{"id":74440,"date":"2022-04-18T02:00:56","date_gmt":"2022-04-18T00:00:56","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/10-estrategias-probadas-de-atencion-al-cliente\/"},"modified":"2024-10-18T19:00:58","modified_gmt":"2024-10-18T17:00:58","slug":"10-estrategias-probadas-de-atencion-al-cliente","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/es\/blog\/10-estrategias-probadas-de-atencion-al-cliente\/","title":{"rendered":"10 Estrategias Probadas de Atenci\u00f3n al Cliente"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-black-color has-text-color\">10 Proven Customer Service Strategies<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"     href=\"https:\/\/test-staging.cloudtalk.io\/es\/programa-una-demo\/\" style=\"border-radius:3px\">CONTACT SALES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"     href=\"https:\/\/test-staging.cloudtalk.io\/es\/cloudtalk-14-dias-de-prueba-gratuita\/\" style=\"border-radius:3px\">TRY FOR FREE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-1024x538.png\" alt=\"Estrategias de atenci&#xF3;n al cliente\" class=\"wp-image-12051\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/illustration-customer-service-strategies.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\">Today, customers don&#8217;t only purchase products and services. More and more often, they buy ideas or experiences. And they demand nothing less than perfection. Though it may take a lot of effort, it is very important to retain clients. Not only because it&#8217;s cheaper than gaining new ones. Mainly because repeat purchases have a great effect on businesses bottom line.<\/p>\n\n\n\n<p>Seg\u00fan la <a href=\"https:\/\/blog.hubspot.com\/service\/customer-retention\" target=\"_blank\" rel=\"noreferrer noopener\">investigaci\u00f3n de HubSpot<\/a>, s\u00f3lo un aumento del <strong>5%<\/strong> en la retenci\u00f3n de clientes puede aumentar potencialmente los ingresos entre un <strong>25<\/strong> y un <strong>95%<\/strong>. <\/p>\n\n\n\n<p>So, satisfied and loyal consumers make<strong>\u00a0<\/strong><strong>more purchases<\/strong>. They spend more money, leave reviews, and refer to their friends and family. In order to keep them happy, you need an\u00a0<strong>exceptional customer experience<\/strong>. Therefore,\u00a0<strong>exceptional customer service<\/strong>.\u00a0<\/p>\n\n\n\n<p>Hemos recopilado estrategias de atenci\u00f3n al cliente que har\u00e1n de tus clientes tus m\u00e1s firmes defensores. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Learn how to provide excellent customer service<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"635\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/eBook-customer-care.svg\" alt=\"\" class=\"wp-image-177188\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/test-staging.cloudtalk.io\/?page_id=174593\/\">Read for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"impact-of-well-developed-strategies-in-numbers\"><strong>Impact of Well-Developed Strategies on Numbers<\/strong><\/h2>\n\n\n\n<p>Antes de pasar a las estrategias reales de atenci\u00f3n al cliente, echemos un vistazo r\u00e1pido a lo que hace que sea tan importante. <\/p>\n\n\n\n<p><strong>Here are a few eye-catching statistics:\u00a0<\/strong><\/p>\n\n\n\n<p>By\u00a0<a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Dynamics research<\/a>, overall,\u00a0<strong>90 %<\/strong>\u00a0of customers find\u00a0<strong>customer service important\u00a0<\/strong>when choosing a product. And\u00a0<strong>91 %<\/strong>\u00a0of them will\u00a0<strong>not willingly choose your product\u00a0<\/strong>again after a bad encounter.\u00a0\u00a0<\/p>\n\n\n\n<p>Por suerte, <strong>tambi\u00e9n<\/strong> tenemos <strong>buenas noticias<\/strong>. <\/p>\n\n\n\n<p>Even if you started on the rough side,\u00a0<strong>78 %<\/strong>\u00a0of consumers are\u00a0<strong>likely to forgive you<\/strong>\u00a0if you provide exceptional customer service. Salesforce claims this in their\u00a0<a href=\"https:\/\/c1.sfdcstatic.com\/content\/dam\/web\/en_us\/www\/documents\/research\/salesforce-state-of-the-connected-customer-4th-ed.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">State of the Connected Customer<\/a>\u00a0e-book with Insights from\u00a0<strong>15,000+\u00a0<\/strong>consumers and business buyers worldwide.