{"id":74954,"date":"2022-04-21T01:32:32","date_gmt":"2022-04-20T23:32:32","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/como-dominar-o-valor-percebido-pelo-cliente-vpc\/"},"modified":"2024-10-18T19:13:30","modified_gmt":"2024-10-18T17:13:30","slug":"como-dominar-o-valor-percebido-pelo-cliente-vpc","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/pt-br\/blog\/como-dominar-o-valor-percebido-pelo-cliente-vpc\/","title":{"rendered":"Como dominar o valor percebido pelo cliente (VPC)?"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-black-color has-text-color\">How to Master Customer Perceived Value (CPV)<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/agende-uma-demo\/\" style=\"border-radius:3px\">CONTACT SALES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/teste-gratuito-de-14-dias-do-cloudtalk\/\" style=\"border-radius:3px\">TRY FOR FREE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-1024x538.png\" alt=\"Valor percebido pelo cliente\" class=\"wp-image-14149\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-cpv.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\">The perception of value is as important as the value itself. That is why CPV is the core of any business. Reasons why a customer decides to purchase your item differ &#8211; from rational pursuits to those highly emotional.<\/p>\n\n\n\n<p>Yet, motivating your customer to see these reasons is fully up to you. There are lots of ways to do it. Find out how to master a customer&#8217;s perceived value with a maximum profit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\">What is the customer&#8217;s perceived value?<\/h2>\n\n\n\n<p>O VPC \u00e9 um m\u00e9rito do que os clientes e clientes em potencial pensam do seu produto ou servi\u00e7o e quanto est\u00e3o dispostos a pagar por isso. Em outras palavras, at\u00e9 que ponto seu produto atende aos crit\u00e9rios do cliente em rela\u00e7\u00e3o aos seus custos = <strong>benef\u00edcio percebido menos o pre\u00e7o pago<\/strong>. <\/p>\n\n\n\n<p>Maintaining the\u00a0<strong>balance between price and value<\/strong>, making the product\u00a0<strong>stand out\u00a0<\/strong>from the competition, and in the end, iInfluencing the customer to<strong>\u00a0purchase it\u00a0<\/strong>&#8211; are the core challenges each business must face.\u00a0<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Discover which tactics works in Customer Care<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"635\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/eBook-customer-care.svg\" alt=\"\" class=\"wp-image-177188\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/?page_id=174593\/\">Read for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Voc\u00ea pode usar v\u00e1rios m\u00e9todos para descobrir o que agrega valor para os seus clientes e qual \u00e9 o custo ideal para eles. Por exemplo, <strong>grupos de foco<\/strong>, pesquisas e <strong>mercados de teste<\/strong>. <\/p>\n\n\n\n<p><strong>Ponto importante:<\/strong> antes de nos aprofundarmos, \u00e9 crucial enfatizar que as pr\u00e1ticas de VPC n\u00e3o devem ser \u201csuspeitas\u201d. Persuadir seu p\u00fablico a comprar n\u00e3o deve ser feito usando engana\u00e7\u00e3o. <\/p>\n\n\n\n<p>A transpar\u00eancia \u00e9 extremamente importante. Voc\u00ea simplesmente mostra os verdadeiros benef\u00edcios percebidos, provando que a compra \u00e9 um neg\u00f3cio mutuamente ben\u00e9fico para o seu neg\u00f3cio, bem como para o seu cliente. <\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Customer perceived value (CPV): Definition, determinants and examples\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VgHUsiP4CnA?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><strong>A practical example of customer-perceived value\u00a0<\/strong><\/h3>\n\n\n\n<p>Digamos que voc\u00ea ofere\u00e7a uma solu\u00e7\u00e3o de software de suporte ao cliente <strong>baseada em nuvem<\/strong>, assim como fazemos no CloudTalk. H\u00e1 uma empresa procurando por esse tipo de servi\u00e7o. Os l\u00edderes ir\u00e3o avaliar diversos aspectos. Podemos olhar para essa sita\u00e7\u00e3o a partir da experi\u00eancia do CloudTalk.<\/p>\n\n\n\n<p>You should certainly focus on\u00a0<strong><a      href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/recursos\/\" target=\"_blank\" rel=\"noreferrer noopener\">features<\/a><\/strong>\u00a0like\u00a0<strong>user-friendliness<\/strong>\u00a0and\u00a0efficiency. Your lead agents shouldn&#8217;t waste a significant amount on figuring out how the system works. The company representatives want to make their call center as smooth as possible. Do you offer\u00a0automatic callbacks? Does your system have the ability to\u00a0<strong><a      href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/clique-para-chamar\/\" target=\"_blank\" rel=\"noreferrer noopener\">call customers with a single click<\/a><\/strong>? These may be plus points for you. In the end, the faster, the better.