{"id":277453,"date":"2024-11-22T11:30:41","date_gmt":"2024-11-22T09:30:41","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/a-swile-obtem-um-aumento-de-30-na-produtividade-de-vendas-e-um-aumento-de-40-na-taxa-de-conexao-de-chamadas\/"},"modified":"2024-11-22T14:21:49","modified_gmt":"2024-11-22T12:21:49","slug":"a-swile-obtem-um-aumento-de-30-na-produtividade-de-vendas-e-um-aumento-de-40-na-taxa-de-conexao-de-chamadas","status":"publish","type":"page","link":"https:\/\/test-staging.cloudtalk.io\/a-swile-obtem-um-aumento-de-30-na-produtividade-de-vendas-e-um-aumento-de-40-na-taxa-de-conexao-de-chamadas\/","title":{"rendered":"Swile alcan\u00e7a um aumento de 30% na produtividade de vendas e 40% na taxa de conex\u00e3o de chamadas"},"content":{"rendered":"\n<div class=\"wp-block-group cs-top-section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-vertically-aligned-center cs-top-section-left is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"caption\">Hist\u00f3ria do cliente<\/p>\n\n\n\n<h1 class=\"wp-block-heading\">Swile alcan\u00e7a um aumento de 30% na produtividade de vendas e 40% na taxa de conex\u00e3o de chamadas<\/h1>\n\n\n\n<p>A Swile, l\u00edder em inova\u00e7\u00e3o de benef\u00edcios corporativos, recorreu \u00e0 plataforma de comunica\u00e7\u00e3o robusta do CloudTalk para superar os desafios de qualidade de chamada e aumentar a produtividade da equipe no Brasil e na Fran\u00e7a.<\/p>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Conversamos com Mariana Ra\u00f1a, Gerente de Produto da Swile, para explorar como a CloudTalk transformou seus fluxos de comunica\u00e7\u00e3o e trouxe benef\u00edcios tang\u00edveis para suas equipes.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column cs-top-section-right is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:19.5rem\">\n<div class=\"wp-block-group cs-sidebar\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-full is-resized cs-sidebar-image\"><img loading=\"lazy\" decoding=\"async\" width=\"312\" height=\"192\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Group-39637.png\" alt=\"hist&#xF3;ria do cliente swile\" class=\"wp-image-276053\" style=\"width:312px;height:auto\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Group-39637.png 312w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Group-39637-300x185.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Group-39637-184x113.png 184w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Group-39637-88x54.png 88w\" sizes=\"auto, (max-width: 312px) 100vw, 312px\" \/><\/figure>\n\n\n\n<div class=\"wp-block-group cs-sidebar-section cs-sidebar-favourite-features\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"cs-sidebar-section-heading\">Recursos favoritos<\/p>\n\n\n\n<div class=\"wp-block-columns cs-sidebar-favourite-feature is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1rem\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/03\/icon-solutions-sales-outbound.svg\" alt=\"\" class=\"wp-image-207889\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Qualidade de chamada confi\u00e1vel<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns cs-sidebar-favourite-feature is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1rem\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"48\" height=\"48\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/11\/salesforce-icon.svg\" alt=\"\" class=\"wp-image-193437\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>Integra\u00e7\u00e3o com Salesforce<\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns cs-sidebar-favourite-feature is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:1rem\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"82\" height=\"82\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/Icon_features_IVR.svg\" alt=\"\" class=\"wp-image-180616\"\/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p>IVR (URA)<\/p>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group cs-sidebar-section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"cs-sidebar-section-heading\">Setor<\/p>\n\n\n\n<p>Benef\u00edcios para Funcion\u00e1rios<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group cs-sidebar-section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"cs-sidebar-section-heading\">Caso de uso<\/p>\n\n\n\n<p>Pr\u00e9-vendas, sucesso do cliente<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group cs-sidebar-section\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<p class=\"cs-sidebar-section-heading\">Localiza\u00e7\u00e3o<\/p>\n\n\n\n<p>Fran\u00e7a e Brasil<\/p>\n<\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group cs-achiev container-fluid\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h2 class=\"wp-block-heading\">O que a Swile alcan\u00e7ou com a CloudTalk?