{"id":73408,"date":"2022-04-11T18:35:41","date_gmt":"2022-04-11T16:35:41","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/10-estrategias-comprovadas-de-atendimento-ao-cliente\/"},"modified":"2024-10-18T19:00:57","modified_gmt":"2024-10-18T17:00:57","slug":"10-estrategias-comprovadas-de-atendimento-ao-cliente","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/pt-br\/blog\/10-estrategias-comprovadas-de-atendimento-ao-cliente\/","title":{"rendered":"10 Estrat\u00e9gias Comprovadas de Atendimento ao Cliente"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-black-color has-text-color\">10 Proven Customer Service Strategies<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"     href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/agende-uma-demo\/\" style=\"border-radius:3px\">CONTACT SALES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"     href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/teste-gratuito-de-14-dias-do-cloudtalk\/\" style=\"border-radius:3px\">TRY FOR FREE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-1024x538.png\" alt=\"Estrat&#xE9;gias de atendimento ao cliente\" class=\"wp-image-12051\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\">Today, customers don&#8217;t only purchase products and services. More and more often, they buy ideas or experiences. And they demand nothing less than perfection. Though it may take a lot of effort, it is very important to retain clients. Not only because it&#8217;s cheaper than gaining new ones. Mainly because repeat purchases have a great effect on businesses bottom line.<\/p>\n\n\n\n<p>De acordo com a <a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention\" target=\"_blank\" rel=\"noreferrer noopener\">pesquisa da HubSpot<\/a>, apenas um aumento de <strong>5%<\/strong> na reten\u00e7\u00e3o de clientes pode aumentar a receita em <strong>25<\/strong> a <strong>95%<\/strong>. <\/p>\n\n\n\n<p>So, satisfied and loyal consumers make<strong>\u00a0<\/strong><strong>more purchases<\/strong>. They spend more money, leave reviews, and refer to their friends and family. In order to keep them happy, you need an\u00a0<strong>exceptional customer experience<\/strong>. Therefore,\u00a0<strong>exceptional customer service<\/strong>.\u00a0<\/p>\n\n\n\n<p>Juntamos estrat\u00e9gias de atendimento ao cliente que far\u00e3o com que seus clientes sejam seus defensores mais fortes. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Learn how to provide excellent customer service<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"635\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/eBook-customer-care.svg\" alt=\"\" class=\"wp-image-177188\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/?page_id=174593\/\">Read for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"impact-of-well-developed-strategies-in-numbers\"><strong>Impact of Well-Developed Strategies on Numbers<\/strong><\/h2>\n\n\n\n<p>Antes de passarmos para as estrat\u00e9gias reais de atendimento ao cliente, vamos dar uma olhada no que as tornam t\u00e3o importantes. <\/p>\n\n\n\n<p><strong>Here are a few eye-catching statistics:\u00a0<\/strong><\/p>\n\n\n\n<p>By\u00a0<a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics research<\/a>, overall,\u00a0<strong>90 %<\/strong>\u00a0of customers find\u00a0<strong>customer service important\u00a0<\/strong>when choosing a product. And\u00a0<strong>91 %<\/strong>\u00a0of them will\u00a0<strong>not willingly choose your product\u00a0<\/strong>again after a bad encounter.\u00a0\u00a0<\/p>\n\n\n\n<p>Felizmente, tamb\u00e9m temos <strong>boas not\u00edcias<\/strong><strong>.<\/strong> <\/p>\n\n\n\n<p>Even if you started on the rough side,\u00a0<strong>78 %<\/strong>\u00a0of consumers are\u00a0<strong>likely to forgive you<\/strong>\u00a0if you provide exceptional customer service. Salesforce claims this in their\u00a0<a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">State of the Connected Customer<\/a>\u00a0e-book with Insights from\u00a0<strong>15,000+\u00a0<\/strong>consumers and business buyers worldwide.<\/p>\n\n\n\n<p>Social Media Today says that if you perfect your customer service strategies,\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/4-strategies-to-help-improve-your-customer-service-standards\/529799\/\" target=\"_blank\" rel=\"noreferrer noopener\">77 %<\/a>\u00a0of happy clients may recommend your company to their friends.