\u00a0<\/p>\n\n\n\n<p>Further, there are\u00a0<strong>voice features<\/strong>\u00a0and\u00a0<strong>functionality<\/strong>. No one would like to deal with constant drop calls, poor sound quality, or long waiting times for customers. The last aspect is especially bad news for your business. You may incorporate\u00a0<strong><a      href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/encaminhamento-de-chamadas-redirecionamento-de-chamadas\/\" target=\"_blank\" rel=\"noreferrer noopener\">call forwarding<\/a><\/strong>\u00a0to a currently available agent or a\u00a0<strong><a      href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/power-dialer-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">predictive dialer<\/a><\/strong>\u00a0that allows you to increase efficiency and the number of calls by automatically dialing the next call-in line.\u00a0<\/p>\n\n\n\n<p>O pr\u00f3ximo ponto \u00e9 a personaliza\u00e7\u00e3o. Com recursos como mensagem de voz ou fun\u00e7\u00f5es inteligentes de roteamento de chamadas, como fila VIP, os clientes sempre se sentir\u00e3o especiais. Um \u00f3timo recurso a se ter \u00e9 o monitoramento &#8211; estat\u00edsticas de chamada ou relet\u00f3rio do atendente. Isso manter\u00e1 o registro da performance em geral. <\/p>\n\n\n\n<p><strong>Voc\u00ea preenche esses requisitos? <\/strong>\u00d3timo. <\/p>\n\n\n\n<p>But these are\u00a0<strong>not all factors<\/strong>\u00a0the customer takes into account. Let&#8217;s say that the product satisfied all the company decision-makers&#8217; needs. Are they ready to purchase? Not necessarily.\u00a0<\/p>\n\n\n\n<p><strong>Beware the price:\u00a0<\/strong>Potential customers probably did their research, including your competition&#8217;s services. And one of the most important factors they check is<strong>\u00a0cost efficiency<\/strong>. If your product&#8217;s price is perceived as\u00a0\u201cfair to its benefits\u201d, you might have won. Yet if the product seems\u00a0significantly overpriced, customers may decide on a cheaper service, even though it has minor disadvantages compared to yours.\u00a0<\/p>\n\n\n\n<p>No entanto, o \u201cmenor pre\u00e7o ganha\u201d nem sempre se aplica. N\u00e3o se as nossas decis\u00f5es forem <strong>motivadas por emo\u00e7\u00f5es<\/strong>:<\/p>\n\n\n\n<p>If you stand out from your competition, a good solution to<strong>\u00a0set your price right\u00a0<\/strong>may be <a href=\"https:\/\/www.productmarketingalliance.com\/your-guide-to-positioning\/\" target=\"_blank\" rel=\"noopener\">positioning <\/a>yourself in the middle. Right between the price that is considered too high and the average competitor&#8217;s price. Yet<strong>\u00a0don&#8217;t underprice your product<\/strong> since your primary goal is still to make a profit.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><strong>A experi\u00eancia do vinho<\/strong><\/h3>\n\n\n\n<p>A good example of customer-perceived value is also an\u00a0<a href=\"https:\/\/freakonomics.com\/podcast\/freakonomics-radio-do-more-expensive-wines-taste-better\/\" target=\"_blank\" rel=\"noopener\">experiment<\/a>\u00a0where subjects got two bottles of wine. One bottle cost 5 dollars and the other 45 dollars. Most people chose the expensive wine over the cheap one, not knowing that they all actually drank the same beverage.\u00a0<\/p>\n\n\n\n<p>Isso prova que o centro de prazer em nosso c\u00e9rebro \u00e9 ativado pela compra de algo mais caro. Na percep\u00e7\u00e3o humana, o pre\u00e7o muitas vezes define o valor. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\"><strong>Principais aspectos que influenciam o VPC<\/strong><\/h2>\n\n\n\n<p>Agora que temos uma ideia geral do que \u00e9 VPC e como ele pode funcionar para voc\u00ea, vamos reunir quais s\u00e3o os principais fatores que podem desempenhar um papel no processo de tomada de decis\u00e3o do cliente.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Non-monetary aspects:<\/strong>\u00a0what non-material value the product brings to the customer, in the case of our call center example, usability, efficiency, quality, or user-friendliness.\u00a0<\/li>\n\n\n\n<li><strong>Monetary aspects:\u00a0<\/strong>To what extent does the product&#8217;s value correspond with the price paid? The customer evaluates whether above mentioned non-monetary aspects are worth the money.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Buyers may also take into consideration the general financial return &#8211; will the investment help to generate profit, for example, by providing\u00a0<strong><a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/blog\/8-ideias-para-melhorar-suas-interacoes-com-os-clientes\/\" target=\"_blank\" rel=\"noreferrer noopener\">exceptional customer service<\/a><\/strong>?