<\/h2>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column cs-achiev-single is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"cs-achiev-number counter\"><code>30<\/code>%<\/p>\n\n\n\n<p class=\"cs-achiev-description\">Aumento de 30% na produtividade da equipe de pr\u00e9-vendas<\/p>\n\n\n\n<div class=\"wp-block-group cs-achiev-image\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/illustration-thick-line-dash-blue-cs-achievements.svg\" alt=\"\" class=\"wp-image-170911\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large hover\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/illustration-bold-line-dash-blue-cs-achievements.svg\" alt=\"\" class=\"wp-image-170899\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column cs-achiev-single is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"cs-achiev-number counter\"><code><code>40<\/code><\/code>%<\/p>\n\n\n\n<p class=\"cs-achiev-description\">Aumento de 40% na taxa de conex\u00e3o de chamadas<\/p>\n\n\n\n<div class=\"wp-block-group cs-achiev-image\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/illustration-thick-line-dash-blue-cs-achievements.svg\" alt=\"\" class=\"wp-image-170911\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large hover\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/illustration-bold-line-dash-blue-cs-achievements.svg\" alt=\"\" class=\"wp-image-170899\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column cs-achiev-single is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"cs-achiev-number counter\"><code>50<\/code>%<\/p>\n\n\n\n<p class=\"cs-achiev-description\">Redu\u00e7\u00e3o de 50% nos tickets de suporte para a equipe de CRM<\/p>\n\n\n\n<div class=\"wp-block-group cs-achiev-image\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/illustration-thick-line-dash-blue-cs-achievements.svg\" alt=\"\" class=\"wp-image-170911\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large hover\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/illustration-bold-line-dash-blue-cs-achievements.svg\" alt=\"\" class=\"wp-image-170899\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column cs-achiev-single is-layout-flow wp-block-column-is-layout-flow\">\n<p class=\"cs-achiev-number\">Pronto para come\u00e7ar?<\/p>\n\n\n\n<p class=\"cs-achiev-description\"><a      href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/agende-uma-demo\/\" data-type=\"page\" data-id=\"10711\">Agende uma demonstra\u00e7\u00e3o \u2192 voc\u00ea pode fazer uma demonstra\u00e7\u00e3o.<\/a><\/p>\n\n\n\n<div class=\"wp-block-group cs-achiev-image\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/illustration-thick-line-dash-blue-cs-achievements.svg\" alt=\"\" class=\"wp-image-170911\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large hover\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/illustration-bold-line-dash-blue-cs-achievements.svg\" alt=\"\" class=\"wp-image-170899\"\/><\/figure>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group cs-squares-wrapper\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group cs-squares\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group cs-squares-single\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/icon-introduction-note-speech-bubble-blue.svg\" alt=\"\" class=\"wp-image-171019\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Desafio<\/h3>\n\n\n\n<p>O desafio da Swile era superar a baixa qualidade das chamadas e as taxas de conex\u00e3o em todo o cen\u00e1rio de telecomunica\u00e7\u00f5es do Brasil enquanto usava outras solu\u00e7\u00f5es, o que limitava a efic\u00e1cia da equipe de pr\u00e9-vendas com uma taxa de conex\u00e3o de 60% e criava um aumento nos t\u00edquetes de suporte t\u00e9cnico.