\u00a0<\/p>\n\n\n\n<p>Al\u00e9m disso, <a href=\"https:\/\/www.socialmediatoday.com\/news\/4-strategies-to-help-improve-your-customer-service-standards\/529799\/\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> dos compradores <strong>gastar\u00e3o mais dinheiro<\/strong> depois de ter uma boa experi\u00eancia com seus atendentes. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-1024x538.png\" alt=\"infogr&#xE1;ficos 10 Estrat&#xE9;gias Comprovadas de Atendimento ao Cliente\" class=\"wp-image-70063\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-1536x806.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"10-winning-customer-service-strategies\"><strong>10 Estrat\u00e9gias Vencedoras de Atendimento ao Cliente <\/strong><\/h2>\n\n\n\n<p>We should start with a\u00a0<strong>brief definition\u00a0<\/strong>of customer service strategy. It is basically a well-thought-out plan for handling interactions with consumers. It lets you provide a\u00a0<strong>consistent customer experience<\/strong>\u00a0throughout all your channels.\u00a0<\/p>\n\n\n\n<p>Yet, it may not always be easy to implement. First, you need to\u00a0<strong>take a step back<\/strong>. Think about what an exceptional customer support strategy means for your business.\u00a0<\/p>\n\n\n\n<p><strong>\u00c9 a\u00ed que nossas 10 dicas podem ajudar. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"1-start-with-building-your-dream-team\"><strong>N\u00ba1 Comece montando a equipe dos seus sonhos<\/strong><\/h3>\n\n\n\n<p>Skills can be trained, and knowledge can be gained. But attitude is something that comes with a person. Your team is what the quality of customer service stands on. So,\u00a0<strong>it has to be perfect<\/strong>. A dream group of talented people with<strong>\u00a0the right approach<\/strong>.\u00a0<\/p>\n\n\n\n<p>Some candidates may look like a\u00a0great fit on paper, but they will not be a good match if they\u00a0don&#8217;t identify\u00a0with your\u00a0company&#8217;s<strong> culture\u00a0<\/strong>and\u00a0<strong>values<\/strong>. Employees will only like their job if it has a deeper meaning for them. And customers may only be satisfied if agents like their job.\u00a0<\/p>\n\n\n\n<p>We recommend\u00a0<strong>testing how candidates fit<\/strong>\u00a0your culture right\u00a0during an interview process. Create a\u00a0benchmark\u00a0of who your dream team should consist of. It will save you a lot of time later on since, this way, you\u00a0<strong>reduce employee turnover<\/strong>.<\/p>\n\n\n\n<p><strong>Involve your HR department\u00a0<\/strong>and create a set of relevant questions. You can also identify\u00a0preferred personality traits\u00a0and skills of employees in various support roles. Divide the traits into categories, such as\u00a0\u201cmust-have\u201d\u00a0and\u00a0\u201cgood-to-have\u201d. Involve both\u00a0hard and soft skills since they are equally important.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-few-traits-you-may-be-looking-for-when-building-your-team\"><strong>Here are a few traits you may be looking for when building your team:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inner motivation:\u00a0<\/strong>Does the candidate have a genuine interest in the position beyond the salary? She\/he should be more driven by an inner call to support others and less by monetary aspects. Although, those are important, too.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Positive attitude:<\/strong>\u00a0To maintain cheerful customers, agents should be cheerful people. They need to have a mindset that tells them everything is solvable.\u00a0<\/li>\n\n\n\n<li><strong>Self-awareness:<\/strong>\u00a0Does the candidate have a sense of constructive self-criticism? This way, she\/he will always be able to tame emotions.\u00a0<\/li>\n\n\n\n<li><strong>Empathy and social intelligence:<\/strong>\u00a0Perhaps the most crucial requirement for a customer service agent. No one can effectively help others without understanding how they feel.\u00a0<\/li>\n\n\n\n<li><strong>Adaptability:<\/strong>\u00a0It is important for candidates to show interest in gaining new skills. They also need to be able to work independently and learn fast.