{"id":73564,"date":"2022-04-11T23:52:35","date_gmt":"2022-04-11T21:52:35","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/10-strategie-comprovate-di-assistenza-clienti\/"},"modified":"2024-10-18T19:00:56","modified_gmt":"2024-10-18T17:00:56","slug":"10-strategie-comprovate-di-assistenza-clienti","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/it\/blog\/10-strategie-comprovate-di-assistenza-clienti\/","title":{"rendered":"10 strategie comprovate di assistenza clienti"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-black-color has-text-color\">10 Proven Customer Service Strategies<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"     href=\"https:\/\/test-staging.cloudtalk.io\/it\/programma-una-demo\/\" style=\"border-radius:3px\">CONTACT SALES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"     href=\"https:\/\/test-staging.cloudtalk.io\/it\/cloudtalk-14-giorni-di-prova-gratuita\/\" style=\"border-radius:3px\">TRY FOR FREE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-1024x538.png\" alt=\"di assistenza clienti\" class=\"wp-image-12051\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\">Today, customers don&#8217;t only purchase products and services. More and more often, they buy ideas or experiences. And they demand nothing less than perfection. Though it may take a lot of effort, it is very important to retain clients. Not only because it&#8217;s cheaper than gaining new ones. Mainly because repeat purchases have a great effect on businesses bottom line.<\/p>\n\n\n\n<p>Secondo la <a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention\" target=\"_blank\" rel=\"noreferrer noopener\">ricerca HubSpot<\/a>, solo un aumento del <strong>5%<\/strong> della fidelizzazione dei clienti pu\u00f2 incrementare potenzialmente il fatturato dal <strong>25%<\/strong> al <strong>95%<\/strong>. <\/p>\n\n\n\n<p>So, satisfied and loyal consumers make<strong>\u00a0<\/strong><strong>more purchases<\/strong>. They spend more money, leave reviews, and refer to their friends and family. In order to keep them happy, you need an\u00a0<strong>exceptional customer experience<\/strong>. Therefore,\u00a0<strong>exceptional customer service<\/strong>.\u00a0<\/p>\n\n\n\n<p>Abbiamo raccolto delle strategie di assistenza che renderanno i tuoi clienti i tuoi sostenitori pi\u00f9 forti. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Learn how to provide excellent customer service<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"635\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/eBook-customer-care.svg\" alt=\"\" class=\"wp-image-177188\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/?page_id=174593\/\">Read for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"impact-of-well-developed-strategies-in-numbers\"><strong>Impact of Well-Developed Strategies on Numbers<\/strong><\/h2>\n\n\n\n<p>Prima di spostarci sulle attuali strategie di servizio clienti, diamo una breve occhiata a cosa le rende cos\u00ec importanti. <\/p>\n\n\n\n<p><strong>Here are a few eye-catching statistics:\u00a0<\/strong><\/p>\n\n\n\n<p>By\u00a0<a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics research<\/a>, overall,\u00a0<strong>90 %<\/strong>\u00a0of customers find\u00a0<strong>customer service important\u00a0<\/strong>when choosing a product. And\u00a0<strong>91 %<\/strong>\u00a0of them will\u00a0<strong>not willingly choose your product\u00a0<\/strong>again after a bad encounter.\u00a0\u00a0<\/p>\n\n\n\n<p>Per fortuna<strong>,<\/strong> abbiamo anche delle <strong>buone notizie<\/strong>. <\/p>\n\n\n\n<p>Even if you started on the rough side,\u00a0<strong>78 %<\/strong>\u00a0of consumers are\u00a0<strong>likely to forgive you<\/strong>\u00a0if you provide exceptional customer service. Salesforce claims this in their\u00a0<a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">State of the Connected Customer<\/a>\u00a0e-book with Insights from\u00a0<strong>15,000+\u00a0<\/strong>consumers and business buyers worldwide.<\/p>\n\n\n\n<p>Social Media Today says that if you perfect your customer service strategies,\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/4-strategies-to-help-improve-your-customer-service-standards\/529799\/\" target=\"_blank\" rel=\"noreferrer noopener\">77 %<\/a>\u00a0of happy clients may recommend your company to their friends.