{"id":112987,"date":"2022-05-04T00:43:59","date_gmt":"2022-05-03T22:43:59","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/5-linhas-vermelhas-que-voce-nunca-deve-cruzar-em-uma-ligacao-fria\/"},"modified":"2024-10-18T19:12:50","modified_gmt":"2024-10-18T17:12:50","slug":"5-linhas-vermelhas-que-voce-nunca-deve-cruzar-em-uma-ligacao-fria","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/pt-br\/blog\/5-linhas-vermelhas-que-voce-nunca-deve-cruzar-em-uma-ligacao-fria\/","title":{"rendered":"5 linhas vermelhas que voc\u00ea nunca deve cruzar em uma liga\u00e7\u00e3o fria"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\">5 Red lines you should never cross in a cold call<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/demo\/\" style=\"border-radius:3px\">CONTACT SALES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/signup\/\" style=\"border-radius:3px\">TRY FOR FREE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-1024x538.png\" alt=\"ilustra&#xE7;&#xE3;o o que n&#xE3;o fazer em uma liga&#xE7;&#xE3;o fria\" class=\"wp-image-8943\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\">A liga\u00e7\u00e3o fria pode ser um jogo dif\u00edcil de jogar \u00e0s vezes. Voc\u00ea est\u00e1 confiante de que seu produto \u00e9 uma solu\u00e7\u00e3o que todo mundo adora. E quanto \u00e0 sua parte como representante de vendas, voc\u00ea tem um excelente argumento de venda que considera sua arma secreta para conquistar clientes. No entanto, quando se trata de fazer a liga\u00e7\u00e3o fria, voc\u00ea enfrenta muitas rejei\u00e7\u00f5es. Voc\u00ea pode estar se perguntando se esse hype sobre a efic\u00e1cia das liga\u00e7\u00f5es frias \u00e9 real, afinal.<\/p>\n\n\n\n<p>\u00c9 verdade que ter o discurso perfeito \u00e9 um pr\u00e9-requisito para conquistar seus clientes em potencial, mas a maneira como voc\u00ea o apresenta da maneira certa tem o mesmo peso. Muitas das rejei\u00e7\u00f5es que voc\u00ea est\u00e1 enfrentando t\u00eam causas comportamentais. Voc\u00ea pode estar cruzando algumas linhas vermelhas comportamentais nas suas liga\u00e7\u00f5es frias. Essas linhas vermelhas est\u00e3o, na verdade, exagerando em alguns dos ditames b\u00e1sicos das liga\u00e7\u00f5es frias, como assumir o controle da conversa ou formar um v\u00ednculo \u00edntimo com seus clientes em potencial. Para ficar dentro da zona segura, voc\u00ea precisa saber o quanto \u00e9 demais. Acompanhe e voc\u00ea aprender\u00e1 algumas dessas linhas vermelhas e como ter certeza de que voc\u00ea n\u00e3o as est\u00e1 cruzando. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"1-being-domineering\"><strong>1 &#8211; Ser dominador <\/strong><\/h2>\n\n\n\n<p>Voc\u00ea sempre escutou que um representante de vendas deve dominar a conversa. Voc\u00ea n\u00e3o deve ser t\u00edmido e deve fazer perguntas diretas. Voc\u00ea n\u00e3o deve aceitar um n\u00e3o como resposta e desafiar suas obje\u00e7\u00f5es (irracionais) at\u00e9 faz\u00ea-los perceber que suas vidas seriam um inferno sem voc\u00ea. Voc\u00ea sabe por experi\u00eancia que as pessoas s\u00f3 ouviriam os representantes de vendas que confiam em seus produtos e est\u00e3o prontos para lutar contra qualquer obje\u00e7\u00e3o lan\u00e7ada a eles. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Improve cold calling strategy with these 7 templates<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"635\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/eBook-cold-calling-templates.svg\" alt=\"\" class=\"wp-image-177297\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/?page_id=175030\/\">Read for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Isso \u00e9 verdade&#8230; at\u00e9 que fique um pouco fora de controle. Embora desafiar educadamente os pontos de vista dos seus clientes em potencial seja um sinal de que seu produto \u00e9 de fato o certo para eles, ultrapassar a linha aqui e parecer dominador tornaria o problema em algo pessoal para o cliente em potencial. Eles podem sentir que <strong>voc\u00ea os est\u00e1 ofendendo em vez de abordando suas obje\u00e7\u00f5es.<\/strong> <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-avoid-being-domineering-in-a-cold-call\"><strong>Como evitar ser dominador em uma liga\u00e7\u00e3o fria?