{"id":112986,"date":"2022-05-03T23:46:33","date_gmt":"2022-05-03T21:46:33","guid":{"rendered":"https:\/\/staging.cloudtalk.io\/blog\/5-lineas-rojas-que-nunca-debes-cruzar-en-una-llamada-en-frio\/"},"modified":"2024-10-18T19:12:50","modified_gmt":"2024-10-18T17:12:50","slug":"5-lineas-rojas-que-nunca-debes-cruzar-en-una-llamada-en-frio","status":"publish","type":"post","link":"https:\/\/test-staging.cloudtalk.io\/es\/blog\/5-lineas-rojas-que-nunca-debes-cruzar-en-una-llamada-en-frio\/","title":{"rendered":"5 l\u00edneas rojas que nunca debes cruzar en una llamada en fr\u00edo"},"content":{"rendered":"\n<div id=\"left-panel\" class=\"wp-block-group left-panel\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<h1 class=\"wp-block-heading\">5 Red lines you should never cross in a cold call<\/h1>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link has-white-color has-orange-background-color has-text-color has-background wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/demo\/\" style=\"border-radius:3px\">CONTACT SALES<\/a><\/div>\n\n\n\n<div class=\"wp-block-button btn-ghost\"><a class=\"wp-block-button__link has-grey-color has-light-white-background-color has-text-color has-background wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/signup\/\" style=\"border-radius:3px\">TRY FOR FREE<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n<div class=\"wp-block-group container-short\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\"><div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"538\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-1024x538.png\" alt=\"ilustraci&#xF3;n de lo que no se debe hacer en una llamada en fr&#xED;o\" class=\"wp-image-8943\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-1024x538.png 1024w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-300x158.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-768x403.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-200x105.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-784x412.png 784w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-560x294.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-484x254.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-400x210.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-392x206.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-152x80.png 152w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-257x135.png 257w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x-64x34.png 64w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article-202105-RedLinesInColdCold-01-2x.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/div>\n\n\n<p class=\"has-black-color has-text-color has-medium-font-size\">Las llamadas en fr\u00edo pueden ser un juego dif\u00edcil de jugar a veces. Est\u00e1s seguro de que tu producto es una soluci\u00f3n que gusta a todo el mundo. Y en cuanto a tu papel como representante de ventas, tienes un excelente pitch que consideras tu arma secreta para conquistar clientes. Sin embargo, cuando se trata de hacer la llamada en fr\u00edo real, te enfrentas a muchos rechazos. Puede que te preguntes si este bombo sobre la eficacia de la llamada en fr\u00edo es real despu\u00e9s de todo.<\/p>\n\n\n\n<p>Es cierto que tener el tono perfecto es un requisito previo para ganarse a sus prospectos, pero la forma en que lo presentas de la manera correcta tiene el mismo peso. Muchos de los rechazos a los que te enfrentas tienen causas conductuales. Puede que est\u00e9s cruzando algunas l\u00edneas rojas conductuales en tus llamadas en fr\u00edo. De hecho, estas l\u00edneas rojas exageran algunos de los dictados b\u00e1sicos de la llamada en fr\u00edo, como tomar el control de la conversaci\u00f3n o formar un v\u00ednculo \u00edntimo con tus clientes potenciales. Para permanecer dentro de la zona segura, necesitas saber cu\u00e1nto es demasiado. Sigue adelante y aprender\u00e1s algunas de estas l\u00edneas rojas y c\u00f3mo asegurarte de que no las cruzas. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"1-being-domineering\"><strong>#1 Ser dominante <\/strong><\/h2>\n\n\n\n<p>Siempre te dicen que un representante de ventas debe dominar la conversaci\u00f3n. No debes ser t\u00edmido y debes hacer preguntas directas. No debes aceptar un no por respuesta y desafiar sus objeciones (irrazonables) hasta que les hagas darse cuenta de que sus vidas ser\u00edan un infierno sin ti. Sabes por experiencia que la gente solo escucha a los representantes de ventas que tienen confianza en sus productos y est\u00e1n dispuestos a luchar contra cualquier objeci\u00f3n que se les plantee. <\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-ct-evo-cta-simple-panel cta-simple-panel\" style=\"background-color:#000\"><div class=\"cta-simple-panel-inner\">\n<div class=\"wp-block-group\"><div class=\"wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow\">\n<p class=\"has-white-color has-text-color\">Improve cold calling strategy with these 7 templates<\/p>\n<\/div><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-medium\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"635\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2023\/08\/eBook-cold-calling-templates.svg\" alt=\"\" class=\"wp-image-177297\"\/><\/figure><\/div>\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\"      href=\"https:\/\/test-staging.cloudtalk.io\/?page_id=175030\/\">Read for free<\/a><\/div>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p>Eso es cierto&#8230; hasta que se descontrola un poco. Aunque desafiar educadamente los puntos de vista de tus clientes potenciales es una se\u00f1al de que tu producto es, de hecho, el adecuado para ellos, sobrepasar la l\u00ednea aqu\u00ed y sonar dominante convertir\u00eda el asunto en algo personal para el cliente potencial. Podr\u00eda sentir que <strong>los est\u00e1s ofendiendo en lugar de abordar sus objeciones.<\/strong> <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-avoid-being-domineering-in-a-cold-call\"><strong>\u00bfC\u00f3mo evitar ser dominante en una llamada en fr\u00edo?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>For one thing, you should know that dominating the sales call doesn\u2019t mean you should sound arrogant. It only means that\u00a0<strong>you should be the one driving the conversation forward<\/strong>\u00a0and keeping it on track by asking relevant questions and addressing your prospect\u2019s concerns.<\/li>\n\n\n\n<li>As Steve Martin writes for\u00a0<a href=\"https:\/\/hbr.org\/2015\/03\/what-separates-the-strongest-salespeople-from-the-weakest\" target=\"_blank\" rel=\"noreferrer noopener\">HBR<\/a>: \u201c<strong>Situational dominance<\/strong>\u00a0is a personal interaction strategy by which the customer accepts the salesperson\u2019s recommendations and follows his advice.\u00a0<strong>A relaxed-dominant<\/strong>\u00a0salesperson speaks freely and guides the conversation as he confidently shares his knowledge and opinions with the customer.\u201d<\/li>\n\n\n\n<li>Focus on the\u00a0<a href=\"https:\/\/www.forbes.com\/sites\/forbesleadershipforum\/2012\/02\/03\/the-one-kind-of-sales-rep-who-does-best-at-b2b\/?sh=60560b8e4500\" target=\"_blank\" rel=\"noreferrer noopener\">\u201cthree pillar sales\u201d strategy<\/a>:\u00a0<strong>teaching, tailoring, taking control<\/strong>. You might notice that before \u201ctaking control\u201d of the conversation, a sales rep should take essential steps: teaching their prospects and challenging their current knowledge, and tailoring their sales message to the specific needs and challenges of their prospects.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"2-sounding-too-intimate-and-personal\"><strong>#2 Sonar demasiado \u00edntimo y personal. <\/strong><\/h2>\n\n\n\n<p>Decidir el tono al hablar con tu cliente potencial es una de las cosas m\u00e1s importantes de la llamada en fr\u00edo. Si sonar dominante y arrogante agredir\u00eda a tus clientes potenciales, sonar demasiado \u00edntimo tambi\u00e9n lo hace. <strong>Tienes que mantener una distancia que no sea ni demasiado arrogante ni \u00edntima.<\/strong> Hacer preguntas personales, incluso para romper el hielo e iniciar una conversaci\u00f3n (por ejemplo, \u00bfc\u00f3mo est\u00e1s? o \u00bfc\u00f3mo le va a tu familia?) puede ser desalentador. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-stop-being-too-intimate-in-your-cold-call\"><strong>\u00bfC\u00f3mo dejar de ser demasiado \u00edntimo en tu llamada en fr\u00edo? <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>You don\u2019t need to sound as chilly and monotonous as a robot in your cold calls<\/strong>. Being amiable and friendly with your prospects goes a long way. The problem begins when you (unintentionally) cross the line. For example, while it\u2019s recommended to use the prospect\u2019s first name to address them, using their name frequently at the end of each sentence would sound a little weird for someone who is speaking with you for the first time.<\/li>\n\n\n\n<li><strong>Practice the tone with your partners<\/strong>. Record your voice and analyze your mistakes. Don\u2019t just settle for the status quo. Use different versions of greeting, introduction, pitching, questioning, etc. and see what sounds fine.