\u00a0<\/p>\n\n\n\n<p>Inoltre, <a href=\"https:\/\/www.socialmediatoday.com\/news\/4-strategies-to-help-improve-your-customer-service-standards\/529799\/\" target=\"_blank\" rel=\"noreferrer noopener\">l&#8217;86%<\/a> dei consumatori <strong>spender\u00e0 pi\u00f9 soldi<\/strong> dopo aver avuto un&#8217;esperienza piacevole con i tuoi operatori. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-1024x538.png\" alt=\"Infografica 10 strategie comprovate di assistenza clienti\" class=\"wp-image-70063\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-1536x806.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"10-winning-customer-service-strategies\"><strong>10 strategie vincenti di assistenza clienti <\/strong><\/h2>\n\n\n\n<p>We should start with a\u00a0<strong>brief definition\u00a0<\/strong>of customer service strategy. It is basically a well-thought-out plan for handling interactions with consumers. It lets you provide a\u00a0<strong>consistent customer experience<\/strong>\u00a0throughout all your channels.\u00a0<\/p>\n\n\n\n<p>Yet, it may not always be easy to implement. First, you need to\u00a0<strong>take a step back<\/strong>. Think about what an exceptional customer support strategy means for your business.\u00a0<\/p>\n\n\n\n<p><strong>\u00c8 in questo che i nostri 10 consigli possono aiutarti. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"1-start-with-building-your-dream-team\"><strong>#1 Inizia a costruire il tuo Dream Team<\/strong><\/h3>\n\n\n\n<p>Skills can be trained, and knowledge can be gained. But attitude is something that comes with a person. Your team is what the quality of customer service stands on. So,\u00a0<strong>it has to be perfect<\/strong>. A dream group of talented people with<strong>\u00a0the right approach<\/strong>.\u00a0<\/p>\n\n\n\n<p>Some candidates may look like a\u00a0great fit on paper, but they will not be a good match if they\u00a0don&#8217;t identify\u00a0with your\u00a0company&#8217;s<strong> culture\u00a0<\/strong>and\u00a0<strong>values<\/strong>. Employees will only like their job if it has a deeper meaning for them. And customers may only be satisfied if agents like their job.\u00a0<\/p>\n\n\n\n<p>We recommend\u00a0<strong>testing how candidates fit<\/strong>\u00a0your culture right\u00a0during an interview process. Create a\u00a0benchmark\u00a0of who your dream team should consist of. It will save you a lot of time later on since, this way, you\u00a0<strong>reduce employee turnover<\/strong>.<\/p>\n\n\n\n<p><strong>Involve your HR department\u00a0<\/strong>and create a set of relevant questions. You can also identify\u00a0preferred personality traits\u00a0and skills of employees in various support roles. Divide the traits into categories, such as\u00a0\u201cmust-have\u201d\u00a0and\u00a0\u201cgood-to-have\u201d. Involve both\u00a0hard and soft skills since they are equally important.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-few-traits-you-may-be-looking-for-when-building-your-team\"><strong>Here are a few traits you may be looking for when building your team:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inner motivation:\u00a0<\/strong>Does the candidate have a genuine interest in the position beyond the salary? She\/he should be more driven by an inner call to support others and less by monetary aspects. Although, those are important, too.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Positive attitude:<\/strong>\u00a0To maintain cheerful customers, agents should be cheerful people. They need to have a mindset that tells them everything is solvable.\u00a0<\/li>\n\n\n\n<li><strong>Self-awareness:<\/strong>\u00a0Does the candidate have a sense of constructive self-criticism? This way, she\/he will always be able to tame emotions.\u00a0<\/li>\n\n\n\n<li><strong>Empathy and social intelligence:<\/strong>\u00a0Perhaps the most crucial requirement for a customer service agent. No one can effectively help others without understanding how they feel.\u00a0<\/li>\n\n\n\n<li><strong>Adaptability:<\/strong>\u00a0It is important for candidates to show interest in gaining new skills. They also need to be able to work independently and learn fast.