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"further-you-can-select-traits-based-on-roles\">Al\u00e9m disso, voc\u00ea pode selecionar caracter\u00edsticas com base em fun\u00e7\u00f5es: <\/h4>\n\n\n\n<p><strong>Atendentes em contato direto com as caracter\u00edsticas dos clientes: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great listeners<\/li>\n\n\n\n<li>Skilled negotiators<\/li>\n\n\n\n<li>Critical thinkers<\/li>\n\n\n\n<li>Problem solvers<\/li>\n<\/ul>\n\n\n\n<p><strong>Customer support managers&#8217; traits:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proficient in monitoring\u00a0<\/li>\n\n\n\n<li>Good at <a href=\"https:\/\/thedigitalprojectmanager.com\/tools\/best-project-management-software\/\" target=\"_blank\" rel=\"noopener\">project management<\/a><\/li>\n\n\n\n<li>Conflict resolution masters<\/li>\n\n\n\n<li>Love supervising others<\/li>\n\n\n\n<li>Able to provide sensitive yet constructive feedback<\/li>\n\n\n\n<li>Ready to inspire<\/li>\n<\/ul>\n\n\n\n<p>Tanto sobre os candidatos. <strong>Na<\/strong> <strong>equipe existente<\/strong>, monitore se seus atendentes cumprem a abordagem \u201csempre considerando o cliente\u201d. Voc\u00ea sabe que tem as pessoas certas quando elas est\u00e3o <strong>comprometidas com os mais altos padr\u00f5es de atendimento ao cliente<\/strong>. <\/p>\n\n\n\n<p>Monitor their\u00a0<strong>performance\u00a0<\/strong>by\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/monitoramento-de-chamadas\/\" target=\"_blank\" rel=\"noreferrer noopener\">listening to their calls<\/a>. Follow their\u00a0<strong>workflow<\/strong>. Do they present the importance of customer care for another team? Do they share knowledge and best practices?\u00a0<strong>Then you won.\u00a0<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"2-optimize-agents-training\"><strong>#2 Otimize o treinamento dos atendentes<\/strong><\/h3>\n\n\n\n<p>Let&#8217;s assume you already built your dream team. The next customer support strategy is\u00a0taught-through training.\u00a0<\/p>\n\n\n\n<p>No matter how skilled agents are, they still need to learn. Provide them with the <a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/sales-coaching-software\/\" data-type=\"link\" data-id=\"https:\/\/test-staging.cloudtalk.io\/blog\/sales-coaching-software\/\">best coaching software<\/a> that brings out their\u00a0full potential. Involve all your team, old members as well as new ones, in regular training sessions. Present them with a complex overview of their position, from improving in daily duties to how each of them fits into the bigger picture.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"lessons-you-can-incorporate\"><strong>Li\u00e7\u00f5es que voc\u00ea pode incorporar:<\/strong><\/h4>\n\n\n\n<p><strong>Soft skills e paci\u00eancia:<\/strong> pesquisas mostram que <strong>68%<\/strong> dos clientes esperam que as empresas interajam com um alto n\u00edvel de empatia. Isso faz sentido. Quem iria gostar de falar com um atendente mal educado? <\/p>\n\n\n\n<p>Prepare your customer service team to treat every situation with patience since each will vary rapidly. Almost every customer is different. Some will be angry, some confused, and some may have a lot of questions. Others are completely lost in a topic. No matter what, your agents need to be understanding and professional.\u00a0<\/p>\n\n\n\n<p><strong>Communication skills:\u00a0<\/strong>Agents who are shy and easy to turn down won&#8217;t sell or help too much. You need to have a confident team of excellent communicators who are sincere and sympathetic but also persuasive. What&#8217;s more, none of them should comply to let customers leave the conversation dissatisfied.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p><strong>Active listening:<\/strong>\u00a0By a\u00a0Harvard Business Review survey, an average person recalls around\u00a025 %\u00a0of what someone has said. That is not enough to solve a problem. Your agents need to be listening masters since customers hate repeating themselves.