi insuficient\u0103 din cauza limitei de caractere.\nPute\u021bi trimite un al doilea mesaj, dar nu uita\u021bi c\u0103 aceasta nu ar trebui s\u0103 fie o practic\u0103 obi\u0219nuit\u0103. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Consim\u021b\u0103m\u00e2ntul mai \u00eent\u00e2i, v\u00e2nz\u0103rile mai t\u00e2rziu<\/strong><\/h2>\n\n\n\n<p>\u00cen esen\u021b\u0103, SMS opt-in nu este doar o cerin\u021b\u0103 legal\u0103, ci stimuleaz\u0103 \u0219i ratele de deschidere, reduce reclama\u021biile de spam \u0219i men\u021bine clien\u021bii mul\u021bumi\u021bi.  <\/p>\n\n\n\n<p>Urm\u00e2nd cele mai bune practici, cum ar fi comunicarea clar\u0103, personalizarea \u0219i respectarea reglement\u0103rilor, pute\u021bi profita la maximum de SMS marketing, respect\u00e2nd \u00een acela\u0219i timp preferin\u021bele clien\u021bilor dumneavoastr\u0103.<\/p>\n\n\n\n<p>Sunte\u021bi gata s\u0103 \u00eencepe\u021bi?\nExplora\u021bi <a   href=\"\">caracteristicile SMS CloudTalk<\/a>, cum ar fi urm\u0103rirea automat\u0103 a SMS-urilor, \u0219abloanele reutilizabile \u0219i capacit\u0103\u021bile MMS, pentru a v\u0103 stimula eforturile de marketing prin mesaje text. <\/p>\n<\/div><\/div>\n\n<div class=\"wp-block-cover ct-block-article-faq ct-virtual-numbers-page-rankmath-cover\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-white-background-color has-background-dim-0 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-148766\" alt=\"\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/10\/blog-article-faq-cover-question-marks.svg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading ct-block-article-faq-header\">\u00centreb\u0103ri <strong>frecvente<\/strong><\/h3>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1662054682142\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Cum s\u0103 cre\u0219te\u021bi num\u0103rul de \u00eenscrieri prin SMS?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Pentru a cre\u0219te num\u0103rul de \u00eenscrieri prin SMS, lua\u021bi \u00een considerare urm\u0103toarele strategii:<br \/>&#8211; Cere\u021bi clien\u021bilor s\u0103 se \u00eenscrie \u00een timpul diverselor interac\u021biuni, cum ar fi \u00een persoan\u0103, apeluri, e-mailuri, chat-uri sau social media.<br \/>&#8211; Optimiza\u021bi formularele de \u00eenscriere pentru dispozitivele mobile pentru a spori confortul \u0219i experien\u021ba utilizatorului.<br \/>&#8211; Simplifica\u021bi \u00eenscrierile prin push web cu procese \u00eentr-o singur\u0103 etap\u0103 pentru a cre\u0219te ratele de abonare.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1718813819051\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Ce limb\u0103 ar trebui s\u0103 folosesc pentru SMS opt-in?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Atunci c\u00e2nd se elaboreaz\u0103 un mesaj SMS opt-in, utilizarea unui limbaj specific pentru conformitate \u0219i eficacitate este esen\u021bial\u0103.<br \/>\nIat\u0103 componentele cheie care trebuie incluse: <br \/>&#8211;<br \/>\n<strong>Business Name:<\/strong> Clearly state your business name to identify the sender, e.g., &#8222;I agree to receive texts from   [Your Business Name].&#8221;<br \/>&#8211;<br \/>\n<strong>SMS Disclaimers:<\/strong> Include message and data rates disclaimer, e.g., &#8222;Message and data rates may apply.&#8221; <br \/>&#8211;<br \/>\n<strong>Opt-Out Information:<\/strong> Provide clear instructions, e.g., &#8222;Text STOP to unsubscribe.&#8221;<br \/>&#8211; <strong>Customer Help Information:<\/strong> Include support details, e.g., &#8222;Text HELP for assistance.&#8221;<br \/>&#8211; <strong>Terms and Privacy Policies:<\/strong> Link to your company&#8217;s policies for transparency and carrier approval. <br \/>&#8211;<br \/>\n<strong>Use Case:<\/strong> State what subscribers will receive, e.g., &#8222;Emergency alert text messages.&#8221; <br \/>&#8211;<br \/>\n<strong>Message Frequency:<\/strong> Inform subscribers about message frequency, e.g., &#8222;Up to five texts about your order.