{"id":118542,"date":"2022-05-27T16:34:28","date_gmt":"2022-05-27T14:34:28","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/como-garantir-que-suas-ligacoes-frias-se-tornem-reunioes\/"},"modified":"2024-10-29T11:10:06","modified_gmt":"2024-10-29T09:10:06","slug":"como-garantir-que-suas-ligacoes-frias-se-tornem-reunioes","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/pt-br\/blog\/como-garantir-que-suas-ligacoes-frias-se-tornem-reunioes\/","title":{"rendered":"Como garantir que suas liga\u00e7\u00f5es frias se tornem reuni\u00f5es?"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\">How to make sure your cold calls get you appointments?<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/agende-uma-demo\/\" style=\"border-radius:3px\">CONTACT SALES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/teste-gratuito-de-14-dias-do-cloudtalk\/\" style=\"border-radius:3px\">TRY FOR FREE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-1024x683.jpg\" alt=\"foto de homem liga&#xE7;&#xE3;o fria\" class=\"wp-image-6537\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-1024x683.jpg 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-300x200.jpg 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-768x512.jpg 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-200x133.jpg 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-672x448.jpg 672w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-560x373.jpg 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-484x323.jpg 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-400x267.jpg 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-392x261.jpg 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-120x80.jpg 120w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-203x135.jpg 203w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments-64x43.jpg 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/cloudtalk-how-to-make-sure-your-cold-calls-get-you-appointments.jpg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\">Cansado de liga\u00e7\u00f5es frias ineficazes? Leia mais para ver como converter liga\u00e7\u00f5es em reuni\u00f5es! Estamos listando nossas melhores dicas de liga\u00e7\u00f5es frias que voc\u00ea pode implementar imediatamente.<\/p>\n\n\n\n<p>Voc\u00ea sabia que menos de <a href=\"https:\/\/blog.hubspot.com\/sales\/cold-calling-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">1% das liga\u00e7\u00f5es frias<\/a> realmente se convertem em reuni\u00f5es? Visto que <a href=\"https:\/\/www.resourcefulselling.com\/cold-calling-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">82% dos potenciais compradores<\/a> provavelmente aceitariam um convite para uma reuni\u00e3o, \u00e9 uma <a href=\"https:\/\/www.hotjar.com\/conversion-rate-optimization\/\" target=\"_blank\" rel=\"noreferrer noopener\">taxa de convers\u00e3o<\/a> terrivelmente baixa. A conclus\u00e3o disso \u00e9 clara: tem algo nessa abordagem de vendas que precisa ser mudado imediatamente. As liga\u00e7\u00f5es frias n\u00e3o s\u00e3o apenas bem-sucedidas \u2013 a estrat\u00e9gia precisa ser perfeita para que funcionem. Veja como garantir que suas liga\u00e7\u00f5es frias sejam convertidas em reuni\u00f5es<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"why-your-cold-calls-don-t-work\">Por que suas liga\u00e7\u00f5es frias n\u00e3o funcionam<\/h2>\n\n\n\n<p>Normalmente, um dos maiores erros da estrat\u00e9gia de liga\u00e7\u00e3o fria \u00e9 n\u00e3o pesquisar o suficiente. Para tornar suas liga\u00e7\u00f5es realmente eficazes, voc\u00ea deve continuar aprendendo sobre seus clientes, suas necessidades, h\u00e1bitos e valores.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.briantracy.com\/blog\/sales-success\/7-cold-calling-tips-that-will-yield-greater-returns\/\" target=\"_blank\" rel=\"noreferrer noopener\">Brian Tracy<\/a>, um dos gurus de marketing mais famosos por a\u00ed, acha que isso \u00e9 uma das dicas mais importantes para as liga\u00e7\u00f5es frias. O conselho dele \u00e9 <strong>manter o foco no cliente<\/strong> (ou, em outras palavras, no cliente em potencial). Voc\u00ea n\u00e3o deve falar sobre voc\u00ea e seu produto durante toda a liga\u00e7\u00e3o \u2013 essa t\u00e9cnica de vendas est\u00e1 desatualizada h\u00e1 muito tempo. Em vez disso, \u00e9 muito melhor falar sobre as necessidades do seu cliente em potencial e responder \u00e0s perguntas dele. A chave \u00e9 tornar sua venda <strong>centrada no cliente<\/strong>.<\/p>\n\n\n\n<p>Outra coisa que impede o sucesso \u00e9 a <strong>profecia auto-realiz\u00e1vel<\/strong>. A abordagem \u201cOdeio liga\u00e7\u00f5es frias\u201d n\u00e3o o levar\u00e1 muito longe. Se voc\u00ea continuar dizendo a si mesmo que n\u00e3o vai dar certo, com certeza n\u00e3o dar\u00e1. \u00c9 verdade que as liga\u00e7\u00f5es frias n\u00e3o t\u00eam a melhor reputa\u00e7\u00e3o, mas ser pessimista desde o in\u00edcio tamb\u00e9m n\u00e3o ajuda. Voc\u00ea deve se concentrar em procurar oportunidades de melhoria, em vez de reclamar.