<\/p>\n\n\n\n<p>Social Media Today says that if you perfect your customer service strategies,\u00a0<a href=\"https:\/\/www.socialmediatoday.com\/news\/4-strategies-to-help-improve-your-customer-service-standards\/529799\/\" target=\"_blank\" rel=\"noreferrer noopener\">77 %<\/a>\u00a0of happy clients may recommend your company to their friends.\u00a0<\/p>\n\n\n\n<p>Adem\u00e1s, el <a href=\"https:\/\/www.socialmediatoday.com\/news\/4-strategies-to-help-improve-your-customer-service-standards\/529799\/\" target=\"_blank\" rel=\"noreferrer noopener\">86%<\/a> de los compradores <strong>gastar\u00e1n m\u00e1s dinero<\/strong> despu\u00e9s de tener una experiencia agradable con tus agentes. <\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-1024x538.png\" alt=\"infograf&#xED;a 10 estrategias probadas de atenci&#xF3;n al cliente\" class=\"wp-image-70063\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-1536x806.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.22.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"10-winning-customer-service-strategies\"><strong>10 Estrategias Ganadoras de Atenci\u00f3n al Cliente <\/strong><\/h2>\n\n\n\n<p>We should start with a\u00a0<strong>brief definition\u00a0<\/strong>of customer service strategy. It is basically a well-thought-out plan for handling interactions with consumers. It lets you provide a\u00a0<strong>consistent customer experience<\/strong>\u00a0throughout all your channels.\u00a0<\/p>\n\n\n\n<p>Yet, it may not always be easy to implement. First, you need to\u00a0<strong>take a step back<\/strong>. Think about what an exceptional customer support strategy means for your business.\u00a0<\/p>\n\n\n\n<p><strong>Ah\u00ed es donde nuestros 10 consejos pueden ayudar. <\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"1-start-with-building-your-dream-team\"><strong>#1 Empieza Construyendo el Equipo de tus Sue\u00f1os<\/strong><\/h3>\n\n\n\n<p>Skills can be trained, and knowledge can be gained. But attitude is something that comes with a person. Your team is what the quality of customer service stands on. So,\u00a0<strong>it has to be perfect<\/strong>. A dream group of talented people with<strong>\u00a0the right approach<\/strong>.\u00a0<\/p>\n\n\n\n<p>Some candidates may look like a\u00a0great fit on paper, but they will not be a good match if they\u00a0don&#8217;t identify\u00a0with your\u00a0company&#8217;s<strong> culture\u00a0<\/strong>and\u00a0<strong>values<\/strong>. Employees will only like their job if it has a deeper meaning for them. And customers may only be satisfied if agents like their job.\u00a0<\/p>\n\n\n\n<p>We recommend\u00a0<strong>testing how candidates fit<\/strong>\u00a0your culture right\u00a0during an interview process. Create a\u00a0benchmark\u00a0of who your dream team should consist of. It will save you a lot of time later on since, this way, you\u00a0<strong>reduce employee turnover<\/strong>.<\/p>\n\n\n\n<p><strong>Involve your HR department\u00a0<\/strong>and create a set of relevant questions. You can also identify\u00a0preferred personality traits\u00a0and skills of employees in various support roles. Divide the traits into categories, such as\u00a0\u201cmust-have\u201d\u00a0and\u00a0\u201cgood-to-have\u201d. Involve both\u00a0hard and soft skills since they are equally important.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-few-traits-you-may-be-looking-for-when-building-your-team\"><strong>Here are a few traits you may be looking for when building your team:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inner motivation:\u00a0<\/strong>Does the candidate have a genuine interest in the position beyond the salary? She\/he should be more driven by an inner call to support others and less by monetary aspects. Although, those are important, too.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Positive attitude:<\/strong>\u00a0To maintain cheerful customers, agents should be cheerful people. They need to have a mindset that tells them everything is solvable.\u00a0<\/li>\n\n\n\n<li><strong>Self-awareness:<\/strong>\u00a0Does the candidate have a sense of constructive self-criticism? This way, she\/he will always be able to tame emotions.