<\/li>\n\n\n\n<li><strong>Work on a script and try to figure out different ways to convey the same message<\/strong>. Keep the conversation relevant by asking questions about what\u2019s necessary instead of groping your way forward and asking what comes to your mind. Do your research about the prospect, identify their concerns and needs, and personalize your script to make sure you\u2019re addressing them accordingly.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"3-following-up-after-a-hard-rejection\"><strong>#3 Seguimiento despu\u00e9s de un duro rechazo <\/strong><\/h2>\n\n\n\n<p>Las llamadas de seguimiento son el santo grial de las llamadas en fr\u00edo. La raz\u00f3n es clara: es casi imposible cerrar un trato en la primera llamada en fr\u00edo. <a href=\"https:\/\/blog.thebrevetgroup.com\/21-mind-blowing-sales-stats\" target=\"_blank\" rel=\"noreferrer noopener\">El 80% de las transacciones se cierran<\/a> despu\u00e9s del <a href=\"https:\/\/blog.thebrevetgroup.com\/21-mind-blowing-sales-stats\" target=\"_blank\" rel=\"noreferrer noopener\">quinto seguimiento<\/a>. Pero al igual que con el elemento de tono en su llamada de ventas, <strong>hay una l\u00ednea roja sobre cu\u00e1ndo y c\u00f3mo debe hacer un seguimiento de sus prospectos.<\/strong> No puedes simplemente tomar el tel\u00e9fono y hacer un seguimiento de todos los prospectos con los que no pudiste tener suerte. <\/p>\n\n\n\n<p>En algunos casos, el rechazo es tan fuerte que sientes que el prospecto no es la persona adecuada para volver a llamar. Puede que te des cuenta de ello despu\u00e9s de discutir con ellos y descubrir que sus objeciones no pueden ser atendidas (puede que tengan expectativas poco razonables, como una gran rebaja de precios) o simplemente puede que no necesiten tus productos o servicios despu\u00e9s de todo. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-follow-up-the-right-way\"><strong>\u00bfC\u00f3mo hacer un seguimiento de la manera correcta? <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Set the expectations<\/strong>. When are you planning to follow-up (the exact date and time is important)? How do you want to do that (on the phone, zoom call, by email, etc.)? What are you planning to discuss? Who is going to follow-up? And other details of your follow-up should be determined beforehand. This will produce a feeling of commitment for your prospect.<\/li>\n\n\n\n<li><strong>Send<\/strong>\u00a0<strong>them reminders to avoid catching them off-guard<\/strong>. A simple email reminder introducing yourself and reminding of your schedule would do. But if you really want to make a mark, you can send them postcards thanking them for taking the time to talk to you and reminding them about the follow-up schedule.<\/li>\n\n\n\n<li><strong>To<\/strong>\u00a0<strong>avoid being pushy in your follow-up calls<\/strong>\u00a0and save time, do your homework and\u00a0<strong>research your prospect<\/strong>\u00a0more than before. Scheduling a follow-up with your prospect means that they\u2019re interested in your product, so do your best to present your product as a life saver for them.<\/li>\n\n\n\n<li><strong>Sending<\/strong>\u00a0<strong>an email follow-up after a cold call helps a lot<\/strong>. Send them some product reviews that would support your point of view and help build trust.\u00a0<a href=\"https:\/\/wiremo.co\/business\/32-online-reviews-statistics-you-need-to-know-in-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">According to these statistics<\/a>, reviews have a direct impact on boosting sales. For example, 92% of consumers are more likely to buy a product or service if they have been able to find a trusted review about it. <strong>Are you more likely to purchase a product or service if you have been able to read a trusted review about it?