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"further-you-can-select-traits-based-on-roles\">Inoltre, puoi selezionare i tratti in base ai ruoli: <\/h4>\n\n\n\n<p><strong>Tratti degli operatori direttamente in contatto con i clienti: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great listeners<\/li>\n\n\n\n<li>Skilled negotiators<\/li>\n\n\n\n<li>Critical thinkers<\/li>\n\n\n\n<li>Problem solvers<\/li>\n<\/ul>\n\n\n\n<p><strong>Customer support managers&#8217; traits:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proficient in monitoring\u00a0<\/li>\n\n\n\n<li>Good at <a href=\"https:\/\/thedigitalprojectmanager.com\/tools\/best-project-management-software\/\" target=\"_blank\" rel=\"noopener\">project management<\/a><\/li>\n\n\n\n<li>Conflict resolution masters<\/li>\n\n\n\n<li>Love supervising others<\/li>\n\n\n\n<li>Able to provide sensitive yet constructive feedback<\/li>\n\n\n\n<li>Ready to inspire<\/li>\n<\/ul>\n\n\n\n<p>Questo per quanto riguarda i candidati. <strong>Nel<\/strong> <strong>team esistente<\/strong>, invece, monitora se i tuoi operatori sono conformi all&#8217;approccio di &#8220;pensare sempre al cliente&#8221;. Puoi essere sicuro di aver trovato le persone giuste quando queste ultime sono <strong>determinate a raggiungere gli standard pi\u00f9 elevati del servizio clienti<\/strong>. <\/p>\n\n\n\n<p>Monitor their\u00a0<strong>performance\u00a0<\/strong>by\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/it\/monitoraggio-delle-chiamate\/\" target=\"_blank\" rel=\"noreferrer noopener\">listening to their calls<\/a>. Follow their\u00a0<strong>workflow<\/strong>. Do they present the importance of customer care for another team? Do they share knowledge and best practices?\u00a0<strong>Then you won.\u00a0<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"2-optimize-agents-training\"><strong>#2 Ottimizza la formazione dell&#8217;operatore<\/strong><\/h3>\n\n\n\n<p>Let&#8217;s assume you already built your dream team. The next customer support strategy is\u00a0taught-through training.\u00a0<\/p>\n\n\n\n<p>No matter how skilled agents are, they still need to learn. Provide them with the <a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/sales-coaching-software\/\" data-type=\"link\" data-id=\"https:\/\/test-staging.cloudtalk.io\/blog\/sales-coaching-software\/\">best coaching software<\/a> that brings out their\u00a0full potential. Involve all your team, old members as well as new ones, in regular training sessions. Present them with a complex overview of their position, from improving in daily duties to how each of them fits into the bigger picture.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"lessons-you-can-incorporate\"><strong>Lezioni che puoi incorporare:<\/strong><\/h4>\n\n\n\n<p><strong>Soft skills e pazienza<\/strong>: Le ricerche mostrano che il <strong>68%<\/strong> dei clienti si aspetta che le aziende interagiscano con un alto livello di empatia. Il che ha senso. A chi piacerebbbe parlare con un operatore scortese? <\/p>\n\n\n\n<p>Prepare your customer service team to treat every situation with patience since each will vary rapidly. Almost every customer is different. Some will be angry, some confused, and some may have a lot of questions. Others are completely lost in a topic. No matter what, your agents need to be understanding and professional.\u00a0<\/p>\n\n\n\n<p><strong>Communication skills:\u00a0<\/strong>Agents who are shy and easy to turn down won&#8217;t sell or help too much. You need to have a confident team of excellent communicators who are sincere and sympathetic but also persuasive. What&#8217;s more, none of them should comply to let customers leave the conversation dissatisfied.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p><strong>Active listening:<\/strong>\u00a0By a\u00a0Harvard Business Review survey, an average person recalls around\u00a025 %\u00a0of what someone has said. That is not enough to solve a problem. Your agents need to be listening masters since customers hate repeating themselves.\u00a0<\/p>\n\n\n\n<p>In order to solve an issue successfully, your team has to understand it, no matter how complicated it may be precise. Some advanced customer service software features may be of help here, such as real-time\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/call-notes\/\" target=\"_blank\" rel=\"noreferrer noopener\">call notes<\/a>.