\u00a0<\/p>\n\n\n\n<p>In order to solve an issue successfully, your team has to understand it, no matter how complicated it may be precise. Some advanced customer service software features may be of help here, such as real-time\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/call-notes\/\" target=\"_blank\" rel=\"noreferrer noopener\">call notes<\/a>.\u00a0<\/p>\n\n\n\n<p>To train to listen, try to add a short role play to your training. Create pairs and let agents take turns in talking for about 1 &#8211; 2 minutes. The other person then has to reflect on what was communicated and include an empathetic answer to show the level of understanding.\u00a0<\/p>\n\n\n\n<p><strong>Knowledge:\u00a0<\/strong>No less important than communication. Knowing their stuff is crucial for each agent. Discuss in detail how your product works and what the pricing is.<\/p>\n\n\n\n<p>One more important customer support strategy &#8211; teach your team what to do when they get lost. If there is no other option, it is always better to double-check than provide incorrect information. Even though the customers have to wait. Just don&#8217;t let them wait too long.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"3-support-employee-satisfaction\"><strong>N\u00ba3 Satisfa\u00e7\u00e3o do Funcion\u00e1rio de Suporte<\/strong><\/h3>\n\n\n\n<p>Voc\u00ea pode escolher as pessoas certas e trein\u00e1-las bem, mas tudo isso ser\u00e1 em v\u00e3o se os atendentes n\u00e3o estiverem felizes. Agora, \u00e9 hora de <strong>apreciar o trabalho duro<\/strong>. <\/p>\n\n\n\n<p>Staff retention is high in the customer service industry. That is why each good employee is worth gold, such as each good client.\u00a0<strong>Empowering the spirit<\/strong>\u00a0of your agents results in\u00a0<strong>more productivity<\/strong>,\u00a0<strong>shorter resolution time,\u00a0<\/strong>and many more advantages. Therefore,\u00a0<strong>show your team respect.<\/strong>\u00a0Don&#8217;t micromanage them, let them make their own decisions.\u00a0<\/p>\n\n\n\n<p><strong>Recognize\u00a0the high performers\u00a0and\u00a0reward them. You can offer\u00a0incentive programs. These don&#8217;t have to be only monetary. Gifts like a year-long Netflix subscription or a voucher for a good dinner can motivate the same. Sometimes, even a\u00a0simple group email\u00a0with a positive review on a particular agent can serve as <\/strong>great support.<\/p>\n\n\n\n<p>Another strategy you can choose is\u00a0<strong>supporting <\/strong>healthy competitiveness. Give out monthly awards for anyone who delivers exceptional performance. Agents can also\u00a0nominate each other to build compassion. The good feeling of recognition from co-workers boosts team spirit, too.\u00a0<\/p>\n\n\n\n<p>Outra coisa em que voc\u00ea precisa se concentrar &#8211; O que est\u00e1 acontecendo com os <strong>atendentes que n\u00e3o se d\u00e3o t\u00e3o bem<\/strong>? Talvez eles precisem de mais treinamento. Talvez eles precisem de mais motiva\u00e7\u00e3o e encorajamento. E talvez eles mostrem sinais de esgotamento porque est\u00e3o trabalhando demais. Apenas certifique-se de <strong>n\u00e3o dar toda a sua aten\u00e7\u00e3o aos melhores jogadores<\/strong> e esquecer aqueles que precisam de ajuda para chegar l\u00e1. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"4-use-the-right-tools\"><strong>N\u00ba4 Use as ferramentas certas<\/strong><\/h3>\n\n\n\n<p>Another customer support strategy tip is to always utilize the best tools possible. A piece of great advice &#8211;\u00a0<strong>never save money on technology. <\/strong>Reliable call center software plays a crucial role in the customer service you offer.\u00a0Digitalization\u00a0and\u00a0automation\u00a0provide effectiveness and a more pleasant experience. A\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/telefonia-voip\/\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP telephony<\/a>\u00a0<strong>system<\/strong>\u00a0is an<strong>\u00a0ideal solution<\/strong>.\u00a0<\/p>\n\n\n\n<p>Quality call center software offers plenty of features that make everyday tasks easier and customers happier.\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">The call center dashboard<\/a>\u00a0allows you to\u00a0<strong>monitor all call center activities<\/strong>\u00a0in real-time. Automatic callback ensures you\u00a0<strong>never miss a call<\/strong>.