{"id":114315,"date":"2023-01-01T19:31:31","date_gmt":"2023-01-01T17:31:31","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/votre-support-client-est-il-au-point-pour-2022-voici-comment-le-verifier-et-lameliorer\/"},"modified":"2025-03-06T15:39:47","modified_gmt":"2025-03-06T13:39:47","slug":"votre-support-client-est-il-au-point-pour-2022-voici-comment-le-verifier-et-lameliorer","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/fr\/blog\/votre-support-client-est-il-au-point-pour-2022-voici-comment-le-verifier-et-lameliorer\/","title":{"rendered":"Votre support client est-il au point pour 2026? Voici comment le v\u00e9rifier et l\u2019am\u00e9liorer"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left has-black-color has-text-color\" id=\"is-your-customer-support-ready-for-2022-here-s-how-to-audit-and-improve-it\">Votre support client est-il au point pour 2025? Voici comment le v\u00e9rifier et l\u2019am\u00e9liorer &#8211; CloudTalk<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/demo\/\" style=\"border-radius:3px\">CONTACT SALES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/signup\/\" style=\"border-radius:3px\">TRY FOR FREE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-1024x538.png\" alt=\"\" class=\"wp-image-25949\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\">A lot has changed in the last couple of years, to put it lightly. If your customer support strategy hasn\u2019t adapted, you might not be meeting your customers\u2019 needs any longer. <\/p>\n\n\n\n<p>And in fact, 93% of customer service professionals believe that customers have higher expectations now than they did previously. To meet these elevated expectations, you\u2019ll need to consistently review and update your customer support strategy. A customer support audit is a tool that helps you undertake this review in a methodical and effective way.<\/p>\n\n\n\n<p>En outre, vous devrez vous tourner vers l&rsquo;avenir pour vous assurer que votre \u00e9quipe d&rsquo;assistance client\u00e8le est fin pr\u00eate pour 2022. Comment savoir ce que vous devez mettre \u00e0 jour pour rester efficace ? Quelles sont les tendances essentielles pour la satisfaction des clients ? Quelles sont celles qui ne sont qu&rsquo;une mode passag\u00e8re ? Poursuivez votre lecture pour savoir comment r\u00e9aliser votre propre audit du service client afin d&rsquo;am\u00e9liorer vos prestations et de pr\u00e9parer votre strat\u00e9gie d&rsquo;assistance client pour l&rsquo;avenir. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"what-is-a-customer-support-audit\"><strong>Qu&rsquo;est-ce qu&rsquo;un audit du support client ? <\/strong> <\/h2>\n\n\n\n<p>A customer support audit is a process of reviewing what your team is currently doing, how customers respond to it, and what potential opportunities you might be missing out on. It\u2019s an opportunity to systematically analyze how your service strategy is impacting your business and what you can do to improve. Depending on the size of your company and the speed at which things move, you may perform an audit quarterly or annually. If things are rapidly changing at your business, you\u2019ll want more frequent review cycles.&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Discover latest customer support trends<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"635\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/eBook-customer-support-trends.svg\" alt=\"\" class=\"wp-image-177309\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/?page_id=175083\/\">Read for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"some-things-you-might-look-at-during-a-customer-service-audit-include\"><strong>Voici quelques \u00e9l\u00e9ments que vous pourriez examiner lors d&rsquo;un audit du service client\u00e8le ;<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Current tools and systems, along with any automations<\/li>\n\n\n\n<li>Metrics and KPIs<\/li>\n\n\n\n<li>Customer feedback<\/li>\n\n\n\n<li>Team performance<\/li>\n\n\n\n<li>Knowledge base updates<\/li>\n\n\n\n<li>Upcoming industry trends<\/li>\n<\/ul>\n\n\n\n<p>Examinons chacun de ces \u00e9l\u00e9ments plus en d\u00e9tail, afin que vous puissiez mettre en place votre propre audit du support client. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-audit-your-customer-service-strategy\"><strong>Comment auditer votre strat\u00e9gie de service client<\/strong><\/h2>\n\n\n\n<p>Nous vous proposons ci-dessous une approche syst\u00e9matique de l&rsquo;examen de votre structure de soutien existante. Utilisez ce guide comme une checklist pour examiner chaque domaine en d\u00e9tail. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"software-and-tools\"><strong>Logiciels et outils<\/strong><\/h3>\n\n\n\n<p>So often, we take our tools for granted once they\u2019re implemented. Setting aside time to review how they\u2019re working for us can reveal opportunities for improvement. It\u2019s like sharpening your knives &#8211; it makes a difference to the finished product! Here\u2019s a list of things to look into:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make a list of all the software and tools you\u2019re currently using. Review their release notes to see if they\u2019ve made changes or added features that would be helpful to your team.&nbsp;<\/li>\n\n\n\n<li>Review current seats and permissions. Are there people who have access but no longer need it? Reduce seats to save costs and increase security.&nbsp;<\/li>\n\n\n\n<li>Review automation and workflows you have in place. Ideally, every automation uses a similar naming convention, so it\u2019s obvious what each one does and why it exists. Delete or label any automations that are no longer relevant (i.e., for product releases that have been rolled out).<\/li>\n\n\n\n<li>Review macros and canned responses. Ensure each one has up-to-date information, and any links are still functional.&nbsp;<\/li>\n\n\n\n<li>Update any auto-responders and IVR menus, and hold messages to ensure they\u2019re in line with current brand guidelines.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"customer-feedback\"><strong>Commentaires des clients<\/strong><\/h3>\n\n\n\n<p><em>\u00ab\u00a0Il ne suffit pas de dire que vous \u00eates ax\u00e9 sur le client &#8211; vous devez le mettre en pratique dans tous les aspects de votre entreprise. Commencez par \u00e9couter vos clients.\u00a0\u00bb<\/em>&#8211; Shep Hyken<\/p>\n\n\n\n<p>While you should be listening to your customers&nbsp;<strong>all the time<\/strong>, a customer service review is a great opportunity to step back and look at feedback from a more holistic perspective.&nbsp;For example, if you are running a retail or e-commerce business, you can collect customer&rsquo;s feedback via <a href=\"https:\/\/www.track-pod.com\/blog\/shipping-notifications-cases\/\" target=\"_blank\" rel=\"noopener\">shipping notifications<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"common-phrases-and-keywords\"><strong>Phrases et mots-cl\u00e9s courants<\/strong><\/h4>\n\n\n\n<p>Run all qualitative feedback through a text analysis program like&nbsp;<a href=\"https:\/\/monkeylearn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonkeyLearn<\/a>&nbsp;to see what customers most commonly mention in their feedback. Qualitative feedback includes text replies to&nbsp;<a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/measuring-customer-satisfaction-how-to-do-it-and-why\/\" target=\"_blank\" rel=\"noreferrer noopener\">CSAT or NPS surveys<\/a>&nbsp;or any other feedback sources you use. Even a word cloud can reveal surprising insight into frequent questions and concerns.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-1024x524.webp\" alt=\"photo analyse des retours clients\" class=\"wp-image-25963\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-1024x524.webp 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-300x154.webp 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-768x393.webp 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-200x102.webp 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-784x401.webp 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-560x287.webp 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-484x248.webp 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-400x205.webp 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-392x201.webp 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-156x80.webp 156w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-264x135.webp 264w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-64x33.webp 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis.webp 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Une fois que vous avez pass\u00e9 en revue les mots les plus courants, creusez davantage. Que disent les clients \u00e0 propos de ces fonctionnalit\u00e9s ou de ces sujets ? Quels \u00e9l\u00e9ments d&rsquo;action pouvez-vous g\u00e9n\u00e9rer pour r\u00e9soudre les r\u00e9clamations courantes ou mettre en \u00e9vidence les compliments courants ? <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"tags-and-feedback-segmentation\"><strong>Tags et segmentation du retour d&rsquo;information<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/test-staging.cloudtalk.io\/call-tagging\/\" target=\"_blank\" rel=\"noreferrer noopener\">Using tags in your contact center software<\/a>&nbsp;is a great way to organize feedback and see what types of issues are driving dissatisfaction. If you already have a tagging system set up, review the tags you\u2019re using to make sure they\u2019re relevant.