\u00a0<\/p>\n\n\n\n<p>To train to listen, try to add a short role play to your training. Create pairs and let agents take turns in talking for about 1 &#8211; 2 minutes. The other person then has to reflect on what was communicated and include an empathetic answer to show the level of understanding.\u00a0<\/p>\n\n\n\n<p><strong>Knowledge:\u00a0<\/strong>No less important than communication. Knowing their stuff is crucial for each agent. Discuss in detail how your product works and what the pricing is.<\/p>\n\n\n\n<p>One more important customer support strategy &#8211; teach your team what to do when they get lost. If there is no other option, it is always better to double-check than provide incorrect information. Even though the customers have to wait. Just don&#8217;t let them wait too long.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"3-support-employee-satisfaction\"><strong>#3 Supporta la soddisfazione dei dipendenti<\/strong><\/h3>\n\n\n\n<p>Puoi scegliere le persone giuste e formarle bene, ma \u00e8 tutto invano se gli operatori non sono contenti. \u00c8 arrivato il momento di <strong>apprezzare il loro duro lavoro<\/strong>. <\/p>\n\n\n\n<p>Staff retention is high in the customer service industry. That is why each good employee is worth gold, such as each good client.\u00a0<strong>Empowering the spirit<\/strong>\u00a0of your agents results in\u00a0<strong>more productivity<\/strong>,\u00a0<strong>shorter resolution time,\u00a0<\/strong>and many more advantages. Therefore,\u00a0<strong>show your team respect.<\/strong>\u00a0Don&#8217;t micromanage them, let them make their own decisions.\u00a0<\/p>\n\n\n\n<p><strong>Recognize\u00a0the high performers\u00a0and\u00a0reward them. You can offer\u00a0incentive programs. These don&#8217;t have to be only monetary. Gifts like a year-long Netflix subscription or a voucher for a good dinner can motivate the same. Sometimes, even a\u00a0simple group email\u00a0with a positive review on a particular agent can serve as <\/strong>great support.<\/p>\n\n\n\n<p>Another strategy you can choose is\u00a0<strong>supporting <\/strong>healthy competitiveness. Give out monthly awards for anyone who delivers exceptional performance. Agents can also\u00a0nominate each other to build compassion. The good feeling of recognition from co-workers boosts team spirit, too.\u00a0<\/p>\n\n\n\n<p><strong>Il prossimo punto su cui devi concentrarti<\/strong>: Perch\u00e9 ci sono degli operatori che non fanno bene il prorio lavoro? Forse necessitano di ulteriore formazione. Forse hanno bisogno di pi\u00f9 motivazione e incoraggiamento. E forse mostrano segni di esaurimento perch\u00e9 lavorano troppo. Assicurati solo di <strong>non concentrare tutta la tua attenzione sugli operatori migliori<\/strong> e di non dimenticarti di coloro che hanno bisogno di pi\u00f9 aiuto per arrivare a quel livello. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"4-use-the-right-tools\"><strong>#4 Utilizza gli strumenti giusti<\/strong><\/h3>\n\n\n\n<p>Another customer support strategy tip is to always utilize the best tools possible. A piece of great advice &#8211;\u00a0<strong>never save money on technology. <\/strong>Reliable call center software plays a crucial role in the customer service you offer.\u00a0Digitalization\u00a0and\u00a0automation\u00a0provide effectiveness and a more pleasant experience. A\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/it\/telefonia-voip\/\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP telephony<\/a>\u00a0<strong>system<\/strong>\u00a0is an<strong>\u00a0ideal solution<\/strong>.\u00a0<\/p>\n\n\n\n<p>Quality call center software offers plenty of features that make everyday tasks easier and customers happier.\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/dashboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">The call center dashboard<\/a>\u00a0allows you to\u00a0<strong>monitor all call center activities<\/strong>\u00a0in real-time. Automatic callback ensures you\u00a0<strong>never miss a call<\/strong>.