{"id":74403,"date":"2023-01-01T19:14:24","date_gmt":"2023-01-01T17:14:24","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/esta-tu-servicio-de-atencion-al-cliente-preparado-para-2022-te-explicamos-como-auditarlo-y-mejorarlo\/"},"modified":"2025-03-06T15:40:44","modified_gmt":"2025-03-06T13:40:44","slug":"esta-tu-servicio-de-atencion-al-cliente-preparado-para-2022-te-explicamos-como-auditarlo-y-mejorarlo","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/es\/blog\/esta-tu-servicio-de-atencion-al-cliente-preparado-para-2022-te-explicamos-como-auditarlo-y-mejorarlo\/","title":{"rendered":"\u00bfEst\u00e1 tu servicio de atenci\u00f3n al cliente preparado para 2026? Te explicamos c\u00f3mo auditarlo y mejorarlo"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading has-text-align-left has-black-color has-text-color\" id=\"is-your-customer-support-ready-for-2022-here-s-how-to-audit-and-improve-it\">\u00bfEst\u00e1 tu servicio de atenci\u00f3n al cliente preparado para 2025? Te explicamos c\u00f3mo auditarlo y mejorarlo &#8211; CloudTalk<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/demo\/\" style=\"border-radius:3px\">CONTACT SALES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/signup\/\" style=\"border-radius:3px\">TRY FOR FREE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-1024x538.png\" alt=\"\" class=\"wp-image-25949\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/illustration-call-center-audit-2022.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\">A lot has changed in the last couple of years, to put it lightly. If your customer support strategy hasn\u2019t adapted, you might not be meeting your customers\u2019 needs any longer. <\/p>\n\n\n\n<p>And in fact, 93% of customer service professionals believe that customers have higher expectations now than they did previously. To meet these elevated expectations, you\u2019ll need to consistently review and update your customer support strategy. A customer support audit is a tool that helps you undertake this review in a methodical and effective way.<\/p>\n\n\n\n<p>Adem\u00e1s, tendr\u00e1s que mirar al futuro para asegurarte de que tu equipo de atenci\u00f3n al cliente est\u00e1 preparado para 2022. \u00bfC\u00f3mo sabes lo que tienes que actualizar para seguir siendo relevante? \u00bfQu\u00e9 tendencias son cr\u00edticas para la satisfacci\u00f3n del cliente? \u00bfCu\u00e1les son s\u00f3lo una moda pasajera? Sigue leyendo para saber c\u00f3mo puedes realizar tu propia auditor\u00eda de servicio al cliente para mejorar tu prestaci\u00f3n de servicios y preparar tu estrategia de soporte al cliente para el futuro. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"what-is-a-customer-support-audit\"><strong>\u00bfQu\u00e9 es una auditor\u00eda de soporte al cliente? <\/strong> <\/h2>\n\n\n\n<p>A customer support audit is a process of reviewing what your team is currently doing, how customers respond to it, and what potential opportunities you might be missing out on. It\u2019s an opportunity to systematically analyze how your service strategy is impacting your business and what you can do to improve. Depending on the size of your company and the speed at which things move, you may perform an audit quarterly or annually. If things are rapidly changing at your business, you\u2019ll want more frequent review cycles.&nbsp;<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Discover latest customer support trends<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"635\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/eBook-customer-support-trends.svg\" alt=\"\" class=\"wp-image-177309\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\"   href=\"https:\/\/test-staging.cloudtalk.io\/?page_id=175083\/\">Read for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"some-things-you-might-look-at-during-a-customer-service-audit-include\"><strong>Algunas de las cosas que podr\u00edas observar durante una auditor\u00eda de servicio al cliente son:<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Current tools and systems, along with any automations<\/li>\n\n\n\n<li>Metrics and KPIs<\/li>\n\n\n\n<li>Customer feedback<\/li>\n\n\n\n<li>Team performance<\/li>\n\n\n\n<li>Knowledge base updates<\/li>\n\n\n\n<li>Upcoming industry trends<\/li>\n<\/ul>\n\n\n\n<p>Veamos cada uno de ellos con m\u00e1s detalle, para que puedas elaborar tu propia auditor\u00eda de soporte al cliente. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-audit-your-customer-service-strategy\"><strong>C\u00f3mo auditar tu estrategia de atenci\u00f3n al cliente<\/strong><\/h2>\n\n\n\n<p>A continuaci\u00f3n te ofrecemos un enfoque sistem\u00e1tico para revisar tu estructura de soporte actual. Utiliza esta gu\u00eda como checklist para revisar cada \u00e1rea en detalle. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"software-and-tools\"><strong>Software y herramientas<\/strong><\/h3>\n\n\n\n<p>So often, we take our tools for granted once they\u2019re implemented. Setting aside time to review how they\u2019re working for us can reveal opportunities for improvement. It\u2019s like sharpening your knives &#8211; it makes a difference to the finished product! Here\u2019s a list of things to look into:&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Make a list of all the software and tools you\u2019re currently using. Review their release notes to see if they\u2019ve made changes or added features that would be helpful to your team.&nbsp;<\/li>\n\n\n\n<li>Review current seats and permissions. Are there people who have access but no longer need it? Reduce seats to save costs and increase security.&nbsp;<\/li>\n\n\n\n<li>Review automation and workflows you have in place. Ideally, every automation uses a similar naming convention, so it\u2019s obvious what each one does and why it exists. Delete or label any automations that are no longer relevant (i.e., for product releases that have been rolled out).<\/li>\n\n\n\n<li>Review macros and canned responses. Ensure each one has up-to-date information, and any links are still functional.&nbsp;<\/li>\n\n\n\n<li>Update any auto-responders and IVR menus, and hold messages to ensure they\u2019re in line with current brand guidelines.&nbsp;<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"customer-feedback\"><strong>Feedback de los clientes<\/strong><\/h3>\n\n\n\n<p><em>\u201cNo basta con decir que te centras en el cliente: tienes que ponerlo en pr\u00e1ctica en todos los aspectos de tu negocio. Empieza por escuchar a tus clientes.\u201d<\/em> &#8211; Shep Hyken<\/p>\n\n\n\n<p>While you should be listening to your customers&nbsp;<strong>all the time<\/strong>, a customer service review is a great opportunity to step back and look at feedback from a more holistic perspective.&nbsp;For example, if you are running a retail or e-commerce business, you can collect customer&#8217;s feedback via <a href=\"https:\/\/www.track-pod.com\/blog\/shipping-notifications-cases\/\" target=\"_blank\" rel=\"noopener\">shipping notifications<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"common-phrases-and-keywords\"><strong>Frases y palabras clave comunes<\/strong><\/h4>\n\n\n\n<p>Run all qualitative feedback through a text analysis program like&nbsp;<a href=\"https:\/\/monkeylearn.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">MonkeyLearn<\/a>&nbsp;to see what customers most commonly mention in their feedback. Qualitative feedback includes text replies to&nbsp;<a href=\"https:\/\/test-staging.cloudtalk.io\/blog\/measuring-customer-satisfaction-how-to-do-it-and-why\/\" target=\"_blank\" rel=\"noreferrer noopener\">CSAT or NPS surveys<\/a>&nbsp;or any other feedback sources you use. Even a word cloud can reveal surprising insight into frequent questions and concerns.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"524\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-1024x524.webp\" alt=\"foto de an\u00e1lisis de feedback\" class=\"wp-image-25963\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-1024x524.webp 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-300x154.webp 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-768x393.webp 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-200x102.webp 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-784x401.webp 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-560x287.webp 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-484x248.webp 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-400x205.webp 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-392x201.webp 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-156x80.webp 156w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-264x135.webp 