&#8221; <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1718813866880\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Ce sunt mesajele SMS OTP?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>OTP SMS, sau One-Time Password SMS, este o metod\u0103 sigur\u0103 de autentificare care implic\u0103 trimiterea unui cod alfanumeric sau numeric unic c\u0103tre un num\u0103r de telefon mobil.<br \/>\nAceast\u0103 parol\u0103 serve\u0219te ca un nivel suplimentar de securitate pentru a verifica identitatea unui utilizator atunci c\u00e2nd se conecteaz\u0103 online sau confirm\u0103 o ac\u021biune.<br \/>\nDe exemplu, codul dvs. de verificare este 123456.<br \/>\nV\u0103 rug\u0103m s\u0103 nu partaja\u021bi acest cod cu nimeni.<br \/>\nV\u0103 mul\u021bumim!    <\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1718813893206\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Cum s\u0103 cre\u0219te\u021bi ratele de opt-in prin SMS?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Pentru a cre\u0219te ratele de opt-in prin SMS, pute\u021bi utiliza mai multe strategii eficiente:<br \/>&#8211; Promova\u021bi-v\u0103 lista de opt-in prin SMS prin diverse canale, cum ar fi magazinul, site-ul web, re\u021belele sociale, Google My Business \u0219i e-mail <a href=\"https:\/\/www.getponyexpress.com\/post\/5-ways-to-increase-sms-opt-in-rates\" target=\"_blank\" rel=\"noopener\">marketing1<\/a>.<br \/>&#8211; Oferi\u021bi clien\u021bilor recompense imediate pentru opting in, cum ar fi reduceri, promo\u021bii sau cadouri <a href=\"https:\/\/www.sinch.com\/blog\/sms-opt-in\/\" target=\"_blank\" rel=\"noopener\">gratuite24<\/a>.<br \/>&#8211; Trimite\u021bi mesaje personalizate \u0219i relevante c\u0103tre publicul potrivit pentru a men\u021bine o rat\u0103 ridicat\u0103 de <a href=\"https:\/\/www.getponyexpress.com\/post\/5-ways-to-increase-sms-opt-in-rates\" target=\"_blank\" rel=\"noopener\">\u00eenscriere1<\/a>.<br \/>&#8211; Comercializa\u021bi beneficiile listei SMS nu numai prin e-mail, ci \u0219i pe re\u021belele sociale, \u00een magazine \u0219i pe alte platforme fizice \u0219i <a href=\"https:\/\/www.sinch.com\/blog\/sms-opt-in\/\" target=\"_blank\" rel=\"noopener\">digitale4<\/a>.<br \/>&#8211; Utiliza\u021bi<br \/>\ninterac\u021biunile cu<a href=\"https:\/\/www.cloudtalk.io\/blog\/sms-customer-service\/\" target=\"_blank\" rel=\"noopener\">serviciul clien\u021bi<\/a> pentru a invita clien\u021bii s\u0103 se \u00eenscrie \u00een lista dvs. de SMS-uri, oferind reduceri speciale sau bonusuri drept mul\u021bumire pentru loialitatea lor <\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div><\/div><\/div>\n\n\n\n<div style=\"height:75px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u0218tia\u021bi c\u0103 63% dintre consumatori se implic\u0103 \u00een campaniile SMS ale brandurilor de cel pu\u021bin dou\u0103 ori pe s\u0103pt\u0103m\u00e2n\u0103? Aceast\u0103&#8230;<\/p>\n","protected":false},"author":130,"featured_media":220628,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-231259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/ro\/wp-json\/wp\/v2\/posts\/231259","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/ro\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/ro\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/ro\/wp-json\/wp\/v2\/users\/130"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/ro\/wp-json\/wp\/v2\/comments?post=231259"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/ro\/wp-json\/wp\/v2\/posts\/231259\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/ro\/wp-json\/wp\/v2\/media\/220628"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/ro\/wp-json\/wp\/v2\/media?parent=231259"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/ro\/wp-json\/wp\/v2\/categories?post=231259"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/ro\/wp-json\/wp\/v2\/tags?post=231259"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}