\u00a0<\/li>\n\n\n\n<li><strong>Empathy and social intelligence:<\/strong>\u00a0Perhaps the most crucial requirement for a customer service agent. No one can effectively help others without understanding how they feel.\u00a0<\/li>\n\n\n\n<li><strong>Adaptability:<\/strong>\u00a0It is important for candidates to show interest in gaining new skills. They also need to be able to work independently and learn fast.\u00a0<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"further-you-can-select-traits-based-on-roles\">Adem\u00e1s, puedes seleccionar los rasgos en funci\u00f3n de los roles: <\/h4>\n\n\n\n<p><strong>Rasgos de los agentes que est\u00e1n en contacto directo con los clientes: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Great listeners<\/li>\n\n\n\n<li>Skilled negotiators<\/li>\n\n\n\n<li>Critical thinkers<\/li>\n\n\n\n<li>Problem solvers<\/li>\n<\/ul>\n\n\n\n<p><strong>Customer support managers&#8217; traits:\u00a0<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Proficient in monitoring\u00a0<\/li>\n\n\n\n<li>Good at <a href=\"https:\/\/thedigitalprojectmanager.com\/tools\/best-project-management-software\/\" target=\"_blank\" rel=\"noopener\">project management<\/a><\/li>\n\n\n\n<li>Conflict resolution masters<\/li>\n\n\n\n<li>Love supervising others<\/li>\n\n\n\n<li>Able to provide sensitive yet constructive feedback<\/li>\n\n\n\n<li>Ready to inspire<\/li>\n<\/ul>\n\n\n\n<p>Eso en cuanto a los candidatos. En <strong>el<\/strong> <strong>equipo existente<\/strong>, supervisa si tus agentes cumplen con el enfoque de \u00abtener siempre un cliente en mente\u00bb. Sabes que tienes a las personas adecuadas cuando <strong>se comprometen con los m\u00e1s altos est\u00e1ndares de servicio al cliente.<\/strong> <\/p>\n\n\n\n<p>Monitor their\u00a0<strong>performance\u00a0<\/strong>by\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/es\/monitorizacion-de-llamadas\/\" target=\"_blank\" rel=\"noreferrer noopener\">listening to their calls<\/a>. Follow their\u00a0<strong>workflow<\/strong>. Do they present the importance of customer care for another team? Do they share knowledge and best practices?\u00a0<strong>Then you won.\u00a0<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"2-optimize-agents-training\"><strong>#2 Optimiza la Formaci\u00f3n de los Agentes<\/strong><\/h3>\n\n\n\n<p>Let&#8217;s assume you already built your dream team. The next customer support strategy is\u00a0taught-through training.\u00a0<\/p>\n\n\n\n<p>No matter how skilled agents are, they still need to learn. Provide them with the <a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/sales-coaching-software\/\" data-type=\"link\" data-id=\"https:\/\/test-staging.cloudtalk.io\/blog\/sales-coaching-software\/\">best coaching software<\/a> that brings out their\u00a0full potential. Involve all your team, old members as well as new ones, in regular training sessions. Present them with a complex overview of their position, from improving in daily duties to how each of them fits into the bigger picture.\u00a0<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"lessons-you-can-incorporate\"><strong>Lecciones que puedes incorporar:<\/strong><\/h4>\n\n\n\n<p><strong>Habilidadesblandas y paciencia<\/strong>: Los estudios demuestran que el <strong>68%<\/strong> de los clientes esperan que las empresas interact\u00faen con un alto nivel de empat\u00eda. Eso tiene sentido. \u00bfA qui\u00e9n le gustar\u00eda hablar con un agente maleducado? <\/p>\n\n\n\n<p>Prepare your customer service team to treat every situation with patience since each will vary rapidly. Almost every customer is different. Some will be angry, some confused, and some may have a lot of questions. Others are completely lost in a topic. No matter what, your agents need to be understanding and professional.\u00a0<\/p>\n\n\n\n<p><strong>Communication skills:\u00a0<\/strong>Agents who are shy and easy to turn down won&#8217;t sell or help too much. You need to have a confident team of excellent communicators who are sincere and sympathetic but also persuasive. What&#8217;s more, none of them should comply to let customers leave the conversation dissatisfied.\u00a0\u00a0\u00a0<\/p>\n\n\n\n<p><strong>Active listening:<\/strong>\u00a0By a\u00a0Harvard Business Review survey, an average person recalls around\u00a025 %\u00a0of what someone has said. That is not enough to solve a problem. Your agents need to be listening masters since customers hate repeating themselves.