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group cs-squares-single\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/icon-solution-settings-wheel-blue.svg\" alt=\"\" class=\"wp-image-171007\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Solu\u00e7\u00e3o<\/h3>\n\n\n\n<p>A Swile fez uma parceria com a CloudTalk, aproveitando sua infraestrutura robusta, a integra\u00e7\u00e3o nativa do Salesforce e o IVR personaliz\u00e1vel para estabelecer comunica\u00e7\u00f5es confi\u00e1veis em todo o Brasil, resultando em fluxos de trabalho automatizados e roteamento inteligente de chamadas para as equipes de pr\u00e9-vendas e de sucesso do cliente.<\/p>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-group cs-squares-single\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/icon-results-like-thumbs-up-blue.svg\" alt=\"\" class=\"wp-image-170995\"\/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Resultados<\/h3>\n\n\n\n<p>Com a solu\u00e7\u00e3o abrangente da CloudTalk, a Swile aumentou as taxas de conex\u00e3o em 40%, impulsionou a produtividade de pr\u00e9-vendas em 30% por meio da integra\u00e7\u00e3o automatizada do Salesforce e reduziu os t\u00edquetes de suporte em 50%, ao mesmo tempo em que quase eliminou as reclama\u00e7\u00f5es de qualidade de chamada com uma redu\u00e7\u00e3o de 95% em todos os mercados.<\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n<figure class=\"wp-block-image size-large cs-squares-illustration\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/illustration-standing-girl-with-laptop.svg\" alt=\"\" class=\"wp-image-170983\"\/><\/figure>\n<\/div><\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group cs-story-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\">Sobre a Swile<\/h3>\n\n\n\n<p>A Swile \u00e9 uma empresa francesa l\u00edder em benef\u00edcios corporativos. Com a tecnologia como seu principal diferencial, arrecadou mais de R$1 bilh\u00e3o em 2021, com destaque para o investimento do SoftBank Latin America Fund.  <\/p>\n\n\n\n<p>Expandiu globalmente em 2022, adquirindo a Bimpli do grupo BPCE e a brasileira Vee Benef\u00edcios, fortalecendo sua atua\u00e7\u00e3o no Brasil e na Fran\u00e7a. Atende mais de 5,5 milh\u00f5es de usu\u00e1rios e 85.000 empresas, incluindo grandes nomes como Carrefour, Spotify e Netflix.  <\/p>\n\n\n\n<p>Comprometida com a excel\u00eancia e a conformidade, segue as diretrizes do Programa de Alimenta\u00e7\u00e3o do Trabalhador (PAT) desde 2018. Em 2023, tornou-se membro\u00e9 membro do Pacto Global da ONU, foi reconhecido pelo Great Place To Work e destacou-se no Pr\u00eamio Reclame Aqui, refletindo seu compromisso com o bem-estar dos colaboradores e a satisfa\u00e7\u00e3o do cliente.  <\/p>\n\n\n\n<p>No Brasil, est\u00e1 localizada em S\u00e3o Paulo, com aproximadamente 200 funcion\u00e1rios e, \u00e0 medida que expandiu nacionalmente, a Swile enfrentou desafios de comunica\u00e7\u00e3o.<\/p>\n\n\n\n<p>A parceria com a CloudTalk melhorou o desempenho das chamadas para as equipes de pr\u00e9-vendas e sucesso do cliente, resultando em maior produtividade, taxas mais altas de conex\u00e3o de chamadas e uma melhor experi\u00eancia para o cliente.<\/p>\n\n\n\n<p>Conversamos com <a href=\"https:\/\/www.linkedin.com\/in\/marianarana\" target=\"_blank\" rel=\"noopener\"><strong>Mariana Ra\u00f1a<\/strong>, gerente de produtos da Swile<\/a>, para explorar como o CloudTalk transformou seus fluxos de trabalho de comunica\u00e7\u00e3o e trouxe benef\u00edcios tang\u00edveis para suas equipes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Superando o fornecedor antigo: Escalando a comunica\u00e7\u00e3o para atender \u00e0s necessidades de expans\u00e3o<\/strong><\/h3>\n\n\n\n<p>\u00c0 medida que a Swile crescia, eles perceberam que o fornecedor antigo n\u00e3o estava acompanhando suas necessidades \u2013 especialmente no Brasil, onde conex\u00f5es confi\u00e1veis eram essenciais para os esfor\u00e7os de pr\u00e9-vendas e sucesso do cliente. A equipe come\u00e7ou a enfrentar desafios