\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/skill-based-routing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skill-based routing<\/a>\u00a0offers the best support possible from an agent with the\u00a0<strong>most suitable knowledge base<\/strong>. And there are\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/it\/funzionalita\/\" target=\"_blank\" rel=\"noreferrer noopener\">plenty more<\/a>.\u00a0<\/p>\n\n\n\n<p>A key to\u00a0<strong>call center automation<\/strong>\u00a0is also an\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/it\/integrazioni\/\" target=\"_blank\" rel=\"noreferrer noopener\">integration<\/a>\u00a0of your software with<strong>\u00a0the CRM system<\/strong> and other relevant <a href=\"https:\/\/blog.hubspot.com\/service\/support-ticketing\" target=\"_blank\" rel=\"noopener\">ticketing systems<\/a>. This way, all data is\u00a0<strong>centralized\u00a0<\/strong>in one place, with no need to manually maintain them in both databases. All information is<strong>\u00a0instantly available<\/strong>\u00a0for each of your agents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"5-measure-the-right-data\"><strong>#5 Misura i dati giusti<\/strong><\/h3>\n\n\n\n<p>Come fai a sapere se quello che stai misurando <strong>conta davvvero<\/strong>? Hai bisogno di ottenere dati che <strong>forniscano informazioni utili<\/strong>. In caso contrario, non vale la pena misurarli. Decidere cosa \u00e8 importante e cosa non lo \u00e8, si rivela un processo complesso. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"start-by-asking-yourself-simple-questions\"><strong>Inizia a porti delle semplici domande:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Will this information get looked at?\u00a0<\/li>\n\n\n\n<li>Will it lead to precise actions?\u00a0<\/li>\n\n\n\n<li>Is it, therefore, relevant?\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Dopo aver risposto ad esse, sarai un <strong>passo pi\u00f9 vicino<\/strong> a ci\u00f2 che devi misurare. Scegli quello che \u00e8 rilevante per la tua attivit\u00e0 e <strong>stabilisci i KPI<\/strong> &#8211; Indicatori chiave di prestazione. <\/p>\n\n\n\n<p>Attraverso questi indicatori <strong>misurerai il tuo successo<\/strong>. Seguendoli, otterrai una panoramica immediata di come vada il tuo servizio clienti. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-3-important-kpis-you-shouldn-t-overlook\"><strong>Qui abbiamo tre importanti KPI che non dovresti trascurare:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First call resolution<\/strong>\u00a0&#8211; 26 % of customers are transferred from agent to agent without resolving their issue.\u00a0<\/li>\n\n\n\n<li><strong>Average time in a queue\u00a0<\/strong>&#8211; 75 % of customers say it takes too long to reach an agent.\u00a0<\/li>\n\n\n\n<li><strong>Average abandonment rate<\/strong>\u00a0&#8211; 67 % of customers hang up due to frustration because they couldn&#8217;t talk to a real person.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-1024x538.png\" alt=\"Infografica 10 strategie comprovate di sssistenza clienti 2\" class=\"wp-image-70087\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-1536x806.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Also, make sure you are looking at\u00a0<strong>each side of your KPIs<\/strong>. For example, your average resolution time might be\u00a0<strong>improving<\/strong>. Agents reduced the duration it takes to resolve the issues. But, the overall customer satisfaction\u00a0<strong>lowered<\/strong> because, to cut time, your team started to handle cases with lesser precision.\u00a0<\/p>\n\n\n\n<p>After evaluating business needs, establishing base KPIs, and measuring your results,\u00a0<strong>ensure you are on the right track<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"ask-yourself-following-questions\"><strong>Ask yourself the following questions:\u00a0<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do your results benchmark with other companies in your industry?<\/li>\n\n\n\n<li>Are your internal teams cooperating strongly enough to maximize your call center potential?<\/li>\n\n\n\n<li>Do you have all key processes under control?