\u00a0<\/p>\n\n\n\n<p>In order to solve an issue successfully, your team has to understand it, no matter how complicated it may be precise. Some advanced customer service software features may be of help here, such as real-time\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/es\/herramientas-del-centro-de-llamadas\/notas-de-llamadas\/\" target=\"_blank\" rel=\"noreferrer noopener\">call notes<\/a>.\u00a0<\/p>\n\n\n\n<p>To train to listen, try to add a short role play to your training. Create pairs and let agents take turns in talking for about 1 &#8211; 2 minutes. The other person then has to reflect on what was communicated and include an empathetic answer to show the level of understanding.\u00a0<\/p>\n\n\n\n<p><strong>Knowledge:\u00a0<\/strong>No less important than communication. Knowing their stuff is crucial for each agent. Discuss in detail how your product works and what the pricing is.<\/p>\n\n\n\n<p>One more important customer support strategy &#8211; teach your team what to do when they get lost. If there is no other option, it is always better to double-check than provide incorrect information. Even though the customers have to wait. Just don&#8217;t let them wait too long.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"3-support-employee-satisfaction\"><strong>#3 Apoya la Satisfacci\u00f3n de los Empleados<\/strong><\/h3>\n\n\n\n<p>Puedes elegir a las personas adecuadas y formarlas bien, pero todo esto es en vano si los agentes no est\u00e1n contentos. Ahora, es el momento de <strong>apreciar su duro trabajo.<\/strong> <\/p>\n\n\n\n<p>Staff retention is high in the customer service industry. That is why each good employee is worth gold, such as each good client.\u00a0<strong>Empowering the spirit<\/strong>\u00a0of your agents results in\u00a0<strong>more productivity<\/strong>,\u00a0<strong>shorter resolution time,\u00a0<\/strong>and many more advantages. Therefore,\u00a0<strong>show your team respect.<\/strong>\u00a0Don&#8217;t micromanage them, let them make their own decisions.\u00a0<\/p>\n\n\n\n<p><strong>Recognize\u00a0the high performers\u00a0and\u00a0reward them. You can offer\u00a0incentive programs. These don&#8217;t have to be only monetary. Gifts like a year-long Netflix subscription or a voucher for a good dinner can motivate the same. Sometimes, even a\u00a0simple group email\u00a0with a positive review on a particular agent can serve as <\/strong>great support.<\/p>\n\n\n\n<p>Another strategy you can choose is\u00a0<strong>supporting <\/strong>healthy competitiveness. Give out monthly awards for anyone who delivers exceptional performance. Agents can also\u00a0nominate each other to build compassion. The good feeling of recognition from co-workers boosts team spirit, too.\u00a0<\/p>\n\n\n\n<p>Lo siguiente en lo que tienes que centrarte es en lo que ocurre con<strong>los agentes que no lo hacen bien.<\/strong> Tal vez necesiten una formaci\u00f3n adicional. Tal vez necesiten m\u00e1s motivaci\u00f3n y \u00e1nimo. Y tal vez muestren signos de agotamiento porque est\u00e1n trabajando demasiado. S\u00f3lo aseg\u00farate de n<strong>o prestar toda tu atenci\u00f3n a los mejores jugadores<\/strong> y olvidar a los que necesitan ayuda para llegar a ellos. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"4-use-the-right-tools\"><strong>#4 Utiliza las Herramientas Adecuadas<\/strong><\/h3>\n\n\n\n<p>Another customer support strategy tip is to always utilize the best tools possible. A piece of great advice &#8211;\u00a0<strong>never save money on technology. <\/strong>Reliable call center software plays a crucial role in the customer service you offer.\u00a0Digitalization\u00a0and\u00a0automation\u00a0provide effectiveness and a more pleasant experience. A\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/es\/telefonia-voip\/\" target=\"_blank\" rel=\"noreferrer noopener\">VoIP telephony<\/a>\u00a0<strong>system<\/strong>\u00a0is an<strong>\u00a0ideal solution<\/strong>.\u00a0<\/p>\n\n\n\n<p>Quality call center software offers plenty of features that make everyday tasks easier and customers happier.\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/es\/dashboard-2\/\" target=\"_blank\" rel=\"noreferrer noopener\">The call center dashboard<\/a>\u00a0allows you to\u00a0<strong>monitor all call center activities<\/strong>\u00a0in real-time. Automatic callback ensures you\u00a0<strong>never miss a call<\/strong>.