com a qualidade das chamadas, o que afetou diretamente sua capacidade de se conectar com potenciais clientes. <\/p>\n\n\n\n<p>Mariana explicou:<\/p>\n\n\n\n<div class=\"wp-block-ct-evo-quote-with-icon\"><p>Est\u00e1vamos crescendo rapidamente, mas nosso antigo sistema VoIP n\u00e3o conseguia acompanhar. Chamadas interrompidas e \u00e1udio ruim dificultavam a conex\u00e3o com os prospects. Imagine sua primeira liga\u00e7\u00e3o com um cliente em potencial cair \u2013 essa n\u00e3o \u00e9 a impress\u00e3o que voc\u00ea quer deixar. Isso estava impactando a capacidade da nossa equipe de pr\u00e9-vendas de envolver os leads, tornando o processo de vendas mais dif\u00edcil. Precis\u00e1vamos de uma solu\u00e7\u00e3o que pudesse escalar e fornecer chamadas confi\u00e1veis e de alta qualidade o tempo todo.    <\/p><div class=\"quote-cite\"><div class=\"quote-icon\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Photo.png\" alt=\"Cita\u00e7\u00e3o do \u00edcone\"><\/div><cite>Mariana R., Gerente de Produto<\/cite><\/div><\/div>\n\n\n\n<p>Enquanto a Swile teve sucesso com o fornecedor antigo nas etapas iniciais de crescimento, eles come\u00e7aram a buscar uma solu\u00e7\u00e3o que pudesse oferecer mais confiabilidade no vasto cen\u00e1rio das telecomunica\u00e7\u00f5es brasileiras.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:312px\">\n<div class=\"wp-block-group cs-newsletter-form\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading has-text-align-center\">Seja o primeiro e leia sobre as hist\u00f3rias de nossos clientes mais recentes.<\/h5>\n\n\n\n<pre style=\"display:flex;\"><!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n        portalId: \"6195055\",\n\tformId: \"7d760df7-9c77-474d-b2cb-6fe52e28886e\",\n        formInstanceId: \"article-footer\",\n        onFormSubmit: function (form)\n                {\n window.dataLayer = window.dataLayer || [];\n                  dataLayer.push({'event': 'newsletterSubmit', 'email': form.find(\"[name=email]\").val()});\n                }\n});\n<\/script><\/pre>\n\n\n\n<p class=\"has-text-align-center\">Zero spam. Hist\u00f3rias verdadeiras. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full block-visibility-hide-large-screen block-visibility-hide-medium-screen\"><img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1040\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3.png\" alt=\"\" class=\"wp-image-276148\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3.png 2560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-300x122.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-1024x416.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-768x312.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-1536x624.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-2048x832.png 2048w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-1920x780.png 1920w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-1320x536.png 1320w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-760x309.png 760w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-424x172.png 424w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-200x81.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-3-88x36.png 88w\" sizes=\"auto, (max-width: 2560px) 100vw, 2560px\" \/><\/figure><\/div><div class=\"wp-block-image cs-body-img\">\n<figure class=\"aligncenter size-large is-resized block-visibility-hide-small-screen\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"416\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-1024x416.png\" alt=\"\" class=\"wp-image-276129\" style=\"width:1480px;height:undefinedpx\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-1024x416.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-300x122.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-768x312.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-1536x624.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-2048x832.png 2048w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-1920x780.png 1920w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-1320x536.png 1320w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-760x309.png 760w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-424x172.png 424w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-200x81.