264w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis-64x33.webp 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2022\/02\/photo-feedback-analysis.webp 1366w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p>Una vez que hayas revisado las palabras m\u00e1s comunes, profundiza en ellas. \u00bfQu\u00e9 dicen los clientes sobre estas funciones o temas? \u00bfQu\u00e9 elementos de acci\u00f3n puedes generar para resolver las quejas comunes o destacar los elogios comunes? <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"tags-and-feedback-segmentation\"><strong>Etiquetas y segmentaci\u00f3n del feedback<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/test-staging.cloudtalk.io\/es\/herramientas-del-centro-de-llamadas\/etiquetas-de-llamadas\/\" target=\"_blank\" rel=\"noreferrer noopener\">Using tags in your contact center software<\/a>&nbsp;is a great way to organize feedback and see what types of issues are driving dissatisfaction. If you already have a tagging system set up, review the tags you\u2019re using to make sure they\u2019re relevant.&nbsp;<\/p>\n\n\n\n<p>Ordena tus feedback por etiquetas. \u00bfQu\u00e9 porcentaje de clientes insatisfechos encaja en cada categor\u00eda? \u00bfHay alguna categor\u00eda que est\u00e9 provocando m\u00e1s respuestas de mala satisfacci\u00f3n que otras? Profundiza para descubrir elementos de acci\u00f3n.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"review-your-feedback-process\"><strong>Revisa tu proceso de feedback<\/strong><\/h4>\n\n\n\n<p>What happens when a customer provides negative feedback? Where does it go? Whose responsibility is it to answer? Confirm that your real-time feedback loop is functioning as expected. Update any processes or workflows necessary to make sure unhappy customers get a quick response. Many business owners even decide to seek help from <a href=\"https:\/\/www.designrush.com\/agency\/call-centers\/answering-services\" target=\"_blank\" rel=\"noopener\">top phone answering services<\/a> which can significantly help in getting customer feedback and keeping your customers as satisfied as possible.<\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"key-metric-optimization\"><strong>Optimizaci\u00f3n de las M\u00e9tricas Clave<\/strong><\/h3>\n\n\n\n<p>\u00bfQu\u00e9 <a href=\"https:\/\/blog.hubspot.com\/service\/customer-success-metrics\" target=\"_blank\" rel=\"noreferrer noopener\">m\u00e9tricas utilizas para medir tu rendimiento?<\/a> Un enfoque basado en los datos es clave para optimizar tu estrategia de soporte al cliente a largo plazo. Sin datos consistentes, es dif\u00edcil comprender el impacto que cualquier cambio tiene en la experiencia del cliente.<\/p>\n\n\n\n<p>Muchos equipos de soporte al cliente miden su \u00e9xito mediante encuestas de satisfacci\u00f3n del cliente (CSAT). Si el cliente est\u00e1 contento, entonces est\u00e1n haciendo su trabajo. Es un buen dato de feedback en tiempo real para incluir en tus m\u00e9tricas. <\/p>\n\n\n\n<p>Sin embargo, la satisfacci\u00f3n del cliente solo mide c\u00f3mo se sienten tus clientes, no el impacto que el servicio al cliente tiene en tu negocio. Y no siempre refleja lo que los clientes piensan realmente sobre toda su experiencia con tu empresa. Aunque los clientes est\u00e9n satisfechos con el servicio de atenci\u00f3n al cliente, es posible que se den de baja o que decidan no comprar. En otras palabras, la satisfacci\u00f3n del cliente no es un buen indicador de la fidelidad. Dependiendo del objetivo de tu equipo de atenci\u00f3n al cliente, eso podr\u00eda ser un problema. <\/p>\n\n\n\n<p>Entonces, \u00bfqu\u00e9 debes hacer? \u00bfC\u00f3mo puedes saber si tu equipo de atenci\u00f3n al cliente est\u00e1 influyendo en los objetivos de tu negocio de la forma que deseas? <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"identify-your-key-performance-indicators\"><strong>Identifica tus indicadores clave de rendimiento<\/strong><\/h3>\n\n\n\n<p>Are your customer support metrics aligned with your business goals? Start by reviewing your organization\u2019s top priorities. Are you focused on new sales? Expanding current customer revenue? Reducing customer churn? We are willing to bet that your organization is not focused on \u201cfirst reply time\u201d, as important as that metric may be to managing a customer service team.