\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/skill-based-routing\/\" target=\"_blank\" rel=\"noreferrer noopener\">Skill-based routing<\/a>\u00a0offers the best support possible from an agent with the\u00a0<strong>most suitable knowledge base<\/strong>. And there are\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/es\/funciones\/\" target=\"_blank\" rel=\"noreferrer noopener\">plenty more<\/a>.\u00a0<\/p>\n\n\n\n<p>A key to\u00a0<strong>call center automation<\/strong>\u00a0is also an\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/es\/integraciones\/\" target=\"_blank\" rel=\"noreferrer noopener\">integration<\/a>\u00a0of your software with<strong>\u00a0the CRM system<\/strong> and other relevant <a href=\"https:\/\/blog.hubspot.com\/service\/support-ticketing\" target=\"_blank\" rel=\"noopener\">ticketing systems<\/a>. This way, all data is\u00a0<strong>centralized\u00a0<\/strong>in one place, with no need to manually maintain them in both databases. All information is<strong>\u00a0instantly available<\/strong>\u00a0for each of your agents.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"5-measure-the-right-data\"><strong>#5 Mide los Datos Correctos<\/strong><\/h3>\n\n\n\n<p>\u00bfC\u00f3mo sabes si lo que est\u00e1s midiendo es <strong>realmente importante?<\/strong> Necesitas obtener datos que te <strong>proporcionen informaci\u00f3n procesable<\/strong>. Si no lo hacen, no vale la pena medirlos. Decidir lo que importa y lo que no es un proceso complejo. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"start-by-asking-yourself-simple-questions\"><strong>Empieza por hacerte preguntas sencillas:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Will this information get looked at?\u00a0<\/li>\n\n\n\n<li>Will it lead to precise actions?\u00a0<\/li>\n\n\n\n<li>Is it, therefore, relevant?\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Seg\u00fan la respuesta, estar\u00e1s un<strong>paso m\u00e1s cerca<\/strong> a lo que hay que medir. Elige lo que es relevante para tu negocio y <strong>establece los KPI<\/strong> &#8211; Indicadores Clave de Rendimiento. <\/p>\n\n\n\n<p>A trav\u00e9s de ellos, <strong>medir\u00e1s tu \u00e9xito.<\/strong> Al seguirlos, obtienes una visi\u00f3n general instant\u00e1nea de lo bien que va tu servicio de atenci\u00f3n al cliente. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-3-important-kpis-you-shouldn-t-overlook\"><strong>Aqu\u00ed hay 3 KPI importantes que no deber\u00edas pasar por alto:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>First call resolution<\/strong>\u00a0&#8211; 26 % of customers are transferred from agent to agent without resolving their issue.\u00a0<\/li>\n\n\n\n<li><strong>Average time in a queue\u00a0<\/strong>&#8211; 75 % of customers say it takes too long to reach an agent.\u00a0<\/li>\n\n\n\n<li><strong>Average abandonment rate<\/strong>\u00a0&#8211; 67 % of customers hang up due to frustration because they couldn&#8217;t talk to a real person.\u00a0<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-1024x538.png\" alt=\"infograf&#xED;a 10 estrategias probadas de atenci&#xF3;n al cliente 2\" class=\"wp-image-70087\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-1536x806.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.222.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Also, make sure you are looking at\u00a0<strong>each side of your KPIs<\/strong>. For example, your average resolution time might be\u00a0<strong>improving<\/strong>. Agents reduced the duration it takes to resolve the issues. But, the overall customer satisfaction\u00a0<strong>lowered<\/strong> because, to cut time, your team started to handle cases with lesser precision.\u00a0<\/p>\n\n\n\n<p>After evaluating business needs, establishing base KPIs, and measuring your results,\u00a0<strong>ensure you are on the right track<\/strong>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"ask-yourself-following-questions\"><strong>Ask yourself the following questions:\u00a0<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do your results benchmark with other companies in your industry?