&nbsp;<\/p>\n\n\n\n<p>Triez vos commentaires par \u00e9tiquette. Quel pourcentage de clients m\u00e9contents entre dans chaque cat\u00e9gorie ? Y a-t-il une cat\u00e9gorie qui suscite plus de mauvaises r\u00e9ponses de satisfaction que les autres ? Approfondissez la question pour d\u00e9couvrir les mesures \u00e0 prendre.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"review-your-feedback-process\"><strong>Revoir votre processus de feedback<\/strong><\/h4>\n\n\n\n<p>What happens when a customer provides negative feedback? Where does it go? Whose responsibility is it to answer? Confirm that your real-time feedback loop is functioning as expected. Update any processes or workflows necessary to make sure unhappy customers get a quick response. Many business owners even decide to seek help from <a href=\"https:\/\/www.designrush.com\/agency\/call-centers\/answering-services\" target=\"_blank\" rel=\"noopener\">top phone answering services<\/a> which can significantly help in getting customer feedback and keeping your customers as satisfied as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"key-metric-optimization\"><strong>Optimisation des statistiques cl\u00e9s<\/strong><\/h3>\n\n\n\n<p>Quels <a href=\"https:\/\/blog.hubspot.com\/service\/customer-success-metrics\" target=\"_blank\" rel=\"noreferrer noopener\">param\u00e8tres utilisez-vous pour mesurer vos performances<\/a> ? Une approche ax\u00e9e sur les donn\u00e9es est essentielle pour optimiser votre strat\u00e9gie de support client \u00e0 long terme. Sans donn\u00e9es coh\u00e9rentes, il est difficile de comprendre l&rsquo;impact de tout changement sur l&rsquo;exp\u00e9rience client.<\/p>\n\n\n\n<p>De nombreuses \u00e9quipes d&rsquo;assistance \u00e0 la client\u00e8le mesurent leur succ\u00e8s au moyen d&rsquo;enqu\u00eates sur la satisfaction des clients (CSAT). Si le client est satisfait, alors ils font leur travail. C&rsquo;est un tr\u00e8s bon \u00e9l\u00e9ment de retour en temps r\u00e9el \u00e0 inclure dans vos mesures. <\/p>\n\n\n\n<p>Toutefois, la satisfaction de la client\u00e8le ne mesure que le sentiment de vos clients, et non l&rsquo;impact du service client\u00e8le sur votre entreprise. Et elle ne refl\u00e8te pas toujours ce que les clients pensent vraiment de leur exp\u00e9rience globale avec votre entreprise. M\u00eame si les clients sont satisfaits de leur service \u00e0 la client\u00e8le, ils peuvent tout de m\u00eame se d\u00e9sabonner ou choisir de ne pas acheter. En d&rsquo;autres termes, la satisfaction des clients n&rsquo;est pas un bon indicateur de la fid\u00e9lit\u00e9. Selon l&rsquo;objectif de votre \u00e9quipe de service client\u00e8le, cela peut \u00eatre un probl\u00e8me. <\/p>\n\n\n\n<p>Que devez-vous faire ? Comment pouvez-vous savoir si votre \u00e9quipe de service client\u00e8le a l&rsquo;impact que vous souhaitez sur vos objectifs commerciaux ? <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"identify-your-key-performance-indicators\"><strong>Identifiez vos indicateurs cl\u00e9s de performance<\/strong><\/h3>\n\n\n\n<p>Are your customer support metrics aligned with your business goals? Start by reviewing your organization\u2019s top priorities. Are you focused on new sales? Expanding current customer revenue? Reducing customer churn? We are willing to bet that your organization is not focused on \u201cfirst reply time\u201d, as important as that metric may be to managing a customer service team.