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For one thing, you should know that dominating the sales call doesn\u2019t mean you should sound arrogant. It only means that\u00a0<strong>you should be the one driving the conversation forward<\/strong>\u00a0and keeping it on track by asking relevant questions and addressing your prospect\u2019s concerns.<\/li>\n\n\n\n<li>As Steve Martin writes for\u00a0<a href=\"https:\/\/hbr.org\/2015\/03\/what-separates-the-strongest-salespeople-from-the-weakest\" target=\"_blank\" rel=\"noreferrer noopener\">HBR<\/a>: \u201c<strong>Situational dominance<\/strong>\u00a0is a personal interaction strategy by which the customer accepts the salesperson\u2019s recommendations and follows his advice.\u00a0<strong>A relaxed-dominant<\/strong>\u00a0salesperson speaks freely and guides the conversation as he confidently shares his knowledge and opinions with the customer.\u201d<\/li>\n\n\n\n<li>Focus on the\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbesleadershipforum\/2012\/02\/03\/the-one-kind-of-sales-rep-who-does-best-at-b2b\/?sh=60560b8e4500\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cthree pillar sales\u201d strategy<\/a>:\u00a0<strong>teaching, tailoring, taking control<\/strong>. You might notice that before \u201ctaking control\u201d of the conversation, a sales rep should take essential steps: teaching their prospects and challenging their current knowledge, and tailoring their sales message to the specific needs and challenges of their prospects.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"2-sounding-too-intimate-and-personal\"><strong>2 &#8211; Soar muito \u00edntimo e pessoal <\/strong><\/h2>\n\n\n\n<p>Decidir seu tom ao falar com seu cliente em potencial \u00e9 uma das coisas mais importantes a se fazer em uma liga\u00e7\u00e3o fria. Se soar dominador e arrogante agitaria seus clientes em potencual, soar muito \u00edntimo tamb\u00e9m provoca o mesmo. <strong>Voc\u00ea precisa preservar uma dist\u00e2ncia que n\u00e3o seja muito arrogante nem \u00edntima<\/strong>. Fazer perguntas pessoais, mesmo que seja para quebrar o gelo e iniciar uma conversa (&#8220;Como voc\u00ea est\u00e1?&#8221; ou &#8220;Como est\u00e1 sua fam\u00edlia?&#8221;) pode ser desconcertante. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-stop-being-too-intimate-in-your-cold-call\"><strong>Como deixar de ser muito \u00edntimo na sua liga\u00e7\u00e3o fria? <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You don\u2019t need to sound as chilly and monotonous as a robot in your cold calls<\/strong>. Being amiable and friendly with your prospects goes a long way. The problem begins when you (unintentionally) cross the line. For example, while it\u2019s recommended to use the prospect\u2019s first name to address them, using their name frequently at the end of each sentence would sound a little weird for someone who is speaking with you for the first time.<\/li>\n\n\n\n<li><strong>Practice the tone with your partners<\/strong>. Record your voice and analyze your mistakes. Don\u2019t just settle for the status quo. Use different versions of greeting, introduction, pitching, questioning, etc. and see what sounds fine.<\/li>\n\n\n\n<li><strong>Work on a script and try to figure out different ways to convey the same message<\/strong>. Keep the conversation relevant by asking questions about what\u2019s necessary instead of groping your way forward and asking what comes to your mind. Do your research about the prospect, identify their concerns and needs, and personalize your script to make sure you\u2019re addressing them accordingly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"3-following-up-after-a-hard-rejection\"><strong>3 &#8211; Acompanhamento ap\u00f3s uma forte rejei\u00e7\u00e3o <\/strong><\/h2>\n\n\n\n<p>As liga\u00e7\u00f5es de acompanhamento s\u00e3o o santo graal das liga\u00e7\u00f5es frias. A raz\u00e3o \u00e9 clara: \u00e9 quase imposs\u00edvel fechar um neg\u00f3cio na primeira liga\u00e7\u00e3o fria. <a href=\"https:\/\/blog.thebrevetgroup.com\/21-mind-blowing-sales-stats\" target=\"_blank\" rel=\"noreferrer