\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Peer&#8217;s opinions:\u00a0<\/strong>Nowadays, customers heavily rely on references and feedback. Reviews and ratings play a crucial role in decision-making. Make sure they are as positive and frequent as possible.\u00a0<\/li>\n\n\n\n<li><strong>Assumptions:<\/strong>\u00a0This point is closely related to the previous one. It is in our nature to jump to conclusions. For example, people often assume that if someone influential recommends something, it has to be necessarily good.\u00a0<\/li>\n\n\n\n<li><strong>Desirability:<\/strong>\u00a0More well-known and desired the product, the more profitable it becomes &#8211; simple as that.\u00a0<\/li>\n<\/ul>\n\n\n\n<p>\u00c9 importante lembrar que, \u00e0s vezes, existem <strong>raz\u00f5es n\u00e3o influentes<\/strong> pelas quais os clientes escolhem a sua concorr\u00eancia. Como um pedido direto para comprar pelo menor pre\u00e7o poss\u00edvel ou uma conex\u00e3o pessoal entre o comprador e seu concorrente. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\"><strong>O que \u00e9 enquadramento e como us\u00e1-lo<\/strong><\/h2>\n\n\n\n<p>Bem-vindo de volta ao aspecto do pre\u00e7o. Esta parte do processo de compra pode ser a mais cr\u00edtica. Seu objetivo \u00e9 que o cliente escolha o que lhe fornece o maior valor poss\u00edvel e a voc\u00ea o lucro m\u00e1ximo, certo? Uma maneira \u00fatil de fazer isso \u00e9 o enquadramento, um conceito em que voc\u00ea apresenta a oferta mais valiosa em rela\u00e7\u00e3o a outras op\u00e7\u00f5es. <\/p>\n\n\n\n<p>The basic point of framing is to\u00a0\u201cframe\u201d customers&#8217; minds by showing them the price from a positive angle.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><strong>Exemplos de enquadramento:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Showing discounts\u00a0<\/strong>with emphasis on your most profitable deal (Grammarly).<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"544\" height=\"580\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans.png\" alt=\"Planos Premium\" class=\"wp-image-14159\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans.png 544w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans-281x300.png 281w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans-200x213.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans-420x448.png 420w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans-375x400.png 375w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans-484x516.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans-273x291.png 273w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans-75x80.png 75w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans-127x135.png 127w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-premium-plans-60x64.png 60w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/figure><\/div>\n\n\n<ul class=\"wp-block-list\">\n<li>Emphasizing\u00a0<strong>how much customer saves\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"816\" height=\"452\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription.png\" alt=\"Assinatura di&#xE1;ria\" class=\"wp-image-14171\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription.png 816w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-300x166.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-768x425.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-200x111.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-784x434.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-560x310.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-484x268.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-400x222.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-392x217.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-144x80.png 144w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-244x135.png 244w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-daily-subscription-64x35.png 64w\" sizes=\"auto, (max-width: 816px) 100vw, 816px\" \/><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Presenting people the\u00a0<strong>price in lower units.<\/strong>\u00a0This disrupts their thinking process, and the higher price may seem like\u00a0<strong>a better deal.\u00a0<\/strong>Here is\u00a0<strong>an example:\u00a0\u00a0<\/strong><\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\"><strong>Um experimento de computador<\/strong><\/h4>\n\n\n\n<p>A\u00a0\u201ccomputer experiment\u201d approached subjects with two computers, both identical in technical features. There was only one difference between them. One had a\u00a0<strong>23\u201d<\/strong>\u00a0inches screen while the other had a\u00a0<strong>27\u201d<\/strong>\u00a0inches screen. The smaller computer&#8217;s price was\u00a0<strong>199,99 dollars<\/strong>, while the bigger one&#8217;s price was\u00a0<strong>259,99 dollars<\/strong>. Three different study groups had three different ways of introducing the prices.