<\/strong><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/wiremo.co\/business\/32-online-reviews-statistics-you-need-to-know-in-2021\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"480\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021.png\" alt=\"infograf&#xED;a de impacto de las rese&#xF1;as en llamada en fr&#xED;o\" class=\"wp-image-8949\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021.png 800w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-300x180.png 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-768x461.png 768w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-200x120.png 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-747x448.png 747w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-560x336.png 560w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-484x290.png 484w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-400x240.png 400w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-392x235.png 392w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-133x80.png 133w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-225x135.png 225w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/12\/Article_202105_RedLinesInColdCold_021-64x38.png 64w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/figure>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Reach out to them before calling<\/strong>. In some cases, it\u2019s more reasonable to reach out to your prospect via a different channel than a call. Email is probably the most popular form of outreach in the digital world. Use a\u00a0<a href=\"https:\/\/thedigitalprojectmanager.com\/crms-for-small-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">collaborative CRM<\/a>\u00a0to register a prospect\u2019s email address and phone number and log in your progress. Send them a <a href=\"https:\/\/snov.io\/glossary\/cold-email\/\" target=\"_blank\" rel=\"noopener\">cold email<\/a> and after getting a positive response contact them on the phone. Check out these\u00a0<a href=\"https:\/\/hunter.io\/templates\" target=\"_blank\" rel=\"noreferrer noopener\">cold email templates<\/a>\u00a0from Hunter.io to find inspiration.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"4-disrespecting-the-gatekeepers\"><strong>#4 Faltar el respeto a los guardianes<\/strong><\/h2>\n\n\n\n<p>Los guardianes son las personas con las que necesita hablar antes de llegar al tomador de decisiones. Pueden ser secretarias, asistentes, agentes de atenci\u00f3n al cliente o cualquier otra persona que necesite pasar para hablar con la persona que toma las decisiones. No hace falta decir que los guardianes tienen el poder de rechazarte con cualquier excusa y dado que el tomador de decisiones no espera tus llamadas, b\u00e1sicamente no hay nada que puedas hacer al respecto. Por lo tanto, <strong>debes asegurarte de ser lo m\u00e1s respetuoso posible<\/strong> cuando hables con los guardianes. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-deal-with-the-gatekeepers\"><strong>\u00bfC\u00f3mo lidiar con los guardianes? <\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Treat them as decision-makers of a kind<\/strong>. They\u2019re probably receiving other cold calls so they determine whether your argument is compelling enough to be passed to the decision-maker. So have a scenario in mind (and maybe practice a script) when speaking with the gatekeepers.<\/li>\n\n\n\n<li><strong>Build a relationship with them<\/strong>. Register their names in your CRM and address them accordingly when calling them.<\/li>\n\n\n\n<li><strong>Have patience with them<\/strong>. In many cases they would refrain from connecting you to the decision-maker because of bad timing. Don\u2019t take it personally and ask them politely when it will be the right time to call.<\/li>\n\n\n\n<li><strong>Ask them for guidance<\/strong>. Suppose you\u2019re contacting the support agent in charge of answering incoming phones. They probably know the company and the decision-makers well, so politely ask them to direct you to the right decision-maker.\u00a0<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"5-ignoring-objections\"><strong>#5 Ignorar las objeciones<\/strong><\/h2>\n\n\n\n<p>Rara vez ocurre que un prospecto no tenga ninguna objeci\u00f3n cuando le ofreces tu producto. Al fin y al cabo, est\u00e1s haciendo una llamada en fr\u00edo, y la gente normalmente no se f\u00eda de los desconocidos que les piden que compren un producto que a\u00fan no conocen, aunque necesiten ese producto con urgencia. El mejor escenario posible en una llamada en fr\u00edo es que el cliente potencial haga algunas preguntas y plantee algunas objeciones, y solo si puede abordarlas con \u00e9xito, programar\u00e1 una llamada de seguimiento. <\/p>\n\n\n\n<p>Se podr\u00eda decir que el trabajo de un representante de ventas al hacer una llamada en fr\u00edo es abordar las objeciones de los prospectos. Y paso a paso, despu\u00e9s de que se respondan todas las preguntas y se aclaren las dudas, el prospecto comenzar\u00e1 a considerar su oferta. Pero este es el proceso que requiere mucho esfuerzo y, por supuesto, paciencia. <strong>Los representantes de ventas m\u00e1s exitosos son los que conocen el producto de adentro hacia afuera y tienen paciencia para responder las preguntas de los prospectos.