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Increase sales with the 7 best calling templates.<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"635\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/eBook-cold-calling-templates.svg\" alt=\"\" class=\"wp-image-177297\" style=\"object-fit:cover\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/cold-calling-templates-ebook\/\">Read for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-improve-your-cold-calls\">Como melhorar as suas liga\u00e7\u00f5es frias<\/h2>\n\n\n\n<p>Agora que voc\u00ea sabe por que as suas liga\u00e7\u00f5es frias n\u00e3o funcionam (e mesmo que funcionem, ainda podem melhorar), o que voc\u00ea pode fazer exatamente para aprimorar o resultado?<\/p>\n\n\n\n<p>Existem muitas t\u00e9cnicas de liga\u00e7\u00e3o fria comprovadas e testadas, e n\u00f3s listamos as nossas favoritas abaixo:<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"revise-your-cold-calling-strategy\">Revise sua estrat\u00e9gia de liga\u00e7\u00f5es frias<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cherry-pick the prospects<\/strong>\u00a0\u2013 Reflect on your previous cold calling efforts. What are the best converting segments? Who are the best customers? Your time is precious so you need to prioritize accordingly. With the right call center software, you can analyze your previous efforts and see what works best.<\/li>\n\n\n\n<li><strong>Automate repetitive tasks<\/strong>\u00a0\u2013 Cold calling can get tedious, especially after some time. This is why it makes sense to automate the process as much as possible \u2013 except for the call, of course, as this is where the magic happens! Luckily, all the small and repetitive things can be automated with the help of call centre tools. This way, you can save your energy to focus on the more creative side of cold calling.<\/li>\n\n\n\n<li><strong>Keep track of your goals<\/strong>\u00a0\u2013 It makes a lot of sense to keep an eye on your KPIs while you work. Seeing how much you\u2019re missing might be just the thing that keeps you motivated. Again, call centre software makes it much easier to draw inspiration from the data. Have a look at this example from CloudTalk:<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-1024x768.png\" alt=\"Dashboard\" class=\"wp-image-1093\" style=\"width:840px;height:630px\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-1024x768.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-300x225.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-768x576.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-1536x1152.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-1392x1044.png 1392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm.png 1600w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-200x150.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-597x448.png 597w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-533x400.png 533w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-484x363.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-400x300.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-388x291.png 388w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-107x80.png 107w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-180x135.png 180w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-call-center-software-dashboard-crm-64x48.png 64w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"rewrite-your-cold-calling-scripts\">Reescreva seus scripts de liga\u00e7\u00f5es frias<\/h2>\n\n\n\n<p>Voc\u00ea deveria estar usando um script de vendas? N\u00f3s sabemos que as conversas podem tomar rumos diferentes, mas mesmo que voc\u00ea n\u00e3o se atenha completamente ao cen\u00e1rio, \u00e9 sempre \u00fatil t\u00ea-lo \u00e0 m\u00e3o. Tamb\u00e9m \u00e9 uma grande economia de tempo quando se trata de realizar o onboarding de novos membros da equipe. Com os scripts de liga\u00e7\u00f5es frias, sua estrat\u00e9gia \u00e9 escrita e armazenada. Dessa forma, pode ser facilmente repassado para outros atendentes de call center.<\/p>\n\n\n\n<p>Claro, voc\u00ea pode escrever seu script em documentos separados (ou at\u00e9 mesmo em papel), mas \u00e9 altamente recomend\u00e1vel usar um CRM de vendas dedicado para isso. Por exemplo, o <strong>Zoho CRM<\/strong> oferece um <a href=\"https:\/\/www.zoho.com\/creator\/help\/script\/using-script-builder.html\" target=\"_blank\" rel=\"noreferrer noopener\">construtor de scripts integrado<\/a>. Voc\u00ea pode usar seu CRM para criar scripts e integr\u00e1-lo ao software do seu call center, como o <a href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/\"><strong>CloudTalk<\/strong><\/a>, ou pode facilitar ainda mais com o recurso de <a href=\"https:\/\/test-staging.cloudtalk.io\/\">Campanhas do CloudTalk<\/a>.<\/p>\n\n\n\n<p>Tudo bem, ent\u00e3o como come\u00e7ar a escrever um script de liga\u00e7\u00e3o fria que realmente funciona?