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/image-2-88x36.png 88w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n<div class=\"wp-block-group cs-story-group\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-group container-fluid\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\"><strong>A Transi\u00e7\u00e3o do fornecedor antigo para a CloudTalk: Por que a CloudTalk foi a escolha certa?<\/strong><\/h3>\n\n\n\n<p>A Swile avaliou v\u00e1rias plataformas VoIP e, finalmente, escolheu a CloudTalk devido \u00e0 sua qualidade superior de chamadas, suporte local no Brasil e integra\u00e7\u00e3o perfeita com o Salesforce. Essas caracter\u00edsticas foram essenciais para solucionar os problemas t\u00e9cnicos e operacionais que enfrentavam com o fornecedor antigo. <br\/><\/p>\n\n\n\n<p>Mariana explicou:<\/p>\n\n\n\n<div class=\"wp-block-ct-evo-quote-with-icon\"><p>A capacidade da CloudTalk de integrar-se diretamente ao Salesforce foi fundamental para n\u00f3s. Mas, ainda mais importante, a qualidade das chamadas se tornou consistente e confi\u00e1vel em todo o Brasil, algo que n\u00e3o conseguimos alcan\u00e7ar com nosso provedor anterior. Ap\u00f3s a mudan\u00e7a para a CloudTalk, eliminamos o problema de n\u00e3o termos um VoIP confi\u00e1vel, conseguindo ent\u00e3o mensurar corretamente a produtividade e os resultados do time de pr\u00e9 vendas..   <\/p><div class=\"quote-cite\"><div class=\"quote-icon\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Photo-1.png\" alt=\"Cita\u00e7\u00e3o do \u00edcone\"><\/div><cite>Mariana R., Gerente de Produto<\/cite><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Melhoria na qualidade das chamadas leva a conex\u00f5es mais claras, rela\u00e7\u00f5es fortes e menos interrup\u00e7\u00f5es<\/h3>\n\n\n\n<p>Antes do CloudTalk, a taxa de conex\u00e3o de chamadas da Swile era de cerca de 60%. Ap\u00f3s a implementa\u00e7\u00e3o, ela saltou para 84%, uma melhoria de 40%, permitindo que a equipe de pr\u00e9-vendas alcan\u00e7asse mais clientes e reduzisse as oportunidades perdidas. <\/p>\n\n\n\n<div class=\"wp-block-ct-evo-quote-with-icon\"><p>&#8220;Antes do CloudTalk, as conex\u00f5es ruins dificultavam o acesso a leads. Depois da mudan\u00e7a, pudemos nos concentrar em construir relacionamentos em vez de lidar com problemas t\u00e9cnicos. Para a equipe de pr\u00e9-vendas, isso significou menos obst\u00e1culos e mais chamadas bem-sucedidas.&#8221;<\/p><div class=\"quote-cite\"><div class=\"quote-icon\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Photo-1.png\" alt=\"Cita\u00e7\u00e3o do \u00edcone\"><\/div><cite>Mariana R., Gerente de Produto<\/cite><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Queda de 95% nas reclama\u00e7\u00f5es de clientes<\/h3>\n\n\n\n<p>As reclama\u00e7\u00f5es dos clientes sobre a qualidade das chamadas ca\u00edram 95% ap\u00f3s a mudan\u00e7a para o CloudTalk, o que beneficiou muito a equipe de sucesso do cliente da Swile durante onboarding e o suporte.<\/p>\n\n\n\n<div class=\"wp-block-ct-evo-quote-with-icon\"><p>Temos orgulho de oferecer um servi\u00e7o de alto n\u00edvel, e a diferen\u00e7a foi imediata. Os clientes pararam de reclamar de problemas nas chamadas, permitindo que nossa equipe se concentrasse em oferecer uma experi\u00eancia tranquila em onboarding. Para eles, essa foi a diferen\u00e7a entre a frustra\u00e7\u00e3o constante e as conversas produtivas e tranquilas.  <\/p><div class=\"quote-cite\"><div class=\"quote-icon\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Photo-1.png\" alt=\"Cita\u00e7\u00e3o do \u00edcone\"><\/div><cite>Mariana R., gerente de produto<\/cite><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Redu\u00e7\u00e3o de 50% nos t\u00edquetes de suporte<\/h3>\n\n\n\n<p>A equipe de administra\u00e7\u00e3o do Salesforce da Swile enfrentava t\u00edquetes de suporte constantes para problemas de chamadas. Ap\u00f3s a implementa\u00e7\u00e3o, os t\u00edquetes ca\u00edram 50%, liberando-os para se concentrarem em outras \u00e1reas. <\/p>\n\n\n\n<div class=\"wp-block-ct-evo-quote-with-icon\"><p>O CloudTalk permitiu que