noopener\">80% dos neg\u00f3cios s\u00e3o fechados ap\u00f3s o<\/a> <a href=\"https:\/\/blog.thebrevetgroup.com\/21-mind-blowing-sales-stats\" target=\"_blank\" rel=\"noreferrer noopener\">5\u00ba acompanhamento<\/a>. Mas, como acontece com o elemento de tom na sua chamada de vendas, <strong>h\u00e1 uma linha vermelha para quando e como voc\u00ea deve acompanhar seus clientes em potencial<\/strong>. Voc\u00ea n\u00e3o pode simplesmente pegar o telefone e acompanhar todos os clientes em potencial com os quais n\u00e3o teve sorte. <\/p>\n\n\n\n<p>Em alguns casos, a rejei\u00e7\u00e3o \u00e9 t\u00e3o dif\u00edcil que voc\u00ea sente que o cliente em potencial n\u00e3o \u00e9 a pessoa certa para ligar novamente. Voc\u00ea pode perceber isso depois de uma discuss\u00e3o com ele e descobrir que suas obje\u00e7\u00f5es n\u00e3o podem ser abordadas (ele pode ter expectativas irracionais, como uma grande diminui\u00e7\u00e3o de pre\u00e7o) ou simplesmente pode n\u00e3o precisar de seus produtos ou servi\u00e7os. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-follow-up-the-right-way\"><strong>Como acompanhar da maneira correta? <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set the expectations<\/strong>. When are you planning to follow-up (the exact date and time is important)? How do you want to do that (on the phone, zoom call, by email, etc.)? What are you planning to discuss? Who is going to follow-up? And other details of your follow-up should be determined beforehand. This will produce a feeling of commitment for your prospect.<\/li>\n\n\n\n<li><strong>Send<\/strong>\u00a0<strong>them reminders to avoid catching them off-guard<\/strong>. A simple email reminder introducing yourself and reminding of your schedule would do. But if you really want to make a mark, you can send them postcards thanking them for taking the time to talk to you and reminding them about the follow-up schedule.<\/li>\n\n\n\n<li><strong>To<\/strong>\u00a0<strong>avoid being pushy in your follow-up calls<\/strong>\u00a0and save time, do your homework and\u00a0<strong>research your prospect<\/strong>\u00a0more than before. Scheduling a follow-up with your prospect means that they\u2019re interested in your product, so do your best to present your product as a life saver for them.<\/li>\n\n\n\n<li><strong>Sending<\/strong>\u00a0<strong>an email follow-up after a cold call helps a lot<\/strong>. Send them some product reviews that would support your point of view and help build trust.\u00a0<a href=\"https:\/\/wiremo.co\/business\/32-online-reviews-statistics-you-need-to-know-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to these statistics<\/a>, reviews have a direct impact on boosting sales. For example, 92% of consumers are more likely to buy a product or service if they have been able to find a trusted review about it. <strong>Are you more likely to purchase a product or service if you have been able to read a trusted review about it?<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/wiremo.co\/business\/32-online-reviews-statistics-you-need-to-know-in-2021\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021.png\" alt=\"infogr&#xE1;ficos impacto das an&#xE1;lises nas liga&#xE7;&#xF5;es frias\" class=\"wp-image-8949\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021.png 800w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-300x180.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-768x461.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-200x120.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-747x448.png 747w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-560x336.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-484x290.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-400x240.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-392x235.