<\/p>\n\n\n\n<p>Aqui est\u00e3o algumas das coisas mais importantes a se ter em mente:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mind your manners<\/strong>\u00a0\u2013 Some industries may appear quite laid back, but you should never forget that you\u2019re getting in touch with someone for the first time. Be sure to ask if this is the right time to talk and if it\u2019s not, schedule a call for another hour. This has another advantage, as the prospect has to pick an hour that suits them, which means they\u2019re making a commitment. This has a powerful psychological impact, which we\u2019re going to describe later in more detail.\u00a0<\/li>\n\n\n\n<li><strong>Take time to do a little research<\/strong>\u00a0\u2013 When you know it might be worth it, going the extra mile can work wonders. Go to the prospect\u2019s profile on LinkedIn, read a little about the company and their role in it. Everyone is tired of generic cold calls so they\u2019re sure to appreciate a little personal touch. For example, if they just moved to another company, you can ask them how the new job is going. If you went to the same school, or worked with the same people, it\u2019s even better, as you already have something in common. Don\u2019t hesitate to use that as an ice breaker!<\/li>\n\n\n\n<li><strong>Keep it short and sweet<\/strong>\u00a0\u2013 We all got a lot on our plates, so skip the lengthy introductions and get straight to the point. You only have around 15 seconds to convince your client that you can offer some real value to them. Be sure to deliver a hook, a short and convincing pitch of your product that is focused on the client\u2019s needs.<\/li>\n\n\n\n<li><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"use-some-psychological-tricks-to-help-you-out\">Use alguns truques psicol\u00f3gicos para ajud\u00e1-lo<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smile more<\/strong>\u00a0\u2013 Fake it till you make it, or something along these lines. Have you heard of the\u00a0<a href=\"https:\/\/www.psychologytoday.com\/us\/blog\/the-science-willpower\/201208\/smile-your-way-out-stress\" target=\"_blank\" rel=\"noreferrer noopener\">pencil-holding experiment<\/a>? You need to hold a pencil between your teeth for a little while, so your mouth forms a smile. As a result, this is supposed to make you feel more relaxed and more confident. It may sound funny, but it actually works! Working with these simple\u00a0<a href=\"https:\/\/en.wikipedia.org\/wiki\/Facial_feedback_hypothesis\" target=\"_blank\" rel=\"noreferrer noopener\">facial feedback techniques<\/a>\u00a0can help you step up your cold calling game.<\/li>\n\n\n\n<li><strong>Use a positioning statement<\/strong>\u00a0\u2013 Ask your prospect a question like this one: You\u2019re a busy marketing professional that could use some more automation. Would you agree? The point is to use a statement they have no choice but to agree with. It\u2019s one of the easiest ways to come up with an effective sales hook.<\/li>\n\n\n\n<li><strong>Give your prospects a choice<\/strong>\u00a0\u2013 When <a href=\"https:\/\/news.simplybook.me\/10-essential-tips-to-streamline-appointment-management-system-for-small-businesses\/\" target=\"_blank\" rel=\"noopener\">agreeing on an appointment<\/a>, allow your interlocutor to choose the date that suits them best. You can use a tool like\u00a0Harmonizely\u00a0and send a scheduling link. The meeting will appear in both calendars after choosing a time slot, simple as that. As we\u2019ve already mentioned, it will make the participant feel more involved in the meeting \u2013 after all, they picked the date themselves, haven\u2019t they?<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"key-takeaways-for-effective-cold-calls\">Principais conclus\u00f5es sobre as liga\u00e7\u00f5es frias eficazes<\/h2>\n\n\n\n<p>Como voc\u00ea pode ver, a liga\u00e7\u00e3o fria n\u00e3o \u00e9 t\u00e3o ruim assim. Se voc\u00ea quiser acertar, precisa come\u00e7ar com <strong>um pouco de pesquisa<\/strong> e <strong>alguns toques pessoais<\/strong>. Investir algum tempo na sua estrat\u00e9gia certamente percorrer\u00e1 um longo caminho. Tenha uma boa liga\u00e7\u00e3o fria!<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cansado de liga\u00e7\u00f5es frias ineficazes? Leia mais para ver como converter liga\u00e7\u00f5es em reuni\u00f5es! Estamos listando nossas melhores dicas de&#8230;<\/p>\n","protected":false},"author":29,"featured_media":81787,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-118542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts\/118542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/comments?post=118542"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts\/118542\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media\/81787"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media?parent=118542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/categories?post=118542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/tags?post=118542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}