\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/skill-based-routing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skill-based routing<\/a>\u00a0offers the best support possible from an agent with the\u00a0<strong>most suitable knowledge base<\/strong>. And there are\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/recursos\/\" target=\"_blank\" rel=\"noreferrer noopener\">plenty more<\/a>.\u00a0<\/p>\n\n\n\n<p>A key to\u00a0<strong>call center automation<\/strong>\u00a0is also an\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/integracoes\/\" target=\"_blank\" rel=\"noreferrer noopener\">integration<\/a>\u00a0of your software with<strong>\u00a0the CRM system<\/strong> and other relevant <a href=\"https:\/\/blog.hubspot.com\/service\/support-ticketing\" target=\"_blank\" rel=\"noopener\">ticketing systems<\/a>. This way, all data is\u00a0<strong>centralized\u00a0<\/strong>in one place, with no need to manually maintain them in both databases. All information is<strong>\u00a0instantly available<\/strong>\u00a0for each of your agents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"5-measure-the-right-data\"><strong>N\u00ba5 Me\u00e7a os dados certos<\/strong><\/h3>\n\n\n\n<p>Como voc\u00ea sabe se o que voc\u00ea est\u00e1 medindo <strong>realmente importa<\/strong>? Voc\u00ea precisa obter dados que <strong>forne\u00e7am insights acion\u00e1veis<\/strong>. Se eles n\u00e3o fizerem isso, n\u00e3o vale a pena medir. Decidir o que importa e o que n\u00e3o importa \u00e9 um processo complexo. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"start-by-asking-yourself-simple-questions\"><strong>Comece perguntando a si mesmo essas simples perguntas:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Will this information get looked at?\u00a0<\/li>\n\n\n\n<li>Will it lead to precise actions?\u00a0<\/li>\n\n\n\n<li>Is it, therefore, relevant?\u00a0<\/li>\n<\/ul>\n\n\n\n<p>De acordo com uma resposta, voc\u00ea est\u00e1 <strong>um passo mais perto<\/strong> do que medir. Escolha o que \u00e9 relevante para o seu neg\u00f3cio e <strong>estabele\u00e7a KPIs<\/strong> &#8211; Key Performance Indicators. <\/p>\n\n\n\n<p>Atrav\u00e9s deles, voc\u00ea <strong>medir\u00e1 seu sucesso<\/strong>. Ao segui-los, voc\u00ea obt\u00e9m uma vis\u00e3o geral instant\u00e2nea do desempenho do seu atendimento ao cliente. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-3-important-kpis-you-shouldn-t-overlook\"><strong>Veja aqui 3 KPIs importantes que voc\u00ea n\u00e3o deve ignorar:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First call resolution<\/strong>\u00a0&#8211; 26 % of customers are transferred from agent to agent without resolving their issue.\u00a0<\/li>\n\n\n\n<li><strong>Average time in a queue\u00a0<\/strong>&#8211; 75 % of customers say it takes too long to reach an agent.\u00a0<\/li>\n\n\n\n<li><strong>Average abandonment rate<\/strong>\u00a0&#8211; 67 % of customers hang up due to frustration because they couldn&#8217;t talk to a real person.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-1024x538.png\" alt=\"infogr&#xE1;ficos 10 Estrat&#xE9;gias comprovadas de atendimento ao cliente 2\" class=\"wp-image-70087\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-1536x806.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Also, make sure you are looking at\u00a0<strong>each side of your KPIs<\/strong>. For example, your average resolution time might be\u00a0<strong>improving<\/strong>. Agents reduced the duration it takes to resolve the issues. But, the overall customer satisfaction\u00a0<strong>lowered<\/strong> because, to cut time, your team started to handle cases with lesser precision.\u00a0<\/p>\n\n\n\n<p>After evaluating business needs, establishing base KPIs, and measuring your results,\u00a0<strong>ensure you are on the right track<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"ask-yourself-following-questions\"><strong>Ask yourself the following questions:\u00a0<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do your results benchmark with other companies in your industry?<\/li>\n\n\n\n<li>Are your internal teams cooperating strongly enough to maximize your call center potential?<\/li>\n\n\n\n<li>Do you have all key processes under control?