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-133x80.png 133w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-225x135.png 225w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-64x38.png 64w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach out to them before calling<\/strong>. In some cases, it\u2019s more reasonable to reach out to your prospect via a different channel than a call. Email is probably the most popular form of outreach in the digital world. Use a\u00a0<a href=\"https:\/\/thedigitalprojectmanager.com\/crms-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaborative CRM<\/a>\u00a0to register a prospect\u2019s email address and phone number and log in your progress. Send them a <a href=\"https:\/\/snov.io\/glossary\/cold-email\/\" target=\"_blank\" rel=\"noopener\">cold email<\/a> and after getting a positive response contact them on the phone. Check out these\u00a0<a href=\"https:\/\/hunter.io\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">cold email templates<\/a>\u00a0from Hunter.io to find inspiration.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"4-disrespecting-the-gatekeepers\"><strong>4 &#8211; Desrespeitando os gatekeepers<\/strong><\/h2>\n\n\n\n<p>Gatekeepers s\u00e3o as pessoas com quem voc\u00ea precisa conversar antes de chegar ao tomador de decis\u00e3o. Eles podem ser secret\u00e1rios, assistentes, atendentes de suporte ao cliente ou qualquer outra pessoa que voc\u00ea precise passar para conversar com o tomador de decis\u00f5es. Desnecess\u00e1rio dizer que os gatekeepers t\u00eam o poder de recusar voc\u00ea com qualquer desculpa e, como o tomador de decis\u00e3o n\u00e3o est\u00e1 esperando suas liga\u00e7\u00f5es, basicamente n\u00e3o h\u00e1 nada que voc\u00ea possa fazer sobre isso. Portanto, <strong>voc\u00ea precisa ser o mais respeitoso poss\u00edvel<\/strong> ao conversar com os gatekeepers. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-deal-with-the-gatekeepers\"><strong>Como lidar com os gatekeepers? <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Treat them as decision-makers of a kind<\/strong>. They\u2019re probably receiving other cold calls so they determine whether your argument is compelling enough to be passed to the decision-maker. So have a scenario in mind (and maybe practice a script) when speaking with the gatekeepers.<\/li>\n\n\n\n<li><strong>Build a relationship with them<\/strong>. Register their names in your CRM and address them accordingly when calling them.<\/li>\n\n\n\n<li><strong>Have patience with them<\/strong>. In many cases they would refrain from connecting you to the decision-maker because of bad timing. Don\u2019t take it personally and ask them politely when it will be the right time to call.<\/li>\n\n\n\n<li><strong>Ask them for guidance<\/strong>. Suppose you\u2019re contacting the support agent in charge of answering incoming phones. They probably know the company and the decision-makers well, so politely ask them to direct you to the right decision-maker.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"5-ignoring-objections\"><strong>5 &#8211; Ignorando obje\u00e7\u00f5es<\/strong><\/h2>\n\n\n\n<p>Raramente ocorre que um cliente em potencial n\u00e3o tenha obje\u00e7\u00f5es quando voc\u00ea oferece seu produto a ele. Afinal, voc\u00ea est\u00e1 fazendo uma liga\u00e7\u00e3o fria e as pessoas normalmente n\u00e3o confiam em estranhos pedindo para comprar um produto que ainda n\u00e3o conhecem, mesmo que precisem muito desse produto. O melhor cen\u00e1rio poss\u00edvel em uma liga\u00e7\u00e3o fria \u00e9 que o cliente em potencial fa\u00e7a algumas perguntas e levante algumas obje\u00e7\u00f5es, e somente se voc\u00ea puder abord\u00e1-las com sucesso, ele agendar\u00e1 uma liga\u00e7\u00e3o de acompanhamento. <\/p>\n\n\n\n<p>Voc\u00ea poderia dizer que o trabalho de um representante de vendas ao fazer uma liga\u00e7\u00e3o fria \u00e9 abordar as obje\u00e7\u00f5es dos clientes em potencial. E passo a passo, depois que todas as perguntas forem respondidas e as d\u00favidas esclarecidas, o cliente em potencial come\u00e7ar\u00e1 a considerar sua oferta. Mas este \u00e9 o processo que exige muito esfor\u00e7o e, claro, paci\u00eancia. <strong>Os representantes de vendas mais bem-sucedidos s\u00e3o aqueles que conhecem o produto de dentro para fora e t\u00eam paci\u00eancia para responder \u00e0s perguntas dos clientes em potencial<\/strong>. <\/p>\n\n\n\n<p>Da mesma forma, os piores representantes de vendas s\u00e3o aqueles que n\u00e3o sabem como lidar com as obje\u00e7\u00f5es levantadas pelos clientes em potencial. Na verdade, como representante de vendas, a \u00faltima linha a ser cruzada em uma liga\u00e7\u00e3o fria \u00e9 ignorar as obje\u00e7\u00f5es dos seus clientes em potencial. Isso \u00e9 t\u00e3o ofensivo para algumas pessoas que elas podem desligar o telefone depois de voc\u00ea ignorar suas obje\u00e7\u00f5es algumas vezes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-address-your-prospect-s-objections\"><strong>Como lidar com as obje\u00e7\u00f5es do seu cliente em potencial?