\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"6-personalize-the-experience\"><strong>#6 Personalizza l&#8217;esperienza <\/strong><\/h3>\n\n\n\n<p>Maintaining trustworthy customer service means\u00a0<strong>boosting and <\/strong>building relationships. That comes with improving customer experience. People are generally more open when they feel that their conversational partner<strong>\u00a0knows them<\/strong>. Therefore,\u00a0<strong>personalization<\/strong>\u00a0is a big part of a successful customer support strategy.\u00a0<\/p>\n\n\n\n<p>Per mostrare un esempio, dovresti <strong>conoscere le interazioni passate<\/strong> con i clienti. Grazie alla funzione della <a href=\"https:\/\/test-staging.cloudtalk.io\/it\/chiamate-dei-clienti-nella-cronologia-dei-contatti-contact-history\/\" target=\"_blank\" rel=\"noreferrer noopener\">cronologia del cliente<\/a>, gli operatori dispongono di un <strong>quadro immediato e aggiornato di tutte le interazioni con i clienti<\/strong>. <\/p>\n\n\n\n<p>Inoltre, cerca di trattare i tuoi clienti come <strong>vere persone<\/strong>. Sollecita il tuo team a <strong>chiamarli per nome<\/strong>. Ogni tanto <strong>invia offerte specializzate<\/strong> o <strong>auguri di compleanno<\/strong>. Puoi anche usare uno strumento <a href=\"https:\/\/test-staging.cloudtalk.io\/it\/agenti-preferiti\/\" target=\"_blank\" rel=\"noreferrer noopener\">preferito dall&#8217;operatore<\/a>, dove i clienti possono <strong>interagire con la stessa persona<\/strong> con cui hanno parlato precedentemente. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-make-data-driven-decisions\"><strong>#7 Prendi decisioni basate sui dati<\/strong><\/h3>\n\n\n\n<p><strong>Feedback<\/strong>\u00a0is a<strong>\u00a0basis of improvement<\/strong>\u00a0for each business, therefore another very important customer support strategy.\u00a0<\/p>\n\n\n\n<p>Utilizza <a href=\"https:\/\/test-staging.cloudtalk.io\/it\/software-per-call-center-con-statistiche\/\" target=\"_blank\" rel=\"noreferrer noopener\">statistiche delle chiamate<\/a> avanzate per osservare i tuoi progressi nel tempo. Le aziende che <strong>usano report di analisi<\/strong> vedono un <strong>58% di miglioramento nella prestazione dei dipendenti<\/strong>. Sono anche pi\u00f9 propensi a mappare il percorso dell&#8217;acquirente e a identificare con successo quali canali contribuiscano meglio ai risultati. <\/p>\n\n\n\n<p>Oltre alle statistiche, \u00e8 importante <strong>seguire regolarmente le opinioni<\/strong> del tuo servizio clienti. Un <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noreferrer noopener\">report di Microsoft<\/a> mostra che l<strong>&#8216;89%<\/strong> dei clienti <strong>vuole effettivamente fornire un feedback<\/strong> dopo aver interagito con gli operatori.<\/p>\n\n\n\n<p>Crea il tuo <strong>sistema a circuito personale di feedback affidabile<\/strong><strong>,<\/strong> in modo tale da migliorare costantemente. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"there-are-two-sources-your-feedback-strategy-should-monitor\"><strong>Ci sono due fonti che la strategia di feedback dovrebbe monitorare:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inputs from customers towards your agents<\/strong>:\u00a0you can gain it through social media, reviews, surveys or tools like\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/it\/strumenti-per-il-call-center\/analisi-delle-emozioni\/\" target=\"_blank\" rel=\"noreferrer noopener\">emotion analytics<\/a>.\u00a0<\/li>\n\n\n\n<li><strong>Inputs from agents<\/strong>:\u00a0Hear out their experience with customer interactions and other observations. Organize 1on1 or group meetings.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-1024x538.png\" alt=\"Infografica 10 strategie comprovate di assistenza clienti 3\" class=\"wp-image-70101\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-1536x806.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By listening to both sides, you learn a lot about\u00a0<strong>what works well<\/strong>\u00a0and\u00a0<strong>what needs to be modified<\/strong>. Maybe your customers get sufficient support but feel like they miss a written recap. Such as follow-up emails.