\u00a0<\/p>\n\n\n\n<p>Dentro do primeiro grupo, ambos os pre\u00e7os foram exibidos explicitamente. O segundo grupo tamb\u00e9m tinha os dois pre\u00e7os exibidos, mas ao lado do pre\u00e7o do laptop mais caro, havia uma nota: \u201cCompre apenas por 60 d\u00f3lares a mais\u201d. O terceiro grupo tinha visto apenas o pre\u00e7o do laptop mais barato, enquanto ao lado do mais caro, havia apenas a nota \u201cCompre apenas por 60 d\u00f3lares a mais\u201d. <\/p>\n\n\n\n<p>The third group was the one where the most subjects (<strong>58 %<\/strong>) decided to buy the more expensive laptop.\u00a0<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Show people the\u00a0value of what they can get for a higher price. This information likely becomes customers&#8217; main focus, and pricing becomes less of a factor in the decision-making process. Again, you may emphasize the option that is most likely to be picked.<\/li>\n<\/ul>\n\n\n\n<p><strong>Let&#8217;s see an example directly from\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/precos-do-software-de-call-center\/\" target=\"_blank\" rel=\"noreferrer noopener\">CloudTalk<\/a>:\u00a0<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"595\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-1024x595.png\" alt=\"Exemplo de planos\" class=\"wp-image-14177\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-1024x595.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-300x174.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-768x446.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-1536x893.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-200x116.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-771x448.png 771w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-560x326.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-484x281.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-400x233.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-392x228.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-138x80.png 138w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-232x135.png 232w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot-64x37.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/image-plans-screenshot.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\"><strong>M\u00e9todos de valor percebido<\/strong><\/h2>\n\n\n\n<p>Existem v\u00e1rios m\u00e9todos para aumentar o valor percebido aos olhos dos seus clientes. Vamos dar uma olhada <strong>nos<\/strong> <strong>mais eficazes<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><strong>Escassez<\/strong><\/h3>\n\n\n\n<p>Essa t\u00e1tica \u00e9 um dos <strong>6 princ\u00edpios b\u00e1sicos<\/strong> de influ\u00eancia do Dr. Robert B. Cialdini, autor de um livro chamado <em>Influence: The Psychology of Persuasion.<\/em> O objetivo da Escassez \u00e9 enfatizar que o produto \u00e9 <strong>altamente desejado<\/strong> e <strong>n\u00e3o \u00e9 f\u00e1cil de obter.<\/strong> Aciona totalmente nosso <strong>FOMO<\/strong> &#8211; medo de perder (fear of missing out). <\/p>\n\n\n\n<p>In practice, this means that people have a\u00a0<strong>tendency to purchase more<\/strong>\u00a0when you place a\u00a0<strong>message\u00a0<\/strong>next to your product, stating: \u201cOnly 1 left on stock\u201d, \u201ca discount finishes in 1 day\u201d, or \u201cYour item is held in a basket for 15 minutes\u201d etc.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><strong>Bom valor<\/strong><\/h3>\n\n\n\n<p>By nature, people are cooperative species. It makes us feel good when we do\u00a0<strong>something good for others.\u00a0<\/strong>But it makes us feel even better when while helping others, we gain something too. The point of the Good Value method is to<strong>\u00a0connect your sales with charitable acts<\/strong>. You have seen it for sure: A 10 % from the price you pay will be donated to a charity or <a href=\"https:\/\/www.g2.com\/articles\/types-of-nonprofits\" target=\"_blank\" rel=\"noopener\">non-profit organization<\/a> of some kind.<\/p>\n\n\n\n<p>Algumas marcas tamb\u00e9m tentam <strong>apoiar as pessoas que fabricam seus produtos<\/strong> aumentando o pre\u00e7o, dizendo que uma parte do lucro vai para os fabricantes. Esse tipo de valor percebido pelo cliente, quando feito genuinamente, <strong>\u00e9 inteligente e admir\u00e1vel<\/strong>. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><strong>Prova<\/strong><\/h3>\n\n\n\n<p>When you are in a business for too long, or you own a business, you become a professional who perfectly understands the product. Yet, it doesn&#8217;t mean that your customers do as well. The proof method is a great perceived benefit to a consumer. People understand the best of what<strong>\u00a0they experience themselves.