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Know the product inside out<\/strong>. If you\u2019re new to the job, make sure you spend enough time to study the product and its use cases. Don\u2019t shy away from talking to product designers or product engineers to understand the product well.<\/li>\n\n\n\n<li><strong>Show appreciation for their time<\/strong>. Remember that you\u2019re not doing your prospect any favor by cold calling them. As a matter of fact, they are doing you a favor by taking your call. So be appreciative of the time they give you.<\/li>\n\n\n\n<li><strong>Always see things from your prospect\u2019s point of view<\/strong>. It might be frustrating for you to be rejected or (even feel humiliated) multiple times a day, but every new prospect is a blank slate, a new opportunity regardless of the past. So don\u2019t let the frustration affect your tone in any way and do your best to be agreeable to your prospect.<\/li>\n\n\n\n<li><strong>Don\u2019t<\/strong>\u00a0<strong>drone on<\/strong>. One of the biggest mistakes you could make is talking incessantly over the phone. Even when you\u2019re explaining your proposal, it\u2019s necessary to pause sometimes and make sure your prospect is not bored or overwhelmed by asking something like \u201care you following me?\u201d.<\/li>\n\n\n\n<li><strong>Listen<\/strong>\u00a0<strong>carefully<\/strong>. Ask open ended questions (the ones that don\u2019t require a simple yes or no) and listen carefully to how your prospect explains the issues they have. Listening to your prospects talk about their issues is a great way to\u00a0<a href=\"https:\/\/www.mentionlytics.com\/blog\/what-is-audience-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">gain customer intelligence<\/a>. Try to emulate their words and language to form a level of intimacy and trust.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"going-beyond-a-pushy-sales-call\">Indo al\u00e9m de uma chamada de vendas insistente<\/h2>\n\n\n\n<p>Acredite ou n\u00e3o, mas at\u00e9 mesmo as estrat\u00e9gias de vendas mais eficazes precisam ser adaptadas \u00e0s necessidades do mercado. A liga\u00e7\u00e3o fria \u00e9 uma dessas estrat\u00e9gias. Considerando o engajamento das pessoas com o mundo digital, \u00e9 preciso incorpor\u00e1-lo na sua estrat\u00e9gia geral de vendas. <strong>Voc\u00ea precisa ter certeza de aumentar seus pontos de contato com seus clientes onde quer que eles estejam<\/strong>. Isso inclui o telefone, bem como outros canais digitais. Usar um <a href=\"https:\/\/www.g2.com\/categories\/customer-communications-management\" target=\"_blank\" rel=\"noreferrer noopener\">software de gerenciamento de comunica\u00e7\u00f5es com o cliente adequado<\/a> que agilize suas comunica\u00e7\u00f5es em diferentes canais, como telefonemas, e-mails, redes sociais ou outros canais, pode ser de grande ajuda. <\/p>\n\n\n\n<p>A lot of sales professionals agree that using digital marketing tactics such as <a href=\"https:\/\/vtldesign.com\/digital-marketing\/email-marketing\/b2b-email-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>,\u00a0content marketing, digital ads, social media, digital customer research and\u00a0<a href=\"https:\/\/thecxlead.com\/tools\/best-sentiment-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment analysis<\/a>,\u00a0\u00a0<a href=\"https:\/\/theecommmanager.com\/mobile-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile marketing<\/a>, etc. could increase the effectiveness of your sales strategy.