<\/li>\n\n\n\n<li>Are your internal teams cooperating strongly enough to maximize your call center potential?<\/li>\n\n\n\n<li>Do you have all key processes under control?\u00a0<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"6-personalize-the-experience\"><strong>#6 Personaliza la Experiencia <\/strong><\/h3>\n\n\n\n<p>Maintaining trustworthy customer service means\u00a0<strong>boosting and <\/strong>building relationships. That comes with improving customer experience. People are generally more open when they feel that their conversational partner<strong>\u00a0knows them<\/strong>. Therefore,\u00a0<strong>personalization<\/strong>\u00a0is a big part of a successful customer support strategy.\u00a0<\/p>\n\n\n\n<p>Para mostrar un ejemplo, debes <strong>conocer las interacciones anteriores<\/strong> con los clientes. Gracias a la funci\u00f3n de <a href=\"https:\/\/test-staging.cloudtalk.io\/es\/llamadas-de-clientes-en-la-historia-del-contacto\/\" target=\"_blank\" rel=\"noreferrer noopener\">historia del cliente<\/a>, los agentes tienen una visi\u00f3n instant\u00e1nea y actualizada de <strong>todas las interacciones de los clientes.<\/strong> <\/p>\n\n\n\n<p>Adem\u00e1s, esfu\u00e9rzate en tratar a tus clientes como <strong>personas reales.<\/strong> Da poder a tu equipo para que <strong>los llame por su nombre.<\/strong> De vez en cuando env\u00eda <strong>ofertas especializadas <\/strong>o <strong>felicitaciones de cumplea\u00f1os.<\/strong> Tambi\u00e9n puedes utilizar una herramienta de <a href=\"https:\/\/test-staging.cloudtalk.io\/es\/agente-preferido\/\" target=\"_blank\" rel=\"noreferrer noopener\">agente preferido<\/a> en la que los clientes pueden <strong>interactuar con la misma persona<\/strong> que antes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"7-make-data-driven-decisions\"><strong>#7 Toma Decisiones basadas en Datos<\/strong><\/h3>\n\n\n\n<p><strong>Feedback<\/strong>\u00a0is a<strong>\u00a0basis of improvement<\/strong>\u00a0for each business, therefore another very important customer support strategy.\u00a0<\/p>\n\n\n\n<p>Utiliza las <a href=\"https:\/\/test-staging.cloudtalk.io\/es\/software-para-centros-de-llamadas-con-estadisticas\/\" target=\"_blank\" rel=\"noreferrer noopener\">estad\u00edsticas avanzadas de llamadas<\/a> para observar tu progreso en el tiempo. Las empresas que utilizan <strong>informes de anal\u00edticas<\/strong> ven una <strong>mejora del 58 % en el rendimiento de los empleados.<\/strong> Tambi\u00e9n es m\u00e1s probable que mapeen los viajes de los compradores e identifiquen con \u00e9xito qu\u00e9 canales contribuyen mejor a los resultados. <\/p>\n\n\n\n<p>Adem\u00e1s de las estad\u00edsticas, es <strong>importante seguir regularmente<\/strong> las opiniones sobre tu servicio de atenci\u00f3n al cliente. Un <a href=\"https:\/\/clouddamcdnprodep.azureedge.net\/gdc\/gdcPiLLQw\/original?ocid=mkto_eml_EM582302A1LA1\" target=\"_blank\" rel=\"noreferrer noopener\">informe de Microsoft<\/a> muestra que el <strong>89 %<\/strong> de los clientes <strong>quieren dar su feedback<\/strong> despu\u00e9s de interactuar con los agentes.<\/p>\n\n\n\n<p>Crea tu <strong>propio<\/strong> <strong>sistema de feedback fiable<\/strong>, para poder mejorar constantemente. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"there-are-two-sources-your-feedback-strategy-should-monitor\"><strong>Hay dos fuentes que tu estrategia de feedback debe controlar:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Inputs from customers towards your agents<\/strong>:\u00a0you can gain it through social media, reviews, surveys or tools like\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/es\/analisis-de-emociones\/\" target=\"_blank\" rel=\"noreferrer noopener\">emotion analytics<\/a>.\u00a0<\/li>\n\n\n\n<li><strong>Inputs from agents<\/strong>:\u00a0Hear out their experience with customer interactions and other observations. Organize 1on1 or group meetings.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-1024x538.png\" alt=\"infograf&#xED;a 10 estrategias probadas de atenci&#xF3;n al cliente 3\" class=\"wp-image-70101\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-1536x806.png 1536w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/10\/infographics_31.1.223.png 1600w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>By listening to both sides, you learn a lot about\u00a0<strong>what works well<\/strong>\u00a0and\u00a0<strong>what needs to be modified<\/strong>. Maybe your customers get sufficient support but feel like they miss a written recap. Such as follow-up emails.