<\/p>\n\n\n\n<p>On the flip side, your support team can give you <strong>insight into what are the most common issues<\/strong>. Maybe even where they have\u00a0<strong>knowledge gaps<\/strong>. This way, you will know exactly what to incorporate into future training.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"8-welcome-complaints\"><strong>#8 Accogli i reclami<\/strong><\/h3>\n\n\n\n<p>Enjoying seeing complaints may look like a weird customer support strategy. Yet it&#8217;s a needed one. Welcoming negativity doesn&#8217;t mean seeking it. It means acknowledging it. Around\u00a0<strong>45 %\u00a0<\/strong>of people say that they are\u00a0<strong>swayed to visit businesses<\/strong>\u00a0that\u00a0<strong>respond well to negative reviews<\/strong>.\u00a0<\/p>\n\n\n\n<p>If you do it right, public response to a bad evaluation or complaint\u00a0<strong>makes wonders for your reputation<\/strong>. First, in times of opinions going viral on the internet, you can\u00a0<strong>avoid a potential PR disaster<\/strong>. Secondly, you have a chance to\u00a0<strong>publicly address the concerns<\/strong>\u00a0of your customers and gain\u00a0<strong>free market research data<\/strong>.<\/p>\n\n\n\n<p>Inoltre, rendi il tuo brand <strong>trasparente<\/strong> e <strong>onesto<\/strong> offrendo di <strong>apportare cambiamenti tangibili<\/strong>. Riconosci i tuoi fallimenti offrendo un <strong>risarcimento<\/strong> per ridurre il tasso di abbandono. Non esistare a mostrare che anche tu, a volte, puoi cadere. Invece di nasconderti e ignorare le critiche, abbi il coraggio di affrontarle. Ma assicurati sempre di <strong>mantenere le promesse<\/strong>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-four-easy-steps-how-to-use-complaints-to-your-advantage\"><strong>Here are four easy steps on how to use complaints to your advantage:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure you didn&#8217;t miss any negative feedback<\/li>\n\n\n\n<li>Resolve all of them fast and effectively<\/li>\n\n\n\n<li>Make steps to stop these issues from repeating<\/li>\n\n\n\n<li>Pass the knowledge on to your employees<\/li>\n<\/ul>\n\n\n\n<p>Dopo che inizi a farti carico dei tuoi reclami, <strong>potrebbe sembrare che aumentino<\/strong>, ma <strong>non \u00e8 affatto vero<\/strong>. Sono sempre stati l\u00ec. Semplicemente non li avevi visti. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"9-recognise-the-importance-of-customer-loyalty\"><strong>#9 Riconosci l&#8217;importanza della fidelizzazione dei clienti<\/strong><\/h3>\n\n\n\n<p><strong>Retaining customers<\/strong>\u00a0is\u00a0<strong>cheaper than gaining new ones<\/strong>. That is a well-known fact for everyone who ever had anything to do with marketing or business. But this basic piece of information shines a light on another aspect.\u00a0<strong>Importance of customer loyalty<\/strong>\u00a0that exceptional customer service should be striving to build.\u00a0\u00a0<\/p>\n\n\n\n<p>I clienti fidelizzati sono <strong>sostenitori della tua azienda<\/strong>. Ti promuovono, ottengono maggiori profitti e mostrano intreresse nell&#8217;aiutarti a migliorare i prodotti. Sono anche <strong>molto pi\u00f9 indulgenti verso i tuoi errori<\/strong>. <\/p>\n\n\n\n<p><strong>Tuttavia, non confondere la fidelizzazione dei clienti con le relazioni con i clienti.<\/strong> Sono due cose diverse. I clienti che ti sono fedeli non vogliono necessariamente una relazione con il tuo brand. In ogni caso, <strong>continueranno ad acquistare regolarmente<\/strong> da te se il tuo servizio sar\u00e0 in grado di soddisfare le loro aspettative.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"10-use-multiple-channels\"><strong>#10 Utilizza canali multipli<\/strong><\/h3>\n\n\n\n<p>Waiting until people find you is the worst customer support strategy. Most of them will not bother if it&#8217;s\u00a0<strong>overly difficult to get in touch<\/strong>\u00a0with your service. Focus on providing support on channels that customers use and where they can\u00a0<strong>easily reach you<\/strong>. It is worth it. An online portal, Forrester, shows that\u00a0<a href=\"https:\/\/www.forrester.com\/report\/2018-Customer-Service-Trends-How-Operations-Become-Faster-Cheaper-And-Yet-More-Human\/RES142291\" target=\"_blank\" rel=\"noreferrer noopener\">69 %<\/a>\u00a0of adults in the US prefer to\u00a0<strong>buy from brands<\/strong>\u00a0with\u00a0<strong>consistent customer service across multiple platforms.