&nbsp;<\/p>\n\n\n\n<p>Para este ejemplo, digamos que el objetivo principal de tu empresa es retener a los clientes y aumentar su fidelidad. \u00bfC\u00f3mo puede tu equipo de soporte al cliente cumplir este objetivo? <\/p>\n\n\n\n<p>En primer lugar, hay que bucear en las cuentas canceladas para ver la raz\u00f3n principal por la que estas cuentas te dejaron. \u00bfEst\u00e1 relacionado con el servicio? Anota cualquier objetivo o m\u00e9trica que debas incorporar para evitar que los futuros clientes se despidan por los mismos motivos. <\/p>\n\n\n\n<p>En segundo lugar, debemos identificar las formas en que podemos evitar proactivamente que los clientes nos abandonen. \u00bfC\u00f3mo puedes ofrecer un soporte proactivo que atraiga a los clientes y aumente su fidelidad? Anota cualquier comportamiento que deba realizar el soporte al cliente. \u00bfC\u00f3mo se pueden medir? <\/p>\n\n\n\n<p>En conjunto, los comportamientos forman tus m\u00e9tricas clave. <\/p>\n\n\n\n<p><strong>Un ejemplo de comportamientos y m\u00e9tricas clave para retener a los clientes o aumentar la fidelidad puede ser algo as\u00ed:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Decrease churn:&nbsp;<\/strong>reduce monthly account churn from&nbsp;<strong>5.7%<\/strong>&nbsp;to&nbsp;<strong>4%&nbsp;<\/strong>by&nbsp;<strong>June 2022<\/strong>&nbsp;<\/li>\n\n\n\n<li><strong>Reduce customer effort:<\/strong>&nbsp;implement customer effort score survey by&nbsp;December 2021<\/li>\n\n\n\n<li><strong>Proactively call inactive customers:<\/strong>&nbsp;average&nbsp;20 outbound calls per day<\/li>\n\n\n\n<li><strong>Increase lifetime value:&nbsp;<\/strong>flag&nbsp;10 qualified accounts per week for CSMs to upsell<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"identify-hygiene-metrics\"><strong>Identificar las m\u00e9tricas de higiene<\/strong><\/h3>\n\n\n\n<p>Algunas m\u00e9tricas no deber\u00edan estar orientadas a objetivos. Las m\u00e9tricas de higiene o mantenimiento son m\u00e9tricas de \u00abumbral\u00bb que muestran la salud de tu organizaci\u00f3n de soporte. Por ejemplo, el tiempo de primera respuesta, las llamadas abandonadas y las tasas de cumplimiento de los ANS son importantes, pero no deben ser tu m\u00e9trica estrella. Las m\u00e9tricas de mantenimiento son indicadores de que algo debe ser estudiado (<em>como contratar m\u00e1s agentes, mejorar la formaci\u00f3n o priorizar mejor los tickets entrantes).<\/em><em>  <\/em><\/p>\n\n\n\n<p><strong>He aqu\u00ed algunas m\u00e9tricas que tu organizaci\u00f3n podr\u00eda querer seguir de forma consistente: <\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First Response Time<\/li>\n\n\n\n<li>Call or Conversation volume<\/li>\n\n\n\n<li>Average Handle Time<\/li>\n\n\n\n<li>SLA Achievement Rate<\/li>\n\n\n\n<li>Internal Quality Score<\/li>\n\n\n\n<li>First Contact Resolution Rate<\/li>\n\n\n\n<li>Call Abandonment Rate<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"update-or-create-dashboards\"><strong>Actualizar o crear paneles de control<\/strong><\/h3>\n\n\n\n<p>\u00bfConoces esos paneles de control de <a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-reporting\" target=\"_blank\" rel=\"noreferrer noopener\">informes de atenci\u00f3n al cliente<\/a> que vienen por defecto con tu software de soporte y que nunca has tocado? Ahora es el momento de darles un buen repaso para que sean realmente \u00fatiles. <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create one dashboard that includes all your hygiene metrics so you can review them with a single click. Be able to explain how each one is calculated, so you trust their accuracy.&nbsp;<\/li>\n\n\n\n<li>Create one dashboard with all your team performance metrics so you can review them for one-on-ones and performance reviews. More on that later!&nbsp;<\/li>\n\n\n\n<li>Create one dashboard for your KPIs and goal metrics. While you might not check this dashboard every day, it\u2019s helpful to have these metrics already set up. You can share this information with stakeholders from other departments, and include more detail on each metric for easier follow-up.