<\/p>\n\n\n\n<p>On the flip side, your support team can give you <strong>insight into what are the most common issues<\/strong>. Maybe even where they have\u00a0<strong>knowledge gaps<\/strong>. This way, you will know exactly what to incorporate into future training.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"8-welcome-complaints\"><strong>#8 Acepta las Quejas<\/strong><\/h3>\n\n\n\n<p>Enjoying seeing complaints may look like a weird customer support strategy. Yet it&#8217;s a needed one. Welcoming negativity doesn&#8217;t mean seeking it. It means acknowledging it. Around\u00a0<strong>45 %\u00a0<\/strong>of people say that they are\u00a0<strong>swayed to visit businesses<\/strong>\u00a0that\u00a0<strong>respond well to negative reviews<\/strong>.\u00a0<\/p>\n\n\n\n<p>If you do it right, public response to a bad evaluation or complaint\u00a0<strong>makes wonders for your reputation<\/strong>. First, in times of opinions going viral on the internet, you can\u00a0<strong>avoid a potential PR disaster<\/strong>. Secondly, you have a chance to\u00a0<strong>publicly address the concerns<\/strong>\u00a0of your customers and gain\u00a0<strong>free market research data<\/strong>.<\/p>\n\n\n\n<p>Adem\u00e1s, haz que tu marca sea <strong>transparente<\/strong> y <strong>justa<\/strong> ofreci\u00e9ndote a <strong>realizar cambios tangibles.<\/strong> Reconoce tus propios fracasos ofreciendo una <strong>compensaci\u00f3n<\/strong> para reducir la rotaci\u00f3n. No dudes en demostrar que t\u00fa tambi\u00e9n puedes caer a veces. En lugar de esconderte e ignorar las cr\u00edticas, ten el valor de enfrentarte a ellas. Pero aseg\u00farate siempre de que realmente <strong>cumples lo que has prometido<\/strong>. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-four-easy-steps-how-to-use-complaints-to-your-advantage\"><strong>Here are four easy steps on how to use complaints to your advantage:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Make sure you didn&#8217;t miss any negative feedback<\/li>\n\n\n\n<li>Resolve all of them fast and effectively<\/li>\n\n\n\n<li>Make steps to stop these issues from repeating<\/li>\n\n\n\n<li>Pass the knowledge on to your employees<\/li>\n<\/ul>\n\n\n\n<p>Cuando empieces a analizar tus quejas, <strong>puede parecer que aumentan<\/strong>, pero <strong>eso no es cierto.<\/strong> Siempre estuvieron ah\u00ed. Simplemente no las ve\u00edas.. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"9-recognise-the-importance-of-customer-loyalty\"><strong>#9 Reconocer la Importancia de la Fidelidad de los Clientes<\/strong><\/h3>\n\n\n\n<p><strong>Retaining customers<\/strong>\u00a0is\u00a0<strong>cheaper than gaining new ones<\/strong>. That is a well-known fact for everyone who ever had anything to do with marketing or business. But this basic piece of information shines a light on another aspect.\u00a0<strong>Importance of customer loyalty<\/strong>\u00a0that exceptional customer service should be striving to build.\u00a0\u00a0<\/p>\n\n\n\n<p>Los clientes fieles son <strong>defensores de tu empresa.<\/strong> Te promocionan, obtienen mayores beneficios y muestran inter\u00e9s en ayudarte a mejorar los productos. Tambi\u00e9n son <strong>mucho m\u00e1s indulgentes con tus errores.<\/strong> <\/p>\n\n\n\n<p><strong>Sin embargo, no hay que confundir la fidelidad del cliente con la relaci\u00f3n con el mismo.<\/strong> Son dos cosas diferentes. Los clientes que te son fieles no quieren necesariamente tener una relaci\u00f3n con tu marca. Aun as\u00ed, <strong>seguir\u00e1n compr\u00e1ndote regularmente<\/strong> si tu servicio cumple sus expectativas.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"10-use-multiple-channels\"><strong>#10 Utiliza Varios Canales<\/strong><\/h3>\n\n\n\n<p>Waiting until people find you is the worst customer support strategy. Most of them will not bother if it&#8217;s\u00a0<strong>overly difficult to get in touch<\/strong>\u00a0with your service. Focus on providing support on channels that customers use and where they can\u00a0<strong>easily reach you<\/strong>. It is worth it. An online portal, Forrester, shows that\u00a0<a href=\"https:\/\/www.forrester.com\/report\/2018-Customer-Service-Trends-How-Operations-Become-Faster-Cheaper-And-Yet-More-Human\/RES142291\" target=\"_blank\" rel=\"noreferrer noopener\">69 %<\/a>\u00a0of adults in the US prefer to\u00a0<strong>buy from brands<\/strong>\u00a0with\u00a0<strong>consistent customer service across multiple platforms.