nossa equipe de CRM deixasse de combater problemas t\u00e9cnicos e passasse a fazer melhorias estrat\u00e9gicas. Agora, os t\u00edquetes s\u00e3o sobre configura\u00e7\u00f5es, n\u00e3o sobre queda de chamadas ou problemas de conectividade. <\/p><div class=\"quote-cite\"><div class=\"quote-icon\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Photo-1.png\" alt=\"Cita\u00e7\u00e3o do \u00edcone\"><\/div><cite>Mariana R., gerente de produto<\/cite><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Aumento de 30% na produtividade da equipe de vendas <br\/>com a integra\u00e7\u00e3o CloudTalk x Salesforce<\/h3>\n\n\n\n<p>A equipe de pr\u00e9-vendas da Swile viu um <strong>aumento de 30% na produtividade<\/strong> com a integra\u00e7\u00e3o do Salesforce do CloudTalk. As chamadas agora s\u00e3o registradas automaticamente, liberando a equipe da entrada manual de dados e permitindo que ela se concentre mais no envolvimento dos clientes potenciais. <\/p>\n\n\n\n<div class=\"wp-block-ct-evo-quote-with-icon\"><p>Uma coisa que foi crucial para n\u00f3s foi manter a capacidade de registrar automaticamente as chamadas &#8211; definitivamente n\u00e3o quer\u00edamos que nossa equipe de pr\u00e9-vendas passasse horas por semana gerenciando dados manualmente, atualizando constantemente os registros de chamadas e os detalhes dos clientes. Precis\u00e1vamos que isso acontecesse por meio de uma integra\u00e7\u00e3o. O CloudTalk oferece esse recurso, permitindo que nossa equipe de pr\u00e9-vendas se concentre no que importa: fechar neg\u00f3cios sem se preocupar com o trabalho de back-end.  <\/p><div class=\"quote-cite\"><div class=\"quote-icon\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Photo-1.png\" alt=\"Cita\u00e7\u00e3o do \u00edcone\"><\/div><cite>Mariana R., gerente de produtos<\/cite><\/div><\/div>\n\n\n\n<p>Al\u00e9m disso, os gerentes agora t\u00eam acesso a m\u00e9tricas detalhadas, o que permite uma melhor tomada de decis\u00f5es.<\/p>\n\n\n\n<div class=\"wp-block-ct-evo-quote-with-icon\"><p>Os insights do Salesforce s\u00e3o muito mais profundos agora. Podemos acompanhar a dura\u00e7\u00e3o das chamadas, os tempos de resposta e ver onde precisamos melhorar, o que tem sido inestim\u00e1vel para gerenciar o desempenho. <\/p><div class=\"quote-cite\"><div class=\"quote-icon\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Photo-1.png\" alt=\"Cita\u00e7\u00e3o do \u00edcone\"><\/div><cite>Mariana R., gerente de produtos<\/cite><\/div><\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Roteamento de chamadas personaliz\u00e1vel <br\/>e experi\u00eancia do cliente<\/h3>\n\n\n\n<p>A Swile aproveitou o sistema IVR personaliz\u00e1vel do CloudTalk para criar fluxos de chamada personalizados, facilitando o encaminhamento dos clientes para as equipes certas. Essa personaliza\u00e7\u00e3o melhorou muito a experi\u00eancia geral do cliente. <\/p>\n\n\n\n<div class=\"wp-block-ct-evo-quote-with-icon\"><p>Nosso IVR costumava ser b\u00e1sico, mas com o CloudTalk, criamos fluxos de chamadas avan\u00e7ados que realmente se encaixam em nosso neg\u00f3cio. A flexibilidade do IVR garante que nossa equipe de sucesso do cliente receba as chamadas certas no momento certo. <\/p><div class=\"quote-cite\"><div class=\"quote-icon\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Photo-1.png\" alt=\"Cita\u00e7\u00e3o do \u00edcone\"><\/div><cite>Mariana R., gerente de produtos<\/cite><\/div><\/div>\n\n\n\n<p>Essa personaliza\u00e7\u00e3o simplificou as chamadas de entrada e de sa\u00edda, permitindo que os clientes da Swile chegassem ao departamento correto sem problemas. A Swile tamb\u00e9m est\u00e1 explorando a automa\u00e7\u00e3o da cria\u00e7\u00e3o de leads por meio do sistema IVR para aumentar ainda mais a efici\u00eancia da pr\u00e9-venda. <\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Perspectivas futuras<\/strong><\/h3>\n\n\n\n<p>A Swile planeja otimizar ainda mais seus processos de IVR e gerenciamento de chamadas \u00e0 medida que continua a crescer. Com a infraestrutura escal\u00e1vel do CloudTalk e a capacidade de ajustar os processos facilmente, a empresa est\u00e1 confiante em sua capacidade de gerenciar o crescimento futuro. <\/p>\n\n\n\n<p>O conselho de Mariana para outras empresas que est\u00e3o avaliando solu\u00e7\u00f5es de VoIP?