<\/strong> <\/p>\n\n\n\n<p>Del mismo modo, los peores representantes de ventas son los que no saben c\u00f3mo abordar las objeciones planteadas por los prospectos. De hecho, como representante de ventas, la \u00faltima l\u00ednea a cruzar en una llamada en fr\u00edo es ignorar las objeciones de sus prospectos. Esto es tan ofensivo para algunas personas que pueden colgar el tel\u00e9fono despu\u00e9s de varias veces que ignoras sus objeciones. <\/p>\n\n\n\n<h3 class=\"wp-block-heading has-black-color has-text-color\" id=\"how-to-address-your-prospect-s-objections\"><strong>\u00bfC\u00f3mo abordar las objeciones de tu prospecto?<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Know the product inside out<\/strong>. If you\u2019re new to the job, make sure you spend enough time to study the product and its use cases. Don\u2019t shy away from talking to product designers or product engineers to understand the product well.<\/li>\n\n\n\n<li><strong>Show appreciation for their time<\/strong>. Remember that you\u2019re not doing your prospect any favor by cold calling them. As a matter of fact, they are doing you a favor by taking your call. So be appreciative of the time they give you.<\/li>\n\n\n\n<li><strong>Always see things from your prospect\u2019s point of view<\/strong>. It might be frustrating for you to be rejected or (even feel humiliated) multiple times a day, but every new prospect is a blank slate, a new opportunity regardless of the past. So don\u2019t let the frustration affect your tone in any way and do your best to be agreeable to your prospect.<\/li>\n\n\n\n<li><strong>Don\u2019t<\/strong>\u00a0<strong>drone on<\/strong>. One of the biggest mistakes you could make is talking incessantly over the phone. Even when you\u2019re explaining your proposal, it\u2019s necessary to pause sometimes and make sure your prospect is not bored or overwhelmed by asking something like \u201care you following me?\u201d.<\/li>\n\n\n\n<li><strong>Listen<\/strong>\u00a0<strong>carefully<\/strong>. Ask open ended questions (the ones that don\u2019t require a simple yes or no) and listen carefully to how your prospect explains the issues they have. Listening to your prospects talk about their issues is a great way to\u00a0<a href=\"https:\/\/www.mentionlytics.com\/blog\/what-is-audience-intelligence\/\" target=\"_blank\" rel=\"noreferrer noopener\">gain customer intelligence<\/a>. Try to emulate their words and language to form a level of intimacy and trust.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"going-beyond-a-pushy-sales-call\">Ir m\u00e1s all\u00e1 de una llamada de ventas insistente<\/h2>\n\n\n\n<p>Lo creas o no, incluso las estrategias de venta m\u00e1s efectivas deben adaptarse a las necesidades del mercado. Las llamadas en fr\u00edo son una de esas estrategias. Teniendo en cuenta el compromiso de las personas con el mundo digital, es necesario incorporarlo en su estrategia general de ventas. <strong>Debes asegurarte de aumentar tus puntos de contacto con tus clientes dondequiera que est\u00e9n<\/strong>. Esto incluye el tel\u00e9fono, as\u00ed como otros canales digitales. El uso de un <a href=\"https:\/\/www.g2.com\/categories\/customer-communications-management\" target=\"_blank\" rel=\"noreferrer noopener\">software de gesti\u00f3n de comunicaciones con el cliente<\/a> adecuado que agilice tus comunicaciones a trav\u00e9s de diferentes canales, como llamadas telef\u00f3nicas, correos electr\u00f3nicos, redes sociales u otros canales, podr\u00eda ser de gran ayuda. <\/p>\n\n\n\n<p>A lot of sales professionals agree that using digital marketing tactics such as <a href=\"https:\/\/vtldesign.com\/digital-marketing\/email-marketing\/b2b-email-marketing-guide\/\" target=\"_blank\" rel=\"noopener\">email marketing<\/a>,\u00a0content marketing, digital ads, social media, digital customer research and\u00a0<a href=\"https:\/\/thecxlead.com\/tools\/best-sentiment-analysis-tools\/\" target=\"_blank\" rel=\"noreferrer noopener\">sentiment analysis<\/a>,\u00a0\u00a0<a href=\"https:\/\/theecommmanager.com\/mobile-marketing-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">mobile marketing<\/a>, etc. could increase the effectiveness of your sales strategy.\u00a0<strong>Providing an omnichannel digital experience<\/strong>\u00a0for your prospects would make their customer journey more pleasant which will in turn increase revenue up to 15% while also boosting customer satisfaction by around\u00a0<a href=\"https:\/\/thedigitalprojectmanager.com\/helpdesk-software\/\" target=\"_blank\" rel=\"noreferrer noopener\">20%<\/a>.