\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"6-personalize-the-experience\"><strong>N\u00ba6 Personalize a experi\u00eancia <\/strong><\/h3>\n\n\n\n<p>Maintaining trustworthy customer service means\u00a0<strong>boosting and <\/strong>building relationships. That comes with improving customer experience. People are generally more open when they feel that their conversational partner<strong>\u00a0knows them<\/strong>. Therefore,\u00a0<strong>personalization<\/strong>\u00a0is a big part of a successful customer support strategy.\u00a0<\/p>\n\n\n\n<p>Para mostrar um exemplo, voc\u00ea deve conhecer as <strong>intera\u00e7\u00f5es anteriores dos clientes<\/strong>. Devido a um recurso de <a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/chamadas-de-clientes-no-historico-de-contatos\/\" target=\"_blank\" rel=\"noreferrer noopener\">hist\u00f3rico do cliente<\/a>, os atendentes t\u00eam uma <strong>vis\u00e3o geral instant\u00e2nea e atualizada de todas as intera\u00e7\u00f5es dos clientes<\/strong>. <\/p>\n\n\n\n<p>Al\u00e9m disso, esforce-se para tratar seus clientes como <strong>pessoas de verdade<\/strong>. Capacite sua equipe para <strong>cham\u00e1-los pelo nome<\/strong>. Ocasionalmente, <strong>envie ofertas especializadas<\/strong> ou <strong>mensagens feliz de anivers\u00e1rio<\/strong>. Voc\u00ea tamb\u00e9m pode usar uma ferramenta de <a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/\" target=\"_blank\" rel=\"noreferrer noopener\">atendente preferencial<\/a>, na qual os clientes podem <strong>interagir com a mesma pessoa<\/strong> como fizeram anteriormente. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-make-data-driven-decisions\"><strong>N\u00ba7 Tome decis\u00f5es baseadas em dados<\/strong><\/h3>\n\n\n\n<p><strong>Feedback<\/strong>\u00a0is a<strong>\u00a0basis of improvement<\/strong>\u00a0for each business, therefore another very important customer support strategy.\u00a0<\/p>\n\n\n\n<p>Utilize <a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/software-de-call-center-com-estatisticas\/\" target=\"_blank\" rel=\"noreferrer noopener\">estat\u00edsticas avan\u00e7adas de chamadas<\/a> para observar seu progresso ao longo do tempo. As empresas que usam <strong>relat\u00f3rios anal\u00edticos<\/strong> obt\u00eam uma <strong>melhoria de 58% no desempenho dos funcion\u00e1rios<\/strong>. Elas tamb\u00e9m s\u00e3o mais propensas a mapear as jornadas dos compradores e identificar com sucesso quais canais melhor contribuem para os resultados. <\/p>\n\n\n\n<p>Al\u00e9m das estat\u00edsticas, \u00e9 importante <strong>acompanhar regularmente as opini\u00f5es<\/strong> sobre seu atendimento ao cliente. Um <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noreferrer noopener\">relat\u00f3rio da Microsoft<\/a> mostra que <strong>89%<\/strong> dos clientes realmente <strong>querem fornecer feedback<\/strong> ap\u00f3s interagir com os atendentes.<\/p>\n\n\n\n<p>Crie seu pr\u00f3prio <strong>sistema confi\u00e1vel de feedback<\/strong><strong>,<\/strong> para que voc\u00ea possa melhorar constantemente. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"there-are-two-sources-your-feedback-strategy-should-monitor\"><strong>A sua estrat\u00e9gia de feedback deve monitorar duas fontes:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inputs from customers towards your agents<\/strong>:\u00a0you can gain it through social media, reviews, surveys or tools like\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/recursos\/\" target=\"_blank\" rel=\"noreferrer noopener\">emotion analytics<\/a>.\u00a0<\/li>\n\n\n\n<li><strong>Inputs from agents<\/strong>:\u00a0Hear out their experience with customer interactions and other observations. Organize 1on1 or group meetings.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-1024x538.png\" alt=\"infogr&#xE1;ficos 10 Estrat&#xE9;gias comprovadas de atendimento ao cliente 3\" class=\"wp-image-70101\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-1536x806.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By listening to both sides, you learn a lot about\u00a0<strong>what works well<\/strong>\u00a0and\u00a0<strong>what needs to be modified<\/strong>. Maybe your customers get sufficient support but feel like they miss a written recap. Such as follow-up emails.