{"id":127821,"date":"2022-06-11T18:39:15","date_gmt":"2022-06-11T16:39:15","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/sette-modi-comprovati-per-migliorare-il-servizio-clienti\/"},"modified":"2024-10-18T18:47:31","modified_gmt":"2024-10-18T16:47:31","slug":"sette-modi-comprovati-per-migliorare-il-servizio-clienti","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/it\/blog\/sette-modi-comprovati-per-migliorare-il-servizio-clienti\/","title":{"rendered":"Sette modi comprovati per migliorare il servizio clienti"},"content":{"rendered":"\n
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7 Key Strategies for Improving Customer Service<\/h1>\n\n\n\n
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CONTACT SALES<\/a><\/div>\n\n\n\n
TRY FOR FREE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n
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\"Sette<\/figure><\/div>\n\n\n

Good customer service is essential to the long term health of successful businesses \u2014 without it, they\u2019ll crumple under the weight of negative reviews and high customer churn. Luckily for you, we\u2019ve compiled a list of 7 key strategies for improving customer service at your business. They\u2019re practical, concise and, above all, actionable. Read on and enjoy!\u00a0<\/p>\n\n\n\n

Why is customer service important for your business?<\/h2>\n\n\n\n

You want the freight train that is your business to reach the far corners of the earth? It had better have a good engine. Excellent customer service is that engine \u2014 it\u2019s what powers sustained success, year after year.\u00a0<\/p>\n\n\n\n

Done well, customer service has the potential to improve your company\u2019s public image, which in turn creates word-of-mouth buzz . This sets you up with a competitive advantage and, ultimately, increases your profits. Think of it as a chain reaction, ignited by common courtesy and competence in your approach to customer service.<\/p>\n\n\n\n

7 strategies to improve customer service<\/h2>\n\n\n\n

But how exactly do you improve the quality of your customer service? Let\u2019s dive into some specific strategies for how you can get your customer service engine running on all cylinders.\u00a0<\/p>\n\n\n\n

1.\u00a0\u00a0 \u00a0Choose the right communication strategy<\/h3>\n\n\n\n

Before you can set about the work of building a house, you have to lay a foundation. When it comes to customer service, that foundation is called\u00a0 communication strategy.\u00a0<\/p>\n\n\n\n

It\u2019s crucial that you devote time to developing a comprehensive communication strategy \u2014 something that can serve as a guidepost for your customer service agents in their frequent communications with customers. According to a study conducted by Microsoft, 58% of American consumers will switch service providers solely on account of poor customer service.\u00a0<\/p>\n\n\n\n

Ask yourself these three key questions:\u00a0<\/p>\n\n\n\n

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  1. What is your company\u2019s branding like?\u00a0<\/li>\n\n\n\n
  2. What is your brand voice?\u00a0<\/li>\n\n\n\n
  3. To what extent should that brand voice influence everyday communications with customers?\u00a0<\/li>\n<\/ol>\n\n\n\n

    The safe route, of course, is to adhere to the strictures of absolute professionalism. Regardless of the type of business customer interacts with, they always expect courtesy and professionalism from the business\u2019s customer service representatives.\u00a0<\/p>\n\n\n\n

    We\u2019d be willing to bet that there are some places, though, that a bit of your company\u2019s unique flavor could be added into the mix. Consider what those might be, and seize the opportunity to stand out from your competitors.<\/p>\n\n\n\n

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    How to retain customers and win their loyalty.<\/p>\n<\/div><\/div>\n\n\n

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    Read for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n
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    2.\u00a0 \u00a0 Build loyalty and create memorable customer experiences<\/h3>\n\n\n\n

    Earning a customer\u2019s loyalty can be a long, at times grueling process, but we\u2019re here to tell you that it\u2019s all worth it.\u00a0<\/p>\n\n\n\n

    The effort customer service agents put into cultivating long-term relationships with customers will result in long-term stability for your business. And you can\u2019t put a price on that.\u00a0<\/p>\n\n\n\n

    Remember that there’s a silver lining to everything. Even seemingly embarrassing mistakes on the part of your customer service team have potential to be made into a positive.\u00a0<\/p>\n\n\n\n

    Say for example an agent\u2019s mistake results in a package being delivered to your customer several days late. When the customer calls your customer service team to complain about the delay, offer to compensate the customer for the price of the shipping in full. It\u2019s an intuitive, easy-to-execute fix that will turn your customer\u2019s negative feelings about the late package to positive ones about your business\u2019s willingness to treat its clients with compassion.\u00a0<\/p>\n\n\n\n

    Finally, be sure to implement a loyalty program<\/a> as a means of rewarding customers that have shown \u2014 well, loyalty \u2014 to your business. A common example of this kind of program is a punch card: a wallet-sized card given to customers of coffee shops for them to keep track of the number of beverages they\u2019ve purchased over time. Basically, \u201cBuy 10 cups of coffee, get one free!\u201d It\u2019s a pretty simple concept and is easy for businesses of all types to pursue.\u00a0<\/p>\n\n\n\n

    3.\u00a0\u00a0 \u00a0Use modern technology to your advantage and provide fast support<\/strong><\/h3>\n\n\n\n

    One of the most powerful tools in the modern call center agent\u2019s toolkit is the effective use of automation. Knowing which processes to automate and which require a human touch is essential to the operation of first-class customer service teams. Take care to learn the distinction, and apply it to your everyday work.\u00a0<\/p>\n\n\n\n

    Here are some examples of what you should and shouldn’t automate:\u00a0<\/p>\n\n\n\n

    Frequently automated workflows:<\/strong><\/h4>\n\n\n\n