<\/p>\n\n\n\n<p>La <a href=\"https:\/\/social-hire.com\/blog\/market-updates\/why-and-how-business-owners-should-invest-in-digital-marketing\" target=\"_blank\" rel=\"noreferrer noopener\">entrevista<\/a> de Tony Restell con Kissoon Carr sobre la importancia del marketing digital junto con otros canales es bastante informativa. <\/p>\n\n\n\n<h2 class=\"wp-block-heading has-black-color has-text-color\" id=\"wrapping-up\"><strong>Resumiendo<\/strong><\/h2>\n\n\n\n<p>Las llamadas en fr\u00edo se consideran una estrategia de ventas agresiva e intrusiva. Y honestamente, puede culpar a algunos representantes de ventas impacientes por esta mala reputaci\u00f3n. Estas son las personas que tienden a cruzar varias l\u00edneas al llamar a las personas. Piensan que tomar el control de la conversaci\u00f3n significa ser dominante y arrogante; o por el contrario, pueden pensar que tener demasiada intimidad puede generar alg\u00fan tipo de confianza. Pueden parecer demasiado agresivos y seguir haciendo un seguimiento despu\u00e9s de que alguien respondi\u00f3 con un rechazo rotundo. Podr\u00edan pensar que los guardianes no son tan importantes y no respetarlos. O lo peor de todo, es posible que sigan ignorando las objeciones del cliente potencial en lugar de abordarlas en consecuencia. <br\/><\/p>\n\n\n\n<p class=\"has-black-color has-text-color\"><strong>B\u00edo del autor: <\/strong><\/p>\n\n\n\n<div class=\"wp-block-media-text alignwide is-stacked-on-mobile\" style=\"grid-template-columns:25% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"366\" height=\"366\" src=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa.jpeg\" alt=\"foto de bio del autor Mostafa Dastras\" class=\"wp-image-23195 size-full\" srcset=\"https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa.jpeg 366w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-300x300.jpeg 300w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-150x150.jpeg 150w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-200x200.jpeg 200w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-291x291.jpeg 291w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-80x80.jpeg 80w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-135x135.jpeg 135w, https:\/\/test-staging.cloudtalk.io\/wp-content\/uploads\/2021\/04\/Mostafa-64x64.jpeg 64w\" sizes=\"auto, (max-width: 366px) 100vw, 366px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p class=\"has-normal-font-size\">Mostafa Dastras es escritor en <a href=\"https:\/\/thedigitalprojectmanager.com\/best-project-management-software-for-startups\/\" target=\"_blank\" rel=\"noreferrer noopener\">The Digital Project Manager<\/a>, un centro de recursos de gesti\u00f3n de proyectos digitales l\u00edder y una comunidad dirigida por el equipo de publicaci\u00f3n digital independiente en <a href=\"https:\/\/www.blackandwhitezebra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Black &amp; White Zebra<\/a>. Su trabajo ha aparecido en publicaciones de primera l\u00ednea como HubSpot, WordStream, SmartInsights, LeadPages, Sendinblue y MarketingProfs. Visita su blog, <a href=\"https:\/\/liveabusinesslife.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">LiveaBusinessLife<\/a> o contacta a trav\u00e9s de las redes sociales para conectar con \u00e9l.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Las llamadas en fr\u00edo pueden ser un juego dif\u00edcil de jugar a veces. Est\u00e1s seguro de que tu producto es&#8230;<\/p>\n","protected":false},"author":37,"featured_media":8947,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1030],"tags":[],"class_list":["post-112986","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-llamada-en-frio"],"acf":[],"_links":{"self":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/posts\/112986","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/users\/37"}],"replies":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/comments?post=112986"}],"version-history":[{"count":0,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/posts\/112986\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/media\/8947"}],"wp:attachment":[{"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/media?parent=112986"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/categories?post=112986"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/test-staging.cloudtalk.io\/es\/wp-json\/wp\/v2\/tags?post=112986"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}