\u00a0<\/strong><\/p>\n\n\n\n<p>Even though you should allow customers to switch between multiple channels, the more, the better doesn&#8217;t necessarily apply here. Don&#8217;t overwhelm your support, and\u00a0don&#8217;t waste resources on irrelevant platforms. For example, if most of your customers are on Twitter, focus on building strong support there.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-the-main-channels-we-recommend-to-utilize\"><strong>Here are the main channels we recommend utilizing:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-mail:<\/strong>\u00a0Although it may not be the most popular channel for communication nowadays, it&#8217;s still a handy platform where to keep in touch.<\/li>\n\n\n\n<li><strong>Live chat:<\/strong>\u00a0Provide fast service by chatting with your customers directly from your website. <a href=\"https:\/\/www.liveagent.com\/live-chat-software\/\" target=\"_blank\" rel=\"noopener\">Live chat<\/a><a href=\"https:\/\/www.customerly.io\/blog\/live-chat-features\/\" target=\"_blank\" rel=\"noopener\"> <\/a>increases in popularity. Also, it is constantly in customers&#8217; sight. That makes it easy to access and effective.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Self-Service:<\/strong>\u00a0Many people like to fix their own problems instead of contacting an agent. Give them an opportunity to do so. Incorporate a knowledge base on your website. You can also use tools like advanced\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/interactive-voice-response-ivr-ivr-for-call-centers-why-do-you-need-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">IVR<\/a>, with an option to hear pre-recorded information on easy inquiries.\u00a0<\/li>\n\n\n\n<li><strong>Social Media:\u00a0<\/strong>Around\u00a0<a href=\"https:\/\/delighted.com\/blog\/winning-customer-service-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">40 %<\/a>\u00a0of people want to communicate with brands on social media.\u00a0Further,\u00a0<a href=\"https:\/\/delighted.com\/blog\/winning-customer-service-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">29 %<\/a>\u00a0of social media users utilize them for researching or buying products. That is what makes it such a valuable asset for your customer support and <a href=\"https:\/\/hotmart.com\/en\/blog\/brand-awareness\" target=\"_blank\" rel=\"noopener\">brand awareness<\/a> strategy.<\/li>\n\n\n\n<li><strong>Phone service:\u00a0<\/strong>Calling is still a highly requested form of customer service. Many people prefer speaking to a person before chatting, emailing, or searching in databases.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Looking for <\/strong>reliable cloud-based calling software?\u00a0We are here for you. CloudTalk offers\u00a050 + advanced features\u00a0that will push your customer support strategy toward perfection.\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today, customers don&#8217;t only purchase products and services. More and more often, they buy ideas or experiences. And they demand&#8230;<\/p>\n","protected":false},"author":29,"featured_media":278061,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[227],"tags":[],"class_list":["post-73564","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servizio-clienti"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/it\/wp-json\/wp\/v2\/posts\/73564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/it\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/it\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/it\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/it\/wp-json\/wp\/v2\/comments?post=73564"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/it\/wp-json\/wp\/v2\/posts\/73564\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/it\/wp-json\/wp\/v2\/media\/278061"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/it\/wp-json\/wp\/v2\/media?parent=73564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/it\/wp-json\/wp\/v2\/categories?post=73564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/it\/wp-json\/wp\/v2\/tags?post=73564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}