\u00a0<strong>Providing an omnichannel digital experience<\/strong>\u00a0for your prospects would make their customer journey more pleasant which will in turn increase revenue up to 15% while also boosting customer satisfaction by around\u00a0<a href=\"https:\/\/thedigitalprojectmanager.com\/helpdesk-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">20%<\/a>.<\/p>\n\n\n\n<p>A <a href=\"https:\/\/social-hire.com\/blog\/market-updates\/why-and-how-business-owners-should-invest-in-digital-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">entrevista<\/a> de Tony Restell com Kissoon Carr sobre a import\u00e2ncia do marketing digital ao lado de outros canais \u00e9 bastante informativa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"wrapping-up\"><strong>Para terminar<\/strong><\/h2>\n\n\n\n<p>As liga\u00e7\u00f5es frias s\u00e3o consideradas uma estrat\u00e9gia de vendas agressiva e intrusiva. E, sinceramente, voc\u00ea pode culpar alguns representantes de vendas impacientes por essa m\u00e1 reputa\u00e7\u00e3o. Essas s\u00e3o as pessoas que tendem a cruzar v\u00e1rias linhas ao ligar para as pessoas. Acham que assumir o controle da conversa significa ser dominador e arrogante; ou, inversamente, eles podem pensar que ser muito \u00edntimo pode construir algum tipo de confian\u00e7a. Eles podem parecer muito insistentes e continuar acompanhando depois que algu\u00e9m respondeu com uma forte rejei\u00e7\u00e3o. Eles podem pensar que os gatekeepers n\u00e3o s\u00e3o t\u00e3o importantes e desrespeit\u00e1-los. Ou, o pior de tudo, eles podem continuar ignorando as obje\u00e7\u00f5es do cliente em potencial em vez de abord\u00e1-las de acordo. <br\/><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>Biografia do autor: <\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"366\" height=\"366\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa.jpeg\" alt=\"foto bio autor Mostafa Dastras\" class=\"wp-image-23195 size-full\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa.jpeg 366w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-300x300.jpeg 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-150x150.jpeg 150w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-200x200.jpeg 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-291x291.jpeg 291w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-80x80.jpeg 80w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-135x135.jpeg 135w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-64x64.jpeg 64w\" sizes=\"auto, (max-width: 366px) 100vw, 366px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Mostafa Dastras \u00e9 redator do <a href=\"https:\/\/thedigitalprojectmanager.com\/best-project-management-software-for-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Digital Project Manager<\/a>, um importante centro de recursos de gerenciamento de projetos digitais e comunidade administrado pela equipe de publica\u00e7\u00e3o digital independente da <a href=\"https:\/\/www.blackandwhitezebra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black &amp; White Zebra<\/a>. Seu trabalho apareceu nas principais publica\u00e7\u00f5es como HubSpot, WordStream, SmartInsights, LeadPages, Sendinblue e MarketingProfs. Visite seu blog, <a href=\"https:\/\/liveabusinesslife.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LiveaBusinessLife<\/a> ou entre em contato via rede social para se conectar com ele.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A liga\u00e7\u00e3o fria pode ser um jogo dif\u00edcil de jogar \u00e0s vezes. Voc\u00ea est\u00e1 confiante de que seu produto \u00e9&#8230;<\/p>\n","protected":false},"author":37,"featured_media":83113,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[],"tags":[],"class_list":["post-112987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts\/112987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/comments?post=112987"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/posts\/112987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media\/83113"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media?parent=112987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/categories?post=112987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/tags?post=112987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}