\u00a0<\/strong><\/p>\n\n\n\n<p>Even though you should allow customers to switch between multiple channels, the more, the better doesn&#8217;t necessarily apply here. Don&#8217;t overwhelm your support, and\u00a0don&#8217;t waste resources on irrelevant platforms. For example, if most of your customers are on Twitter, focus on building strong support there.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"here-are-the-main-channels-we-recommend-to-utilize\"><strong>Here are the main channels we recommend utilizing:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>E-mail:<\/strong>\u00a0Although it may not be the most popular channel for communication nowadays, it&#8217;s still a handy platform where to keep in touch.<\/li>\n\n\n\n<li><strong>Live chat:<\/strong>\u00a0Provide fast service by chatting with your customers directly from your website. <a href=\"https:\/\/www.liveagent.com\/live-chat-software\/\" target=\"_blank\" rel=\"noopener\">Live chat<\/a><a href=\"https:\/\/www.customerly.io\/blog\/live-chat-features\/\" target=\"_blank\" rel=\"noopener\"> <\/a>increases in popularity. Also, it is constantly in customers&#8217; sight. That makes it easy to access and effective.\u00a0\u00a0<\/li>\n\n\n\n<li><strong>Self-Service:<\/strong>\u00a0Many people like to fix their own problems instead of contacting an agent. Give them an opportunity to do so. Incorporate a knowledge base on your website. You can also use tools like advanced\u00a0<a href=\"https:\/\/test-staging.cloudtalk.io\/interactive-voice-response-ivr-ivr-for-call-centers-why-do-you-need-it\/\" target=\"_blank\" rel=\"noreferrer noopener\">IVR<\/a>, with an option to hear pre-recorded information on easy inquiries.\u00a0<\/li>\n\n\n\n<li><strong>Social Media:\u00a0<\/strong>Around\u00a0<a href=\"https:\/\/delighted.com\/blog\/winning-customer-service-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">40 %<\/a>\u00a0of people want to communicate with brands on social media.\u00a0Further,\u00a0<a href=\"https:\/\/delighted.com\/blog\/winning-customer-service-strategy\" target=\"_blank\" rel=\"noreferrer noopener\">29 %<\/a>\u00a0of social media users utilize them for researching or buying products. That is what makes it such a valuable asset for your customer support and <a href=\"https:\/\/hotmart.com\/en\/blog\/brand-awareness\" target=\"_blank\" rel=\"noopener\">brand awareness<\/a> strategy.<\/li>\n\n\n\n<li><strong>Phone service:\u00a0<\/strong>Calling is still a highly requested form of customer service. Many people prefer speaking to a person before chatting, emailing, or searching in databases.\u00a0<\/li>\n<\/ul>\n\n\n\n<p><strong>Looking for <\/strong>reliable cloud-based calling software?\u00a0We are here for you. CloudTalk offers\u00a050 + advanced features\u00a0that will push your customer support strategy toward perfection.\u00a0<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Today, customers don&#8217;t only purchase products and services. More and more often, they buy ideas or experiences. And they demand&#8230;<\/p>\n","protected":false},"author":29,"featured_media":278067,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[264],"tags":[],"class_list":["post-74440","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicio-al-cliente"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/posts\/74440","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/users\/29"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/comments?post=74440"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/posts\/74440\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/media\/278067"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/media?parent=74440"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/categories?post=74440"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/tags?post=74440"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}