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"audit-your-team-s-performance\"><strong>Audita el rendimiento de tu equipo <\/strong><\/h3>\n\n\n\n<p>Profundizar en el rendimiento de tu equipo cada vez que realices una auditor\u00eda de soporte al cliente puede ser revelador. Revisar las conversaciones reales junto con las m\u00e9tricas importantes proporcionar\u00e1 una buena visi\u00f3n de conjunto y tal vez ponga de manifiesto algunas ideas procesables que se pueden estudiar m\u00e1s a fondo. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"review-call-recordings\"><strong>Revisa las grabaciones de las llamadas<\/strong><\/h4>\n\n\n\n<p>Unless you work next to your team, you\u2019ll likely have very little insight into what calls actually sound like. This is where&nbsp;<a href=\"https:\/\/www.hubspot.com\/products\/call-recording\" target=\"_blank\" rel=\"noreferrer noopener\">call recordings<\/a>&nbsp;can help. By sampling a few calls, email or chat conversations, you can have a good idea of how each agent corresponds with customers. Alternatively, setting up a&nbsp;<a href=\"https:\/\/test-staging.cloudtalk.io\/es\/blog\/8-beneficios-de-la-gestion-de-calidad-que-mejoraran-el-rendimiento-del-equipo-de-soporte\/\" target=\"_blank\" rel=\"noreferrer noopener\">formalized quality assurance program<\/a>&nbsp;can keep your finger on the pulse of conversation quality all year round.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"review-outliers-on-hygiene-metrics\"><strong>Revisa los valores at\u00edpicos en las m\u00e9tricas de higiene<\/strong><\/h4>\n\n\n\n<p>En tu panel de control de las m\u00e9tricas, profundiza en el rendimiento de cada agente en lo que respecta a las m\u00e9tricas de higiene que elijas para el seguimiento. \u00bfUn agente tarda mucho m\u00e1s en resolver las llamadas entrantes? \u00bfHay un miembro del equipo que pasa por m\u00e1s conversaciones que los dem\u00e1s agentes? Aunque valores at\u00edpicos no son necesariamente malos, son buenos indicadores de que est\u00e1 ocurriendo algo inusual. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"knowledge-base-update\"><strong>Actualizaci\u00f3n de la base de conocimientos<\/strong><\/h3>\n\n\n\n<p>Tu documentaci\u00f3n es una de las partes m\u00e1s importantes de tu equipo de atenci\u00f3n al cliente. Esto se debe a que el <strong>73%<\/strong>de los clientes <a href=\"https:\/\/www.bizreport.com\/2015\/04\/report-poor-customer-service-pushes-consumers-away.html\" target=\"_blank\" rel=\"noreferrer noopener\">prefieren encontrar las respuestas por s\u00ed mismos<\/a> cuando pueden hacerlo. Si tu base de conocimientos est\u00e1 actualizada, significa que los clientes pueden ayudarse a s\u00ed mismos, lo que reduce las llamadas entrantes a tu centro de contacto. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"to-audit-your-help-center-documentation\"><strong>Para auditar la documentaci\u00f3n de tu centro de ayuda: <\/strong><\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Review your documentation library for out-of-date or irrelevant articles that can be archived.&nbsp;<\/li>\n\n\n\n<li>Look at traffic volume and <a href=\"https:\/\/www.semrush.com\/blog\/keyword-search-volume\/\" target=\"_blank\" rel=\"noopener\">keyword search volume<\/a>. Are there articles that aren\u2019t getting many views? Are these important articles that aren\u2019t discoverable? Or can they be merged with other articles? Having a lot of them with very few views can have a negative impact on the searchability of your help center.&nbsp;<\/li>\n\n\n\n<li>Look at the most frequent search terms and searches that return zero results. Are there gaps in your content?&nbsp;<\/li>\n\n\n\n<li>Review articles that haven\u2019t been updated this year. Can they be edited with more up-to-date information, or additional resources?&nbsp;<\/li>\n\n\n\n<li>If you have article feedback enabled on your help center, look at the articles that have downvotes. How can you improve them for a better customer experience?&nbsp;<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"what-you-need-to-know-for-customer-service-in-2022\"><strong>Lo que debes saber para el servicio de atenci\u00f3n al cliente en 2022<\/strong><\/h2>\n\n\n\n<p><em>\u00abAlgo ha cambiado. Las empresas que est\u00e1n derrocando a las de siempre no tienen profundas ventajas tecnol\u00f3gicas hoy en d\u00eda. En su mayor parte, la ventaja competitiva de estas empresas no se debe en absoluto a la innovaci\u00f3n tecnol\u00f3gica.