<\/p>\n\n\n\n<p>On the flip side, your support team can give you <strong>insight into what are the most common issues<\/strong>. Maybe even where they have\u00a0<strong>knowledge gaps<\/strong>. This way, you will know exactly what to incorporate into future training.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"8-welcome-complaints\"><strong>N\u00ba8 Agrade\u00e7a as reclama\u00e7\u00f5es<\/strong><\/h3>\n\n\n\n<p>Enjoying seeing complaints may look like a weird customer support strategy. Yet it&#8217;s a needed one. Welcoming negativity doesn&#8217;t mean seeking it. It means acknowledging it. Around\u00a0<strong>45 %\u00a0<\/strong>of people say that they are\u00a0<strong>swayed to visit businesses<\/strong>\u00a0that\u00a0<strong>respond well to negative reviews<\/strong>.\u00a0<\/p>\n\n\n\n<p>If you do it right, public response to a bad evaluation or complaint\u00a0<strong>makes wonders for your reputation<\/strong>. First, in times of opinions going viral on the internet, you can\u00a0<strong>avoid a potential PR disaster<\/strong>. Secondly, you have a chance to\u00a0<strong>publicly address the concerns<\/strong>\u00a0of your customers and gain\u00a0<strong>free market research data<\/strong>.<\/p>\n\n\n\n<p>Al\u00e9m disso, torne sua marca <strong>transparente<\/strong> e <strong>justa<\/strong> ao <strong>fazer mudan\u00e7as tang\u00edveis<\/strong>. Reconhe\u00e7a suas pr\u00f3prias falhas oferecendo <strong>compensa\u00e7\u00e3o<\/strong> o problema. N\u00e3o hesite em mostrar que voc\u00ea tamb\u00e9m pode errar \u00e0s vezes. Em vez de esconder e ignorar as cr\u00edticas, seja corajoso o suficiente para enfrent\u00e1-las. Mas sempre certifique-se de <strong>fazer o que prometeu<\/strong>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-four-easy-steps-how-to-use-complaints-to-your-advantage\"><strong>Here are four easy steps on how to use complaints to your advantage:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure you didn&#8217;t miss any negative feedback<\/li>\n\n\n\n<li>Resolve all of them fast and effectively<\/li>\n\n\n\n<li>Make steps to stop these issues from repeating<\/li>\n\n\n\n<li>Pass the knowledge on to your employees<\/li>\n<\/ul>\n\n\n\n<p>Depois que voc\u00ea come\u00e7a a assumir as suas reclama\u00e7\u00f5es, <strong>pode parecer que elas est\u00e3o aumentando<\/strong>, mas isso <strong>n\u00e3o \u00e9 verdade<\/strong>. Elas sempre estiveram a\u00ed. Voc\u00ea simplesmente n\u00e3o as viu. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"9-recognise-the-importance-of-customer-loyalty\"><strong>N\u00ba 9 Reconhe\u00e7a a import\u00e2ncia da fidelidade do cliente<\/strong><\/h3>\n\n\n\n<p><strong>Retaining customers<\/strong>\u00a0is\u00a0<strong>cheaper than gaining new ones<\/strong>. That is a well-known fact for everyone who ever had anything to do with marketing or business. But this basic piece of information shines a light on another aspect.\u00a0<strong>Importance of customer loyalty<\/strong>\u00a0that exceptional customer service should be striving to build.\u00a0\u00a0<\/p>\n\n\n\n<p>Os clientes fi\u00e9is s\u00e3o os <strong>defensores da sua empresa<\/strong>. Eles promovem voc\u00ea, obt\u00eam lucros maiores e mostram interesse em ajud\u00e1-lo a melhorar os produtos. Eles tamb\u00e9m <strong>s\u00e3o muito mais tolerantes com seus erros<\/strong>. <\/p>\n\n\n\n<p><strong>No entanto, n\u00e3o confunda fidelidade do cliente com relacionamento com o cliente.<\/strong> Estas s\u00e3o duas coisas diferentes. Os clientes que s\u00e3o leais n\u00e3o querem necessariamente um relacionamento com a sua marca. Ainda assim, <strong>eles continuar\u00e3o comprando regularmente<\/strong> de voc\u00ea se o seu servi\u00e7o atender \u00e0s suas expectativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"10-use-multiple-channels\"><strong>N\u00ba 10 Use v\u00e1rios canais<\/strong><\/h3>\n\n\n\n<p>Waiting until people find you is the worst customer support strategy. Most of them will not bother if it&#8217;s\u00a0<strong>overly difficult to get in touch<\/strong>\u00a0with your service. Focus on providing support on channels that customers use and where they can\u00a0<strong>easily reach you<\/strong>. It is worth it. An online portal, Forrester, shows that\u00a0<a href=\"https:\/\/www.forrester.com\/report\/2018-Customer-Service-Trends-How-Operations-Become-Faster-Cheaper-And-Yet-More-Human\/RES142291\" target=\"_blank\" rel=\"noreferrer noopener\">69 %<\/a>\u00a0of adults in the US prefer to\u00a0<strong>buy from brands<\/strong>\u00a0with\u00a0<strong>consistent customer service across multiple platforms.