\u00a0<\/strong><\/p>\n\n\n\n<p>As empresas B2B SaaS costumam usar <strong>testes gratuitos<\/strong>, demonstra\u00e7\u00f5es de curto prazo do produto em a\u00e7\u00e3o. Depois, os clientes podem ou n\u00e3o comprar o produto, mas a <strong>probabilidade de lucro aumenta<\/strong>. <\/p>\n\n\n\n<p>Outro bom exemplo do m\u00e9todo Prova para neg\u00f3cios B2B SaaS s\u00e3o <a href=\"https:\/\/test-staging.cloudtalk.io\/customer-stories\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>estudos de caso e hist\u00f3rias de sucesso<\/strong><\/a>. Mesmo que um cliente n\u00e3o experimente seu produto diretamente, ele pode ler sobre as empresas para as quais <strong>sua solu\u00e7\u00e3o funcionou<\/strong> e obter uma <strong>melhor compreens\u00e3o do produto<\/strong>. <\/p>\n\n\n\n<p>Some other businesses, for example, chocolate or coffee brands, may use\u00a0\u201cfair trade\u201d or \u201ceco-friendly\u201d stamps.\u00a0<\/p>\n\n\n\n<p>A estrat\u00e9gia antiga, mas ainda incrivelmente bem-sucedida, tamb\u00e9m \u00e9 <strong>um boca a boca<\/strong> &#8211; recomenda\u00e7\u00e3o direta de um cliente satisfeito. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\"><strong>Escolha de palavras<\/strong><\/h3>\n\n\n\n<p>How you talk to your audience matters. Tell them\u00a0<strong>what they&#8217;ll get<\/strong>\u00a0by purchasing your product\u00a0<strong>in their language,<\/strong>\u00a0and on the way there, turn your disadvantages into your advantages.\u00a0<\/p>\n\n\n\n<p>Selling used cars? Don&#8217;t call them used or old. Call them reliable. Are you selling second-hand clothes? Call them vintage. Find\u00a0<strong>a\u00a0positive\u00a0<\/strong>in what may be pursued as a negative connotation. But don&#8217;t lie. You may trick your customers into buying, but the reviews will be true to the value they get.\u00a0<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-836x1024.png\" alt=\"Aumente o valor percebido\" class=\"wp-image-14183\" style=\"width:627px;height:768px\" width=\"627\" height=\"768\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-836x1024.png 836w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-245x300.png 245w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-768x940.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-853x1044.png 853w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-200x245.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-366x448.png 366w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-327x400.png 327w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-484x593.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-238x291.png 238w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-65x80.png 65w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-110x135.png 110w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02-52x64.png 52w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/infographics-graph-02.png 980w\" sizes=\"auto, (max-width: 627px) 100vw, 627px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\"><strong>Conclus\u00e3o<\/strong><\/h2>\n\n\n\n<p>There is<strong>\u00a0<\/strong><strong>no profitable business<\/strong>\u00a0without taking customer-perceived value into consideration. It is important to give people a\u00a0truly valuable product\u00a0that is\u00a0adequate for<strong> its price<\/strong>. If you do so, there should be no reason for your customers to turn their back on you.\u00a0<\/p>\n\n\n\n<p>But how to persuade them to choose you?\u00a0<strong>Re-frame their minds t<\/strong>o your advantage. Motivate them to purchase a version of a product that is\u00a0<strong>most profitable for them<\/strong>. For example, by communicating\u00a0a higher price in lower digits, people feel more positive about their purchase.\u00a0<\/p>\n\n\n\n<p>Ofere\u00e7a <strong>descontos limitados<\/strong> ou escreva descri\u00e7\u00f5es do <strong>valor atualizado<\/strong> que os clientes podem obter por um pouco mais de dinheiro. <strong>Doe<\/strong> parte do seu lucro para a caridade. Use as palavras para o seu benef\u00edcio, mas nunca minta. Ou simplesmente use testes gratuitos para provar que seu produto \u00e9 uma <strong>boa escolha<\/strong>. <\/p>\n\n\n\n<p><strong>In CloudTalk, we also offer a free sneak-peak at our services.\u00a0<\/strong><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The perception of value is as important as the value itself. That is why CPV is the core of any&#8230;<\/p>\n","protected":false},"author":31,"featured_media":74959,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[354],"tags":[],"class_list":["post-74954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-experiencia-do-cliente"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts\/74954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/comments?post=74954"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts\/74954\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media\/74959"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media?parent=74954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/categories?post=74954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/tags?post=74954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}