\u00bb<\/em> &#8211; Brian Balfour, director general de Reforge, anteriormente vicepresidente de crecimiento de HubSpot<\/p>\n\n\n\n<p>Ahora que has revisado la situaci\u00f3n actual de tu soporte al cliente, es el momento de mirar hacia adelante. Parte de la preparaci\u00f3n para un nuevo a\u00f1o incluye comprender qu\u00e9 oportunidades puedes aprovechar. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"customer-attitudes-and-behaviors\"><strong>Actitudes y comportamientos de los clientes<\/strong><\/h4>\n\n\n\n<p>Imagina una tienda minorista que no tuviera una tienda online en el \u00faltimo a\u00f1o. Probablemente no habr\u00e1n tenido mucho \u00e9xito. Saber c\u00f3mo est\u00e1n cambiando los comportamientos de los clientes y responder a los nuevos retos es fundamental para ofrecer una gran experiencia. Si hay nuevas aplicaciones o nuevos canales de contacto en los que tus clientes pasan mucho tiempo, tienes que estar preparado para adaptarte. <\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"new-tools-and-technology\"><strong>Nuevas herramientas y tecnolog\u00eda<\/strong><\/h4>\n\n\n\n<p>Es importante incorporar tecnolog\u00eda avanzada. Por ejemplo, a trav\u00e9s de herramientas como el <a href=\"https:\/\/www.hubspot.com\/products\/service\/support-ticket-system\" target=\"_blank\" rel=\"noreferrer noopener\">Sistema de Tickets de Soporte<\/a> que organizan todos los tickets de soporte en un solo lugar. As\u00ed, puedes priorizar las conversaciones entrantes para maximizar la eficiencia. <\/p>\n\n\n\n<p>Pero tener la \u00faltima tecnolog\u00eda no siempre garantiza un gran servicio al cliente. Tambi\u00e9n es importante estar al d\u00eda.<\/p>\n\n\n\n<h4 class=\"wp-block-heading has-black-color has-text-color\" id=\"keeping-up-to-date\"><strong>Estar al d\u00eda<\/strong><\/h4>\n\n\n\n<p>Si te preguntas c\u00f3mo estar al d\u00eda de las \u00faltimas tendencias, no te preocupes. Hay muchos recursos estupendos por ah\u00ed: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Listen to customer support podcasts.&nbsp;<a href=\"https:\/\/blog.hubspot.com\/service\/customer-service-podcasts\" target=\"_blank\" rel=\"noreferrer noopener\">This list offers a good mix.<\/a>&nbsp;<\/li>\n\n\n\n<li>Sign-up to newsletters and roundups. We love&nbsp;<a href=\"https:\/\/twitter.com\/wesupportnyc?lang=en\" target=\"_blank\" rel=\"noreferrer noopener\">WeSupportNYC<\/a>&nbsp;<\/li>\n\n\n\n<li>Read a related&nbsp;e-book, such as&nbsp;<a href=\"https:\/\/test-staging.cloudtalk.io\/customer-support-trends-for-2022\/\/\">Customer support trends for 2021<\/a>&nbsp;from CloudTalk<\/li>\n\n\n\n<li>Join the&nbsp;<a href=\"https:\/\/www.supportdriven.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Support Driven Slack community<\/a>. Not only is it a great source of knowledge, it\u2019s also a helpful and welcoming community.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"audit-your-customer-support-and-get-ready-for-2022\"><strong>Audita tu servicio de atenci\u00f3n al cliente y prep\u00e1rate para 2022<\/strong><\/h2>\n\n\n\n<p>Antes de que termine el a\u00f1o, reserva tiempo para hacer una auditor\u00eda de soporte al cliente. Si revisas rutinariamente toda tu estrategia de atenci\u00f3n al cliente de arriba a abajo, estar\u00e1s preparado para dar el salto a 2022. <\/p>\n\n\n\n<p>Queremos saber: \u00bfcu\u00e1l es tu principal prioridad de atenci\u00f3n al cliente para 2022?<\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A lot has changed in the last couple of years, to put it lightly. If your customer support strategy hasn\u2019t&#8230;<\/p>\n","protected":false},"author":31,"featured_media":25961,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[264],"tags":[],"class_list":["post-74403","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-servicio-al-cliente"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/posts\/74403","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/comments?post=74403"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/posts\/74403\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/media\/25961"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/media?parent=74403"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/categories?post=74403"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/tags?post=74403"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}