\u00a0<\/strong><\/p>\n\n\n\n<p>Even though you should allow customers to switch between multiple channels, the more, the better doesn&#8217;t necessarily apply here. Don&#8217;t overwhelm your support, and\u00a0don&#8217;t waste resources on irrelevant platforms. For example, if most of your customers are on Twitter, focus on building strong support there.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-the-main-channels-we-recommend-to-utilize\"><strong>Here are the main channels we recommend utilizing:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-mail:<\/strong>\u00a0Although it may not be the most popular channel for communication nowadays, it&#8217;s still a handy platform where to keep in touch.<\/li>\n\n\n\n<li><strong>Live chat:<\/strong>\u00a0Provide fast service by chatting with your customers directly from your website. <a href=\"https:\/\/www.liveagent.com\/live-chat-software\/\" target=\"_blank\" rel=\"noopener\">Live chat<\/a><a href=\"https:\/\/www.customerly.io\/blog\/live-chat-features\/\" target=\"_blank\" rel=\"noopener\"> <\/a>increases in popularity. Also, it is constantly in customers&#8217; sight. That makes it easy to access and effective.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Self-Service:<\/strong>\u00a0Many people like to fix their own problems instead of contacting an agent. Give them an opportunity to do so. Incorporate a knowledge base on your website. You can also use tools like advanced\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/interactive-voice-response-ivr-ivr-for-call-centers-why-do-you-need-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">IVR<\/a>, with an option to hear pre-recorded information on easy inquiries.\u00a0<\/li>\n\n\n\n<li><strong>Social Media:\u00a0<\/strong>Around\u00a0<a href=\"https:\/\/delighted.com\/blog\/winning-customer-service-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">40 %<\/a>\u00a0of people want to communicate with brands on social media.\u00a0Further,\u00a0<a href=\"https:\/\/delighted.com\/blog\/winning-customer-service-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">29 %<\/a>\u00a0of social media users utilize them for researching or buying products. That is what makes it such a valuable asset for your customer support and <a href=\"https:\/\/hotmart.com\/en\/blog\/brand-awareness\" target=\"_blank\" rel=\"noopener\">brand awareness<\/a> strategy.<\/li>\n\n\n\n<li><strong>Phone service:\u00a0<\/strong>Calling is still a highly requested form of customer service. Many people prefer speaking to a person before chatting, emailing, or searching in databases.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Looking for <\/strong>reliable cloud-based calling software?\u00a0We are here for you. CloudTalk offers\u00a050 + advanced features\u00a0that will push your customer support strategy toward perfection.\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today, customers don&#8217;t only purchase products and services. More and more often, they buy ideas or experiences. And they demand&#8230;<\/p>\n","protected":false},"author":29,"featured_media":278064,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[246],"tags":[],"class_list":["post-73408","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-atendimento-ao-cliente"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts\/73408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/comments?post=73408"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts\/73408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media\/278064"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media?parent=73408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/categories?post=73408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/tags?post=73408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}