&nbsp;<\/p>\n\n\n\n<p>Pour cet exemple, disons que l&rsquo;objectif principal de votre entreprise est de conserver les clients et de les fid\u00e9liser. Comment votre \u00e9quipe d&rsquo;assistance client\u00e8le peut-elle atteindre cet objectif ? <\/p>\n\n\n\n<p>Tout d&rsquo;abord, plongez dans les comptes annul\u00e9s pour voir la raison principale pour laquelle ces comptes ont \u00e9t\u00e9 annul\u00e9s. Est-ce li\u00e9 au service ? Notez tous les objectifs ou param\u00e8tres que vous devez int\u00e9grer pour \u00e9viter que les futurs clients ne changent d&rsquo;avis pour les m\u00eames raisons. <\/p>\n\n\n\n<p>Deuxi\u00e8mement, identifier les moyens d&#8217;emp\u00eacher de mani\u00e8re proactive les clients de changer d&rsquo;avis. Comment fournir une assistance proactive qui suscite l&rsquo;int\u00e9r\u00eat des clients et les fid\u00e9lise ? Notez les comportements que le support client doit adopter. Comment peut-on les mesurer ? <\/p>\n\n\n\n<p>Ensemble, ces comportements constituent vos indicateurs cl\u00e9s. <\/p>\n\n\n\n<p><strong>Un exemple de comportements et de mesures cl\u00e9s pour la r\u00e9tention des clients ou l&rsquo;augmentation de la fid\u00e9lit\u00e9 peut ressembler \u00e0 ceci :<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decrease churn:&nbsp;<\/strong>reduce monthly account churn from&nbsp;<strong>5.7%<\/strong>&nbsp;to&nbsp;<strong>4%&nbsp;<\/strong>by&nbsp;<strong>June 2022<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Reduce customer effort:<\/strong>&nbsp;implement customer effort score survey by&nbsp;December 2021<\/li>\n\n\n\n<li><strong>Proactively call inactive customers:<\/strong>&nbsp;average&nbsp;20 outbound calls per day<\/li>\n\n\n\n<li><strong>Increase lifetime value:&nbsp;<\/strong>flag&nbsp;10 qualified accounts per week for CSMs to upsell<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"identify-hygiene-metrics\"><strong>Identifier les param\u00e8tres \u00e0 consid\u00e9rer<\/strong><\/h3>\n\n\n\n<p>Certaines mesures ne devraient pas \u00eatre ax\u00e9es sur des objectifs. Les mesures d&rsquo;hygi\u00e8ne ou de maintenance sont des mesures de \u00ab\u00a0seuil\u00a0\u00bb qui montrent la sant\u00e9 de votre organisation de soutien. Par exemple, le temps de premi\u00e8re r\u00e9ponse, les appels abandonn\u00e9s et les taux de respect des accords de niveau de service sont tous importants \u00e0 surveiller, mais ils ne doivent pas \u00eatre votre indicateur principal. Les mesures d&rsquo;hygi\u00e8ne sont des indicateurs qui montrent que quelque chose doit \u00eatre examin\u00e9 (<em>comme l&#8217;embauche de plus d&rsquo;agents, l&rsquo;am\u00e9lioration de la formation ou une meilleure hi\u00e9rarchisation des tickets entrants<\/em>).<em>  <\/em><\/p>\n\n\n\n<p><strong>Voici quelques mesures que votre organisation pourrait vouloir suivre de fa\u00e7on constante : <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First Response Time<\/li>\n\n\n\n<li>Call or Conversation volume<\/li>\n\n\n\n<li>Average Handle Time<\/li>\n\n\n\n<li>SLA Achievement Rate<\/li>\n\n\n\n<li>Internal Quality Score<\/li>\n\n\n\n<li>First Contact Resolution Rate<\/li>\n\n\n\n<li>Call Abandonment Rate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"update-or-create-dashboards\"><strong>Mettre \u00e0 jour ou cr\u00e9er des tableaux de bord<\/strong><\/h3>\n\n\n\n<p>Vous connaissez ces <a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-reporting\" target=\"_blank\" rel=\"noreferrer noopener\">tableaux de bord par d\u00e9faut pour le service client\u00e8le<\/a>, fournis avec votre logiciel d&rsquo;assistance, auxquels vous n&rsquo;avez jamais touch\u00e9 ? C&rsquo;est le moment de leur donner un bon coup de balai pour qu&rsquo;ils soient vraiment utiles. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create one dashboard that includes all your hygiene metrics so you can review them with a single click. Be able to explain how each one is calculated, so you trust their accuracy.&nbsp;<\/li>\n\n\n\n<li>Create one dashboard with all your team performance metrics so you can review them for one-on-ones and performance reviews. More on that later!&nbsp;<\/li>\n\n\n\n<li>Create one dashboard for your KPIs and goal metrics. While you might not check this dashboard every day, it\u2019s helpful to have these metrics already set up. You can share this information with stakeholders from other departments, and include more detail on each metric for easier follow-up.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"audit-your-team-s-performance\"><strong>Auditer les performances de votre \u00e9quipe <\/strong><\/h3>\n\n\n\n<p>Chaque fois que vous effectuez un audit de l&rsquo;assistance client, vous pouvez approfondir les performances de votre \u00e9quipe. L&rsquo;examen des conversations r\u00e9elles en parall\u00e8le avec les indicateurs importants fournira une bonne vue d&rsquo;ensemble et mettra peut-\u00eatre en lumi\u00e8re des informations exploitables \u00e0 approfondir. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"review-call-recordings\"><strong>Examiner les enregistrements d&rsquo;appels<\/strong><\/h4>\n\n\n\n<p>Unless you work next to your team, you\u2019ll likely have very little insight into what calls actually sound like. This is where&nbsp;<a href=\"https:\/\/www.hubspot.com\/products\/call-recording\" target=\"_blank\" rel=\"noreferrer noopener\">call recordings<\/a>&nbsp;can help. By sampling a few calls, email or chat conversations, you can have a good idea of how each agent corresponds with customers. Alternatively, setting up a&nbsp;<a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/8-benefits-of-quality-assurance-that-will-enhance-support-team-performance\/\" target=\"_blank\" rel=\"noreferrer noopener\">formalized quality assurance program<\/a>&nbsp;can keep your finger on the pulse of conversation quality all year round.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"review-outliers-on-hygiene-metrics\"><strong>Examiner les valeurs aberrantes des donn\u00e9es<\/strong><\/h4>\n\n\n\n<p>Sur votre tableau de bord de mesures, plongez dans les performances de chaque agent en ce qui concerne les donn\u00e9es que vous avez choisi de suivre. Un agent prend-il beaucoup plus de temps pour r\u00e9soudre les appels entrants ? Est-ce qu&rsquo;un membre de l&rsquo;\u00e9quipe a plus de conversations que les autres agents ? Si les valeurs aberrantes ne sont pas n\u00e9cessairement mauvaises, elles sont de bons indicateurs de l&rsquo;existence d&rsquo;un ph\u00e9nom\u00e8ne inhabituel. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"knowledge-base-update\"><strong>Mise \u00e0 jour de la base de connaissances<\/strong><\/h3>\n\n\n\n<p>Votre documentation est l&rsquo;un des \u00e9l\u00e9ments les plus importants de votre \u00e9quipe de service client\u00e8le. En effet, <strong>73 %<\/strong> des clients <a href=\"https:\/\/www.bizreport.com\/2015\/04\/report-poor-customer-service-pushes-consumers-away.html\" target=\"_blank\" rel=\"noreferrer noopener\">pr\u00e9f\u00e8rent trouver les r\u00e9ponses eux-m\u00eames<\/a> lorsqu&rsquo;ils en ont la possibilit\u00e9. Si votre base de connaissances est \u00e0 jour, cela signifie que les clients peuvent s&rsquo;aider eux-m\u00eames, ce qui r\u00e9duit les appels entrants vers votre centre de contact. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"to-audit-your-help-center-documentation\"><strong>Pour v\u00e9rifier la documentation de votre centre d&rsquo;aide : <\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Review your documentation library for out-of-date or irrelevant articles that can be archived.&nbsp;<\/li>\n\n\n\n<li>Look at traffic volume and <a href=\"https:\/\/www.semrush.com\/blog\/keyword-search-volume\/\" target=\"_blank\" rel=\"noopener\">keyword search volume<\/a>. Are there articles that aren\u2019t getting many views? Are these important articles that aren\u2019t discoverable? Or can they be merged with other articles? Having a lot of them with very few views can have a negative impact on the searchability of your help center.&nbsp;<\/li>\n\n\n\n<li>Look at the most frequent search terms and searches that return zero results. Are there gaps in your content?&nbsp;<\/li>\n\n\n\n<li>Review articles that haven\u2019t been updated this year. Can they be edited with more up-to-date information, or additional resources?&nbsp;<\/li>\n\n\n\n<li>If you have article feedback enabled on your help center, look at the articles that have downvotes. How can you improve them for a better customer experience?&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"what-you-need-to-know-for-customer-service-in-2022\"><strong>Ce que vous devez savoir pour le service client\u00e8le en 2022<\/strong><\/h2>\n\n\n\n<p><em>\u201cQuelque chose a chang\u00e9, les entreprises qui d\u00e9tr\u00f4nent aujourd&rsquo;hui les entreprises en place n&rsquo;ont pas d&rsquo;avantages technologiques profonds. Dans la plupart des cas, l&rsquo;avantage concurrentiel de ces entreprises n&rsquo;est pas du tout d\u00fb \u00e0 l&rsquo;innovation technologique.\u201d<\/em> &#8211; Brian Balfour, CEO de Reforge, officiellement VP de Growth HubSpot<\/p>\n\n\n\n<p>Maintenant que vous avez fait le point sur la situation actuelle de votre support client, il est temps d&rsquo;envisager l&rsquo;avenir. Pour se pr\u00e9parer \u00e0 une nouvelle ann\u00e9e, il faut notamment comprendre quelles sont les opportunit\u00e9s dont vous pourriez profiter. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"customer-attitudes-and-behaviors\"><strong>Attitudes et comportements des clients<\/strong><\/h4>\n\n\n\n<p>Imaginez un magasin de d\u00e9tail qui n&rsquo;a pas eu de fa\u00e7ade en ligne au cours de l&rsquo;ann\u00e9e derni\u00e8re. Ils n&rsquo;auraient probablement pas eu beaucoup de succ\u00e8s. Il est essentiel de savoir comment les comportements des clients \u00e9voluent et de r\u00e9pondre aux nouveaux d\u00e9fis pour offrir une exp\u00e9rience de qualit\u00e9. S&rsquo;il existe de nouvelles applications ou de nouveaux canaux de contact sur lesquels vos clients passent beaucoup de temps, vous devez \u00eatre pr\u00eat \u00e0 vous adapter. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"new-tools-and-technology\"><strong>Nouveaux outils et technologies<\/strong><\/h4>\n\n\n\n<p>Il est important d&rsquo;int\u00e9grer des technologies avanc\u00e9es. Par exemple, gr\u00e2ce \u00e0 des outils tels que le <a href=\"https:\/\/www.hubspot.com\/products\/service\/support-ticket-system\" target=\"_blank\" rel=\"noreferrer noopener\">syst\u00e8me de tickets d&rsquo;assistance<\/a> qui organise tous les tickets d&rsquo;assistance en un seul endroit. Ainsi, vous pouvez hi\u00e9rarchiser les conversations entrantes pour maximiser l&rsquo;efficacit\u00e9. <\/p>\n\n\n\n<p>Mais disposer de la derni\u00e8re technologie ne garantit pas toujours un excellent service \u00e0 la client\u00e8le. Il est \u00e9galement important de rester \u00e0 jour.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"keeping-up-to-date\"><strong>Se tenir inform\u00e9<\/strong><\/h4>\n\n\n\n<p>si vous vous demandez comment suivre les derni\u00e8res tendances, ne vous inqui\u00e9tez pas. Il existe de nombreuses ressources int\u00e9ressantes : <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listen to customer support podcasts.&nbsp;<a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-podcasts\" target=\"_blank\" rel=\"noreferrer noopener\">This list offers a good mix.<\/a>&nbsp;<\/li>\n\n\n\n<li>Sign-up to newsletters and roundups. We love&nbsp;<a href=\"https:\/\/twitter.com\/wesupportnyc?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">WeSupportNYC<\/a>&nbsp;<\/li>\n\n\n\n<li>Read a related&nbsp;e-book, such as&nbsp;<a href=\"https:\/\/test-staging.cloudtalk.io\/customer-support-trends-for-2022\/\/\">Customer support trends for 2021<\/a>&nbsp;from CloudTalk<\/li>\n\n\n\n<li>Join the&nbsp;<a href=\"https:\/\/www.supportdriven.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Support Driven Slack community<\/a>. Not only is it a great source of knowledge, it\u2019s also a helpful and welcoming community.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"audit-your-customer-support-and-get-ready-for-2022\"><strong>Auditez votre support client et pr\u00e9parez-vous pour 2022<\/strong><\/h2>\n\n\n\n<p>Avant la fin de l&rsquo;ann\u00e9e, r\u00e9servez du temps pour faire un audit du support client. En r\u00e9visant r\u00e9guli\u00e8rement votre strat\u00e9gie de service \u00e0 la client\u00e8le de fond en comble, vous serez pr\u00eat \u00e0 vous lancer dans l&rsquo;ann\u00e9e 2022. <\/p>\n\n\n\n<p>Nous voulons savoir : quelle est votre principale priorit\u00e9 en mati\u00e8re de support client pour 2022 ?<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A lot has changed in the last couple of years, to put it lightly. If your customer support strategy hasn\u2019t&#8230;<\/p>\n","protected":false},"author":31,"featured_media":25951,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[248],"tags":[],"class_list":["post-114315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-service-client"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/fr\/wp-json\/wp\/v2\/posts\/114315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/fr\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/fr\/wp-json\/wp\/v2\/comments?post=114315"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/fr\/wp-json\/wp\/v2\/posts\/114315\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/fr\/wp-json\/wp\/v2\/media\/25951"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/fr\/wp-json\/wp\/v2\/media?parent=114315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/fr\/wp-json\/wp\/v2\/categories?post=114315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/fr\/wp-json\/wp\/v2\/tags?post=114315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}