<\/p>\n\n\n\n<div class=\"wp-block-ct-evo-quote-with-icon\"><p>Encontre uma ferramenta que n\u00e3o seja apenas confi\u00e1vel, mas que possa ser dimensionada de acordo com seu crescimento. O CloudTalk nos ofereceu a consist\u00eancia e o suporte de que precis\u00e1vamos para expandir com confian\u00e7a. <\/p><div class=\"quote-cite\"><div class=\"quote-icon\"><img decoding=\"async\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2024\/11\/Photo-1.png\" alt=\"Cita\u00e7\u00e3o do \u00edcone\"><\/div><cite>Mariana R., gerente de produtos<\/cite><\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:312px\">\n<div class=\"wp-block-group cs-newsletter-form\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h5 class=\"wp-block-heading has-text-align-center\">Seja o primeiro e leia sobre as hist\u00f3rias de nossos clientes mais recentes.<\/h5>\n\n\n\n<pre style=\"display:flex;\"><!--[if lte IE 8]>\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2-legacy.js\"><\/script>\n<![endif]-->\n<script charset=\"utf-8\" type=\"text\/javascript\" src=\"\/\/js.hsforms.net\/forms\/v2.js\"><\/script>\n<script>\n  hbspt.forms.create({\n\tregion: \"na1\",\n        portalId: \"6195055\",\n\tformId: \"7d760df7-9c77-474d-b2cb-6fe52e28886e\",\n        formInstanceId: \"article-footer\",\n        onFormSubmit: function (form)\n                {\n window.dataLayer = window.dataLayer || [];\n                  dataLayer.push({'event': 'newsletterSubmit', 'email': form.find(\"[name=email]\").val()});\n                }\n});\n<\/script><\/pre>\n\n\n\n<p class=\"has-text-align-center\">Zero spam. Hist\u00f3rias verdadeiras. <\/p>\n<\/div><\/div>\n<\/div>\n<\/div>\n<\/div><\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-cover cs-cta\"><span aria-hidden=\"true\" class=\"wp-block-cover__background has-background-dim-0 has-background-dim\"><\/span><img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-170641\" alt=\"\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/cs-cta-background.svg\" data-object-fit=\"cover\"\/><div class=\"wp-block-cover__inner-container is-layout-flow wp-block-cover-is-layout-flow\">\n<h2 class=\"wp-block-heading has-text-align-center has-white-color has-text-color\">O CloudTalk \u00e9 uma solu\u00e7\u00e3o orientada por dados para uma experi\u00eancia excepcional do cliente, e a intelig\u00eancia \u00e9 uma parte fundamental dela.<\/h2>\n\n\n\n<p class=\"has-text-align-center has-white-color has-text-color\">Agende uma demonstra\u00e7\u00e3o hoje mesmo e descubra por si mesmo.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-16018d1d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button btn-regular\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/pt-br\/agende-uma-demo\/\">Agende uma demo<\/a><\/div>\n<\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hist\u00f3ria do cliente Swile alcan\u00e7a um aumento de 30% na produtividade de vendas e 40% na taxa de conex\u00e3o de chamadas A Swile, l\u00edder em inova\u00e7\u00e3o de benef\u00edcios corporativos, recorreu \u00e0 plataforma de comunica\u00e7\u00e3o robusta do CloudTalk para superar os desafios de qualidade de chamada e aumentar a produtividade da equipe no Brasil e na [&hellip;]<\/p>\n","protected":false},"author":134,"featured_media":277526,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/ct-evo-customer_story.php","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"ct-post-type":[],"class_list":["post-277453","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/pages\/277453","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/users\/134"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/comments?post=277453"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/pages\/277453\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media\/277526"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/media?parent=277453"}],"wp:term":[{"taxonomy":"ct-post-type","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/pt-br\/wp-json\/wp\/v2\/ct-post-type?post=277453"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}